 So the publicity spread. The public was concerned and wondering about the recovery of the little cub. So he received many gifts of mail, so much so that he had his own zip code, which is kind of cool. Basically, this bear gets rescued and, you know, is basically put on a national list of awareness that people understand. So between then and, I guess, the cartoon creation, who actually made or designed the cartoon? And, I guess, did they spend time with it?