 So I'm working with this individual client, and I just decided to use this analogy of making sure they were sitting in the right seats. And so we'll talk more about the concept and how people can practically use it. But what I find is when things are urgent all the time, leaders have a tendency to drop down into the weeds. They spend time in the business when they should be on the business. And so I started using this analogy of author versus editor, and it just clicked. And so for a good four or five years, I was using that concept, refining it,