 things that we're talking about reflects the personality of its creator. I think, to me, it's kind of a celebration, because even though something like Survivor or The Apprentice falls through a lot of hands before it finally lands up on the air, and it's still being invented again in real time, which I think is the fascinating thing about the book, that you follow that process, I think that there's the stamp of the personality. I think, in a real way, more than any other thing we see on TV, reality TV is kind of an auteur creation.