 especially the biggest events, the NBA Finals, the Olympics, the World Series, or the baseball playoffs leading up to it. Yes, you're pulling in all the rabid fans who are watching all the regular season stuff closely, but you're also addressing millions of people who come to it only for the big events. And so you have to draw them in with some things that are of interest to them, and to a certain extent, you also have to bring them up to speed.