 And I think that there is good intention usually at a certain point. What's really tricky is that people usually don't really want to have a deep conversation about that place. They just want to signal like, yeah, I've thought about the place that you're from. But yeah, I mean, this is a book that, you know, for a while is the book that comes to people's minds when they want to understand Appalachia. And it was never...