 Logic and information. Uh-huh. That's what I want. So here are 282 facts to put into my 30-second radio commercial. Well, sir, you're missing a great opportunity. See, radio gets up close and personal. It pushes listeners' emotional hot buttons more than TV or print. Well, maybe for a product that has some emotionality, but not a straightforward product like mine. Are you serious? What's emotional about a cemetery? They're dead, they're buried, they're gone. Better be. Sir, radio can always make an emotional connection to the consumer. Now, here's a spot we did. Hope it has all my facts.