 And make people feel comfortable because these celebrities, everybody's pulling on them. I took Stallone over. We went to Silvio Berlusconi's house and he cut a deal with Mr. Berlusconi for some funding for his films. He cut a big deal for his films that people know about, I think. Millions. Yeah. I've been involved in some big, big, big, big deals. And, you know, it's just...