These elements add a new layer of immersion to the preview experience.
From the initial marketing stage, viewers can scan movie posters with their smartphones to unlock exclusive content. This might include trailers, behind-the-scenes footage, or interactive elements related to the film. Some trailers include AR elements that activate when viewed through certain apps or AR glasses. These elements add a new layer of immersion to the preview experience. They can also encourage users to explore releases they may otherwise have missed.