 For the last few years as Labour leader, Keir Starmer has stuck rigidly to his strategy to return the party to power. He's stressed his working-class background, reminding voters that as the son of a nurse and a toolmaker, he understands the financial pressures people are under. He was the first of his family to go to university. While he's been ridiculed in British newspapers for his lack of charisma, voters appear to have embraced the Labour message that he's solid and sensible, an antidote to the recent years of turbulence under the Conservatives.