Alongside well-known consumer-facing intelligent virtual assistants—such as Apple's Siri, Amazon Alexa, Google’s Gemini and OpenAI’s ChatGPT—virtual agents are also increasingly used in an enterprise context to assist customers and employees.
Chatbot technology is now commonplace, found everywhere from smart speakers at home and consumer-facing instances of SMS, WhatsApp and Facebook Messenger, to workplace messaging applications including Slack. The latest evolution of AI chatbots, often referred to as “ intelligent virtual assistants” or “ virtual agents,” can not only understand free-flowing conversation through use of sophisticated language models, but even automate relevant tasks. Alongside well-known consumer-facing intelligent virtual assistants—such as Apple's Siri, Amazon Alexa, Google’s Gemini and OpenAI’s ChatGPT—virtual agents are also increasingly used in an enterprise context to assist customers and employees.