If you're dropping into a contested area, either land onto a rare to one-shot it and immediately get a spell, or land onto the player(s) that got there first.
The smashing animation and sound isn't just for show, either. Landing your bird on top of enemies deals damage, including to players. If you're dropping into a contested area, either land onto a rare to one-shot it and immediately get a spell, or land onto the player(s) that got there first.