Mckinsey, so often the source of excitable business language, offers the most sober definition, calling it “contingent work that is transacted on a digital marketplace.”
Gigging itself has its roots in the 1920s jazz scene but its current revival is more digital than musical. Mckinsey, so often the source of excitable business language, offers the most sober definition, calling it “contingent work that is transacted on a digital marketplace.”