 When the original mattress factory opened its doors, our competitors questioned our approach. When we vowed to never have a sale, they said, holiday sales are huge moneymakers for the bedding industry. A mattress store that doesn't have a sale just won't work. But OMF didn't listen. Instead, we offered the same fair price to everyone every day. We chose to have transparent pricing and not apply pressure to close a sale. Over 30 years later, we're proud to say that we still have never had a sale. The others said it wouldn't work. We are so glad we didn't listen. OriginalMattress.com.