 this amazing, successful subscription service, MoviePass, they're still a part of it, but they're not in control. They don't have the final say on the board. They don't have the final say in all these decisions. And what they created eventually gets twisted into something, morphs into something not like what they had in mind initially. New ownership, new direction, and that's when the story really gets interesting. You can tell we're on a collision course here now.