 Absolutely. At a certain point, you know, it was amazing. I mean, you know, even the label wasn't cool to us, and we had made them a fortune, an absolute fortune. But, you know, it's part of the business. What do you mean the label wasn't cool to you? I mean, you don't have to get into specifics, but like... I mean, I don't, you know, I've said this before, that I know what a good label, what a label that loves you and respects you is, and I know what a label that