Many firms have wasted precious resources on “cheap” marketing tools that were woefully ineffective.
The next step for many folks is to develop your digital marketing budget based on this detailed plan. On one level, this is a relatively straightforward exercise. You can ask specialized vendors to provide estimates for one-time infrastructure projects such as a website or a new marketing automation platform. But don’t make low cost your primary deciding factor. Many firms have wasted precious resources on “cheap” marketing tools that were woefully ineffective.