The campaign was hugely successful at both engaging the audience, and driving large volumes of traffic to the company website.
By targeting these (and other phrases) every week, the brand was demonstrating that it related to its audience. In order to have relevant landing pages for the ads, Converse built microsites that provided content related to the users’ search query, that also featured adverts for Converse products and linked back to the brand’s homepage. The campaign was hugely successful at both engaging the audience, and driving large volumes of traffic to the company website.