Understanding your target audience is an essential step in ecommerce marketing.
Understanding your target audience is an essential step in ecommerce marketing. Who are they? What are their interests, needs, and desires? Where do they spend their time? To identify and understand your customers, you may want to conduct market research: this can be as simple as surveying some of your existing customers. You'll use this data to develop various buyer personas and a customer journey, which maps the steps a prospective customer takes on the path from anonymous shopper to loyal purchaser. You'll want to define customer segments, based on factors like age, gender, occupation, income, location, and interests.