 Well, I think that Dallas is a mixed market. Of course, the Cowboys are bigger than anything. I mean, the Rangers won the World Series last year. The Mavericks were in the finals this year. So I think at its core, it's more of a pro sports town, but with a flavor of college football. I was here back in 2005 whenever Vince Young led Texas to the national championship game. It's a place where people jumped aboard, where