 Here's Fred Penny with Penny and Associates. When you or a family member have been injured in an accident, what should you look for in a personal injury lawyer? The first thing is an experienced personal injury law firm that is actually taking cases to trial. Hi, I'm Frederick Penny, managing partner and founder of Penny and Associates Injury Lawyers. For over 30 years, Penny and Associates Injury Lawyers has been successfully representing individuals and their families.