 Very thankful for that. You know, Jay, we're talking about the type of people, Darren, and you and I have, I know, talked about this. And, you know, back in the old days, bass fishing was kind of just kind of a good old boy's kind of a redneck. But then, you know, really, I started to see the difference with the guys like Marcus and that they were so adamant about trying to get Marcus to fish MLF and RBASS and the national tours because that brand of person, you know, that well-spoken, it's not the hillbilly, you know, hick,