According to B2B publishing expert Cory Sekine-Pettite, “Social shares and followers don’t always mean a direct line to your audience.
A robust professional network offers ongoing learning opportunities, new professional avenues, and business growth. While digital channels keep us connected online, in-person networking is essential. According to B2B publishing expert Cory Sekine-Pettite, “Social shares and followers don’t always mean a direct line to your audience. It’s a direct line to that individual and contributes to that valuable first-party data and acts as a way to convert.”