 Megan Lawson is an entertainment journalist. She says many artists are feeling the same. This is a real marked change from previous use of AI in K-pop, where it used to be a case of fans using it to make AI covers, you know, getting their favorite songs to be revoiced in the style of other singers. Those videos perform incredibly well on YouTube, and you have to think, okay, if K-pop artists thought, well, their videos are doing well, should we give it a go as well now?