`img` element, or your CMS may have an easy way to specify a description for an image
Alt text is a short, but descriptive piece of text that explains the relationship between the
image and your content. It helps search engines understand what your image is about and the
context of how your image relates to your page, so writing good alt text
is quite important. You can add this to your HTML with the `alt` attribute of the
`img` element, or your CMS may have an easy way to specify a description for an image
when you're uploading it to your site. Learn more about how to write good alt text,
and how to add it to your images.