 All right, take a guess. What is the dollar amount of organic food sales in this economy last year? Total dollar amount. If you said $67.6 billion, you would be right. That's more than doubled in the past 10 years. The top seller, according to the Organic Trade Association, whence this data comes, is produce. No surprise. And those organic fruits and vegetables sell at scale, despite coming in at a higher price point than their conventionally grown counterparts.