 It's really, it's a lot more. I mean, I'm telling you, you get on these email lists and you think about it and direct communication. Like what we don't want is you probably don't want a mayor who spends his entire day uploading stuff, sitting out. I mean, cause you want him doing like running the town, doing the town's business. You would hope that there's enough in this town to do the town's business where he'd be busy doing that. But then you think, okay, well,