But if you have more complex financial goals and prefer more customized investing options, a robo-advisor may not be the best fit.
A potential drawback to robo-advisors is their cookie-cutter approach. They generally have a suite of prebuilt portfolios and questionnaires they use to apply those portfolios. These can be a good fit if your needs align with the average investor profile. But if you have more complex financial goals and prefer more customized investing options, a robo-advisor may not be the best fit.   One important thing to note: Opening a brokerage account and depositing money is not investing. It is a common mistake for new investors to assume that opening an account and adding money is enough. However, you need to purchase your own investments to complete the process.