For example, a user who is unaware of your brand and found your website through organic search needs different content than a prospect who is almost ready to buy.
Savvy marketers create content that’s ideal for multiple user personas in all stages of the sales funnel. For example, a user who is unaware of your brand and found your website through organic search needs different content than a prospect who is almost ready to buy. You’ll need to understand your buyers' journeys and come up with unique content that addresses their needs every step of the way.