 And so he came out with this, you know, very early on and said, you know, I just don't think, I think he called it a terrorist rifle. And the blowback was immediate. He lost his positions throughout the industry, his TV show, his column. He was sort of cast aside. And it actually became a sort of watchword within the industry that, you know, if you speak out against this gun, you're going to get zumboed.