Immersive enhancements have the potential to redefine the boundaries between narrative and viewer, creating exciting experiences and new revenue opportunities.
Envision attending a movie where, without 3D glasses, the film experience becomes immersive. With an AR activations, characters could seemingly walk alongside you in the theater and action scenes could spill into your space. At the latest sci-fi hit, the ceiling above may transform into a cosmic panorama of galaxies, stars, and planets. Immersive enhancements have the potential to redefine the boundaries between narrative and viewer, creating exciting experiences and new revenue opportunities.