"One area of marketing innovation I've found to be particularly effective is visual identity and tone of voice.
While most innovation is concentrated on products, you can innovate on your marketing processes. "There are also vast opportunities for innovation in your marketing," said Ungureanu. "One area of marketing innovation I've found to be particularly effective is visual identity and tone of voice. If you are able to achieve a particularly interesting visual identity on your website and product, and you can pair that with a matching tone of voice, you'll be able to capture the attention of your audience much more effectively and stand out from the crowd," he continued.