 All right. So I think we've established well enough in that intro that by like late 2016, people could not get enough of Hillbilly Elegy, right? But let's back up a bit. Prior to the books coming out, what did you see as the mainstream view of the Appalachian region? Yeah, I think that for a really long time, for a couple of hundred years, there has been really kind of two primary stories that have been told about the Appalachian region.