 you're probably approaching 10 000 hours on the microphone and on stages and so forth at this stage and and you know again major nationally known brands uh you look at our social footprint the number of people that brand recognize one of us um if you were to do a survey on branding and so forth we know what our numbers are it's but but um i've done this for 30 years so in in this space which is a fairly little tiny space but you know that's where we that's where i've applied myself