title: DFP small business - using 1 ad unit tag to create a several inventory by modifying the tag
body: <p>I am new with DFP, but I want to know if it's possible to customize the ad tag, otherwise I will need to create a bunch of ad unit in the DFP and use custom targeting to allocate the ad.</p>
  
  <p>Example of the tag:</p>
  
  <p><a href="http://prntscr.com/5ee0b1" rel="nofollow">http://prntscr.com/5ee0b1</a></p>