".guru") only matters if you're targeting a specific country's users, and even then it's
And while still on the topic of domain names: the TLD (the domain name ending like ".com" or
".guru") only matters if you're targeting a specific country's users, and even then it's
usually a low impact signal. For example, if you're trying to sell Dutch cheese to people
searching from Switzerland, it makes some sense (both from business and
SEO point of view)
to use a .ch domain name. Otherwise Google Search doesn't care which TLD you're using (whether
it's a .com or .org or .asia).