 You couldn't get a good education. He wanted to go to Oxford and Cambridge. He couldn't. He had to go to Morton's Academy. And so he kind of made up for this. He overcompensated in his life to try and prove the world wrong. But every time he got there and he could see the promised land, he fell from glory. So we find him in Tilbury, down by the river at Tilbury in London. It's a boggy, marshy area where it's not fit for a fine gentleman. But he's bought this tile factory.