 Well, look, we're seeing that MAGA can be a very politically sellable message in polls showing Trump leading Biden and showing that a lot of independents are actually moving away from the current White House, current president. Look, I think there's a case to be made that, look, his life story was made into a bestselling. We wrote a bestselling book and it was made into a popular movie that really connected with a lot of a lot of Americans. And he has a working class childhood. He's from Ohio.