 And now we're walking around with a little computer in our pocket that can reach us 24-7, right? I mean, before, if you were unable to be reached, you were out doing something, people would call your home, leave you a message. And when you got home, you would listen to the message, probably call them back the next day if you were home after, let's say, 9 o'clock at night. Nowadays, people will send text at 10, 11, 12 o'clock at night.