Last year, a significant portion, exceeding 46 percent of consumers, allocated annual budgets of over RMB 1,000 (US$138.94) towards anti-aging skincare products.
At the same time, Chinese consumers are increasingly inclined to invest more in purchasing anti-aging cosmetics. Last year, a significant portion, exceeding 46 percent of consumers, allocated annual budgets of over RMB 1,000 (US$138.94) towards anti-aging skincare products. This demonstrates their openness to higher-priced anti-aging products and their readiness to make substantial financial investments in preserving a youthful look.