 You know, Clint, that's shooting out of the helicopter and doing the photos to the registration page, to updates. I mean, when it gets a week out, you know, boaters, a lot of them aren't planners. And they wait and see what the weather's going to be like or make sure they're going to make it. They don't sign up right away. And we have a hard time with dog days, trying to staff the food. I mean, everything that goes into it that people don't see behind the scenes.