 Today, Genesis Diamonds provides that extraordinary value to people right here in Middle Tennessee, leading the industry with the highest quality diamonds that still come straight from the best cutters, offered at the guaranteed best price of any jewelry store in America. Genesis Diamonds, a truly revolutionary concept with a unique history rooted in quality, committed to excellence, and always focused on value. Genesis Diamonds and Luxury Pre-Owned Rolexes at Poplar and Perkins Extended.