 Exactly, like Columbus, Ohio. Why not go to Columbus, Ohio? Look, I'm just here for some wisdom. All right, let me check my wisdom books. Oh, thank you. Go with radio. What? Looks to me like a fantastic buy. I wanted important wisdom. This is important. Listen, newspaper cost per thousand is up 99% since 1967. TV is up 90%. Sir. But radio cost is only up 38%. 38%. And it says radio's audience is bigger than ever.