 I also think the customer is maybe accustomed to sort of dark, toxic corporate stories. Like this isn't the first one. It's not the last one. The company has made strides to distance itself from that past. It has new leadership. Things have changed. And I think customers, that's not like the first thing on their mind when they're shopping. I think it's part of it. They care about price. They care about quality. They care about style. And then I think those other things come into play.