 This is the Friday edition of Morning Magazine. We're speaking with Representative Don Mayhew, Luke Hagedorn in studio. I'm Tony Herman. Thanks for listening today. 573-302-7000 if you've got a question. On radio, it's all about three things. Frequency, demographics, and message. Hi, Dave Leathers here with a Marketing Minute. In order for radio to produce a successful return on your advertising dollar, your message must be heard many times throughout the day parts that contain the highest percentage of listeners you want.