 And they very often say, we're going to break news through NFL Network and present it in the way that we want to shape the narrative. And not necessarily the way that the narrative is complete. It doesn't mean that they're presenting it wrong. I don't want to say that. But they're presenting their side of it. And, you know, this era allows for that. It allows for a lot more of that. They don't have to just go through newspapers.