 that I wanted to have you on the show because it doesn't just stay the same thing. And you mentioned FootJoy, and FootJoy makes a decent shoe, but, you know, the wearability is different than Duca. And what makes Duca the must-have from a consumer standpoint? I think the must-have is that, you know, you look at other companies and other companies all, you know, we all make great products, but what makes our product exceptional is