Creating great content is one way to improve your SEO and get more pages of your site ranking, for more search terms.
Creating great content is one way to improve your SEO and get more pages of your site ranking, for more search terms. For many businesses this might involve creating a blog as part of their SEO strategy, and wider marketing strategies, but it could also just mean making sure your homepage, product pages and other site pages adhere to Google's E-A-T.