 And then I thought, well, it's Hollywood. Who really cares, right? So when you watch them closely and you see these things, you tend to notice this stuff. So let's go back to where we were in the previous segment because it's such an important topic, Lee. And I have to take it back to media before we move on now because we're going to go to the Surgeon General next. We've got to go there. But tie this together. Put an exclamation point on this as to what you think is going to happen next and why was Alito –