“All things being equal, people buy from those they know, like, and trust,” says Peter Cotton, founder and president of Best Sales Talent and The Cotton Group and co-founder and vice president of the networking group neXco Boston Chapter.
Professional networks go beyond liking and sharing posts on social media. “All things being equal, people buy from those they know, like, and trust,” says Peter Cotton, founder and president of Best Sales Talent and The Cotton Group and co-founder and vice president of the networking group neXco Boston Chapter. “Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. A strategic professional network helps individuals build new skills and knowledge, generate referrals, and develop strategic business partnerships.