 All right, let's shift gears a little bit. Bob Downey with us, Rappler Pro. And I got to be honest, man, when I got my hands on that Maverick jerkbait last year, I thought, oh, this is nice. You know, finally a Rappler jerkbait that we can cast into the wind. It's got the weight transfer. I love the way the profile in the water. That's all great. And I remember the first thing I said to the guys at Rappler was,