 It has worth and it has value. And from that point, I can jump when we come forward. We'll jump into our conversation with Stacey Spikes. And one of the one of the initial questions is, you know, you know, how and why was MoviePass founded by some black people? That's the first thing. People didn't know that part of the story. I mean, I didn't know that initially. Everybody remembers MoviePass, this subscription service, which we'll talk about.