 has designated as the stuff that will hold our attention for the longest, right? Like we get it in the forms of social media. We get it in the forms of the tailored ads. We get children get it in terms of what their Netflix kids or Disney plus, or, you know, whatever the algorithm suggests they want to watch. And, and, and then of course, babies began, you know, babies got their own tablets and smartphones too. I think as of now, I think half of children under 20,