 So, yeah, so I always use Mike as a resource. And then when we went to expand the law, I had to bring him in. He's one of the best trial attorneys I've ever seen at work. The first time I saw him in court, I said, that's how you try a case. That's how this is supposed to work. So I always use him for advice. And when he came and joined the firm, so many times we're sitting back telling stories where the other guys in the office are in awe. And I said, I just have to capture this. I've got to record this. Thinking maybe something could land on social. Social content for lawyers has always been very dry.