According to Influencer Marketing Hub, the affiliate marketing industry was estimated to be a $13 billion industry in 2023.
Within the last few years, affiliate or influencer marketing has grown immensely with new media like TikTok, Instagram, YouTube and blogs being a mainstream form of entertainment and news. Affiliate marketing has become one of the more popular forms of digital marketing. According to Influencer Marketing Hub, the affiliate marketing industry was estimated to be a $13 billion industry in 2023.