 And some of those burgers are not the world's greatest, but it doesn't matter, especially if in the parentheses under you say, according to my mother or something, you know? Yeah, like Wendela's famous sugar scrub. Okay, what have I been missing? It's famous? How come I've never heard of this before? I don't know about Wendela's. Yeah, I don't know this. So something like that, something to get me to think this is really something that I haven't heard about. And how come I haven't heard about it? How come I haven't tried this coffee?