 That's the strategy behind it. Now, I checked on YouTube to see if this interview was available there so I could play it rather than read it. And I didn't find it, but I did find something else that very much related to this. This is an apparently prominent YouTube YouTuber, YouTube family. It's got 1.7 million subscribers. I know I'm going to mispronounce the name. I don't know how I'm supposed to pronounce this. Sacconjoles? I don't know. S-A-C-C-O-N-E-J-O-L-Y-S. That's the channel. And it's this...