Even if your initial research shows it has blog intent - take a closer look at the blogs ranking for it. if they're well established blogs, with a history of ranking, lots of pages of content and a big company name behind them - you can assume this is a potentially competitive SERP to rank in.
Keyword research can also help you understand the competitiveness of a keyword. Even if your initial research shows it has blog intent - take a closer look at the blogs ranking for it. if they're well established blogs, with a history of ranking, lots of pages of content and a big company name behind them - you can assume this is a potentially competitive SERP to rank in. Nothing is impossible in the world of SEO, and there are plenty of David and Goliath stories, but don't go chasing after SERPs where you content just might never rank based on competitiveness.