 ratchet it up over the years and make some money available to put bets on some big franchise opportunities ahead in the film space. Yeah, because Paramount was out on its own because we had seen some of the other big studios merge in recent years. I guess that's why Paramount was a target. Exactly. You saw Disney buying a big part of Fox. You saw Warner Brothers merging with Discovery. And so a lot of times in recent years we've heard