While globalization is the process of expanding business operations on a worldwide scale, localization is the process of adapting products, services, and marketing to meet the specific needs of local markets.
Nope, not a typo! Glocalization should not be mistaken for globalization. It’s a combination of globalization and localization. While globalization is the process of expanding business operations on a worldwide scale, localization is the process of adapting products, services, and marketing to meet the specific needs of local markets.