 How many millions of dollars between all the candidates at the top of the ticket when we've spent how many millions of dollars to just send ads and ads and cards and mailers? And, you know, by the end of the primary election, you already have ballot fatigue and you still have all these months till the general election and people are already there. And so and it's not that hard. This is not that hard when you talk about informing voters. It's simple. It is absolutely simple if because we read.