The goal is to create loyal customers who love your products and your brand and will share that with family and friends.
Developing a digital marketing strategy helps you to develop your online value proposition. The goal of the value proposition is to improve the user experience when buying your product or service regardless of the customer persona. This means that your brand appeals to multiple types of buyers because it is priced right and easy to purchase. The goal is to create loyal customers who love your products and your brand and will share that with family and friends.