 I don't know if you remember, it wasn't that long ago, Wendy's was considering using dynamic pricing. They ended up pulling that back and not doing it. The idea wasn't necessarily that they were going to raise prices. It was that they were going to have the ability to lower them based on demand. So at times when they didn't have as high demand for their product during the day, I don't mean times like throughout the year, I mean during the day.