In order to generate interest in the book, and without support from Knopf, Child appeared on several morning talk shows in 1961 to demonstrate recipes, which she later cited as the impetus for her own cooking show, The French Chef.[
Mastering the Art of French Cooking Volume 1 was originally published in 1961 after some early difficulties. Beck, Bertholle, and Child initially signed a contract with publisher Houghton Mifflin, but Houghton Mifflin grew uninterested in the project. Child recalled one editor telling her, "Americans don't want an encyclopedia, they want to cook something quick, with a mix."[13] Beck, Bertholle, and Child refused to make requested changes to the manuscript, and Houghton Mifflin abandoned the project, writing that the book, as it stood, would be "too formidable to the American housewife."[3] Judith Jones of Alfred A. Knopf became interested in the manuscript after it had been rejected. After spending several years in Paris, Jones had moved to New York, where she grew frustrated with the limited ingredients and recipes commonly available in the United States. Jones felt that the manuscript would offer a lifeline to middle-class women, like her, who were interested in learning how to cook French cuisine in America, and predicted that Mastering the Art of French Cooking, "will do for French cooking here in America what Rombauer's The Joy of Cooking did for standard [American] cooking."[14][15] While Jones was enthusiastic about the book, Knopf had low expectations and invested very little into promoting it. In order to generate interest in the book, and without support from Knopf, Child appeared on several morning talk shows in 1961 to demonstrate recipes, which she later cited as the impetus for her own cooking show, The French Chef.[16]