 a lot of couples have wanted to scale back and they've wanted to have more intimate affairs and they've tried to prioritize, you know, buying a home or starting a family over spending so much on an Indian wedding, which typically, you know, families spend 10 to 15% of their wealth on their kids' Indian weddings. But I would also say, I mean, the amount of jobs they've been creating and they have brought India on an international level. People knew about the Ambani, some of them,