Companies may need specialized help at times—like a marketing professional to help during a product launch—but may not be able to afford a full-time employee for that help.
For companies, especially small businesses and start-ups, employing a workforce composed of more independent workers than permanent employees has clear advantages. Companies may need specialized help at times—like a marketing professional to help during a product launch—but may not be able to afford a full-time employee for that help. The ready availability of freelance labor reduces the cost and lowers the barriers to starting and operating a business.