 The pictures of the mayor with people he's going around, you'd be surprised that those photos of our city employees getting years of service, those get more engagement than when we talk about, you know, trash pickup or something like that. People love seeing themselves and people love sharing, hey, that's my uncle with the mayor. I'm going to share it. It's crazy. If you worked at the job 20 some odd years, you would appreciate your balls or the highest elected, you know, whatever the...