This digital marketing methodology provides users with insights and information on an industry or topic, and builds trust and brand authority through the publication of high-quality materials.
Content marketing is the production and sharing of online materials that seeks to build interest in a company’s products or services without direct selling or explicit promotion. This digital marketing methodology provides users with insights and information on an industry or topic, and builds trust and brand authority through the publication of high-quality materials. Some companies also use content marketing as an opportunity to share a company’s unique values or vision.