 the money will take care of itself. You have to find a way eventually to monetize this audience, which is important so you have some longevity. But I think that that's probably one of the most important creator ideas and concepts that I think people have to wrap their head around. Yeah. I mean, it's like any other relationship where you have to build trust and building trust takes time and people need to know what you're about. Scott Clary, what were your solutions for getting through those really challenging times?