Make your social channels a part of your content marketing strategy.
Make your social channels a part of your content marketing strategy. Decide your content creation, the format and the channels you would distribute your ideas. This marketing technique requires you to create a calendar wherein you can mark the days for posting on a particular channel and the days for posting on the other. Since social media is an interactive platform, you must also respond to your customers in addition to publishing high-quality content. Real conversations help gain trust and improve brand loyalty.