Additionally, organizations have access to an array of freelance experts who possess unique skill sets tailored specifically for each project— something often impossible with a limited internal pool of experts.
Companies prefer gig workers for several reasons; with short-term contracts, employers don't need to worry about allocating office space or providing utilities for them as they can work virtually from home. This gives brands massive cost savings as they can cut out long-term overhead costs associated with traditional staff, such as payables, insurances, and benefits—all without sacrificing talent or performance quality. Additionally, organizations have access to an array of freelance experts who possess unique skill sets tailored specifically for each project— something often impossible with a limited internal pool of experts. By outsourcing temporary tasks or projects to freelancers, companies also eliminate the burden of providing extended job security and associated benefits.