This opens possibilities for collaboration between game developers and local businesses, offering promotional deals and benefits for both parties.
Beyond in-app purchases and advertising, AR games offer marketing opportunities to feature products within the game environment. Additionally, by combining physical locations with digital gameplay, AR games can drive foot traffic to businesses and landmarks. This opens possibilities for collaboration between game developers and local businesses, offering promotional deals and benefits for both parties. Pokémon GO takes great advantage of such partnerships, hosting “gyms”—arenas for players to face off against one another—at prominent local landmarks and businesses world-over.