 And then what happened is, you're right. So at the time, people were suspicious of refrigerated food, and they were right to be because people didn't know how to use it. There was this sense that refrigeration was magic. You could put the milk out all day, and then if it didn't sell, you could just refrigerate it overnight, put it out again the next day, and bingo, good as new. No one really knew how to keep food safe.