 Labels started to see the tide turn, so they started signing new acts. Like any business, you want to make sure you don't overextend on a budget and put the odds of success in your favor. And the music business at the time did exactly that. Many of the artists in the early 1960s were singers, so the labels would hire producers who turned around and hired session musicians to record the music. So in comes a generation of musicians that were hungry to break into the studio scene.