 hey, can I borrow your book? Hey, can I borrow whatever, right? But the moment that they're willing to do a favor for you and the moment that they're willing to do a task for you or something, they're investing their time in you. And when they're investing their time in you, they're investing themselves in you because we don't invest time in people we don't believe in and we don't invest our time in people that we don't like. And so one of the quick tricks is, hey, get them to invest their time in you. Get them to invest in some way