 And I think what I was going to say was that he was talking about getting partners, the industry partners, and they know, if they're an industry partner, they know what conservation does for, you know, them and everyone. And so, like I said, it's easier now, you know, to go out there. But this starts, I mean, we're, Johnny's already working to secure packages for next year. I mean, this, the raffle might last, you know, three or four months, but we start on this. It works all year long. So it's a...