 It's the treatment. She's still here. Emily Nussbaum, Pulitzer Prize winning writer for The New Yorker. Her book is Cue the Sun, The Invention of Reality TV. And there's so much. First of all, we can even talk about the title, which comes from... The Truman Show. Yeah. It's this moment in The Truman Show, for anyone who's seen it, this very prescient, amazing movie that came out in 1998.