 that we often forget about. I mean, as you know, there is a relatively small percentage of Americans who are either in service or have been in service. And it's different from, like, my grandfather's generation. Or my dad was a Vietnam veteran, which was, you know, a whole different experience. So coming out of that, we're kind of in a, we're in this mode as a nation, I think, where you see a lot of the hero, the iconic kind of hero sloganeering around veterans.