 I'm standing there waiting on the service advisor to help me out, and this guy pulls in in a BMW X5, and he rolls the window down and goes, what are you doing here? You're the Subaru guy. And I was like, oh, yeah, you know. He goes, oh, you're driving a BMW? I said, no, we took it in on trade. But you go through that scenario, and he's like, Mark, do you remember me? And I was like, I don't. He said...