 So TikTok, social media is their ideology to speak of. That's where they get their information. We know that's where the lion's share of these young people are getting their news is from TikTok. 15 seconds of this, 45 seconds of this, a minute of this. Is that kind of where you're leading? It's a very powerful psychological tool, Trace. It's almost a CIA grade infiltrator, if you will.