 Jacob, when we talk about economic growth every year, you know, when we say the economy grew a couple percent, that happens because every day out there, someone somewhere in some corner of the economy has figured out how to do something a little bit better or a little bit faster or a little less expensively. And this process has gone on year after year for hundreds of years now. And one question I always have when I think about this is like, and not just with light, but this whole story of constant economic growth, constant productivity improvement.