 you must've learned a lot of things along the way. So you, you were working at golf courses and such, you're seeing the pro shops and you're, you're seeing the different club mentality and things like that. How does that come together for you? You know, it's, I think it's just, you know, our shoes, we make a shoe for everyone, you know, whether it's high end resort, private, public, I think all of our shoes, we have a color that,