 One of the key things that separates Genesis Diamonds from other jewelry stores is nobody's paid on commission. Vice President Ina Avraham says Genesis Diamond experts are never incentivized to get you to spend more or to buy something that's not in your budget. It doesn't matter how much you spend. If you spend $500 or $50,000, their main focus is finding the perfect engagement ring or piece of jewelry with no pressure or sales tactics.