Thomas Cook launched their ‘ Try Before You Fly‘ VR experience all the way back in 2015, where potential holidaymakers could visit stores in various countries to experience the holiday in VR before booking it.
In the post-Covid era, the developments in VR for tourism enable you to try a holiday before you buy it. Thomas Cook launched their ‘ Try Before You Fly‘ VR experience all the way back in 2015, where potential holidaymakers could visit stores in various countries to experience the holiday in VR before booking it. As a result, there was a 190% uplift in New York excursions bookings after people tried the 5-minute version of the holiday in VR.