 to the golf industry and of all companies, a shoe company. Well, it was, you know, I was a PGA pro for 13 years and I have two young boys and my wife travels a lot. So I wanted to spend time with all of them and being away on the weekends every weekend for, you know, 10, 12 hour days was not conducive. So I decided to, instead of, you know, kind of wasting all the contacts I had made in golf and,