 Any gimmicks with this? Do I have to sign up for the app or anything, or it's just walk in and get the savings? You know, that's a good question. I could see them making you sign up for an app, but I don't see anything about that. It's a $10 gift card when you spend $40 on select skin and hair care products from Ulta Beauty at Target. You know what this is? This is all about challenging Amazon. Amazon eats their lunch once or twice a year. And Walmart and Target rolling it out this week. Cut prices. There you go.