 and he says one word, mendacity. Do you remember that? No. You've got to explain it, otherwise we're going way over everybody's... Okay, mendacity is another word for lies and deceit and misrepresentation in a very broad manner in society. So my point about LeBron James is I was taught by my father very early on there's always going to be a peacock. You go to any zoo or farm, the peacock with the most beautiful feathers is going to show them off.