Technological advancements have played a monumental role.
The rise of the gig economy is attributable to a confluence of factors. Technological advancements have played a monumental role. Digital platforms, acting as intermediaries between service providers and consumers, have provided fertile ground for the gig economy to thrive. Uber and Airbnb, for instance, revolutionized their respective industries by successfully harnessing technology to create marketplaces where service demand meets supply.