 And for Donald Trump, you have to be able to demonstrate that you are that much more with it and tuned into what's going on in this country and on that stage than Joe Biden. And if you're Joe Biden, you've got to make good on the contrast that you want to portray between yourself and the former president. And I think because of the timing, it is odd. We haven't even had the conventions. No one's actually technically even nominated yet. But this is the matchup that we've been waiting for for some time. So in some ways, it doesn't feel that early. And I think the campaigns are treating it as if it is a major, major moment.