What started as a simple challenge to users has become one of Apple’s most recognizable and important campaigns.
The Shot on iPhone campaign from Apple was launched in 2014. A simple idea, it asks users to post the best photographs they have taken with their iPhones on Instagram or Twitter, and tag them with the hashtag #ShotOniPhone. The images posted are then reviewed by a panel of judges and featured on billboards, online, in retail stores, and in other forms of physical advertising media. What started as a simple challenge to users has become one of Apple’s most recognizable and important campaigns.