 And Wills, sitting across from me, has driven in from across the bay here in South Alabama. Thank you for your time and welcome to What's Working. Thanks, Cam. It's great to be here. I'm glad you're here. I'm glad we're all doing this. Let's start with you, Brandon. Talk about this book and briefly where it came from and what you think the core messages are. And then we'll get into how Wills is using it in his executive coaching.