The men wear the likes of the signature Kurt Lederhosen costume while the women wear a Frieda Dirndl traditional dress.
Oktoberfest originated as a partnership between the Paulaner Brewery and fashion house Hirmer und Amsel Trachten, who also designed special costumes. It is these distinctive outfits oozing in German culture that define Oktoberfest. Well, that and lots of beer...we think. The men wear the likes of the signature Kurt Lederhosen costume while the women wear a Frieda Dirndl traditional dress. Of course, there are many varieties of this attire. They particularly look great during the traditional German folk dances.