This is because it is more professional than other channels, but still allows for personability.
I find social selling is typically overlooked or done incorrectly. By definition, social selling is the practice of connecting with your audience via social media channels. B2B sales teams typically use their personal LinkedIn profile. This is because it is more professional than other channels, but still allows for personability. Then, your sales team will engage with your audience by liking, commenting, tagging, and talking to them. Social selling is a great way to build long-term relationships with your current clients as well as show prospective clients that they can trust and rely on your company.