 It's easy to walk down the street, see a piece of trash and think, somebody else will pick that up. It's easy to not let somebody merge in traffic. But it's also just easy to pick up that piece of trash yourself or let that person merge in front of you in traffic. And I think that this is an opportunity to give back in a very easy way without putting in too much effort yourself. It's like being Clark Kent when Superman gets all the credit.