 One of the band members, Woozi, told reporters he was experimenting because he wanted to develop alongside the technology rather than complain about it. Now, they're not the only big band. There's a girl group called Aespa. They're massive, have so many followers. They've been using it for their latest music video, too. And this is a real marked change from previous use of AI in K-pop, where it used to be a case of fans using it to make AI covers, you know, getting their favorite songs to be revoiced in the style of other singers.