 Given everything. I mean, given the onslaught of popular culture, given the nature of food in the 1990s. Yeah, because it was processed food heaven back then. That was like peak process. Everywhere, and it was delicious. It was so good. And it was marketed to you as a kid. Specifically. Even the health food was like ridiculous. That was the era of Snackwell's cookies, right? That's when the box was green, so we thought it was healthy. They were like, no fat. We were like, okay, so...