 or or a little quick it had that's how quick it happens or you're at your because we are so oriented to being entertained and and i think it slipped over into other parts of our culture that we are we have to be entertained and if we're not entertaining then we don't get we get our value through entertainment and and we also kind of glean our value from others who we think are entertaining as i think about that for a minute so we get in a mode of performance acceptance