Considering how competitive SEO is, your material needs to be informative, well-written, relevant, and provide a unique perspective on things.
The most important thing is that each piece of content is of high quality. Considering how competitive SEO is, your material needs to be informative, well-written, relevant, and provide a unique perspective on things. In this way, you position your website as a thought leader in that particular topic, increasing your chance of landing a higher SERP ranking.