 before I get to that, something a little interesting about the, you know, the sports apparel is a massive business. That's not what we're going to talk about, but in 2013 alone, the 200, $213 billion were generated in revenue in 2023. That's a lot of money, but that's not why, um, my guest, our guest is on our show. Uh, Jerry Cohen, the founder of Ebbets Field Flails, um,