 Walmart has recently rolled out digital labels on their shelves. And so it allows them to just, you know, they don't have to go out and re-sticker labels on all the shelf when they have a price change or if they move an item, they can just change it electronically. I guess TikTok users are very unhappy with this, blasting Walmart for rolling these out specifically because of the ability to very quickly raise and lower prices. Now, I'm sure if they're lowering prices, you're not upset about it, but raising them, yes, they would be.