 Why do people, or if you find this to be the case, they'll discover something, and they'll take it for a while, and it improves their lives. And then they kind of adopt an attitude of, oh, well, that's taken care of, that's fixed, and they quit doing it. What is that that causes people to give up on something that really works for them? Is that the whole thing? They just assume they're fixed, 100%, don't have to do it anymore, or what?