 which they turned into a $140 million condiment brand. And Mark admits he learned to avoid business roadblocks the hard way. How do you compete with the incumbent? How do you make it through a period of high cost? How do you think about product development and innovation? How do you get retailers to listen to you? How do you build awareness for something that's brand new? These are all the challenges of virtually every business worth building. Stick around after the break for How I Built This.