It’s all about one upping your competitors by ranking higher in the SERP ( search engine results page) using organic (unpaid) means.
SEO stands for search engine optimisation. Essentially, it’s a set of practices intended to improve your website’s relevance, quality, performance, and user experience, to boost its visibility on search engines. It’s all about one upping your competitors by ranking higher in the SERP ( search engine results page) using organic (unpaid) means. Here is why SEO is important: