 In fact, I think it's 10 years ago, my friend Tim Cruikshank had this idea of a coffee company, and people said, you're insane. You're a Navy SEAL. You're also a corpsman. You're a medic, as it were. You know how to fix people in the battlefield. That's what you know. You don't know how to make coffee. Tim said, I know how to build a team. I know how to follow God country team. So he did it. He went and got in touch with an absolute coffee legend, a guy named Dave Stewart, who created Saddle's Best Coffee. And he said, Dave, I got this idea to build a coffee company. Here's how I want the quality to be. And Dave said, I'm in.