 So you can buy that. And, you know, I'm not sure how it all works because I'm not in that business, right? But you can buy all that information about people in your local area or in a region or for the whole United States. You can buy that information. And that's how they generate these mails and emails and stuff like that. And I guess some of that information might be public of sorts. They knew that I'd bought a car 12 months ago and it was a used car and what it was and