 You know, there's that younger relationship because let's be honest, because the demographics, they're closer in age to players and they kind of obviously know a little bit more what's hip and how they can connect quicker with people, whether it's on social media or just the overall, the way you deal with young people. And they're really excited about that. You know, he's really a player's coach. And that doesn't mean that Nick Saban wasn't loved by his players. It's just a different attitude completely.