 When we come to you out of Red Bull Cares, we're coming to you for nonprofits. And our tagline, if you will, is we want them to spend their money on their mission, not magnets. So we're going to give them special pricing. Manufacturers and distributors will give them special pricing so that they compete and don't have to spend as much of their money for business things and therefore have more money to put into their purpose or their mission. So...