You will also want to look at any landing pages that you have.
You will also want to look at any landing pages that you have. Evaluate the call to action (CTA) that exists on the page and make sure it is clearly and concisely asking for the sale. Many digital marketing experts will recommend split-testing CTAs to see which performs best and then switching to the best one. This is a tactic that you may want to employ to get the best responsiveness from your audience.