 Posting about it. Eventually, the word gets out of something is great and it'll find the audience. But, you know, I like the idea. You mentioned Amish groups and Spikeball. That's so interesting. You have to be willing to be surprised and you have to be willing to test and learn. Yeah, totally. OK, Randy, we're going to take a quick break. But when we come back, a boutique that's trying to figure out how to translate its brick and mortar vibes into digital sales.