 So I was reading in the paper, they had a rundown of the top 10 best places to get ice cream. And I was reading down through it, some of them I had heard of, some of them I have never in my entire life. And I want to give a shout out to some of these people, because we need to support local. That's not just a talking point and a soundbite. I really do believe that. Because if you actually put a name...