The fastest-growing segment of the gig economy belongs to the knowledge-intensive and creative industries.
Currently, the OECD estimates that the gig economy comprises 1-3% of total employment. The fastest-growing segment of the gig economy belongs to the knowledge-intensive and creative industries. For instance, a marketing firm can hire a video editor that could help them with a make-up commercial, or a new restaurant can hire an experienced chef to help them make a new vegan menu.