 on tv and my wife said i am too look the point about being candid we knew it was coming but we didn't know that it would become the icon yeah because it's the only thing the left can run on and and look the candid part is the tactical mistake that we made at heritage was thinking that we didn't need to spend precious resources answering that we're now doing that and it look there's there's a lot of offense but we didn't see the extent of it coming but we're now beginning to answer the fire so