 the media started kind of, like, stripping that away. Right, the layers coming off. Those layers started to come off. And I think that happens with artists as they kind of start, which you notice that, like, in the beginning of their careers, they start being really friendly with media, and then as they kind of ascend, they start doing less interviews. They stop. And then I think what happens is that a lot of media starts to feel a way, and then they start, like, chipping at, trying to chip at that, like, armor. Yeah. Yeah.