 Movies aren't dead. It's just people are going to be a lot more choosy about what really gets knocked out of the park with multiple... Yeah. Like, the broadest audience possible. Because we have these examples of people showing up. Well, yeah. Barbie last summer. Well, do you know where that proves there is still a viral audience out there? Oppenheimer. Oppenheimer. For, again, an R-rated Oscar-type movie. A slow movie. But...