 which is a great start. But, you know, this world is different, the way people do business now and the way people sell and the comfortability of people online. And we know we have to establish ourselves and prove ourselves. And so, you know, for us, we felt like starting with the website, social media, getting these into people's hands. What we know is once people put these on and they see the clarity we're talking about, they fall in love. And then it's this cool factor that