 Fast. Name three brands of toilet paper. I bet you said Charmin. Why is that? Charmin has spent decades branding their name and continues to do so today. Are you first in your category in car dealerships? Are you who people think of when shopping for a new car? Local boutiques. Do people immediately think of you when they need new clothes? Branding your name is one of the most important investments you can do for your business. Hi, this is Teresa Kilhoffer with Right Media.