 because you like a little bit of pizza. It's because you have an emotional tie to food. And it's because food is the one thing that, you know, that has always been there for us, us meaning people who suffer with morbid obesity, right? So it's always been there for us. We've used it to comfort. We have used it to celebrate. We have used it to mourn. I mean, think about it. In, you know, our North American culture,