Editors, audiences, and stakeholders are often industry leaders and decision-makers.
While it’s common to share thought leadership through your website, social media, or blog, it’s vital to reach new audiences through established channels, including trade publications. Don’t fall for the myth that trade publications with a smaller circulation result in less growth for your business. Oftentimes, the opposite is true. Trade publications and magazines are an essential way to share valuable expertise with a uniquely targeted audience who can benefit from your products or services. Editors, audiences, and stakeholders are often industry leaders and decision-makers. As a result, new connections can result in highly beneficial partnerships, referrals, and new clients.