 It's when I first started thinking, wow, cable news might not be good for us. But folks might not remember this, but that was a big thing for a while. There would be a debate or a speech by a candidate. I think it was 2012 with Romney and Obama when that first started to pop up. But they'd have these 20-minute conversations with a body language expert. Like, see how he's crooking his elbow like that? In 2012 when there was the dumbest thing. Semi-normal. But that's what idiocracy is about.