By setting up a Google My Business account, including location-oriented keywords in your content, building citations and managing reviews, you can increase your business’ visibility in your area and ultimately (physical and digital) footfall thanks to SEO.
Search engines like Google have a local search algorithm that prioritises business located in the area where each user’s from. By setting up a Google My Business account, including location-oriented keywords in your content, building citations and managing reviews, you can increase your business’ visibility in your area and ultimately (physical and digital) footfall thanks to SEO.