There’s also serious scientific evidence that gamified health & fitness apps are capable of increasing the level of physical ability in people (Source: MDPI).
This trend lies behind the colossal success of many non-gaming apps, who utilize it to boost app-engagement and reduce retention. Whether it’s learning languages, acquiring new skills, maintaining training routines, investing or unlocking various rewards for any form of user-generated content – mechanics that appeal to the winners in all just work. No wonder gamification can both increase engagement and lower retention scores for apps, according to Optimove. There’s also serious scientific evidence that gamified health & fitness apps are capable of increasing the level of physical ability in people (Source: MDPI).