Hence, it is no surprise that e-commerce and social media commerce have turned out to be so influential in dictating trends and commerce volumes in the anti-aging market as well.
Hence, it is no surprise that e-commerce and social media commerce have turned out to be so influential in dictating trends and commerce volumes in the anti-aging market as well. The June 2023 data from Douyin reveals that anti-aging liquid essence products generated a gross merchandise volume (GMV) of RMB 4 billion (US$561 million) to RMB 7 billion (US$983 million), while anti-aging lotions/creams reached a GMV of RMB 5.85 billion (US$821 million) to RMB 8.75 billion (US$1.23 billion).