 Excuse me. Excuse me. What does the sinking of the Titanic have to do with advertising my party supply store? Here we go. Don't sink in despair. Everything you need for a great party you'll find at Wally's Party World. Look, I'm thinking of going with radio instead. I met with a local station. They're members of the RAB, the Radio Advertising Bureau, with access to research, marketing expertise. Stop.