 which is, like, it's basically the all-American answer to the Great British Bake Off, you know, but instead of making cakes, we're grilling, you know, hunks of meat the size of your head. And it's so... I cannot get enough of it. It's the most kind of deep-fried southern thing you've ever seen. If you are a meat-eater, it's fairly mouth-watering, but even if you aren't, and I have a vegan friend who's a big fan of it... Oh, really? The sheer kind of...