 I want to go back a little bit to not only podcasting, but I want to go to YouTube. You managed to grow your YouTube quite significantly. What do you think was the biggest factor in that? If I look and you can go into YouTube and you can see all the analytics, if I look at what type of content brought the most subscribers, it's short form content. Short form is what all social is now competing on. So I'm now trying to create better short form because I know that that's playing into the algorithm on YouTube.