You’ll need to understand your buyers' journeys and come up with unique content that addresses their needs every step of the way.
Savvy marketers create content that’s ideal for multiple user personas in all stages of the sales funnel. For example, a user who is unaware of your brand and found your website through organic search needs different content than a prospect who is almost ready to buy. You’ll need to understand your buyers' journeys and come up with unique content that addresses their needs every step of the way.