 What do you think is gonna happen? What's the next step? Right, you're exactly right. And you look at this and you think for young people who get most of their news as we know from TikTok and social media, I don't know enough about social media to say that it has a negative effect only. I'm not sure, but I know that it has some effect. It has clearly some influence on this and it has to play into this. Is that a fair assessment?