 And I could get into the particulars of this, but we have the study and a link at rick.com so you can see, all right? And they showed flashy cars to guys, asked how much do you want each item, and somehow they figured out that the guys who wanted the flashy cars didn't have the flashy whatever. There you have it. I almost said it, but I didn't. It's Rick D's. We call it flashy. It's D's League.