of the most common and effective improvements you can do on your site.
The Search Essentials outline the most important elements of
what makes your website eligible to appear on Google Search. While there's no guarantee that any
particular site will be added to Google's index, sites that follow the Search Essentials are
more likely to show up in Google's search results. SEO is about taking the next step and
working on improving your site's presence in Search. This guide will walk you through some
of the most common and effective improvements you can do on your site.