 You have a lot of people who are artists, you know, who want to be celebrities and rich and all that stuff. But if you don't have the business mindset behind it, you're going to fail. So when I worked on a show called Unsung, that's what happened. A lot of people didn't know the business aspect of it. So now you're crumbling. You know what I mean? Or like TLC, you know, when they said that they were, you know, basically, you know, they were they were the face. They were doing really well.