 or happens to be your mother, your dad, your grandmother, et cetera, because we're going to talk about hearing loss and how seasoned citizens often ignore this to their peril and the side effects of ignoring it and what could happen. So joining us in studio today is Shannon Schneller from Focus Hearing. Yes, sir. And Shannon is my hearing expert, and I'm wearing two hearing aids, which I'll show you later in the broadcast. But we're going to talk about why hearing aids are so important and what happens if you don't bother to wear one.