 when I spend the least amount of energy participating and curating and maintaining the persona side of it. Makes sense. In the chapter, you said something that didn't really have any follow-up, but I love the line and I wanted to dig just a little deeper, which is, you know, you said, the clash makes you cringe, but you still love them like family. You know, the clash at this point in time are pretty much universally revered. What made them cringe to you?