 Right. There was a whole thing about the networks and Mark Burnett and all that kind of stuff. But anyway, when they made that show, that was a show that was made in a different period. I mean, it really sort of, the end of the book basically marks the rise of Bravo and the appearance of The Apprentice and the development of something that's an actual industry and not a series of experiments. But of course, a chapter about The Apprentice