 Want to look and feel better fast? How about losing 31 pounds in 50 days? That's the average weight loss on Plan Z. Hi, it's Zola. When I started PlanZDiet.com more than 10 years ago, my husband came up with this tagline. When you've tried everything from Atkins to Weight Watchers, it's time for Plan Z. Now we're competing with shots. You know, the lifelong drugs that can cost $1,000 a month?