 No pressure, no risk, no pricing games, no nonsense. At Genesis, it's about making you happy. It's for life. It's a customer for life. It's a relationship for life. Genesis Diamonds and Luxury Pre-Owned Rolexes at Poplar and Perkins Extended. I am Ina Abraham, and my accent is always on value. The place where the Mid-South turns first for breaking news. The Mighty 990 AM and 1079 FM. KWAM Memphis.