 And our subconscious brains are vastly different from person to person. And so not everybody's works the same way. We don't all have the same beliefs. But like we can dig down into that like that core. And typically when when I hit it, people I can feel it. People feel it. Often tears will come to the eyes and there will be this realization of, oh, my gosh, yeah, that's there. And like that moment of realization becomes like the first step.