Building relationships with other website owners, promoting your website on social media, getting a PR company on board to promote your business and website, managing your online reputation, listing your business on online directories, and earning backlinks are all off-page SEO tactics that have a direct impact on your rankings and traffic.
Off-page SEO is all about the activities carried out away from your website that still improve its search engine rankings. Building relationships with other website owners, promoting your website on social media, getting a PR company on board to promote your business and website, managing your online reputation, listing your business on online directories, and earning backlinks are all off-page SEO tactics that have a direct impact on your rankings and traffic.