 Innovation has a tremendous risk to it. Absolutely. The financial risk to innovation is, it really starts at home when you think about the number of years it took to get to this place. How much risk is this box of 10? How much risk, by the way, it is a beautiful box in the green and gold right there. That's right, I'm touching the box. So that's Vivian. Don't get mad. He's actually talking to the box. He's touching the box.