 To a point where it's based on ideology. And I think the walking billboard thing is going to get worse. I really do. I think it's going to get, you know, there's sort of like a spirit with people, right? And I think when you're aligned with more truth and aligned with more goodness, service, those types of things towards others, you have a different spirit about you. I think that's going to become more and more clear to people as we're even walking down the street, right?