 so they can say whatever they want. So in that sense, I think they're more edgy than they used to be. But at the same time, the basic formula is there. One formula is kind of dark, negative advertising about the opponent and his or her depredations. Another one is a kind of hagiography and celebration of the preferred candidate. Another one is more of an information-oriented contrast ad that says, you know, the forces of light support this, the forces of evil support that, and...