This type of strategy is particularly prevalent during the holiday seasons when consumer demands skyrocket.
Everyone has greater expectations these days and consumers are driving business. Buyers want what they want, when they want it, and are unwilling to compromise. This trend in consumerism has also been a driving force in the gig economy. Smart companies find a way to leverage expectations by hiring more freelancers. This type of strategy is particularly prevalent during the holiday seasons when consumer demands skyrocket.