 And they're kind of, you know, a lot of times they're angry. Maybe they feel a little like misled. They feel confused. Should I even trust these guys? And it's like, dude, the fees are the fees. Like our program is Morningstar is the biggest company in the, you know, one of the largest companies in the world that runs these. It's like, we just get it from what they, you know, pump out. And I think a lot of times the 1% sounds small until you apply a $2 million. You're like, hey, it's 10 grand a year. Over a 30 year retirement is 300 grand. And it's like, what did they do again?