 Every time I go to the grocery store, everything's more expensive, which is a huge bummer because it's the essentials that I need, you know, diapers, formula, milk, eggs, bread. It's just hard. I work full time. My husband works full time. You know, I feel like at this point we're moving more towards survival mode rather than thriving. In this moment, what do you tell somebody like Eileen who's framing the price of things as survival mode? Very pointedly, we tell her that I hear her.