 That seems like a really simple thing to deliver, but it's not. And I think Abercrombie has figured that out and is offering it to people. And that's part of this massive success. You know, in the first quarter of 2024, sales were up like more than 30% year over year. And they've taken some pretty serious hits on their reputation in the last few years. There was a Netflix documentary about alleged racist hiring practices at their stores. So Chantal, I mean, have they kind of gotten past that now? Is everything forgiven now?