 If you can spend $6 for a gallon of milk, if you can spend $6 for a gallon of milk and you don't have to think about it, you don't have to shop, you don't have to review it, if you're that person, congratulations and good for you. And I hope it stays like that for you forever. It was that way for me through a lot of my life, but now it's not that way. I have to go to three or four or five different supermarkets to find the cheapest milk for my family.