Men and women are increasingly open to exploring anti-aging products and treatments that cater to their specific needs.
The gender segment is driven by evolving beauty standards and changing perceptions of masculinity and femininity. Historically, the anti-aging market primarily targeted women, but in recent years, there has been a significant shift towards inclusivity, recognizing that men also have concerns about aging and appearance. This segment is motivated by the desire to look and feel their best, irrespective of gender norms. Men and women are increasingly open to exploring anti-aging products and treatments that cater to their specific needs. The breaking down of gender stereotypes and the acknowledgment that everyone can benefit from anti-aging solutions have expanded the consumer base.