 It's a lot harder to disentangle when you see Black Lives Matter on an NFL field or on an NBA court, and then all of a sudden everyone is complicit in that. I think it's tainted the experience for a lot of people where in the past they could just point and say, I like or dislike that guy. You would root for or against them. They would win or lose, and that would sort of be the end of it as opposed to,