Search engines and websites collect cookies that help advertisers tailor ads based on what consumers are searching for online.
Search engines and websites collect cookies that help advertisers tailor ads based on what consumers are searching for online. When you visit a website about buying a car, you suddenly see car ads on all the sites you browse and on your social media. This is why digital ads are so attractive. They are inexpensive compared to traditional advertising and can be explicitly targeted to audiences that you know meet your demographic or customer persona.