 They will cater to the consumer. That's what business is. You try to cater the consumer as much as possible with something that's a need. And so who are we mad at here? Should we be mad at the Fox News, the CNNs, the MSNBCs of the world? Or should we be mad at the people who are falling for it? I think it's a combination of both, Chuck. Okay. I think the people, you know.