 And then on the day when all the concert goers come, they are there welcoming the concert goers. They're reminding them what they need to bring on site. They're giving them that friendly, forestry England welcome. And they help look after them when they're on site, when they're in the arena as well, making sure everybody's safe and enjoying themselves. As for the performers, Rodri says... The feedback that we get from artists is very much like the reason they took on this show is because they align so well with our values, I think.