 And it's great to have you back on the show. We had you on the show back in the fall of 2023. And you and your co-founder, Scott, told the awesome story of how when you were in college at Brown, you decided to invent a fake British aristocrat. You called him Sir Kensington. And you made him the face of your ketchup brand. And you basically started making small batches of ketchup in your apartment for friends, for college friends, right? Yeah.