 I just, as soon as I stepped off the plane and got to my hotel, I just saw how quickly everything moved. It wasn't really until I asked one of my Korean writer friends when I was there, like, you know, is it me or is everyone seems to be quite rushed and under pressure? And he's like, yeah, it's a thing here. And they have a literal expression. They said it's called bali bali, which basically means quickly, quickly. So as you can see, it's actually ingrained in the culture to...