Search Engine Optimization (SEO) involves improving the searchability of your website.
Search Engine Optimization (SEO) involves improving the searchability of your website. In order for consumers to find a brand’s website, social media accounts, etc., they must appear in a simple internet search. By implementing SEO strategies into your website, such as highlighting key words that are relevant to your brand or adding external links, a consumer can search something related to your brand and voila, your site will appear. This digital marketing technique will create more traffic to your website, which in turn, develops more brand awareness.