In addition, AR can provide agencies with valuable data on user interactions and preferences, enabling targeted content creation and marketing strategies.
For experiential agencies, product, and content directors, AR also opens up a realm of new creative opportunities to craft unique and memorable experiences. Agencies need to invest in AR technology and skills to stay competitive and offer cutting-edge services—but this investment can simultaneously pay off by deepening consumer-brand engagement. In addition, AR can provide agencies with valuable data on user interactions and preferences, enabling targeted content creation and marketing strategies.