With an estimated revenue of US$1.49 billion, China has already surpassed the United States to become the world’s largest e-commerce market in terms of sales.
In recent years, China’s e-commerce has embraced innovative technologies and marketing approaches, fundamentally reshaping consumer engagement with different brands and products categories. With an estimated revenue of US$1.49 billion, China has already surpassed the United States to become the world’s largest e-commerce market in terms of sales.