 Yeah, I totally agree with you. And I know my own personal story coming from the corporate world, what I always say schlepping advertising. And when I started Answers for Elders, I know how you feel about that. It was like I was in my 50s, but I decided, you know what, this is important. And every day I'm blessed to be able to live that. And I know. But it's hard when people I know I came from the corporate world