 Every time I go to the grocery store, everything's more expensive, which is a huge bummer because it's the essentials that I need, you know, diapers, formula, milk, eggs, bread. It's just hard. I work full time. My husband works full time. You know, I feel like at this point we're moving more towards survival mode rather than thriving. Cindy Siner is also frustrated. I reached the retired autoworker in Lynchburg, Virginia, as she was driving to the Aldi discount supermarket.