 So what would you say is Abercrombie's style now? I mean, do they have a style? I think what's genius about their strategy now is that they don't. They're really perceptive of the trends that are happening in the market, what people are seeing on TikTok, what young people are maybe seeing online that they would like to buy, but it's $500, it's $1,000. You know, the luxury market has gotten really expensive and they're delivering a version of that that's decently made, reasonably priced. And I think...