 Yeah, I think you might be... I think, you know, others have made a similar point, Zach, but I think you're right. I think you're absolutely right, Zach. Thank you for that. I think instant gratification is something. But you know what it is? And I think there was a gentleman that was calling to say this, and I'm sorry I didn't get to him quickly enough. But I think he's exactly right. You know what I think part of it is? Is...