 no one's thinking about what's the proper messaging. And that's very, very dangerous when we're just willing to say whatever we need to say to get people's attention. You know, I have to say that I still find, and I know you end your column, your series, with still a measure of hope for what sports can do for us. And I would say one of the things that it can do for us is no matter how much rage or tribalism or politics enters how we talk about the game,