title: Efficient way to store HTML in database
body: <p>I have a text editor on webpage. It contains function like Bold, Italics, Highlight. So a text may contain any of these. It may even contain numbered or unnumbered lists.
  The text editor generates HTML for the formatted text.</p>
  
  <p>Due to this, the format text data (html) is atleast 60% more than what unformatted text would have been.</p>
  
  <p>This consumes lot of space (in terms of characters) which leads to space hungry database.</p>
  
  <p>Is there a way to compress or some other way to store this efficiently ?</p>