 Yeah, you know, it's funny. Yeah, in the summer, we summered on Wolf Island up in Canada. And so I would go fishing and use the fishing lures. But then I combined what I love doing with this woodworking and making these little plug fishing lures, you know, carving them into little fish shape and getting them to swim. And, you know, that's an awful lot like business, isn't it? You want to build something that hopefully a customer will attract a customer and they'll