 I don't know if we have to go in another direction, but I do think that the business is fundamentally changing. And what we have to do is change as well. We also have to reevaluate our business model and think about new ways of approaching the business, new ways of raising money. Fundraising is really important in public media and new ways of working with potential sponsors or donors to give them a different view into what we do and how we do it that feels contemporary.