 So eventually the board decided, well look, the USGA, we're already building a second headquarters right down here in Pinehurst. We have an administration building with about 60 staff members who are down here, and we had a USGA experience building. Let's make that the World Golf Hall of Fame. You're already getting 1.2 million golfers through Pinehurst every year anyway. If we can build a Hall of Fame where the people are coming,