 Now, many who work within K-pop and with artists, they are aware of the pace and pressure that K-pop artists are under to deliver this content quickly. So to give you an idea, some of these bands are putting out new albums every six to eight months, which is a lot quicker than many of the artists in the Billboard chart who perhaps release an album every two to three years. Now, the picture I'm getting is that if you've been to Korea, you'll know it's the country that's known for being incredibly productive.