 You never know who you'll see shopping at Genesis Diamonds. With no middleman pricing on the best selection of diamond rings, earrings, pendants, bands, and bracelets, it's a no-brainer. I admire your dedication to our jewelry store and not going to Genesis. I know the boss really appreciates your loyalty. It's just the right thing to do, man. And it's nice your wife won't mind getting a smaller diamond.