As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.
Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.