title: Returning verbose names from query set when using json serializer
body: <p>Is it possible to call </p>
  
  <pre><code>tasks = models.Conference.objects.filter(location_id=key)
  data = serializers.serialize("json", tasks)
  </code></pre>
  
  <p>and have it return the <strong>verbose</strong> field names rather than the variable names?</p>