 how to grow money, how to minimize your taxes, how to have a good spending plan, how to protect your assets, how to leave a legacy, how to retire, like all of those things, which are, I'm not downplaying any of that. But what I've learned is this money is just a tool and it's defined and controlled by our behaviors. And so what I realized is through all these client meetings is like, oh my gosh, we have to teach people also about their relationship with money and