One reason Hitch was able to do the publicity himself for Psycho was that he was by then a well-known public figure.
One reason Hitch was able to do the publicity himself for Psycho was that he was by then a well-known public figure. One of the first film directors to recognize television as more than a fad, in 1955 he had created the show “Alfred Hitchcock Presents,” an anthology series in which he introduced each suspenseful episode with his droll, dry sense of humor. So involved was he with the TV series that he actually used many of the crew members in the production of Psycho— something unheard of in those days, long before it was common for professionals to migrate back and forth between TV and film.