 I do think there's a lot of things we're not considering in this movement. I think one is that it is a way for people to sell things to us. And I think it will always be the case. I mean, we live in America, for God's sake. Right, corporate body positivity. There's corporate body positivity. And that's where you see like the fat person in the Gatorade ad where they figured out that fat people drink Gatorade too. And they're like, oh, we should put a couple of them in the ads. But...