 If you ever shop at the dollar store, like the Dollar General, you go in there and say, wow, this box of, I don't know, Swedish fish, say, is only a dollar. And if I go to another store, a box of Swedish fish is like 250 or whatever. So this is a good deal. However, if you actually look at the ounces of candy in the box at the dollar store, it's fewer, right? You're getting less Swedish fish in the box than you are at the other store. That is what is happening today.