 I'm Don Keogh, president of the Coca-Cola Company. When we brought you the new taste of Coke, we knew that millions would prefer it, and millions do. What we didn't know was how many thousands of you would phone and write asking us to bring back the classic taste of original Coca-Cola. Coke eventually got rid of New Coke altogether. And, despite the flip-flop, or maybe because of it, and the attendant-free media, in any case, Coke regained the top spot.