 No, no, I get that. But the fact is that we learn as much about what people want through doing these kinds of things as they do about what we do. And it's important to us to keep our ear to the ground and try and respond to people. And we did in this case. It didn't work out. And we're going to change the plan to still get them what they need and they want as quickly as possible. And we'll do it in a way that is more...