 What if they had the toolkit? Kevin and I, we don't know. We just have to use what we got. Kevin and I were talking about this. He's got the toolkit. He's got some things that are provable, and there is data to prove what he's doing. I don't have data. I just have results. I see the World's Largest Square Dance where everybody goes crazy. Scott, you were there. You know what they do. There's nothing like a community-building event like music, right?