 Like we all have a few subconscious beliefs that aren't serving. You know, most of us have a lot that are serving, but we'll all at least have a few that aren't serving. And so I like to help people like dig those out and then reprogram them. I think I was I've been on this journey lately of telling people, you know, remember in the 90s where it was the milk, you know, got milk and everybody it was like, that's the only way to be healthy is to drink milk.