For example, AR-enhanced album covers and merchandise can enrich touch points by providing access to information or exclusive additional content.
At the confluence of these two generational predilections sits an opportunity to connect. As digital natives, members of Gen Z often want to use technology to enhance and extend their everyday experiences. For example, AR-enhanced album covers and merchandise can enrich touch points by providing access to information or exclusive additional content. Think videos, artist biographies, dance routines, and more. Artist-branded AR apps might also enable fans to remix songs or play virtual instruments.