 can advance whatever industry you're in. And I think that's amazing. They had a whole, uh, the, the, the one seminar that I could go to, cause you know, I was here all day with child producing for Lincolnware. And so I missed a lot of the seminars, but I was able to catch one on the second day. And it was, um, a seminar basically talking about the importance of black owned media. And when you walk into the seminar, you don't think that it's going to be a whole lot of tech conversation, but actually, um,