An essential part of inbound marketing, an email marketing campaign is a series of emails sent directly to users of a brand to communicate a message, encourage an action, or promote a new product, event, feature, or special offer.
An essential part of inbound marketing, an email marketing campaign is a series of emails sent directly to users of a brand to communicate a message, encourage an action, or promote a new product, event, feature, or special offer. Often an email sequence is used to guide and nurture users at different stages of their customer journey to bolster faith in the brand and encourage a user to further commit or engage.