 Oh, yeah. Our word is our bond. That's one of our core beliefs. And if the farmer doesn't know you and doesn't trust you, yeah, he doesn't want to do business with you. Why would you want to do business with somebody you don't know? So we don't want our relationships to be transactional. We want to be transformational. And I don't just say that because it sounds good. I mean, it really is true. I mean, on the way here to this morning, I had a two and a half hour drive over here and we were on the phone most of the time with farmers talking to them about the markets and