 I look back at the newsreels and specials and so forth. This was a phenomenon beyond the Beatles, I would say, that we can relate to. It was like putting a man on the moon. There you go. And so can you put us there a little bit as to, first of all, where did they, why was it so hard to find? And when they did, I mean, why was this such a phenomenon? Well, first, Tutankhamen was a minor king.