 People are like, what? Well, yeah, what do you want to do? What do you want to do in retirement? And then you kind of get an understanding of what their goals are and what their spending is and what they want. So then we still don't talk about investments. Then we say, all right, well, let's figure out the four things that can take money out of your accounts that have the biggest impact on people's lives. And they're like, what? And I'm like, yeah, we're going to talk about taxes, which you just heard us talk about. That could take 30 or 40% of your accounts if you don't have a plan. And they're like, really? Yeah, really.