 Does everybody kind of get the sense that there's more to it than what you thought? Take advantage of what these folks bring to the table. Well, it's just there's so much as far as like YouTube and Pinterest and all that stuff. You see a lot of recirculated designs. But we're out to actually set the trends, not to follow them, and do it responsibly and source locally. And so it's kind of fun. We love it. We deliver joy. That's right.