 You know? Kevin, one of the things you point out in the book is that we as parents can inadvertently kind of pave the way for our kids to misbehave. I think it's a really important point. So how do we do that? We train them to misbehave. But be specific. Well, when you go in a supermarket or store, mommy's, I'll pick on you. What's the conversation with your kids? I want that. That's the first thing. So what does the parent say? All right, listen up. We're going in the store. Don't ask for a thing. Because the answer is...