 We definitely saw it as an experiment. Binti Harvey is vice president for external relations and institutional advancement at Scripps. The digital version still had features, a letter from the president, class notes, but one thing it didn't have was the envelope. In the print edition, there'd been one tucked in the pages that readers could send back with a check. Sometimes we will get checks as large as $30,000. It definitely is a trigger or motivator.