 I've never been addicted to anything besides pizza. But when people have a problem, the first step towards fixing that problem is acknowledging that they have a problem. And you had just too many people who were like, look, I just trust the New York Times. I've had people say that right to my face. They're going to have a harder time saying that. And that's healthy, I think, in the long term for us to fix the media problem or at least