 And there's cell phone data. Yeah, that's true, too. I didn't think about the cell phone part. But they have the way to track it, right? Oh, yes. Without violating any laws, of course. They are big into the privacy laws. Yes. So they're doing it the right way. Yes. And that, in turn, helps us figure out, you know, where are these people coming from? How long are they staying? And what do we need to make them stay longer or, you know, spend more money?