Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media.
A digital marketing strategy is a plan that gets a product or brand in front of potential customers. The goal could be to grow the brand or hit specific revenue targets. Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics and implements them. One such tactic might be to conduct social media ads that target the demographic most interested in your product or service.