 And that's why there's the death of the holiday doubleheader now. Because they're either too busy watching parades or they just want to watch their favorite movies. They don't have the staying power anymore as it was. Because we have too many toys now. And it's not just kids' toys. It's adult toys. You know, you've got your guns. You've got your video games. You've got your apps. You have this, that. You can win World War III in a single sitting and all that. I mean, seriously. Not just for kids' toys. It's adult toys.