If you're learning about the differences between digital marketing channels, read our article What is digital marketing?
Dave created this diagram summarizing the six key digital media channels to simplify the many paid, owned and earned media options available on different platform such as Meta, Google, Microsoft, Amazon and publisher sites into six tactics for improvement, both for your marketing campaigns and continuous, always-on promotion. If you're learning about the differences between digital marketing channels, read our article What is digital marketing?  for a simple explainer and video.