 You walk into the visitor shop. You're going in to get some information, maybe buy some merchandise, take it back home. But if you go in there and see that, you're automatically intrigued, right? You're just like, oh, that's a cool T-shirt. Somebody got a tour. Oh, wait a minute. It's cities. Oh, no, it's a list of falls. And then you're automatically just asking questions. Yes.