 Toxic masculinity is a big conversation now, thankfully. I mean, it's good that we rethink these things. But I really wanted to represent a cowboy, you know, that represents some of that masculinity, but also embraces the femininity within himself. That's more modern, and that's where I hope we're headed culturally. That's beautiful. You know you're the third music video director we've had here today with features at TIFF?