And adding a form, banner, or pop-up on your site to collect email addresses is an easy way to grow your potential customer base.
There's a reason email is still the foundation of most digital marketing efforts: it's a high-volume, low-cost way to stay in touch with customers, remind them about your business, and promote your products, sales, and news. A plethora of software products make it easy to build email templates, track open rates and clicks, and keep your email list compliant and up-to-date. And adding a form, banner, or pop-up on your site to collect email addresses is an easy way to grow your potential customer base. Email is an ideal channel for communicating important information and timely information, but for urgent messages, look to SMS.