 especially after the Newtown shooting, and you had this sort of standoff between President Obama and the NRA. It was, again, that sort of, are you with us or against us sort of focus? And it became a political symbol, right? The NRA and Republicans saw that this was something that a lot of Democrats hated. They hated this gun. They hated the look of it. They hated what it had done. And they could campaign and fundraise and drive, it was a cultural wedge issue.