The emails themselves are written using a lighthearted tone, are filled with quirky illustrations and tons of color, and the content of the text has useful information about important topics such as sustainability, with a few toilet jokes and puns thrown in for good measure.
In their email correspondence, the brand’s messaging is 100% feel-good, genuine, and inclusive. The emails themselves are written using a lighthearted tone, are filled with quirky illustrations and tons of color, and the content of the text has useful information about important topics such as sustainability, with a few toilet jokes and puns thrown in for good measure.