In addition to Western competitors, the offerings of Korean anti-aging skincare brands have gained tremendous popularity among Chinese consumers.
In addition to Western competitors, the offerings of Korean anti-aging skincare brands have gained tremendous popularity among Chinese consumers. Brands like Whoo, revered as a “national treasure” luxury skincare brand in South Korea, have successfully penetrated the Chinese market. Whoo’s appeal lies in its use of precious herbal extracts such as ginseng, lingzhi mushrooms, and cordyceps, which resonate strongly with Asian women, especially those in China and South Korea.