 in all of those presidential election years that in certain surveys, they ask people, are you Republican or Democrat or independent? And then are you voting for somebody? Are you voting against somebody? And in every single one of those election years, it's the independents who are most likely to say they're voting against somebody. So it's a pretty robust phenomenon. Since independent voters are such a big chunk of the voter population and they vote based on who they don't want to win, it makes sense that we're seeing more and more negative advertising.