 So I go to the expo and I go to the first meeting or the seminar or whatever it was, the first thing. And I was like, holy moly, wow, this is awesome. This is amazing. And then from that first meeting for the rest of the weekend, I didn't see the jacuzzi once. I didn't go shopping once. And I was like at every meeting, every breakout session, I'd go early. I'd sit on the floor. I'd try and sit in the front row.