 Yeah, you make the point that you don't even have to watch these shows. A show like The Office is based on the format of reality shows. This is one of my favorite things that came up while I was doing the research. So one of the camera operators from Survivor, Randall Einhorn, he's a very smart guy, but he filmed in Borneo the castaways as they were in the first season of Survivor. And then after he left the reality industry, he was hired to oversee the filming of The America in the Office.