 I just don't believe it. I just don't. And so one of the other things he said, if I can find this quote, he also said, you know, we're not far away, we're close. Yeah, here's one. He was talking about believing in the business. I think that's where you were seeing the correlation. You bring up great stars, great talent. Talk about Joe Hendry. It's making us start to believe even further that this is a real business. It has a lot of legs and a lot of fan base behind it.