 People fell in love with college football because of that experience, but it's not one that when there isn't something to talk about that people are just going to be tuned in the same kind of way. So you get a mix. Another big part of it is that this is a split market when it comes to college fandom. You get Texas, you get Oklahoma, you get Texas A&M, you get Texas Tech, but really the whole spectrum. So if you had to rank, is Texas number one here?