 Cheese dip, Gramps. You fell asleep in the cheese dip. I used to fall asleep in the cheese dip. Oh, George, why does your TV commercial have to be on so late? Our ad budget could only afford fringe time. But that's okay, because a lot of people are up to Gramps. I'm up. Are you on the TV? No, but soon. Well, I'm all set right here next to the TV. I wouldn't... If your advertising isn't reaching the people you want, radio definitely will. With its many different formats, radio reaches every lifestyle. So you can target more messages to exactly who you want, when you want, at a price you can still afford.