 And it's not only ESPN. Fox, FS1 has a lot of these similar shows with the hot takes. And I guess people are watching, right? If they're getting the ratings and paying some of these hosts. Right. You know, we've seen some of the numbers recently. But let me ask you, as Kenny Albert, watching this, and you see people critical of players that you know, and maybe you feel listening to something that says, there's no way this is accurate. Right. Everybody has an opinion these days, right? And you're okay with that? And...