 That's true. They used to be able to go on CBS, ABC, NBC, and they could reach 60, 70% of the public. That's right. Now they go on those shows, maybe they'll reach 10. That's true. And so how do you reach the others? Part of what they do is they try to do things which makes them newsworthy so people will pay attention to them. And unfortunately, what makes someone newsworthy sometimes is crazy news.