 Yeah, this is a fun example. This is a South Korean designer who is just kind of, you know, for most people, we stick food in the fridge and we forget about it. For most people, a fridge is just sort of, it's going to keep it good. Maybe you think to put your vegetables in the crisper drawer rather than elsewhere, but not if there isn't room. You just, you know, just stick it in there. It'll be fine. And her whole sort of thinking is,