 And as you've talked so much about these conventions, they are made for television-type events. This coming right at 10 o'clock Eastern Time, kind of the peak of primetime viewership. That's like the Apprentice schedule from NBC's day. But I mean, listen, that's significant, right? There were a lot of eyeballs on what we just witnessed. All the networks, I believe, are airing the convention coverage here at the 10 o'clock hour. Everyone was watching. It's designed for maximum theater and maximum impact.