 You pick your words, I'll pick mine. They hold hands a lot of times, you know, creativity and stupidity. You definitely, you know, you make a lot. You got to crack a lot of eggs to make an omelet. Let's put it that way. And so what was the impetus for side chick? Because obviously chicken places are super hot and chicken sandwiches are all over the map. But like, what are you doing to put your spin on that?