They’ll just say something like, ‘We’re a tutoring service and we charge $50 an hour.’
“It’s important to show you really understand all the intricacies of your product or service,” Fryling says. “This is often glossed over by entrepreneurs. They’ll just say something like, ‘We’re a tutoring service and we charge $50 an hour.’ What goes into that? Do you offer in-class sessions? Where are they? Do you rent a facility? How many kids are in each class? Is it online? Do you have a curriculum?”