 Joining me on today's episode is the one and only Randy Goldberg. He's one of the founders and the chief branding officer of Bombas. Randy, it's great to have you back on the show. Welcome. So great to be here. So, Randy, most people know Bombas because, of course, of their socks. You guys took on a boring and largely ignored category in 2013, and you built it into a massive brand. And we had you and your co-founder, David Heath, on How I Built This. I think this was back in September of...