 And so if I work with a sales team, what I do is I literally just go through the resentments that they have towards the boss, the company, the mission, the CEO, the customers, whatever it is. You remove those resentments and actually get them to a place where they can actually appreciate what's going on. All of a sudden, sales go up just from that simple exercise that can be done. Yeah. Well, what's interesting about resentment, too, is you're feeding kind of a dark side of yourself.