They’re a chance to reinforce your identity, your topic, your name, and encourage your audience to do something that will help your show grow.
Intros and outros are also uniquely your own. They’re a chance to reinforce your identity, your topic, your name, and encourage your audience to do something that will help your show grow. You can accomplish the latter through calls-to-action (CTAs)— for example, asking listeners to rate your show, leave their thoughts in the comments, participate in polls, follow your social media accounts, or tell their friends and family about your podcast. Just make sure you stick to one CTA so you don’t overwhelm the audience with too many options and they end up doing nothing.