 Being on the independent side, you know, there's the big corporate business model. There's the smaller mom and pops. There's Robert's wealth that's somewhere in the middle in that we're, like we say, big enough to matter, but yet small enough to care. We have that personalized approach and we are acting in the client's best interest, not just because our license says we have to, but that's because at our core, that's our responsibility to