 Neda Torfik speaking to me there from New York. Now, do you know what a webtoon is? Well, it's a web comic that you can read on your screen, and they come mostly from South Korea, where they have millions of followers around the world. The format, which builds on a rich history of visual storytelling in Korea, has gained popularity globally following the success of K-pop, K-dramas, and other Korean cultural exports.