 You get a beginning, middle, and end. You get a flashy introduction. You're caught up to speed with where things are. And then you get a game that is filmed almost like a movie with quick cuts and close-ups and reaction shots. You get personality into the game. And that personality bleeds through every product, whether it's a VHS tape, whether it's a T-shirt, doesn't matter what it is. Because as David Stern said,