Post your recording, making an infographic, or sharing a summary blog post can be helpful to extend your webinar’s reach.
Over the last few years, many companies have turned to hosting webinars as one of their digital marketing strategies. This could be due to the increase in remote and hybrid work, lack of in person events like trade shows, or even how accessible video conferencing is for audiences. Hosting a webinar can be a great way to announce new features about your company or discuss hot topics in your industry. If you are a smaller company, starting out with hot topics can encourage more sign ups than a company specific webinar. If you take a look at WordPress’ YouTube channel, they have a ton of great examples of webinars. Once your webinar is done, you can repurpose the content that you talked about. Post your recording, making an infographic, or sharing a summary blog post can be helpful to extend your webinar’s reach.