Sales Ops Demystified: We include the core keyword AND the value proposition of the show. It's clear and concise and succinctly tells the potential listener why they should listen.
# The bCast Blog

‍ How to build a profitable podcast.

## How To Start A Podcast In 2024 – A Step By Step Guide

The ultimate guide to starting a podcast in 2024, become "podcast famous" this year...



January 18, 2024

The podcast industry is snowballing.

Everyone and their dog is starting a podcast.

But don't worry... you are still very early to this trend because:

The number of listeners is growing faster than the number of podcasts.

ALL the BIG tech businesses are investing heavily in the podcast space, bringing bigger and better audio tools, which in turn bring more people to podcasts:

- Apple - Apple Podcasts and AirPods
- Google - Google Podcasts and Google Podcast Manager
- Spotify - Spotify for Podcasters
- Amazon - Amazon Music and Alexa

We’re talking about BILLIONS of dollars being spent on enabling more and more people to flood into podcasts… you just have to be there to mop them up :)





A podcast will grow your brand.

Whether that be you as a person or you for your business.

There is NO better way to add value to AND influence people than by getting to talk to them first thing in the morning, whilst on their daily walk or while they work out.

This is one of the reasons why we started bCast... and IS the reason why I am writing this post.

In this easy-to-understand, step-by-step guide, we will break down everything you need to start your podcast for free... from developing a plan to securing the right equipment and software to use.

Unlock the secrets to podcasting success while harnessing the power of software development services. Dive into the article for expert insights and guidance on starting your podcast journey.

Bookmark this page and keep referring back to as you move through the process of starting your first (or next!) podcast, and when you launch make sure you ping us a link by email to support@bcast.fm - we will subscribe!

And then finally, if you are in the B2B world, this post goes into much more detail on how to start a B2B podcast.

We also have an audio version of this blog post by our founder Tom here:

And a full audio series on how to start a podcast here.



## STEP 1: DEVELOP A PLAN

Of course... you need a solid plan before starting a podcast.

Your podcast is a result of your thoughts and actions, and this is why you need a plan. You need to be deliberate about what you create. Your podcast gets its uniqueness from you, as you are the creator and director.

Your podcast is a result of your imagination and your ability to execute.

You must have a reason for starting your podcast, and this where the “WHY” and “WHAT” questions come in. The answer to these questions will help you create a podcast that is both unique to you but will also add massive value to anyone that subscribes.

### Why Do You Want To Start A Podcast?

There are various reasons for starting a podcast, and it varies per person. This question can have a lot of answers, but your conviction is the most important factor. When it comes to selecting the best podcast software, it ultimately depends on your specific needs and preferences.

How much do you want to start a podcast?

Because if your answer is not a firm yes, then you may have challenges putting in the consistent effort to make it grow.

Why do you want to start a podcast?

There could be various reasons:

- To promote your business
- To talk about your passion
- To preach to the world
- To share your message
- To establish yourself as an authority
- To have fun

Whatever your reason is, you must be convinced.

This conviction will help you create a lasting relationship with your audience as you continue to execute over time when others fail to be consistent.

If you look at all the most popular podcasts... you will see that they have been running for years and even decades. This is what you must be prepared to do to generate a sizeable audience.

### What Is The Topic Of Your Podcast?

It's now time to choose a theme/topic for your podcast.

This is the BIG one. It's make or break.

You MUST consider:

- Your passion on the topic
- Your expertise and experience of the topic
- The ability for you to monetise the topic

Here at bCast, we are all about podcast profitability. We're not hobbyists. We know you need to get paid if you're going to do this for the long term and build a podcast worth listening to.

Now monetisation can come from advertising... so you don't necessarily need to have products or services in the niche or topic of your podcast... but you will need an intense passion.

Once you have spent a long time sitting in a dark room thinking about this... you then need to understand the #1 thing that will define the success or failure of your podcast:

How are you different or better for a specific group of people?

As if you are not... and you don't have a load of money to spend on Facebook Ads, it's going to be hard to make your podcast grow. Trust me... we know.

Maybe you only ask specific types of questions; perhaps you focus on a particular niche, perhaps you only interview three people at a time… it can be anything as long as it makes you different or better for a specific group of people.

If you are VERY particular about this… you will more than double your chances of succeeding.

### Who Are Your Listeners?

Now that you have answered the WHY and WHAT, it is time to answer the WHO question.

Every podcast needs listeners, and in order for your podcast to grow... you must know exactly who your listeners are and where to find them.



You need to find out:

- Where they are
- How old they are
- What catches their attention
- What they eat for breakfast
- Who they hate
- Who they love

This is why it's great for you to actually BE YOUR PERFECT LISTENER. This is a shortcut through this stage of the process as if this is the case, you should know the answers to all of those questions ;)

Once this is defined you then need to list out a number of places where these people hang out online:

- Blogs
- Other podcasts
- Facebook Groups
- subReddits
- Linkedin Groups
- YouTube Channels

We will need this list later in the process when we move through the launch and grow stages.

### How Do You Name Your Podcast?

There are a number of strategies to follow here...

- Make it concise

Succinct podcast names land better as they convey the message in a clear and concise manner.

- Do not neglect the relevant keyword

‍ If your podcast is about soccer, let the name convey that; this is important for Google, as your podcast name will rank in related searches... bring free exposure.

- ‍ Make it easy on the tongue

‍ You don’t want a twisted name, as you will mention it time and time again on your podcast – it should be smooth to say.

- Keep it simple

‍ You don’t want the stress of explaining your podcast name every time. Embrace simplicity.

- Look out for rhyme and alliteration opportunities

The best names normally incorporate rhyme and/or alliteration... be on the look out for these opportunities and incorporate them if they arise.

To make this clearer... here are some great examples:

Sales Ops Demystified: We include the core keyword AND the value proposition of the show. It's clear and concise and succinctly tells the potential listener why they should listen.

Mobile Growth and Pancakes: Keyword conscious and not boring. This podcast name is exciting, and a listener will want to hear what they have to say. It lays a foundation for what to expect, which is discussing mobile growth in a fun and slightly... different way.

Shine: a Podcast by Star: Simple and short. The host directs the listener's thought from the first word. It also promotes the host, as the brand name is incorporated and it conveys an aspect of the hosts brand: shining through technology.

Be More - a podcast by Peakon: If you want to be more, you have to listen. Everyone wants to be more, and this podcast name exploits that emotional aspect with this name: it's aspirational. The listener wants to know how they can "be more".

### How Do You Describe Your Podcast?

Research has shown that your podcast description is the number one factor that new listeners consider when deciding whether to subscribe. When describing your podcast, you must be able to offer value to the listener quickly. You must tell in precise terms, what they stand to gain by listening to your show.

You also have to consider search engines as you construct your podcast description. Your show description must be able to rank to stand a chance of getting any free exposure from Google. Include relevant keywords if possible.

When writing your description, you should consider attention span. You need to grab listener attention by putting the juicy points first. You also need to make fair use of the description by avoiding repetition.

Be concise, offer value, and grab attention with the first lines.

### How Do You Pick The Right Category For Your Podcast?

The primary way podcast listeners discover podcasts is through searching within podcast listening apps. They navigate through different categories and topics and look for the best shows in that category – this is why you need to place your podcast in the right category. It will increase the chance that your perfect listener will discover your podcast.

You get three chances:

- 1 Primary category
- 2 Sub categories

I won't share much more on this as I assume you know the category in which your podcast should reside!

### What Podcast Format Should You Adopt?

There are different formats for podcasts. The good thing is, you have creative control over the structure of your podcast. In most cases, the format you choose depends on the message you are trying to convey to your audience.

There are different types of formats:

- Interview podcast: this format involves a host that brings guests on the show, and interviews them. These guests are usually experts in their field, and the host asks them relevant questions in their industry.
- Monologue podcast: this format involves the host alone. The host will run solo and speak about their experiences and area of expertise. It is mostly educational and a teaching type of format.
- Co-hosted podcast: this format will involve two hosts that will converse. They share their experiences and have a back and forth when needed.
- Story-based podcast: this format involves a host that tells a story like a drama to the audience. The story could be fiction or non-fiction. The host finds ways to spice it up through the use of different effects.

That said, there is room for more than one format on your podcast. You could adopt different forms for different episodes, depending on the message you are trying to pass.

So why not start out with one... test, gather feedback and then iterate over time.

### What Is The Average Length For Your Podcast Episode?

The timing of episodes varies per podcast. Must-Know Podcast Statistics: The length required to pass your message effectively, while still having the attention of the listener, will depend on your message. However, there are studies of the average podcast episode length that can serve as a guide...



You could edit the irrelevant parts from the full podcast length, to keep the message on track. The listener’s attention span is essential, as well as the quality of your message.

### How Often Should You Publish?

The frequency of publishing for your show depends on your content. Posting frequency doesn’t have a standard timing you have to follow. It depends on your audience and your podcast length. The topic you speak on is also an essential factor in deciding this.

Your podcast might be one that requires you to put out new episodes daily. It could also be weekly, bi-weekly, or monthly. Not all topics present daily content for you to discuss.

You need to stay in the mind of your audience, without bombarding them. You want listeners' attention, but you don’t want to overfeed, to ensure they don't get bored or tired of your message.

In all you do, maintain the right level of consistency. The frequency with which you publish is what your audience will get used to. The listeners key into the frequency and plan accordingly on how to listen. Once you fail to post on your usual schedule, you increase the risk of losing your audience.

It's 100% more important to remain consistent instead of publishing more frequently... and this if more for you than for your listeners. You need to build up the habit of publishing and the more you form that habit, the more consistent you will become ;)

ALL the big podcasts are BIG because they managed to keep publishing for years (and in some examples... decades). Benefits always accrue to the long term.

Before you pick a publishing frequency – make sure you can stay on schedule.

### How To Name Each Episode?

You don’t want a complicated name that doesn’t clearly describe what the episode is about. You also want to it arise in Google search... so again, consider keywords. Google recently started incorporating podcast episodes in search results.

You don’t want to make it longer than it should be, but it must also be descriptive enough. Like the podcast name, you should avoid names that are hard to explain.

The name of an episode can either increase the value in the eyes of the listener or devalue it. It would be best if you also use keywords that the listener will easily understand.

Make sure that you start with the most relevant words when naming an episode. Some listening apps cut off long names, so you need the most suitable words to come first. We must warn you to avoid keyword stuffing too, as it is unattractive to listeners.

## STEP 2: SET UP YOUR EQUIPMENT

The next step after planning... is to set up equipment for your podcast. You need to have good knowledge of the equipment you need to purchase and how to set it up. There is no particular way to set up your podcast, as it depends on what works for you. The goal is to get the best sound possible for your audience.

Let's do this...

### What Equipment Do You Need For Recording?

The good thing about starting a podcast is that it can be done on a budget. There is affordable podcast gear that will give you great sound for very low prices...

While it is possible to record a podcast with your phone, it is advisable to invest in a microphone, good headphones, and a pop filter. This will be your lowest cost, highest impact investment.

To ensure this, you will need the following:

### Which Software Do You Need To Record And Edit?

After recording your podcast, you need software to edit and adjust the sound to the best possible quality. There are many options available on mobile that you can use, but we don’t advise you to use them – this is because your phone screen is small and this will affect your ability to edit.

Here are some we recommend for you to try:

#### Audacity

This editing software is free and is an open-source editor. The perk of an open-source editor is the freedom to apply changes to the original code without stress. It allows you to customize the user experience and adjust to your satisfaction if you are advanced... if not the main benefit is that it's 100% free ;)

#### Hindeburg

Not as affordable as Audacity, but comes with a host of features. Professionals use it for editing podcasts and radio. There is also a trial version that you can try for 30 days.

#### GarageBand

This editing software can be found on Apple computers. It is also easy to download, as it is free. However, it is only available on iOS and macOS. Android and Windows users cannot download GarageBand.

### Hosting

It is vital to have a dependable hosting platform for your podcast. A good hosting platform is crucial for audience growth, and it also makes it easy to manage podcast files.

Podcast hosting involves a platform that serves as a store for podcast files. Because podcast files are large, it is best to store and deliver them via a podcast hosting platform rather than a website. Podcast hosting platforms have specialised tools created to handle the media files with ease.

If the hosting software is good, you also get inserted into a community where you can easily connect with fellow podcasters with more experience – this will be great for you in the long run.

Having said all that, there are several podcast hosting platforms that you can use. However, they have their advantages and disadvantages. You need a podcast hosting platform that is easy-to-use and has great tools. They also need to offer good support.

Now of course… We recommend bCast, we do all the necessary things you need but then also a load of extra things to help you get a return on your investment in a podcast. bCast offers everything you can find here, but if you already have another host... then that is fine with us ;)

You can as well check out other podcast directories here.

### How Do You Record A Podcast Remotely?

For a solo podcast that involves only the host, you do not have to worry about remote recording. However, podcast formats that involve interviewing guests or having a co-host might need you to do remote recording; this is because sometimes you might be in a different location to your guest or co-host.

Do not fret; there is a way to record remotely without encountering issues or the risk of disappointing your listeners. There is recording software that is made to help in this situation, and they don’t cost an arm. Some of them are even free to use.

Here are some you can use:

Squadcast – This software is straightforward to use for remote podcast recordings. It is easy to set up, and you can be assured of the best audio quality. Squadcast offers lossless audio recordings, and there are different tracks for all speakers, which means you don’t risk audio overlapping. The separate tracks help the elimination of background noise in post-production. There is also the option of video conferencing.

Zoom – Zoom has grown in popularity among podcasters in recent times. It offers an audio quality that is more than average, and it is easy to use. It also allows you to have each speaker on separate tracks as it doesn’t have lossless audio.

Zencastr – It also allows you to record each speaker on spate tracks, while it has excellent quality recordings. You can drop the files into Google Drive and Dropbox automatically. It is web-based, and it runs within your browser.

## STEP 3: RECORDING YOUR FIRST EPISODE

Now that you have developed a plan and you have all the necessary things you need for your podcast, you are ready to record your podcast. Recording your podcast requires you to follow specific steps...

These steps are easy to do, but if you fail to do them, you might lose your way. However, you are permitted to make mistakes, as even the best podcasters made mistakes at the start.

### What Are The Steps You Need To Follow?

- Write A Script For Your Podcast

You are likely to ramble in your first recording as a new podcaster. For you to eliminate this, you need to write a script for your show. It takes practice and preparation for you to talk smoothly on your podcast. You do not have to write every word you want to say all the way; you need a script to guide you through the show.

You should write a list of significant points you want to talk about, indicating pauses and where you need to switch tone. You also need to practice this script thoroughly before you start recording. You might not get it right the first time, but with good practice, you will become great at it.

If you are co-hosting, you should share the script with your co-host; this will help chemistry and guide your conversation.

- Set Up A Place To Record

Having the right place to record is essential for your podcast. Not every room in your house is suitable for recording your podcast. You should set up your home studio in a way that will enhance your audio quality.

You need to avoid rooms that are prone to noise, such as your bathroom, which will help your sound. It would help if you also tried to fill up the space to prevent reverberation. You also need to avoid being close to windows, as anyone might make noises near them.

The right space for recording will do your podcast a lot of good before editing. If you don’t record in the right place, there is only so much editing will do. Ample space for recording, with excellent sound production, combined with great editing, will give you the best audio quality.

In short:

- The smaller the room, the better
- The softer the walls…. the better
- If you can’t find either of those, then record under a blanket ;)

#### Set up your recording tools

Firstly, properly connect your microphone to your recording device or computer. If you want to avoid technical issues, it is best to purchase a USB microphone.

USB microphone: Plug the USB microphone directly into your computer through a USB port. Next is to open your editing software to confirm if it has discovered your microphone.

XLR microphone setup: Connect the microphone and the pre-amp via the XLR cable. Then, you connect the pre-amp to your computer via a USB cord. The next step is to open your editing software to make sure it discovers the microphone.

Follow microphone techniques: You want to avoid the "cringy" sound that occurs when you hit a microphone. These sounds happen due to you not know how to use your microphone. Sometimes you can get harsh sounds from your recordings, and this is because you are too close to the mic. You should set up your mic in an angular position to your mouth – this will help you avoid direct air from your mouth getting picked up.

You should try recording in different positions, so you will get the best one before you record your podcast episodes.

## STEP 4: PRODUCTION AND EDITING

For new podcasters, this is often the most challenging part. The technicalities involved will require enough practice for you to get used to. It is likely the first time you will ever use the editing software, and you will need a helping hand to get it right.

We are here to do that for you...

### What Are The Steps To Follow?

- Create a Magnetic Intro for Your Podcast

If you get your Intro right, you are likely to get the attention of your listener. Although it is necessary, it is not compulsory.

Here is a script you can use:

{start intro}

Welcome to [[Podcast Name]], a podcast by [[Your Business Name]]. We host [[#1 Reason Why People Should Listen To Your Podcast]]. I’m your host [[Your Name]].

‍{end intro}

{start outro}

‍And that was [[Podcast Name]]. To find out more about [[Your Business Name]] and how [[#1 Reason Why Your Business Exists]], visit [[Website]] dot com. And then make sure to search for ‘[[Podcast Name]]’ in Apple Podcasts, Spotify and Google Podcasts or anywhere else podcasts are found and click subscribe so you don’t miss any future episodes. On behalf of the team here at [[Your Business Name]], thanks for listening.

‍{end outro}

The key here is to be VERY clear about why someone should subscribe to your podcast and check out your business. You only have one chance at this to be sure to make it compelling!

- Have a Podcast Theme Music

The #1 way to get your listener emotionally ready for your show… is with your music.

Will your show energize, calm or excite your listeners? Choose the right music to do this…

The best place to find perfect and affordable royalty-free music is Artlist.

Because your listener needs to feel good about your podcast from the start, good music could do the trick for you. There is royalty-free music you can get to use as intro music. However, with royalty music, you might find it on another podcast. If you want uniqueness for your music intro, some platforms offer that at a cheap rate.

### Editing

Now, to editing. Editing turns the raw file into a finished product. You cut out the mistakes, add the intros, and remove the background noise.

- Record each speaker on separate tracks. The music should also be kept on a different track – this helps you while you edit, as you can easily adjust volume, and cut out mistakes from one speaker without affecting the others.
- Make a list of the things you need to correct; this will help you avoid the mistakes next time you record, which makes editing easier for you.
- Don’t overwhelm yourself on the first time editing. Take a break between editing sessions, as you will need a clear head to discover every mistake.

Know the correct settings when exporting the audio file. Failure to do this will make your editing effort go to waste. Know the accurate volume and speaker settings before exporting.

Alternatively, consider using an AI podcast audio enhancer. These tools can automatically correct volume levels, remove background noise, and eliminate filler words and long silences. By streamlining these tasks, AI audio enhancers can significantly improve the overall quality of your audio with minimal effort. With just a few clicks, you can achieve professional-grade sound, making your podcast more enjoyable and engaging for your listeners.

## STEP 5: ARTWORK AND SHOW NOTES

The artwork is the first thing a listener will see when they discover your podcast; this is why you must make a great first impression with good artwork.

Your listeners should immediately think of your show when they see your artwork.

### What Are The Steps To Follow?

Find a good designer - LOL

Yep, this is the big tip here... Here are some guidelines to give to your designer:

- Use images that speak about your podcast at first glance. Your artwork should communicate your podcast subject to your listeners
- Avoid fonts that are hard to read. Also, avoid using many fonts. You should stick to two max
- Use different sizes when you are designing to make each info stand out
- Avoid clogging your artwork with too many words, and make sure they are legible
- Let your artwork show consistency. Good quality and a consistent message are the hallmarks of a great podcast artwork

Here are some effective podcast artwork examples:

First we have Mobile Growth & Pancakes... we have taken the brand identity of the business running the show, incorporated the name in a very striking style and then also the logo of the brand:



Again, we take the brand identity of the host business, incorporating the logo and brand colours:



If you are running on a budget or can't find a good designer then here are three tools you can use to create this yourself, though we don't recommend it ;)

- Canva
- Adobe Spark
- 99designs

### Show Notes

Podcast show notes are the writing attached to each episode that describe everything said on the show. They include links to all types of information and critical points mentioned.

Here are things to include in your podcast show notes:

- Key takeaways - insights from the episode
- Links to directories - Link out to Apple, Spotify, and Google so people can subscribe to your show
- Links to other episodes - Link out to other relevant episodes, this is good for SEO
- Links to resources mentioned - Link out to resources mentioned by the guest.
- Link to guests social profiles and website - Link out to the social profiles and websites of the guest
- Transcript - Include a full transcript of the episode, this is also good for SEO
- Quotes - Include quotes from the episode.

These should be added into the blog post created for each episode and also inserted into the show notes field for that episode, so they appear in podcast directories.

## STEP 6: START RAISING AWARENESS

Now that you have everything prepped for your new podcast, it’s time to start warming up groups of your target customers…

And one of the BEST ways to do this is to have them vote on your podcast artwork options. As you get this design, be sure to ask your designer for some different options, 99designs is suitable for this.

When you have three to five options, then you simply go to communities online that have your ideal listeners… and then post your artwork in there and ask for people to vote.

Here is the copy for that post that you can copy and paste: ‍

In the process of creating a podcast for [[Your Ideal Listener]] and would LOVE your opinion on the artwork.

Please comment below with the number of your favourite... 👇👇👇

[[insert an image of different podcast covers with numbers added]]

You can also use the same strategy for the name: ‍

Hey everyone!

Wanted to share a few options quickly we are considering for the name of our new podcast in the [[Your Niche]] space.

Please either comment or mark below with your favourite name. 👇👇👇

‍ And then you can also use the same approach, but to find your early guests:

Hey team,

We're just starting a new podcast in the [[Your Niche]] called [[Podcast Name]] and are looking for some guests...

Do you know anyone who you think would be a good fit?

Each episode is 20 minutes, and we cover the [[List Of Topics]] :)

Do you see what’s happening here?

You are asking people for their opinion (everyone wants to give their idea), getting engagement… and therefore a shed load of eyeballs for your new podcast.

Be sure to record the social profile links to everyone that engages so you can send them a direct message when you launch, more on that in the next post ;)

## SUMMARY

And there we go team...

Your complete guide on how to start a podcast.

- You now have all the tools
- You now have the strategy
- You now have the support: we're here for you

All that is left... is for you to execute on the strategy.

If you have any questions about this process, feel free to reach out to our resident podcast experts: support@bcast.fm... we would be more than happy to advise ;)

Thanks for reading and of course... happy bCasting!

Want to work with us to start and grow your podcast?

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