 Agreed. It's not gimmicky. These are some really useful things. Could you give us a couple of examples? Maybe one tied to what we're doing right now, which is an interview on a phone. So what would be different with Galaxy AI if we were conducting this same interview with Galaxy AI? So with Galaxy AI, we really kind of bucket it into three different pieces, if you will. So we talk about productivity, we talk about communication, and then we talk about creativity.