 We want a product, and we want to be associated with something that, obviously, it's going to be our identity going forward, and we want something we'd be proud of. And so not only are Popticles, you know, premium sunglasses, but they're different, as you mentioned, which we can talk about a little bit more. And so it is something that we're proud of. It's something that we'll probably be identified with. And then specifically for golf, probably like most of your listeners, you know, I have all the gadgets in my garage, too.