If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well.
This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction, which can help convince readers that your plan has a high chance of success.