 that, that, that found out that I would, that I would be doing it. So I very quickly kind of tried to come up with something. I was told you have 30 seconds, not one second more. And so, uh, you big in radio, I used to be in radio. So I know what that means. And so I know about how many words you could get into a 30 second spot. So, uh, so I started working on that. And, uh, and, and it was one of the stage people working came in, came in,