For the latter, start by thinking about the essence of your episode: what keywords come to mind?
Post-production is also when you put the finishing touches on each episode’s branding—namely, the episode title, podcast artwork (though episode-specific artwork isn’t required, rather a nice to have), and description. For the latter, start by thinking about the essence of your episode: what keywords come to mind? These could be certain words that jump off the page and grab your attention, or they could be specifics like topics or guest names. This advice and much more—like episode length, optimization, and consistency—can be found in our article about writing the perfect podcast episode description.