 What else? Try to think of all those infomercials. Ginsu knives. That was a big one. Ginsu knives. And you'd watch the commercials. They'd be ridiculous. When do you ever need a knife that's going to cut through a tin can? Hey, this tin can is really looking awfully big for me to put into the recycling. If only I could cut it in half. Oh, wait. There's a knife for that. So in any event, for some reason...