Like its name implies, the Helpful Content Algorithm will begin to favor pages that it deems helpful.
SEO continues to be an absolutely necessary digital marketing strategy for B2B companies. Search engine optimization, or SEO, includes various on-page optimizations that will help your website rank better on search engines like Google. ALT text, meta keywords, meta descriptions, and other attributes all help your web pages rank higher. SEO is especially important after Google’s recent Helpful Content Algorithm that happened in the third quarter of 2022. Like its name implies, the Helpful Content Algorithm will begin to favor pages that it deems helpful. So, utilizing SEO best practices can help your content rank even higher than it has previously. Check out our article that goes over Google’s New Helpful Content Algorithm if you are interested in learning more.