 With the slogans that they choose. My body. It's like we're all about, not only do we have Facebook now, social media, where every single person in your life now, all at the same time, you're all online together. That's never happened before in history. So you have that going on. And then you get to find out people's political beliefs because everybody has an opinion. It's like an elbow. Everybody's got one. Everybody wants to voice it. And then on top of that, you've got this outward appearance. If you went back 50 years ago, you would have to talk to the person in detail.