 experience spending freedom today while also planning for tomorrow. And you can have both of that if you plan and have the right type of plan where we're not just looking at the goal. So Own It is about owning all that is you, your purpose, your vision, your core values, your strengths, your weaknesses, all of that. And then once you fully understand who you are and you make better income that way because you utilize your strengths, then we go into the Earn It section. And the Earn It section, which is really kind of fun, it