 Oh, my goodness. OK, this is totally taking a turn because I've been part of the fitness industry for over for 25 years. Like that's been the main core of our income. And we've always talked about, you know, establish your why. I mean, that sounds good. That's what part of my book, anything you want to achieve. Right. But you're taking this to a whole nother level that I guess I've never experienced.