 So it's like you get hooked with a sales proposition and then they just nickel and dime you to death. And the financial industries are the goat. They're the greatest of all time when it comes to adding fees that no one knows about. When we think about this, think about it. You get sold this bill of goods, right? What's like, hey, you know, I'm going to be there for you in retirement. We're going to navigate this together.