 Is this a 65-plus crowd? Yeah. There's no doubt older people talk about their health, and they talk about it candidly. It's not only that older people talk to each other about their health. They talk to each other about it on a level that they never would when they were younger. I think there's two parts to this phenomenon that you're describing. One, there probably was an older crowd at the deli because older people talk about health. However...