Think videos, artist biographies, dance routines, and more.
At the confluence of these two generational predilections sits an opportunity to connect. As digital natives, members of Gen Z often want to use technology to enhance and extend their everyday experiences. For example, AR-enhanced album covers and merchandise can enrich touch points by providing access to information or exclusive additional content. Think videos, artist biographies, dance routines, and more. Artist-branded AR apps might also enable fans to remix songs or play virtual instruments.