 Well, you know, that's one of the things my argument was. You have the USA Network. I mean, you look at the world of golf now. They had so many events on a couple weeks ago that they had USA, CNBC. They had all these branch networks. You know, there's a way to get games on TV if the crowd is there. I mean, I look at the NBC family with Golf Channel and USA Sports and CNBC and MSNBC. I mean, how much politics can you watch during the week?