 And with a car, it's a personal conveyance of who you are. It's a very personal purchase. It's the second biggest purchase outside of your home or your swimming pool if you already own a home. Right. And you've heard this idea because, oh, they're killing all the sedans. Really? You ever heard Honda say, yeah, we're thinking about discontinuing the Civic and the Accord. Yeah, right. Or the Camry and the whatever other versions they make. I wonder why that is. Exactly. Huh.