 The free stuff is going to get you, like, they're going to give you, like, oh, we have this free sports package. And you're like, oh, I'll take that. Then we have this free, like, Hallmark Channel package. You're like, oh, I like that, too. Okay. And then, like, three or six months later, you're not going to realize it. And all of a sudden, you went from, like, 50 bucks a month. They jacked it up to 150 a month.