 But is that hard? Is there a moment? I'm imagining a moment in my head where it's like Team Sam Smith and you're at the table and you have, I know it wouldn't be this, but you have a CD player in front of you and there's a big boardroom full of people who work either for you or work on the label and stuff like that. And they're going, okay, what are they going to play for us today? And you go like, all right, I know you think you know me, but check this out. And it's unholy.