Instead, you provide readers with valuable insights, tips and information that will help them either at work or at home.
When you blog, you don’t pitch your product. Instead, you provide readers with valuable insights, tips and information that will help them either at work or at home. For example, if you are a general contractor, you might have a blog about doing maintenance work around the house. This is something that your audience likely won’t hire you to do, but it builds credibility and trust with them as they view you as the go-to resource for all things home repair and remodeling. You could also incorporate holiday lists of decorations and party recipes that will give your company a human touch.