If you invest in a company that ends up not producing the profits they say they will, you’d be disappointed in the return on the dollars you handed to the company.
Compare that to deciding, for example, that you think one particular company is going to do well. You might be right, but you also might be wrong. If you invest in a company that ends up not producing the profits they say they will, you’d be disappointed in the return on the dollars you handed to the company.