titles you write into a `&amp;lt;title&amp;gt;` element in the HTML.
If you use a CMS, you might not need to do anything technical to your
titles, beyond just focusing on writing good titles. Most CMSes can automatically turn the
titles you write into a `&amp;lt;title&amp;gt;` element in the HTML.
An illustration of how title text looks on a web page, and then how it looks in the HTML