 Right. And we're talking about podcasting. We're not talking about radio because everybody has their radios on all the time. So they hear the audio content on radio. What would you say, Kenya, about that? Yeah, I would say, I mean, that's the way we've been able to scale our podcast network so quickly was like via the radio stations. Right. But my question for you is what's the benefit of having a YouTube podcast versus what I feel like everybody was kind of doing before. Right. So I don't.