 tweets you have to delete or things you have to explain or what's the point of all this. The downside for a prominent public figure, I think, is much larger than the upside. But that's the world we live in and the world that they have grown up in. And as the money gets greater, especially for the marquee stars, they don't really need the media that much to get a message out. They have their own platforms. They have Derek Jeter's Players Tribune.