 He does seem very nice, yes. Anyway, there's a part in the book where he talks about Seinfeld. He said Harvard Business Review once pointed out to Jerry Seinfeld that part of the reason he ended his show was writer burnout, which was true. The magazine asked if he and co-creator Larry David could have avoided burnout and kept the show going if they used consulting company like McKinsey to create a more efficient writing process. Seinfeld asked, is McKinsey funny?