 I know you don't control social media. That's one of the challenges that we all have in terms of how we address that. But the aspect of putting out information and then as adults trying to model the behavior as best we can. Make it exciting. I mean, I went to a breakfast the other day where we had the young people who were there at the Boys and Girls Club, to be specific, talking about the new venture of building a new Boys and Girls Club, for example.