 I think in the book I refer to it as like The Bachelor plus GoFundMe because it was this weird spectacle. It was real women's culture. I mean, men created it, but women watched it a lot. And a particularly misogynist host. Yeah, just a sleazy guy. But the thing is, it was a strange show because, yes, as you're saying, if you watched Ozzie and Harriet, it was just like a white upper middle class woman vacuuming in pearls. Right.