 And, you know, Jack, I think some of the antidotes you have in your book are also very powerful because, you know, even down at the Wharton School and I believe at Harvard, they're teaching executives to educate more in antidotes and stories. And they're pretty powerful, aren't they? They are. And I've been on this tour. I've been to 23 business schools, to enormous receptions, overflow rooms, thousand people in a room.