It should also include keywords and phrases related to what you do.
Effective anchor text should be used to help users navigate your website and find what they are looking for. It should also include keywords and phrases related to what you do. If you own a t-shirt printing business, for example, the words, “Check out our selection of print on demand t-shirts,” on your homepage can link via anchor text to your online store that’s stocked full of – you guessed it – t-shirts.