 I'm hearing, I feel some of the similarities and I also think these people are super smart. They have interesting ideas. There's a few things that connect the dots. And when we were just starting, we had people who gave us advice and were really helpful along the way. And those advisors and some of those calls, and sometimes it was a short call and having access to someone like you guy or a founder who had been there, even if it was a different category, invaluable as you're building a business.