 like, well, what is this playbook? And do they really have to learn stuff? I'm like, yes, these guys are in meetings like most of the day. They don't get out in the field and and do athletic things. They really do study, which is that that's football. And a big part of it, too, that I think, you know, adds to the intrigue is the language makes it sound infinitely more complicated than it really is.