 Well, that's the mistake we make. One of the mistakes we make is we assume that everyone is paying as much attention as we are, or I'll say our listeners, because if you listen... Way too many people don't care. Yeah, but listeners of talk radio are the ones that are paying attention. So you may know, but there's a ton of people you have to understand that are completely oblivious to everything that's going on. Yep, they don't care.