 That's one thing that we've been hearing a lot around the country. And there is this sort of like, how do we actually have authentic conversations? Because I think that's part of when folks try to create what they think black people want to hear or see or be a part of. There is a way in which the barbershop for us represents something larger. It's representative of a public square. It's representative of a place where conversations happen and where people are trying to get information so that they can make decisions. And there's a way in which,