 Oh, okay. Back when he was on the council, I knew him because I worked for the Sun. When the rumors were out there of him running for mayor, I told him. I was like, hey, if ever you need a communications director. This was just like, I was serious, but not. Are communications directors something like, did Gist have a communications director? Or is this a relatively new thing? The role that I do is new for all the things that I do. Right. And I think we all learned during COVID. Right. Wow, what a. Yes, exactly.