Like SEO, PPC is a way to increase search traffic to a business online.
Outline of a white dart board with a yellow dart hitting a bullseye on a blue backgroundPay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.