 Because there's a lot of people out there, Joe, who are looking for this experience of love of God. And that's in itself is idolatry. And they get disillusioned because they're either getting their experience. That's why there's such a huge falling away. Because they're looking for this love or something like that. And they create their own ideas of it. It's like, no, I'll do you one better. Let's actually talk about who Jesus is. Let's get you out of the picture. It ain't about you.