 Bottom line, I mean, to try not to be too inside baseball, he mentioned that he was sitting at this certain restaurant that was a sponsor of ours at the time, and he wasn't, but he mentioned it, and it made the owner of this restaurant just lose her mind and just be like, wait a minute, did you tell him to say that? And we were like, no, that's just, that's John. You know who he was. She called in, who is this, you know?