 their ability to go back in generations and feel like you're talking about the same game. You know, you go to the game with your father, now you take your son to the game. And because you do this day in, day out, it's a very tangible experience for all people because everybody understands what it's like to get up every day and have to do something. And so baseball's traditions are very powerful. And part of the reason I think the expectation is higher in the standards, which clearly came out when we watched what happened in this performance-enhancing culture that we see right now.