 Say what they want with no check marks, no regard. And that fuels a lot of the conversation we have just so people are triggered. I mean, I lived through, and I know you were close to this too, Brad. I lived in Charleston, South Carolina, where Dylann Roof went to start a race war so he killed nine people in the church. We lived through the Buffalo shooting and some of these other horrific shootings, people who were fueled by the right-wing news media. And so we just all have to know that our words have power, especially those in leadership roles.