title: Setting the RPM Package name in bdist_rpm
body: <p>I am using Python setuptools for building a package. I would like to name the rpm built from <code>bdist_rpm</code> option to be different than the Python package name due to some naming restrictions.</p>
  
  <p>Can it be done in the <code>setup.cfg</code> in the <code>[bdist_rpm]</code> section?</p>