 Right. I mean, there's the long summer days by the pool, the long holiday weekends with friends, the karaoke. Yeah, I think that is exactly right. I mean, also, you know, for some people, really fine wine, I mean, this is not me, I can't tell the difference among any of them, but really fine wine represents for some people the height of what human civilization can produce. You know, there's just this absolute appreciation for the taste of wine.