 Yeah, the other thing about this whole bash in the media, Donald Trump would not be who he is had it not been for his reality show, The Apprentice. And then, you know, the minute he came down the escalator and launched back in 2015, the media was all over it. What if, you know, I said to Buddy Cianci years ago, he complained about we were covering when he was in criminal, you know, he had the criminal charges filed against him. And I was... He...