 And what does this mean then for these brands that you've mentioned? If they want to then tap into Chinese consumers, how should they change their business model? Well, first of all, they should be much more measured than they've been, in my opinion. I think it was a bit of a sort of gold rush. Everyone went in. It was very, very expensive to play in China. The last couple of years, real estate prices, as we know, became very inflated and the market is increasingly saturated. And so the competition increased.