 Is it kind of a palm-to-the-forehead moment when they smack themselves in the head and go, oh my gosh, it's now clear to me how I'm getting in the way of progress? Yes. Some get it more quickly than others. Some never get it. This is part of the thing we're going to talk about down the road here, some of the challenges of implementing this or getting leaders to kind of buy into this concept. That'll take us to the first break. Folks, this is going to be a really interesting