 They're the ones now driving this train talking about the fact this cannot continue. And that's why it's not going to continue. And actually, people are going to get together over the 4th. Now, I'm stuttering. It's contagious. They're going to get together over the 4th, and this is what they're going to talk about. Because of the amount of people that watch this and the impact of it. I think we just saw an existential event take place. Amazing.