 at their own patience and time picked a story they like, they read it for snackable five to 10 minutes per episode. And when they want to see the next one that's yet to be written, that's going to drop in a week, they on average spend 15 to 70 cents only just to see it when anybody else can see it just in time. Well, we know that over a three-year period that our consumers, once they start reading, once they discover their own story they love, they read more. They read and spend two and a half