 to be more popular or to share things that I may not think are true, but they're so fascinating that I'll share them on my social media pages, which I don't have one. I don't, but, but a lot of people do. A lot of people do. So we're all proliferating this, you know, these untruths and it's, it's perfectly okay. We don't feel guilty about it. We don't feel like it's wrong.