Description metadata is the textual description that a browser may use in your page search return.
Description metadata is the textual description that a browser may use in your page search return. Think
of it as your site's window display—a concise and appealing description of what is
contained within, with the goal of encouraging people to enter. A good meta description
will typically contain two full sentences. Search engines may not always use your
meta description, but it is important to give them the option.