 I mean, holy cow. Don't forget the 48 hours in Texas and Oklahoma at the beginning of the month. Oh, yeah, that big parade going on out there. Oh, my goodness. The funny thing is, though, Paul, I heard a couple... You're a savvy guy. Have you ever heard... It's called summer television programming. Okay. I mean, that's like them interrupting your show with the Wimbledon coverage, that summer programming. I mean...