 And if they're good enough, they get to the right, they get to good people. And so one day, my producer called and said, we think about Nicolas Cage. I said, what do I think about Nicolas Cage? You mean Nicolas Cage, Nicolas Cage? And then blah, blah, blah, blah, blah, blah. It goes to the regular channels. The next thing you know, Nicolas Cage wants to talk to you on the phone. And that's happening. And he's leaving you a voicemail. And then it starts. Can you give me an example of something you worked on together in developing the persona, into developing how this character showed up on our screens?