 They usually say yes to all three. Here you go. This is your story. And don't tell it for the Harvard audience. Tell it for the everyday audience. That's right. And if you can, tell it inside out. Don't start in the obvious place. That's what we used to do in school anyway. And so as a result, people understand that Fort McHenry was the site of a battle. Some people know it was 1812. And some people know that that's when the Star-Spangled Banner was written. But