 Yeah, for sure. Makes a lot of sense. Mark Ramadan, thank you so much for coming on to The Advice Line, coming back on How I Built This. Thanks, Guy. This was great. And by the way, if you haven't heard Mark's episode of how he and Scott built Sir Kensington's, go back and check it out. It's an incredible story. You can find it in the podcast queue. We'll also put a link there.