 where he was like, tell them who the F we are and APAC and all this crazy stuff. I was saying, when you're in the South Bronx, that's not what people care about. I mean, you will get some radicals that want to jump on the latest bandwagon, sure, but people want to pay their bills. People want to have enough money to pay for that air conditioner that's in their window because electricity isn't cheap and people aren't getting any extra money to deal with inflation.