 We're wondering the same thing. Esteban starts with personal experiences. Does anyone else feel this? Does anyone like feel weird when they're thirsty and need to buy a plastic water bottle, but then they like feel guilty? Then he starts digging deeper. Oh, wait a minute. Who is making you feel guilty about that? And then it drives to a point where they're like, yeah, wait, why do I feel so much guilt about that? When BP is just throwing oil into the Gulf of Mexico.