 You know, I was a young sportscaster in Boston, and the one thing I always feared is that I'd go on the air and I would give Carl Yastrzemski's batting average and be off by one point and hear from every little old lady up to the state of Maine. There is a particular aura associated with iconic type of franchises like the Yankees, like the Cubs, and also like the Boston Red Sox. Can you help me and others listening to understand what that aura is about the Red Sox?