 dedicated to professionalism and compassion in every detail. More at DignityMemorial.com. Hello and welcome back to How I Built This. I'm Guy Raz. If you're just joining us, you're listening to an excerpt from the How I Built This advice line, where I bring back a legendary guest to answer business questions from up-and-coming entrepreneurs. And this time, I'm joined by Randy Goldberg, co-founder of the sock and apparel company Bombas.