Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets.
Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.