 And then you bring into fruition into your life every single day. You talk about intention and attention of what we're doing on a daily basis. What is the purpose of doing everything we do? What is the purpose of having your podcast and your business and all the stuff that we get to do as entrepreneurs every day? There's that plus language. What is the language that we're using to talk about the things that we get to do every single day? So it's these little tiny reframes that happen over time that I feel are really powerful. So what attracted you to the topic of happiness?