 Yeah, we'll give new customers this price. Well, why aren't you going to give me that I've been with you for 20 years? Exactly. Like, literally, it has to be at least a decade that I've had continuous service with Netflix. Yeah, and I'm not going to call them out who it is over here, but, you know, the cable people. I'll tell you. It can be one of two, and I live in the county. People, I'll tell you somebody whose family might know something about a local business. You better take care of your customer base. Well, you know. Because they'll leave you. Yes.