 What we do mostly is work one-on-one with farmers to help them develop their financial plans, whether it's record-keeping, budgeting, building a balance sheet to apply for a loan, a whole farm or enterprise budgeting. It's going to be profitable, but the other thing then we focus on is the marketing side as well because we know that's where they can add to their bottom line if they have a good marketing plan. The 38 years has been filled with many faces that Ferguson now calls friends.