 You're helping people overcome what hidden or buried emotions and fears, anxieties. Because, I mean, this is more like psychology, obviously. You're not being the chiropractor. You're being the guy psychologist almost. Yeah, it's kind of crazy. It's like almost a neuropsychologist for the mind and body. The interesting thing that most people don't realize is that entrepreneurs, 72% of entrepreneurs deal with some sort of mental health ailment and their journey as a business owner.