It is best to land at a location that normally has a low population, along with a lot of chests and loot.
Locations are points of interest on the Battle Royale Island that are named on the minimap, and have a significant amount of loot for players to gather. Landmarks are unnamed locations with less loot than Locations. You can land at any location on the Island after jumping out of the Battle Bus. It is best to land at a location that normally has a low population, along with a lot of chests and loot. Be weary that locations such as Tilted Towers and Reality Falls will have a high population, and lots of locations that were originally on Athena will be popular.