 Take a look at the Nordstrom's, the FedEx's, the Ritz Carlton's, the LL Bean's. Peel back the layers and here's what you'll find. You'll find a culture based on values that permeates from the top of these companies through their employees and to their customers. These values involve the way that both customers and employees are treated and a mission statement that hangs in their lobby. Every interaction, every engagement, every motion is executed with a particular intention based on those values.