Every phone has some unique features that aims to differentiate it from its competition.
Every phone has some unique features that aims to differentiate it from its competition. This could be in the design, like the Dynamic Island of the iPhone 15 family, or in software, like the clean user interface of the Google Pixel  lineup, or foldable phones like the Samsung Galaxy Z Fold5 or Samsung Galaxy Z Flip5. With the growing popularity of machine learning and artificial intelligence (AI), expect there to be more AI integration that will change the way we use our phones in the future. We've started to see this with the latest Samsung Galaxy S24 family heavily integrating Galaxy AI. Your phone will better understand your habits and make smarter recommendations and be more secure at the same time. Smartphones are already incredibly smart, but AI is just getting started and there are lots of opportunities to get AI into the mix.