title: Opening Instagram app from a link on iOS
body: <p>I am providing a feed which is consumed by both desktop and mobile apps which contains links to images, users, and tags on Instagram. When these links are clicked on iOS, I want them to open in the Instagram app.</p>
  
  <p>Currently if I have a link like this:
  <a href="https://www.instagram.com/p/BK8f1rigadE/" rel="noreferrer">https://www.instagram.com/p/BK8f1rigadE/</a></p>
  
  <p>If I click it in iOS, the Instagram app <em>does open</em>, just briefly. It then seems to launch Safari to the page, which includes an "open in app" link to open it back up in the app. That link uses the "<a href="https://www.instagram.com/developer/mobile-sharing/iphone-hooks/" rel="noreferrer">instagram://</a>" protocol to trigger the app to open. I'm aware of that method, but that's not what I'm after.</p>
  
  <p>I'm on iOS 10 with the latest Instagram app. I feel like this used to work, so I'm wondering if it's just a bug in iOS or Instagram that will be fixed eventually.</p>
  
  <p>Links to twitter.com open properly in the Twitter app... that's the kind of behavior I'm after.</p>