 venture capital firm with help from peter thiel named it after a lord of the rings thing he called it naria n-a-r-y-a which you can remember because it's aryan but you move the end of the front you got that aryan uh if you know anything about jr tolkien he hated arianism he hated the nazis uh and she had to misspell the actual character in order to try to make it an aryan reference and then there's joy reed peddling conspiracy theories about the assassinations