 And so for every vendor that they work with, there is some amount of fixed costs associated with that, right? Communication time, invoicing, chargebacks, and so on. And so the easiest thing for Ace or for True Hardware to have is like three vendors to only work with OXO and two other ones, right? A good, better, best model, which is why, like, if you take the catch-up category circa 15 years ago,