 gross and unsubtle way. And you've got to be mindful of that to a certain extent, but I don't think you can just change everything you've always done. I'm more or less doing it the way I always have and let the chips fall where they may, and I hope that people who are part of my audience kind of understand that the rabble and the noise out there in the ether isn't always accurate. In fact, more often than not, it's not.