A digital marketing strategy is a plan which utilizes one or more online marketing channels–for example, paid search, social media, longform content, or email–to enable a brand or business to meet specific goals.
A digital marketing strategy is a plan which utilizes one or more online marketing channels–for example, paid search, social media, longform content, or email–to enable a brand or business to meet specific goals. The strategy typically involves a selection of planned actions to be executed on by a digital marketing team made up of specialists in each field, with roles including content strategist, videographer, SEO specialist, copywriter, email marketer, and social media manager, to name just a few.