 an authentic way that can actually make an impact for these families. And we threw around some ideas. You know, let's put Santas on the back of trucks and drive up and down the coast and collect presents for gifts for children, military kids for the holidays. You know, and you sort of look at, they're nice, they are really, really nice things. We hope people do those things. But then they came up with this idea. And when they said, you know, we'd like to fly in 50 veteran military families to this incredible resort. We want to take them off-roading. You know, that