Therefore, make sure that you take your social strategy into account when planning your SEO strategy, as the two are now heavily interlinked.
Social media strategy Nowadays, social media engagement plays a significant role in off-page SEO by boosting the visibility of your brand. A strong social media campaign can drive traffic to your website and generate social signals that search engines take into account when ranking sites. For example, a video about a brand that happens to go viral will drive tons of traffic to the brand’s website, which in turn leads to Google ranking it higher due to its popularity. Therefore, make sure that you take your social strategy into account when planning your SEO strategy, as the two are now heavily interlinked.