 Absolutely. I mean, just to let people know what Queen for a Day was, because again, this is a forgotten show. It was a panel show on which a group of women would... It was like a beauty contest in which people talk about how ugly their lives were. They would compete for who was poorer, who had more domestic violence, who had more sick kids. And the winner... It was a break the inversion of the gong show. Yeah. It was...