 Good for you. We'll talk about that shop in a moment, but did, did it take time to try to convince people, Hey, I'm a nice guy. I'm not evil. I'm not a Satanist. You know, I practice Wiccan. Uh, I'm a witch, but you know what you people are, you know, you've got the wrong information about what we do. Did you have to ever come across that? I think that it, I mean, more so in the nineties for sure. Um,