 They can show their friends that they can actually open them up and it fits in their pocket. The applications go into a sporting event, you know, in the daytime or a concert. It gets dark. Where am I going to put my glasses? Am I going to lose them or break them? You'll never worry about that again. So you think about those things. Getting the social proof, getting them in as many people's hands as possible, great. That's the angle we want to try to take and build this the right way organically over time.