 I'm hesitant to keep pushing for temporary conservation. I think we have pretty clear climate signals that say the basins are ratifying and we need big reductions to water use. Regardless of how much water it's saving, proponents of the program say the real value lies elsewhere. Better data on how to sell the idea of water conservation to farmers. Important since 80% of the Colorado River is used for agriculture. Chuck Cullum directs the Upper Colorado River Commission, which runs the program.