 mainly because there was a magazine right next to him, Alianza. So he called it, that's how he got the idea for the alliance. And he was going to call it Alliance for Development. But he called a friend of his who knew Latin America. And he asked how that was spoken in Spanish. And it was a more complicated word. And Kennedy could never speak Spanish, nor could Dick. He had had a Berlitz course. Neither one of them knew anything about Latin America. But anyway, comes to this program. So he's in charge of that program. And he becomes the Latin American man. That could never happen today. It's much more bureaucratic.