 So we did a couple things. One is there's all this archival data out there where people have been asked by organizations like Gallup and Pew questions like, do you think people are less moral today than they used to be? And we have this data going back all the way to 1949 where people are asked questions like this. So the first thing I did was just gather up all that data and see, okay, when other people have asked questions,