 I think got the fans really into the game of baseball here in Boston. And also New England, just as a sports area, whether it be their baseball team or their hockey team or football, it's always been a hotbed for support for their teams. But they've also been kind of critical with high expectations, have they not? Talk to me a little bit about the fans of New England. Well, I think it all started, especially at the Red Sox, like I said, with the...