The mantra of the festival is “mono no aware,” which loosely translates to “nothing lasts forever.”
Often referred to as the Hanami Festival, Japan’s beloved cherry blossom festival starts in March and ends at the beginning of May. Steeped in history, this festival dates back more than 1000 years, and is celebrated with picnics underneath the cotton candy pink trees, to appreciate the simple joy and beauty of nature. The mantra of the festival is “mono no aware,” which loosely translates to “nothing lasts forever.”