 And Prism Philadelphia, who I know who they were, did a bunch of guys with pants, who aren't green jackets, who showed up in Boston and purchased the home rights for the South. The away rights had gone to Channel 56 and Channel 38, but the home rights were available, and so Prism scooped them up. So the first thing they did was hire Tommy Heinsohn, and then they went after a color guy. And when they found out later that Barbara Bell was very big in Boston at that time, Mike Lynch, there were a lot of guys in Boston who wanted this job and were fighting for it. And so...