When you capture the email, make sure you have a double opt-in process to prevent spam bots from opting into your list and being dead leads.
When building an email list, you will need an opt-in from one of your other marketing campaigns, such as advertising or blogs. When you capture the email, make sure you have a double opt-in process to prevent spam bots from opting into your list and being dead leads. Once you have a list, segment it, so you can have groups of customer personas that target specific demographics.