 And they don't tell folks they own it because they don't want to be judged. They don't want to be diminished. They don't want folk to not try it out because it's black-owned. We know that race, as Johnny Cochran said, plays a part of everything in America. So I know a bunch of black folk who just don't want people to know that they own X, Y, or Z. So was the black founding piece of MoviePass a story that wasn't out there, a story that I missed? Talk to me about that part.