 And it really came down to this budget. When we looked at the money, it was going to a lot of these big ticket items. I mean, you do need ads. You do need mailers. You do need these things that cost a lot of money. But most of the money was being pushed to a series of consultants, pollsters that were very loyal to the party. And I think really behind the scenes what's happening, other than folks being very worried about winning this election,