They are the bricks that build the house that is your market positioning.
The next element of your framework is the market positioning of your firm. How is your firm positioned relative to key competitors? Is your firm the low-cost alternative? Are you the specialists that command top dollar? Your positioning is built upon your differentiators. They are the bricks that build the house that is your market positioning. Your positioning gives your audiences the cohesive and compelling story they need to prefer your firm over your competitors.