 you know, what let it go sounds like, even like almost by osmosis, if you've never, you know, even if you don't watch these things at home. And I do, but I've seen it, even though I mean, I personally avoid YouTube as a parent, because I have, you know, learned to sort of fear the algorithm and how it targets us. But as I wrote in this piece, there was, there was a time when I took my older daughter to the dentist for the first time, she was 18 months old, she was