 There's a lot of commentary about managing our mood, about surveillance, which I know is a weird word, but what it means is trying to learn about the world, trying to learn about other people, that people say, this is why I listen. And in fact, diversion and entertainment is sort of third, fourth down the list, which again, you've got to look at the surveys and say, once you're asking people a question and you're asking the question in a particular way,