He gives the example of a company that projects 15 sales in April.
He gives the example of a company that projects 15 sales in April. It has averaged 15 sales a month for the past six months and already has 10 committed orders with a deposit for April. The company also has a record of strong sales in recent years. “That sounds totally conservative and achievable,” he says. “. The reader now understands how you’ve put those sales projection numbers together and hopefully feels that they are a conservative estimate.”