Search engine optimization (SEO) is when a website’s content is adjusted, optimized, and improved in order for it to be easily found via search engines.
Search engine optimization (SEO) is when a website’s content is adjusted, optimized, and improved in order for it to be easily found via search engines. The more relevant a search engine algorithm deems a website to be on a specific search term or topic, the higher that page ranks on its results pages. When this is the case, users searching that search term see that website, and are therefore more likely to visit it.