 Overall, I mean it really transformed after I mean the presidential assassination in 1963 where all of a sudden they wanted to define themselves in a different kind of way and it was this moment where the Cowboys were something to rally around in so many ways and I think that when you get outside of this market to What people know Dallas for is the Cowboys probably more than anything else and and because of that it has such an outsized force on the way that people look at this markets and