 It's not just Toys R Us. Companies like Under Armour and Levi's have also hyped their use of AI in marketing materials from short commercials to AI fashion models. Right now, some companies are using AI to help brand themselves to consumers and investors as ready for the future, which presents an opportunity for other brands to counter program. Hey, those guys are with the robots. We're 100% certified organic human. Asa Hyken is at ad age. Doves.