 My why is because I don't ever want people to hate themselves the way that I hated myself. And if I can help them get past that, because I felt like a hypocrite, like an embarrassment every day. And I felt like there was this black cloud over me all the time. And if I can help people avoid that or get beyond that or work through that, that's my why, right? And so, and a good place to start with your why is,