 So you've got to really stay ahead of the game, thinking about what they're going to need in two or three weeks, not what they're going to need in the next two or three days. Right. Right. Or if a holiday is coming, for instance, we've done big care package togethers where we would pack a party and send things for Christmas. And so we would do that early in November so that they would get their stuff at Christmas time. At Christmas time. Yeah. Yeah.