 The best ads in the country are done in a third-grade level. That's what they say. You go up to Chicago, and they're like, hey, make an ad for someone in third grade, because that's most of us are understanding. Collectively. Not everybody, but collectively. Caller, you're welcome to hold. We're going to get a quick timeout. We're going to transfer this over. It's a peaceful transfer of power. Well, it's not going to be that peaceful. I'm probably going to take a sharpie to that shirt.