title: AMPscript If not empty Marketing Cloud If else
body: <p>How should I structure this AMPscript to display 1 value if empty and other if not?</p>
  
  <pre><code>%%[ 
  
  /*Set Dynamic Image URL for Hours Field */
  IF not empty (@Business_Hours__c ) THEN
    SET @HoursImgURL = "URL1" 
  ELSE 
    SET @HoursImgURL = "URL2"
  ENDIF
  
  ]%%
  </code></pre>
  
  <p>or should I use :</p>
  
  <pre><code>IF Business_Hours__c == NULL THEN?
  </code></pre>