It’s a good idea to find these people on LinkedIn to pinpoint who they are and brainstorm ways you can strike up a conversation with them at the event; perhaps you’ve worked for the same employer, have similar experiences or both share a passion for volunteering outside of work.
Prior to the event, do some research to identify who will be attending and speaking. While the event’s website will provide information on guest speakers, following the event’s hashtag on social media may provide additional insight about the attendees. It’s a good idea to find these people on LinkedIn to pinpoint who they are and brainstorm ways you can strike up a conversation with them at the event; perhaps you’ve worked for the same employer, have similar experiences or both share a passion for volunteering outside of work. Whatever the connection, harness it so that you can go to the event prepared to make a strong first impression. You may find that these professionals will look at your LinkedIn profile in return and be more willing to connect with a familiar face at the event.