 And the world was going pretty poorly for this individual. And I'd run up and slap him on the back and give him a hug and say, man, I haven't seen you since we played football. How are you doing? Well, you know, I'm out of prison now and I've got a job here and I'm back with my wife and I'm taking care of my kids. And it hit me right then and there through an expansion of an existing industry, not even recruitment of a new company that.