 And you nailed it, it's these short bursts, the attention spans are low. Anybody can cut a video on CapCut now or on TikTok. I've been staring at this stuff for a while, and I've seen the effects that it's had on Israel with anti-Semitism, with this pro Hamas rhetoric that's being dumped out. It'd be interesting to keep tracing those threads to see who's financing all of that material that's going out. University professors for the last decade.