Often, the research you performed earlier will help you discover differentiators that you may not have been aware of before.
What sets your firm or practice apart from your competitors? Often, the research you performed earlier will help you discover differentiators that you may not have been aware of before. For example, you might learn that the unique way you deliver the findings of your assessment is unusually helpful to clients. Alternatively, you might choose a differentiator. For example, you might decide to specialize in a specific industry or type of service.