 I have seen them as high as $30 a stick. So, $27 to $30 a stick, fingers in the way. Is this in your humidor at that price? Now, you know I'm much more of the budget-conscious person. You're like, $27, ah, give me 10 boxes. That is absolutely correct. With $60 to $30 a stick, I pause. I probably would have one or two of these in my humidor. For me, that's a splurge stick. But I think it's worth it.