 It's interesting. You've reminded me of two things as you're speaking there. I was in New York with NewsHour not so long ago. And what has become the most coveted reservation time for a meal is now 6 p.m. And that city has shifted earlier again. You're also reminding me of what people might see on their social media feeds at the 5 a.m. club, which is basically talking about some of these high powered people that get up at 5 a.m.,