Keyword Research Keyword research involves examining and identifying which specific words and phrases your target audience uses when looking for information on topics adjacent to your products or services.
Keyword Research Keyword research involves examining and identifying which specific words and phrases your target audience uses when looking for information on topics adjacent to your products or services. This includes using tools such as Google Keyword Planner, Ahrefs or SEMRush to learn more about a keyword’s search volume (the number of times people search for that keyword), what long-tail keywords you can use, adjacent keywords, and estimated competition.