 They have the goose that laid the golden egg, and we could be the goose killer, basically, is the problem. They have an enormously profitable operation, and the people who will tell the candidate that their ads are working, well, it's the campaign consultants themselves. And so they don't want to have an outsider say, oh, not so fast. I don't see much lift here. If there's lift, I only see it for a day or two.