These technologies are reshaping marketing tactics, helping businesses to streamline processes and manage customer interactions.
The idea of providing effective customer service that doesn’t involve physical human resources is alluring, which is precisely why the integration of AI and chatbots into many businesses has become a game changer over recent years. These technologies are reshaping marketing tactics, helping businesses to streamline processes and manage customer interactions. However, although we know that chatbots provide access to 24-hour support and help organisations to save costs, where does this leave us when it comes to sought-after, authentic, human connection? Are chatbots ever likely to be in a position to compare?