 We're pushing back on a lot of that stuff. So, you know, although Diddy was a part of our culture growing up, you know what I'm saying? People are probably pushing back on that, too. Yeah. And I'm sorry, Diddy. You're not going to redeem from this. It's a wrap. Wow. Period. Wow. So basically he's got to live with the consequences of what he's done. 100%.