Contextual chatbots are connected to the centralized database of a site or app, typically a customer relationship management (CRM) system or a customer data platform (CDP).
Contextual chatbots are connected to the centralized database of a site or app, typically a customer relationship management (CRM) system or a customer data platform (CDP). This enables them to retrieve critical information about an individual with whom they are chatting, such as the individual’s name, location, or purchase history.