These companies have achieved significant success by consistently introducing new products and technologies tailored to a diverse consumer base with varying skin types.
The anti-aging skincare market in China is primarily dominated by a select group of major players, including multinational foreign brands L’Oreal, Procter & Gamble, The Estée Lauder Companies Inc., and Oriflame Cosmetics AG. These companies have achieved significant success by consistently introducing new products and technologies tailored to a diverse consumer base with varying skin types.