 great PR guy. He was partner at McFadden, Straus, and Irwin, a PR firm in Hollywood. And he had clients like Jimmy Stewart and Bob Hope and Lucille Ball, people like that. And he didn't know from Jack Nicholson. But I called him and said, do you have any kind of contact for Jack? And he looked at his Rolodex, again, another thing that doesn't exist today, and