 And you've been doing this five years? It'll be five years on August 19th. Better be glad I wasn't in the market when this was all going down. When I think media director, I immediately think of myself. Actually, I'd probably be very poor at that. I would not send as many emails. Oh, this is my fault. Now, today is Tuesday. We're going to talk with Kenny. I'm really excited about this because he's actually working on a lot of cool stuff. But I'm going to bring in