This is why John created the Web Globalization Report Card (below) to measure who was doing the best job at going global.
Twenty years ago, there was no way of knowing which brand was doing the best job at going global from a website perspective, as global researcher John Yunker, explains it. Communicating in other languages wasn’t something that everyone was doing back then, and so there was no blueprint to follow. This is why John created the Web Globalization Report Card (below) to measure who was doing the best job at going global.