 Absolutely. And one of the things that any company can do, ask people for feedback before launch. Does this meet your needs? Why or why not? And come back and work with the product teams and actually in an agile style, fix it before it goes out the door. Final words, Stacey, and then we want to know where to find you. I would say keep doing customer experience right if you're a business owner because that is a competitive advantage.