title: Custom dimension data not showing in analytics (using google tag manager)
body: <p>I've been following numerous implementation guides on this feature and have yet to see the final result. What i'm trying to do is very standard: Add a custom dimension called User type to UA. My site uses Google Tag Manager.</p>
  
  <p>Here are my implementation steps:</p>
  
  <ol>
  <li><p>Created a custom dimension in UA
  <img src="https://i.stack.imgur.com/b4Loh.png" alt="enter image description here"></p></li>
  <li><p>Created a Data Layer Variable name userType
  <img src="https://i.stack.imgur.com/EK9aI.png" alt="enter image description here"></p></li>
  <li><p>Added the dimension to my Analytics page view tag</p></li>
  </ol>
  
  <p><img src="https://i.stack.imgur.com/wZ0kX.png" alt="enter image description here"></p>
  
  <ol start="4">
  <li>Added the following code to page load:</li>
  </ol>
  
  <p><div class="snippet" data-lang="js" data-hide="false" data-console="false" data-babel="false">
  <div class="snippet-code">
  <pre class="snippet-code-js lang-js prettyprint-override"><code>var dimensionValue =$('#user_type').data('type');
  dataLayer.push({'userType': dimensionValue});</code></pre>
  </div>
  </div>
  </p>
  
  <ol start="5">
  <li><p>Published the tag manager changes</p></li>
  <li><p>When debugging through tag manager I see the following output:</p></li>
  </ol>
  
  <p><img src="https://i.stack.imgur.com/Zztiv.png" alt="enter image description here"></p>
  
  <ol start="7">
  <li>All looks legit right? So, why oh why, when I go to my custom report, do I see this:</li>
  </ol>
  
  <p><img src="https://i.stack.imgur.com/WUm0P.png" alt="enter image description here"></p>
  
  <p>I'd be grateful for any idea as to what the problem might be.</p>
  
  <p>Thanks,</p>
  
  <p>Uri</p>