 They used to be papers. When I was a kid, they were still pushing it for us to sell. There was a paper kids in the cities would get called GRIT, G-R-I-T. And they'd send kids out. You sell them, you get a nickel, we'll give you a penny for everything you sell or something like that. And he said, my dad and Ross lived in the same little Texas town. They grew up and they were selling. He was a hustling businessman when he was a kid. And he grew up and...