 You know, I first discovered it at a New York City restaurant called Forgione, which the chef is Mark Forgione. This is a guy who has a Michelin star. And, you know, you can spend $200 for dinner there. And he's got Miller High Life on the menu. And he says he sells a ton of them. Now, he does charge $8 for a Miller High Life, which is a bit more than you'll pay at a supermarket, let's just say. Wow.