Not only can this result in the acquisition of new clients, but it fosters vital opportunities to build a professional network outside typical outreach channels as well.
Especially in the B2B marketplace, conferences and other events offer opportunities to gather with a large group of your target audience and industry leaders. Exhibit at trade shows or attend business events to connect one-on-one with prospects and other potential partners. Not only can this result in the acquisition of new clients, but it fosters vital opportunities to build a professional network outside typical outreach channels as well. Presenting at events can be a powerful way to amplify your thought leadership authentically with a personal touch.