 They would have to do something crazy. And when I say they, I'm talking about the whole aspect of this. I'm talking about gaming. So I'm going to go with a gaming company on this. And I'll go with Capcom because they make the most relevant fighting games that's going on right now. Capcom would have to do something crazy like release a new game and only release it in an arcade. Force people to go outside and go find it. The problem with that, though, is there are no arcades in America anymore. I know. That sucks, man. I mean, you've got round one.