 what we do in their schools. I told them, I said, we try to influence the influencers. And I said, and the reason why we do that is, is I said, if we go into your schools and we ask your principals, name the top 25 kids that are the influence of your schools, 20 or more of them are going to be athletes or cheerleaders. And in unison, every one of those directors nodded their heads.