 The insurance company, which is a charitable foundation, is also going to be working with the Celtics Shamrock Foundation to invest in early learning centers, including one that's coming to Rhode Island. Do you remember the first company that got their name on the patch on the front of the Celtics jersey? It was not that long ago. 2017, General Electric. And that was because the NBA had created a rule that allowed for sponsorships on the jersey.