 It's honestly, if they could make styrofoam peanuts taste like meat, I might eat it, but it wouldn't be good for me. That's kind of kibble food without rough greens. Rough greens is not a dog food. It's a supplement that puts all of that back into the kibble food. You sprinkle it on the food. The dogs love it. And if it's healthy for your dog, it's most likely in rough greens. They want to have you try the first trial bag just to make sure your dog loves it as much as Uno does, my dog.