 Okay, take me inside your business model because I've looked at Webtoons on the web. They're mostly free. Where does the money come from? How does it work? Take our typical consumer here in the U.S. Let's call her Maddie. Maddie is under the age of 25. She surfs for free, as you say, and this universe of content is ever-updating every week from across the globe and has unexpected content that she may not be able to discover anywhere else. In fact, our target consumer says,