 And they come to you with what they're working on, priorities, what they're struggling with. Again, that's authoring versus editing. So that's really one of the fundamental things I try to put in place with business leaders today. How about you, Brandon? When you work with your executive leaders, what do you do to get them to initialize this process? Yeah, there's two first steps in this. First, if you want to put this in place, the first step is you need to tell your teams you're going to make some changes.