According to Statista, Sephora’s eCommerce sales grew from $580 million to $3 billion between 2016 and 2022.
According to Statista, Sephora’s eCommerce sales grew from $580 million to $3 billion between 2016 and 2022. The fourfold increase lies in Sephora’s adept utilization of digital marketing strategies that have allowed them to stay ahead of the curve and connect with their audience effectively.