 You know, Mark, I think that you're onto something really important here, which is, because I know, Lucas, you're wondering, should I bring on investors? How do I grow this? Because ultimately, your idea is to grow this and to scale this, right? But initially, the immediate threat is this Chipotle coming. And let's be honest, Chipotle is a great chain. It makes high-quality food. But here's where Chipotle underperforms.