 Well, that was one of the wonderful things. I mean, sports is always great because there's always good games and there's always heroes and there's always goats and all that sort of thing. But in the 1960s, so much was changing. I mean, there were new leagues, whole new leagues. The free agency was coming in. There were strikes. Billie Jean King was bringing women into sports, right? For the first time, we were really taking an interest in international sports.