 I think probably the most... There might be some professional athlete, like maybe it's Michael Jordan, but Trump is probably the most famous person on the planet at this point. I think he's the most recognizable, most famous person in the world, certainly in America. I think that means the same thing. So it's not like we're in the 70s or the 80s where you don't know what these guys are like on the spot, where you have less...