 And that's why we're where we are now. That's exactly why we're here now, because there is no money in changing the way that it's done. It's easy to do. We can do 15 white guys in baseball caps. So why are we going to take the time to figure out a new marketing scheme for somebody that we've never had any financial success with? But I believe, you know, I'm a Martin Luther King guy. Dr. King talked about appealing to the moral consciousness.