 You know? Yeah. Kevin, one of the things you point out in the book is that we as parents can inadvertently kind of pave the way for our kids to misbehave. I think it's a really important point. So how do we do that? We train them to misbehave. But be specific. Well, when you go in a supermarket or store, mommy's, I'll pick on you. What's the conversation with your kids? I want that. That's the first thing. So what does the parent say? All right, listen up. We're going in the store. Don't ask for a thing. Because the answer is...