 But once I finished the research, I had decided that Survivor, the format of Survivor, was actually kind of a masterpiece, and I wanted people to understand where it came from, which was not... I think a lot of people think Mark Burnett, who produced the show in the United States, created the Survivor format. He didn't. And so, yeah, in that chapter, it ended up turning from one chapter into two chapters, where the first chapter traces the European reality boom and the creation of the format, which came from...