 I mean, it's an unsustainable business model and inflation that we have up a story on Newsmax dot com. John McLaughlin, the Pope McLaughlin poll shows that the number one concern of Americans, 49 percent is inflation. And, you know, there's been a 20 if you have a stock portfolio, whatever it is, minus 25 percent because it's worth less. Twenty five percent, even though the value of value may be higher due to inflation, the actual value is a lot lower.