 The market for these beverages has grown steadily and got a big boost during the pandemic. There's no evidence that it's led kids in the U.S. to drink, but Bodering argues there should be laws in place to get ahead of that. If we leave the door open to there being a marketing push for non-alcoholic beverage use among kids, could that then lead to increased alcohol use among this generation? And we don't want to wait to find out if that's going to happen.