 A couple of things come to mind there. One is that, I don't know if you ever think about this, but fame's kind of new. If you really think about it, we didn't really have mass media. I mean, this is ironic for someone who hosts a show like this to say, but we didn't really have mass media, what, 200, 150, 200 years ago? So if you were famous, you were kind of famous in your community. Popular. Yeah, you were popular or well-loved or something like that.