 The regular season is what it is. It's entertainment. You're right. Jostling for position, trying to get right, trying to get healthy, trying to get your team ready for the postseason. Championships are what everybody plays for. But, oh, by the way, you got 41 home games. And you want to come as close as you can to selling out those 41 home games so you can afford to pay the players these tens of millions of dollars per season you're paying them.