 Right? So that's head and heart, but there's also a balance between ritual and relationship. Because the rituals are important, and I appreciate ritual, but never let ritual trump relationship. Rituals are the things that we do, and sometimes they're sacred. And I've been in places where, you know, rituals are kind of like implied sometimes. Rituals are kind of like, you know, implied. And sometimes you go into church, and sometimes you see certain seats that have no reserves signed on it, but ritual says, that's what the leader said.