 recently did that. They sort of like came out and said, we're not using AI to create various things in our marketing. We're sort of human focused. Hyken says while AI ads are pretty easy to spot now with their rough around the edges, fingers and faces and transitions, they will get better. Although he doesn't see the controversy around them going away. I don't think there's ever going to be a time where everyone's on board. You know, I think that like