 Yeah, you know, it's something one of our core principles is called we put the skunk on the table. And the idea there is what's undiscussable limits what's possible. So you just have to get into the hard conversation. And it's kind of an easy way to start that conversation because usually you spend a lot of time worrying about how you're going to present a challenge to someone, especially a client who is not expecting you to tell them the raw truth.