Marketers can now reach their target audience via digital channels such as social media, search engines, websites, text messages, and email, and these comprise what we think of as digital marketing or online marketing.
In pre-Internet days, businesses could promote themselves through billboards, television spots, direct mail, or store window displays. But with commerce and consumers (and, let's face it, most of our attention) moving to the online world, marketing and advertising have moved online, too. Marketers can now reach their target audience via digital channels such as social media, search engines, websites, text messages, and email, and these comprise what we think of as digital marketing or online marketing.