 This week, when should the parents of a school shooter be held responsible? The father bought him the gun, the mother took him to the gun range, the father told him to suck it up, not to go to a psychiatrist. But first, does political advertising actually affect voting outcomes? Advertisers spend unbelievably large sums of money every single day. It's unfathomable how much they spend, and even more mind-boggling is how little research they do to justify what they spend. All that and more this week on Radio Health Journal.