 expanding out into becoming a producer and doing things and producing other things, which is exactly what Steve Byrne has been doing. And I mean that in any job. You create things and you get things done. You actually get tangible things done, which in the technical fields, you can quantify that. This thing's done. Therefore, you get money. And I think that's what people are looking for. It's like gender studies. What am I creating? I'm creating bold