 It's an adventure. They want to try something new. So they go in and they lay down their money. And some of those craft beers, they're not cheap. But then you end up getting something you don't like. There, at this place, at the Slappin' Lizard Tap House, they allow you, they give you a little glass and you can go up and you buy by the ounce. You pay by the ounce. So you get a little taste of something. If you like it, great. Wonderful. Stick with it. If not, move on to something else.