 They're not. We should say some are happy. Some are open to seeing their favorite artists innovate. And some tracks and videos that feature AI are performing well. But interestingly, with the crowd who aren't so keen, and there are a lot of them too, it's the music videos that seem to have caused more upset than lyrics. So K-pop groups are known and loved for being self-producing, meaning they write their own lyrics. They do the choreography. And