 And so I understand when, right now, fans of the Braves or the Astros who follow them all season long are saying, hey, Joe Buck, I knew that already. That's obvious. Yeah, it is, because you live in Atlanta or Houston. But it isn't obvious to 90% of the audience. It's new to them, or they need to be reminded or brought up to speed. And that's the difference between the proper assignment of a network announcer and the role...