 So I got to watch this movie, I think I was telling you at home, but our producer of the segment, Lise, watched it in a theater. And she was kind of struck by people being kind of rude. They were like looking at their Apple watches. This is a true story. They were looking at their Apple watches throughout the movie. And Lise was kind of like, what are you doing, guys? Be present. Why are you looking at your Apple watches? She found out afterwards that their heart rate had gone up.