 All right, it sounds it. And Paul Morland, who's a demographer and author. Both he and Alex are with me here in this weekend studio in central London. I'm going to start with you, Paul, because it's your first time on the programme. Welcome. Thank you very much. Delighted to be here. You are a lifelong demographer, or at least you've had an interest in demography, which you'll have to explain for those who don't know the word, by the way. But you started in finance. What were you doing?