 Going deeper and deeper into thought about the whole idea behind preventative care versus reactionary care, prevention and reaction, right? So people will follow the prescriptions to a T, die on the hill when it comes to reactionary care. Like, hey, I had blah, blah, blah issue. I got to take this prescription drug. Even though I kind of been noticing my weight going up or my blood pressure going up or my blood sugar going up, I did nothing about it and I'm forced to react and I have to take this prescription, right?