 The political parties basically don't exist anymore. They exist as individual elected members. The best way to get small dollar donors, the best way to get people to turn out to vote, and they've said the quiet part out loud, is fear and outrage. So you're being fed fear and outrage about how this election is existential, how this is the end of democracy, if that side wins or that side wins. And so then, of course, David, when people are like, well, I feel that this is the most important election of my lifetime, I guess I have to ask,