keywords and will improve your search engine rankings as well as the ranking of the
Improve your authority and credibility by adding relevant links within the text. Instead
of having "click here" links, try writing out the name of the destination. "Click
here" has no search engine value beyond the attached URL, whereas "Michigan Tech Enterprise Program" is rich with
keywords and will improve your search engine rankings as well as the ranking of the
page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds
value to your readers, including those with disabilities or who are using screen readers.