 did make me watch shows differently. And, you know, I'll tell you, I originally had the idea for the book in 2003. And that was a period at which I was watching this streaming first season of Big Brother in the United States, which is a very embarrassing habit. I was watching these people out in California sleeping in their bunk beds in the corner of my screen. And it was an upsetting show to watch. And it was a compelling show to watch. I was embarrassed about it. I was fascinated by it.