 And hydrate and revitalize your scalp so your hair looks thicker, shinier, younger. In developing Meaningful Beauty Age Proof Hair, I learned a lot. And one of the things I learned is that it starts with the scalp. I'd never used a scalp treatment before. I'd used, you know, volumizers or detanglers. But a product that really was to kind of prep your scalp to be a great environment to grow healthy hair, that was a new concept to me.