 This is exciting. What is it? What are we talking about? Why do you need to know about this? Well, stay tuned. Dr. Neil Levin is on the line here. Dr. Neil Levin is a chiropractor. He's a nutritionist. He's a longtime advisor for Purity Products. Welcome, Dr. Levin. So great to have you back on the show today. This is a big story, isn't it?