Be open about what you’re looking to achieve from the partnership from the get-go, but also be willing to listen to the requirements of your prospective partners.
Communication is key in these discussions. Be open about what you’re looking to achieve from the partnership from the get-go, but also be willing to listen to the requirements of your prospective partners. Long-term relationships are the name of the game here, so try to strike win-win deals that work for everyone involved.