 The CEO tried to frantically call, like, of the initial label. Yeah. Well, after I posted the, we live in cities, that went really viral. After that, and, like, Bella and Lorde and everyone had posted it, he reached out and was like... Bella Hadid. Yeah. And Lorde posted a cover of a Lorde song. Yeah. Yeah, that went viral. Yeah. And, like, that really impacted, like...