 Now, at the same time, it's easier than ever to buy plane tickets. As an example, you can pick your own time. It's just a whole lot easier today versus years past where you would have to call the plane and, you know, the plane company, whatever the... Or get a travel agent. Yeah, or get a travel agent. So there are a lot of things that do make it easier to actually have that human contact if you choose to do so.