 uh but then this writer says i kept seeing the rigged game everywhere in every uber ride every amazon order every trip to the supermarket all these businesses know so much about me that they can see a number blinking above my head the exact price i'd be willing to pay in a given moment that's troubling so we've all had the experience yeah because it is confusing i think we've all had the experience where you book flights you're looking around and you can figure out that like on southwest you book two one ways for some reason it's like two-thirds the price of the round trip same flights