Some prominent examples are the verbs ‘to google', ‘to skype' and ‘to photoshop'.
Tech companies focused on innovation are driving much of this new language. Expressions are often coined in tech circles to describe new techniques or processes, but they can also serve as a form of ‘branding’ for a company. If a brand name becomes used by the general public, it's probably the ultimate marketing coup of all. Some prominent examples are the verbs ‘to google', ‘to skype' and ‘to photoshop'. Less known is the word to ‘uberize' (to completely shake up and reconstruct a market), or, as used in the video above, ‘it’s the Uber for (insert industry here)!’