 Here's why this is important. When you're going to buy a new car, you could look at something else and say, oh, but this other truck over here is $4,000 less or $3,000 less or $2,000 less. I'm going to get that one because it's cheaper. Toyota is too expensive. You're going to make it up when you go to sell it. You're going to get that money back because the other one,