But whereas traditional marketing uses print media, in-person events, and TV advertising to achieve its goals, digital marketing uses content marketing, PPC advertising, social media, and more.
Digital marketing is an umbrella term for marketing that is conducted in the online and digital space. Its aim is to convert browsers into buyers and eventually loyal long-term customers. But whereas traditional marketing uses print media, in-person events, and TV advertising to achieve its goals, digital marketing uses content marketing, PPC advertising, social media, and more.