SMS marketing — especially when it's two-way and conversational – helps you build relationships, create a sense of urgency, and meet shoppers where they spend a majority of their time: on their phones.
SMS marketing — especially when it's two-way and conversational – helps you build relationships, create a sense of urgency, and meet shoppers where they spend a majority of their time: on their phones. Though a majority of marketers rely on email marketing, research firm Gartner has found that text marketing campaigns have response rates are 7X higher and click-through-rates more than 30 times higher than email.(4) Texts are an ideal channel for high-conversion marketing messages, such as abandoned cart reminders, Black Friday sales and other promotional content, and personalized or segmented messages based on user data.