 And so there's generations of people who have seen this kind of thing before, have lived through this kind of thing before, and unfortunately for them might be all too familiar. But then there's some of us who are either too young to be aware of it or have never seen it as a result. I mean, there's people out there in their 40s who don't remember the Reagan shooting at all or weren't around when it happened. So this is really a new experience for a lot of people.