 and a lot of people watch it, and it comes off well, and they're unified, and Trump gives a good speech that is actually appealing to quite a lot of people who may not be in his base, and all of that, usually you see bounces come out of conventions, right, in terms of a poll. Not always, but you often get a convention bounce. I'm not sure if we're in a realm right now in our politics where you get a bounce or a hit