 Right, and like you said, literally one of the guys on that panel was a former player, and I think was engaged to Lindsey Vonn, and that dude, I've been a fan of him, even though I'm not a big Canadian fan or those teams, but him as a person, even though I think during his playing career, I don't think he was really viewed, I don't think a lot of people liked him, and maybe it was because of