Created by Alzheimer Research UK, this experience walks users through the heartbreaking reality of what having Alzheimer’s is like.
People are more likely to be moved to action when they are immersed in a situation, they would otherwise not be able to relate to, or come close to experiencing. For example, in 2015, Unicef used the video ‘ Clouds Over Sidra‘ to double their donations towards their work with the Syrian Refugee Crisis. Another example of this is the “A walk through dementia” VR experience. Created by Alzheimer Research UK, this experience walks users through the heartbreaking reality of what having Alzheimer’s is like.