For example, Twitter, now X, was once a top platform, but the social channel now appears to be struggling.
The social landscape is ever-evolving. For example, Twitter, now X, was once a top platform, but the social channel now appears to be struggling. Twitter has lost approximately 32 million users since Elon Musk purchased the platform in 2022. TikTok didn’t even come on the international scene until 2017, but now has more than 1.7 billion monthly active users. Digital marketers need to remain attentive to social media channel changes.