 an auto brand a lot of people scratch their heads and say why would you put your brand on a channel that doesn't show the sheet metal but there's a lot we can talk about about these vehicles that gets people excited about the car and it's more than just the sheet metal it really is about lifestyle um in a lot of ways for us it's about storytelling that's driving a lot of brand awareness but we can also drive a lot of intent and that's because we can talk a lot about the features i think we're learning that we can get a lot more from audio