With 68.2 percent engaging in fitness activities and 62.4 percent incorporating skincare products into their routines, it’s evident that Chinese consumers prioritize both internal and external well-being.
The Chinese consumer’s approach to anti-aging extends beyond skincare regimens—it’s a holistic endeavor encompassing fitness, nutrition, and supplementation. With 68.2 percent engaging in fitness activities and 62.4 percent incorporating skincare products into their routines, it’s evident that Chinese consumers prioritize both internal and external well-being. Nearly half of the consumers opt for dietary adjustments and supplements, signaling a comprehensive approach to aging gracefully. In particular, the rise of NMN/NAD+ supplements reflect a growing interest in cutting-edge scientific advancements for longevity and vitality.