Undeterred, Duolingo pivoted its strategy and found success by leveraging viral memes and TikTok videos.
Initially, Duolingo ventured into educational content on TikTok, aiming to tap into the platform’s vast user base. However, this approach didn’t resonate as expected with the TikTok audience. Undeterred, Duolingo pivoted its strategy and found success by leveraging viral memes and TikTok videos.