 of that insult the voters. With Hillary, we saw it with the deplorable comment. I think the campaigns are the ones that are ratcheting this stuff up. To what end, I don't know, because I think it turns more people off than anything else. And I think what the appeal of Trump is, is that he pushes so hard against the other party, not insulting the voters, but more or less insulting the other party and almost not giving...