 There is, in the last section, too, where there is an awareness of it's now an industry. It's no longer a niche where it would pop up and be an oil fire and then be put out and the smoke would be dispelled. But the last section of the book, people have an awareness of what's come before them. And shows are coming as responses to shows rather than being inventions that people have been fostering and trying to keep alive. And that, to me...