Following this trend, eye care and facial masks have also experienced growth.
Anti-aging products, specifically, have seen growth across e-commerce platforms and social media commerce like Taobao, Tmall, Douyin, and JD.com, emerging as focal points for the category’s expansion. Following this trend, eye care and facial masks have also experienced growth. According to an industry report, among the top 50 products in the first half of 2023 on the Tmall platform, 21 products are anti-aging products, accounting for more than 40 percent, and the star products of the top brands are highly integrated with anti-aging products.