 So we have the task of weighing the internet. How do you think we should go about it? I mean, the idea of beginning to measure this thing that is everywhere and that every time we look at our phone, our phone is touching 150 different servers in different places with all the cookies and elements of the webpage. And we don't even have numbers about how many data centers there are, much less how many servers are in those data centers. It is in some ways a huge black box.