helping search engines understand your content, and helping users find your site and make a
When you built your website, you likely created it with your users in mind, trying to make it easy
for them to find and explore your content. One of those users is a search engine, which helps
people discover your content. SEO—short for search engine optimization—is about
helping search engines understand your content, and helping users find your site and make a
decision about whether they should visit your site through a search engine.