 Well, oh my gosh. You know, this last weekend, my wife and I went over to his place and he had it sitting out in the front yard, which I'm sure the neighbors love. But he did say that people had been just randomly stopping by as they drove by in the neighborhood and seeing this giant Cheez-It in the front yard and having their picture taken with it. And this is exactly what I'm talking about. I think that this is one of those deals that...