Anticipating these differences in search behavior and writing with your
Think about the words that a user might search for to find a piece of your content. Users who know
a lot about the topic might use different keywords in their search queries than someone who is new
to the topic. For example, some users might search for "charcuterie", while others might search
for "cheese board". Anticipating these differences in search behavior and writing with your
readers in mind could produce positive effects on how your site performs in search results.