By accessing data from key touchpoints across the customer journey and integrating your marketing channels, a customer engagement platform will give you the insights and intelligence you need to craft a unified shopping experience across the customer journey.
The key to omnichannel marketing success lies in acting on the data you have as a marketer. Customer engagement platforms like Emarsys cut the endless spreadsheets and hours of detailed data analysis out of this process. By accessing data from key touchpoints across the customer journey and integrating your marketing channels, a customer engagement platform will give you the insights and intelligence you need to craft a unified shopping experience across the customer journey.