It’s also interesting to get the ‘economics perspective’ versus the ‘psychology perspective” of some of these principles.
“This is actually a core book for behavioral economics, so I’m a little late to the game, but it’s a good refresher of some core behavioral principles. It’s also interesting to get the ‘economics perspective’ versus the ‘psychology perspective” of some of these principles. Both groups thought about these inconsistencies in human behavior differently, so it’s fascinating to get an insider’s view on how both lines of thought became intermingled.” Samantha Lamas, Senior Behavioral Researcher