But then I’ve seen people with a 100-page business plan that was absolutely ineffective because they focus on writing a story and making it sound good, but there’s no substance to it.”
“I’ve seen excellent business plans that have just a paragraph and point-form bullets for each element and a few charts. But then I’ve seen people with a 100-page business plan that was absolutely ineffective because they focus on writing a story and making it sound good, but there’s no substance to it.”