These virtual businesses, sometimes called ghost kitchens or cloud kitchens, also enable existing restaurants to test new menu items without affecting their original brand.
Virtual-only restaurants have also emerged out of the gig economy. For example, MrBeast Burger is a virtual-only restaurant that operates out of existing restaurant kitchens but is only available via food delivery services. These virtual businesses, sometimes called ghost kitchens or cloud kitchens, also enable existing restaurants to test new menu items without affecting their original brand.