 when it's reactive, when you finally have the explosion about to happen, it's imminent or it's already happened, right? People follow the prescription really, really well when there's a pain point, right? And the pain point being, if I don't take this drug, I'm going to have a heart attack, I'm going to die early, my kids are going to grow up without a dad. Or if I don't take this medication, I'm going to end up with cancer or whatever crazy thing or diabetes or whatever it is, right? So that pain point is so big.