This section of the business plan is where you can include your ideas for promotions (online or traditional methods), as well as how you physically plan to sell your product or service (brick-and-mortar, e-commerce, etc.).
Your marketing strategy is how you plan to get your product or service in front of customers. This section of the business plan is where you can include your ideas for promotions (online or traditional methods), as well as how you physically plan to sell your product or service (brick-and-mortar, e-commerce, etc.).