Back in 2010, popular global sneaker brand, Converse, found a creative and original way to connect with their audience using PPC marketing with its Domaination campaign.
Back in 2010, popular global sneaker brand, Converse, found a creative and original way to connect with their audience using PPC marketing with its Domaination campaign. The footwear brand converted the Google paid search channel into a dialogue and gaming experience for users, in doing so creating an entirely new use for Google Search.