In fact, 66% of consumers remain loyal and frequently purchase from a brand due to personalized, relevant communications.
Digital marketers play a key role in establishing a customer-centric reputation for the brand. Whether this is through personalized emails, welcome pages, or customized product recommendations, that personal touch can make a huge difference in the eyes of the customer. In fact, 66% of consumers remain loyal and frequently purchase from a brand due to personalized, relevant communications. Consumers expect superior service, and personalization helps you deliver on those expectations.