 or a lot of these other shows. And the NFL Today, that show, was the beginning of what I call sports personality broadcasting. It was a big emphasis on the personalities. At that time, the show was so popular, people used to rush home from church just to make sure they didn't miss anything. Some of them rearranged their church-going schedules in the Midwest so they didn't miss the show. You know, Phyllis was doing these features.