 yeah no doubt i'm a little bit more of a history podcast consumer but you just you tuck your phone in the back of your pocket you do the dishes you walk around the house you work out whatever it is it doesn't really matter what you're doing unless there's another human being in the room and one that you have to interact with you can listen you don't have to sit down and watch anything so i i'm with you it's a hugely important new form of media and