 All right. Well, let's talk about it. So, Dave, just to finish up, you guys get together and then we'll get over to Rich and then back to John. But you're you're at the locker room. You're drinking wine. You've evolved instead of beers at the end of the game. You're playing together on the Giants. And what sparks the idea, though, of actually as one thing to enjoy wine, but to actually produce incredible wine through your company now, Red Stitch Wine. How does that happen?