Through AI, businesses can achieve enhanced levels of customer engagement and increased conversions while delivering bespoke experiences that resonate with their audience’s behaviours and preferences.
Customer service is not the only area where chatbots are a useful tool for businesses. Effective digital marketing revolves around data, and building personalised strategies based on that data. AI-driven marketing campaigns allow businesses to leverage artificial intelligence to produce personalised strategies, whether that’s around product recommendations, content creation, optimisation or answering FAQs. By gathering and segmenting data, AI can ensure that target audiences receive the right messages, at the right time, via the right channels. AI can be used to effectively plan email automation, through social media, predictive analysis, ad targeting and data analysis, among others. Through AI, businesses can achieve enhanced levels of customer engagement and increased conversions while delivering bespoke experiences that resonate with their audience’s behaviours and preferences.