Over time, marketers build up a library of content (text, video, podcasts, etc.) that will continue to bring users to the site via search engines, according to Adobe Experience Cloud, an organization that specializes in digital experience tools.
Unlike a method such as PPC, content marketing is a long-term strategy. Over time, marketers build up a library of content (text, video, podcasts, etc.) that will continue to bring users to the site via search engines, according to Adobe Experience Cloud, an organization that specializes in digital experience tools. This content library also helps promote knowledge of your brand and increases your profile as a resource for information.