 And you're also seeing a rise of single women saying, you know, enough, let's start these mom-unes. Now we're going to turn into a feminist fest here. But these are trends where millennial women in particular are saying, you know, I'm sick of dating, I'm sick of the toxicity that we're facing, because there is a rise of toxicity. And they're starting mom-unes, collectives, raising children together. You know, it's a subset, but, you know, made into the New York Times a couple times, so it's to be acknowledged. But with that being said, you know, there is this...