 Yeah, Cliff Pharmacy. My best friend was the first customer in Cliff's. Okay. And I was Roger Lett's first customer. He was a cool guy. That was the coolest black man in Cincinnati, I swear. Yeah, I called him Mr. Lett. I was only like four years old. You know what he told me? What did he tell you at four years old? He said, don't call me that. Call me Roger.