Choosing the right keyword is important, not only in terms of your brand perception and visibility but also in order to rank.
Choosing the right keyword is important, not only in terms of your brand perception and visibility but also in order to rank. When choosing a keyword to target one of the first things you'll want to understand is the intent behind the term. When users search with this keyword, what does Google think they are looking for? Someone looking for ' seo tips', for example is looking for informational content - a blog post perhaps. So the best thing to do, when targeting that keyword is to write a blog article.