Educational content gives prospects a taste of your firm’s expertise and what it might be like to work with you (do you come across as authoritative and formal or friendly and approachable?).
In most cases, your content should be educational, useful or entertaining, rather than promotional or sales-oriented. Educational content gives prospects a taste of your firm’s expertise and what it might be like to work with you (do you come across as authoritative and formal or friendly and approachable?).