 accusatory, vitriolic messaging that's out there. The numbers show that's what people are watching. That's what people want to hear. So is this a consumer issue or is this a news issue? Because if all of a sudden people just said, I'm not going to listen to this crap anymore. I'll just try to find news that gives me the news or I will just not listen at all. They would change. They're not going to just go out of business.