For example, the digital marketing strategy might be to find influencers to recommend your product or service to their followers.
For example, the digital marketing strategy might be to find influencers to recommend your product or service to their followers. A tactic is reaching out to a specific influencer to see if there is a fit between your brand and theirs. The tactic supports the strategy’s overall goal and is the start of a campaign that would use the influencer’s status to gain interest in your product or service.