 I never thought that it wouldn't be. Not every Aladino hits me in this way. I happen to like the brand. I really love the people. I love Justo himself. I love Vivian, his daughter. I think they're smart. They're delightful. They care. It's really good stuff. And I love the family connection, going back to his father, going back to this roots and this concept of Aladino.