A tactic is reaching out to a specific influencer to see if there is a fit between your brand and theirs.
For example, the digital marketing strategy might be to find influencers to recommend your product or service to their followers. A tactic is reaching out to a specific influencer to see if there is a fit between your brand and theirs. The tactic supports the strategy’s overall goal and is the start of a campaign that would use the influencer’s status to gain interest in your product or service.