(Note the video at the top of the page on this article—we’re doing just that!)
If your potential customer has questions about your brand, services, products, or industry, then answering these questions will educate and empower them when making their purchasing decision. If you answer their questions continuously, you become an authority and gain credibility because of the value you provide. The search engines see this and start to boost your pages even more. Consider a Q&A video or a demonstration of your products in action for your product pages. You can also use video on educational pages like your blog to provide an alternative to reading long text. (Note the video at the top of the page on this article—we’re doing just that!)