There are many ways that companies do this, some of which are the responsibility of digital marketers, while some of that work is supported by other departments.
Since digital marketing is a rapidly changing space, it is imperative for companies to stay up to date on new and emerging technologies while staying true to the brand and the needs of its consumers, Rogers said. There are many ways that companies do this, some of which are the responsibility of digital marketers, while some of that work is supported by other departments. Regardless of the department involved, all of it is done by way of a very strategic and collaborative approach.