 You're going to get the most value for your dollar at Genesis Diamonds. You're going to get the best customer service in town and probably in the entire state. And that's what Kendall really loved. The personal attention, the relaxed environment, the no-pressure shopping experience. This jewelry store was like home. It wasn't walking into corporate America. Nothing's a sales pitch here. It's all genuine. They're like a family. Genesis Diamonds. There would be no reason that I could ever think of that you would not go to Genesis first. And if you leave Genesis and try to shop around, you will come back to Genesis.