 He describes his audience as a fairly techie crowd and is able to collect lots of data about what they're reading. We can tell who looks at each and every article. We can look at how long they spend on the article. Folk says going digital has saved just under $200,000 a year and that donations have actually gone up since they've gone online. He does get complaints sometimes from older alums who miss the feel of the print magazine. And he admits that even he, a 91 Purdue grad, does too.