 I could have three pairs in my pocket just from running around the office and not even realize that I have three pairs of sunglasses in my pocket, whereas the traditional glasses you're only going to have, maybe you could fit one pair in your pocket, but that's how convenient it is. So for golf specifically, you mentioned some of the things, you know, purple lens, like why would you use a purple lens? The other golf lens we use is violet. And there's every aspect of it from a golf perspective, design perspective,