 hoping to siphon off some of the e-commerce giant's savings-hungry shoppers. Ron Taylor reporting. Tributes coming in for fitness guru Richard Simmons, who died Friday at his home in L.A. Simmons, a court jester of physical fitness who built an empire in his trademark tank tops and shorts, urging the overweight to exercise and eat better. Richard Simmons, by the way, died one day after turning 76. More on these stories at townhall.com.