Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience.
Because social media marketing involves active audience participation, it has become a popular way of getting attention. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.