 So that's how he made his money. And because of that, the price of meat in the East Coast cities plummeted. And people found that very attractive. So they overcame their revulsion. Nicola Twilley is my guest, co-host of the podcast Gastropod, and author of the new book Frostbite, How Refrigeration Changed Our Food, Our Planet, and Ourselves. You're listening to THiNK. I'm Chris Boyd.