 And then coming up this year, we're going to be partnering with the Los Angeles Times. In the UK, we've partnered with Men and Women's Health. And then we're partnering with Brigitte coming up in Germany. And these are all outlets where we work with the editorial partners to help shape stories. And they come out, they're journalists, learn about what we're doing. They write beautiful stories using their storytelling expertise. And wow, does this ever get the message out.