 We're in the break room at a traditional jewelry store here. Hey, Mark, I know it's our job here to try and sell every piece of jewelry, but don't sell this ring. I'm going to try to use my employee discount to buy it for my wife. Okay, but you know you can get a better deal at Genesis Diamonds. Genesis Diamonds? Are you crazy? Better not let the boss hear you. All I'm saying is I got a pair of diamond stud earrings there for my wife and paid a lot less than what we charge here, even after my employee discount. Wow, really? Yeah.