 And you're talking about the people part of the business. So I'm going to take you to 180, but I want to hit on that because many sectors of travel have become far more transactional post-pandemic. And Mary and I have been consistent on this show. We don't like it. We call it out whenever we see it. At its core, the travel business, you know this as well as anybody, it's a people business. It's a relationship business. So this week I was communicating with Steve Johnson at American Airlines, their vice chairman and chief strategic officer.