 conversations that I've seen most frequently, sometimes the places where we go into the danger zone when communicating with venture and angel investors is selling the dream and not actually how the business itself works. How will the capital that you've taken in turn into a more profitable business, a bigger business that will, at some point in time in the future, return that value back to the investor? Because it's not charity. It's an investment. And the expectation is that the investment will return something.