This applies especially to physical products, which will benefit from having fun virtual information overlaid on the real world (similar to the format used on VH1’s Pop Up Video show).
Virtual and augmented reality could revolutionize self-service for consumers, bringing more contextual experiences. This applies especially to physical products, which will benefit from having fun virtual information overlaid on the real world (similar to the format used on VH1’s Pop Up Video show). Further, VR could provide practical, live, step-by-step instructions that will enable novices to diagnose and fix issues with products and services. - Sayer Martin, Conga