While some high-level goals, such as acquiring ten new clients per month, applies to all of your marketing, other goals, such as getting 20 LinkedIn shares each week, are technique specific — you have to know you will be using LinkedIn before you can set that goal.
While some high-level goals, such as acquiring ten new clients per month, applies to all of your marketing, other goals, such as getting 20 LinkedIn shares each week, are technique specific — you have to know you will be using LinkedIn before you can set that goal. Modern technology makes some metrics easy to track, so when it makes sense, take advantage of what is readily available to you.