By getting rid of unimportant visual elements, subtle photo manipulation can pull a viewer’s attention to where it belongs.
In commercial work, you might want to get rid of elements in the frame that distract from the subject. “Photo manipulation has always been used,” says Antonio. “Maybe there’s a trash can in the background or a line on the floor. My clients want the focus to be on their product, rather than on a random thing lying around.” By getting rid of unimportant visual elements, subtle photo manipulation can pull a viewer’s attention to where it belongs.