 what's the word I'm looking for? Optimize their business and their business practices and stuff like that. And that was great. But I think a lot of it was just trying to introduce people to, um, the different ways that technology can help whatever industry you're in. Like you don't necessarily have to be in tech to enjoy black tech week. And that's something I think that more people should know about because more people would probably participate is more so introducing you to different ways that tech can