 Yes, I hung up. You didn't get disconnected. I hung up. And I do feel like this is one of the most successful acts of product integration on television. Product integration being basically product placement, rebranding. And it combined it with talent contests like Project Runway and American Idol. But the talent on this was marketing. And Donald Trump was the star of the show. And certainly, especially in the first season, which is a fascinating and entertaining season of television, skillfully made by