 Yeah, there's no doubt. And that's one of the things I always try my best to do is at least by the final day of the show when we're kind of wrapping up the content that we're providing is try to check out some of the smaller booths and the companies that I might not be as familiar with. Because, you know, as you mentioned, some of those companies that you see in the new product showcase, you know, photo gallery, when we walk in a new product showcase, you know, you see a ton of the big brands and the names that you recognize.