 But then, you know, yeah, I was going back to see the history of kids TV and the first TV station to ever off regularly offer a full daytime, a full like round the clock programming in their initial announcement about this. You know, they said this has been carefully crafted to, you know, mirror and match and sort of cater to the housewife schedule when she is busy preparing breakfast, you know, we will be here to distract her preschooler, you know, so it's, it's been around this model for,