 Brought to you by FPPF, Fuel Power Max. Leased owner-operators should be aware of four common revenue myths, lest you fall into the trap of mistaking revenue for profit. Myth one, concentrate on increasing revenue because costs will take care of themselves. This is not true, as costs are fundamental to the profit equation and the area where owners exert the most control to improve. Myth two, more revenue per mile is the answer to all problems.