 What I like about it is that it's not about how much money you bring forward. It's about the fact that you have come forward, that you have decided to take a step. It seems to me that that's the hardest part sometimes in supporting the Publix Radio is that you understand why we need support. You understand that it wouldn't even be there without the support of other people, but you don't see yourself as part of that. So this is great because each person...