 I've had writers, newspaper writers, say to me, you know, the editor used to say, that was a good story, but you needed another quote from the coach. Or on the news side, you needed another quote from the mayor or the police chief. Now, and I'm quoting this guy directly, I won't name him, but a prominent, long-time sports writer said, you know, now what you hear more often than not, that was good. It got the second most clicks of anything in the section.