As Sam Schoonover, the Innovation Lead for Coachella, points out: “the hybridization of music events through streaming platforms like YouTube is driving tune-in from around the world and bringing at-home and on-site audiences closer together in the process.
As Sam Schoonover, the Innovation Lead for Coachella, points out: “the hybridization of music events through streaming platforms like YouTube is driving tune-in from around the world and bringing at-home and on-site audiences closer together in the process. For these reasons, we believe that Live AR will enable a massive evolution in performance visuals over the next few years.”