 That means 92% of people failed once they set out to achieve a priority or goal. I believe that. Yeah, and it's not a surprise. And giving up is so common that it's essential to analyze, I believe, the reasons why most people fail. So here are a few key reasons that people who set out to achieve a goal actually fail. And the actual name of the article was Five Reasons People Give Up on Their Goals Too Early. So let's walk through these. First of all, Josh, I'm just going to ask you, what do you think one of those five is?