 And we're talking with Jordan Braxton, Director of Diversity, Inclusion, and Outreach for Pride St. Louis. And so let's talk a little bit about, actually, you know what, first off, I want to ask you about this. We were talking about this off the air. And the fact that the Pride Fest in St. Louis is the second largest Pride Fest next to the one in Chicago in the entire Midwest. And I was hoping you could kind of shed some insight onto that and why that's important.