 You talked about evolution, political evolution with Mr. Vance there. Sarah, just briefly, if you may, how did that happen and when did it happen? So J.T. Vance came to prominence initially because he wrote a best-selling book called Hillbilly Elegy, which was about his own upbringing in poverty, in working-class roots in both Ohio and Kentucky. And that was seized on when Donald Trump was first elected as...