 Right. And like you said, and literally one of the guys on that panel was a former player and I think was engaged to Lindsey Vonn. And that dude, I've been a fan of him, even though I'm not a big Canadian fan or those teams. But him as a person, even though I think during his playing career, I don't think he was really viewed. I don't think a lot of people like them. And maybe it was because of.