 And I think LeBron is very cognizant of that because how we've changed our thinking on nepotism. I think he thinks that it's going to be on Instagram and a great Nike commercial, and it's going to be awesome for everyone. And the reality is, because we look at being born on third base in such a different way, it's going to happen, and I don't think it's going to be the reception that he thinks it's going to be.