 So the investments in time we're making and the editors I'm paying and the video editors I'm paying to do this stuff is for one reason and one reason only. It's to reach young people with God's word at the center of political discussions. And the podcast is a lot more. Sometimes it even sounds like a sermon, believe it or not. I am not qualified to preach. I'm very careful about that. Is there a financial aspect to this? There is. And yeah, again, we're going to give that money back to God.