 I'd love to know where she's shopping, because I think I should be shopping there. David, what's the disconnect here? There is a disconnect. Look, you know, consumer staples are the things we need every day. The pricing is inelastic. You know, you still have to buy food. You still have to put gas in the car. And yes, inflation has come down from the 9% to CPI back in 2022. And we're actually approaching levels that we need to be. But if you're an American living paycheck to paycheck,