 But there is some responsibility here. They have to. If all of a sudden their ratings are in the tank, nobody's buying advertising. If nobody's buying advertising, they ain't in business. That's right. That's how it is. Mr. Robert, I've got to get a break. Have a good day. Good to hear from you, buddy. Thank you. Stay right there on the phone lines, everybody. Quick break. We'll be right back. Put a bow on today's program.