 It's interesting when you say entrepreneurial, I'd like to point out, of course, there's a shady entrepreneurial quality to this because really what reality TV is and what it's been from the beginning is a budgetary tactic, which is a way not to pay writers and not to pay actors. It's a strike breaker. And that was true literally on radio. It was true all along. These shows are inexpensive. And that was the appeal for the networks, also for the