 So it was kind of a creativity resume or ingenuity resume. Maybe you're showing people what your brain's interested in, hoping they'd be interested in your brain too. Yeah, it was exactly that. Or it was content marketing for me, I suppose. Can you describe the, you know, either the characteristics of something you discovered that you know will be a good link or maybe the emotion you feel or the cognitive jolt you get when you come upon something that you know will be good?