 Angie's List is now Angie, and we've heard a lot of theories about why. I thought it was an eco-move. Your words? Less paper. It was so you could say it faster. No. It's to be more iconic. Must be a tech thing. But those aren't quite right. It's because now you can compare upfront prices, book a service instantly, and even get your project handled from start to finish. Sounds easy. It is. And it makes us so much more than just a list.