For many businesses this might involve creating a blog as part of their SEO strategy, and wider marketing strategies, but it could also just mean making sure your homepage, product pages and other site pages adhere to Google's E-A-T.
Creating great content is one way to improve your SEO and get more pages of your site ranking, for more search terms. For many businesses this might involve creating a blog as part of their SEO strategy, and wider marketing strategies, but it could also just mean making sure your homepage, product pages and other site pages adhere to Google's E-A-T.