As an ecommerce business, you can harness this data in respectful and legal ways to better understand your shoppers and connect them with the products they need and desire.
Every day we share key pieces of information about ourselves online. As an ecommerce business, you can harness this data in respectful and legal ways to better understand your shoppers and connect them with the products they need and desire. This kind of personalization — whether it's addressing emails to customers by their first name, or notifying customers that an item they browsed at your website is back in stock — is a key competitive advantage in digital marketing. Research from Demand Metric finds that 82% of customers feel more positive about a brand after engaging with personalized content.(5) By personalizing your content to shoppers' needs and interests, you'll be able to improve your conversions and see a higher return on investment for your efforts.