 More and more promotions when you come in. Walmart, which is the biggest seller of groceries, just cut prices on thousands of items. And so it's working. You and I want to play hard to get. The more we do, the better the prices are going to get in groceries. Grocery prices, after just skyrocketing, went up 1% in the last year. My prediction, the next year, they're going to go down.