 The crews pick all of the strawberries or all the vegetables and other fruits and put them in the stand and people just come get them. Now that's all turned around. How is that in terms of a business model? It's what we had to do, to be honest with you. It's funny. I actually started doing this around 1982. Really? 81. And I had to talk my dad into it. And you'll laugh because you know my dad. And he was a real old guy. He was a hard sell. He was.