 Oh, yeah. I mean, people... I mean, and that's why I think, for me, as an anthropologist and ethnographer, it was so important to just keep going back and to be there as much as I possibly could, because you start to see these things unfold. And whether people want to admit it or not, you can just... Your presence there, you get more and more kind of an understanding of all of the intricacies that are happening. But, you know, people...