 You don't have the right mentality. I think Heupel has the right mentality. So why do you think it's different than other jobs? It just feels like every single human being you run into only cares about what you're doing. If you're involved with the Tennessee football program, every single human you meet in East Tennessee cares so deeply about what you're doing. And maybe it's different in the state of Alabama because there are Alabama fans and Auburn fans. So, like, the Auburn fans, they'll think about Alabama, but they're not –