 Yeah, Cliff Farmer's. Yeah. My best friend was the first customer in Cliff's. Okay. And I was Roger Lett's first customer. Okay. He was a cool guy. That was the coolest black man in Cincinnati, I swear. Yeah, I called him Mr. Lett. I was only like four years old. You know what he told me? What did he tell you at four years old? He said, don't call me that. Call me Roger. All right.