They serve as a vote of confidence in your website as they show that your content is of a certain quality and reliable.
Backlinks Backlinks are essentially links from other websites that link to your website. They’re one of the most important SEO ranking factors. Why? They serve as a vote of confidence in your website as they show that your content is of a certain quality and reliable. Therefore, having a strong backlink portfolio is an integral part of any basic SEO strategy.