 Well, for example, the concert that we go to now, the experience, the whole setup, is really not that different from like 150 years ago. You know, you walk into a hall, people clap, you play. Probably they dim the lights in some way if they could. And then they play, you clap, they take a bow, you know, whatever. I mean, that hasn't changed. It hasn't changed where the audience is. Nothing's really... We haven't really thought about...