As AR continues to mature, its integration across various entertainment mediums is poised to redefine the audience experience.
AR’s ability to engage audiences on an interactive, personalized, and inclusive level has opened new creative horizons for content creators—and new marketing and revenue opportunities for industry stakeholders. As AR continues to mature, its integration across various entertainment mediums is poised to redefine the audience experience. This makes for an exciting time for both consumers and innovators in the world of media and entertainment.