 run businesses and they run it based on their bank account. How much money do I have coming in the bank account? How many checks am I writing? But there's more to it than just that. If you're going to grow your business, you need to be able to reinvest and that reinvestment is either going to be in time or money. So if you're going to make investments in money, are you going to spend more for marketing or more for an assistant? You need to make those decisions consciously and that's the best way to grow your business.