 um, is, is all the great deals that you have there. But, uh, you know what I guess it's a lot of retailers talking to, uh, companies, you know, I don't know how much orders are being placed in necessarily, but, uh, I think that there's a good bit of that going on. And then, you know, it gives opportunity for, for, you know, like bath, for instance, to go and shoot a lot of content of this, uh, this new, these new products and, you know, the fans love it. And, uh,