It's essential to set both short-term and long-term business goals.
It's essential to set both short-term and long-term business goals. Short-term goals usually focus on a 1-3 year window and can involve boosting market share, introducing new products, or branching out into new areas. Long-term goals usually cover a longer period, like 3-5 years or more. They might include becoming a top player in the industry, creating long-term profitability, or making a positive difference.