 You know, it was a supply chain issue, and it was COVID, and, God, dealerships were raking customers for thousands over sticker. Mark Perryman and his team would not do it, wouldn't do it, wouldn't do it. So they've already established the kind of credibility and concern they have for customers, not short-term profit, but long-term relationship. And look how it manifests itself, 3,400 reviews.