 footage of everyday life. And whenever the child would get bored of Cocomelon and look at the distractor tron, you know, the, the story noted, the researcher would sort of make a note and that information would be ferried back to the creators. Right. And, and the, again, the executives that I talked to said that they had never even heard of the distractor tron until that article was published. They, they were very firm about saying that they, um,