 kids are being strolled through the grocery store aisle, what will they point to? They'll point to the thing with, you know, a Paw Patrol thing on them, right? But again, I think it really just comes down to, are the eyeballs there? Are these anonymous eyeballs there for long enough for more ads to be shown and more ad revenue to be brought in? That's really the only thing that matters. Gia Tolentino is a staff writer at The New Yorker, where you can find her article, Screen Grab. You're listening to Think. I'm Chris Boyd.