 because now it's a playlist that everybody's playing across the board. But if you don't exist on country radio, you don't, you not only keep that open, you also, you don't get the good slots on the festivals. You don't get nominated for awards. So it's like there's a cap on how much money you can make in this business if you don't, like you can only go so far. And that's the problem. And black artists make up, I believe Dr. Jada Watson said,