 This is America's Sports Talk Show, Sports Byline USA. Here's Ron Barr. Rich Podolsky is with us on Sports Byline USA. Again, I want to recommend this book to you as we're going to make it a selection of the month on the Sports Byline Book Corner. It is a great read. It's called You Are Looking Live, How the NFL Today Revolutionized Sports Broadcasting. Who came up with the You Are Looking Live slogan?