 All right, next season, when the NBA tips off again, you're going to notice something different about the Boston Celtics. Well, they might have a new owner. That's true. Actually, it's their jersey. You're going to see the name Amika on their jersey. The insurance company has secured the naming rights to have their name on the jersey patch sponsor for the Celtics. They're going to be replacing Vistaprint, which goes on the front of the Celtics uniform.