 Well, yeah, I think it's really interesting because I would say 60% of the time, the leaders and the companies I'm working with, there is not a regular cadence of one-on-one communication. It's really very tactical or it's team meetings and there's not much of an agenda. So all the things that you read about that are the common stereotypes. So that even in and of itself, getting into that regular routine is a big change. And to Brandon's point, you've got to kind of tee that up with people. But