 Every loaf is just about as smooth and even-textured as cake. And because of the new white flour, every golden brown loaf of Kroger bread is as white as snow inside, too. And, lady, you'll find this snowy, white, fine-textured bread improves every meal you serve and saves you money, too. You save two to four cents a loaf and double your savings when you buy two loaves for only 23 cents.