The higher your website ranks, the better—it means more people will see your page when they search a relevant query, click through to your website, read your content, and get to know your brand.
Search engine optimization is what you do to grow your visibility on search engine results pages. The higher your website ranks, the better—it means more people will see your page when they search a relevant query, click through to your website, read your content, and get to know your brand. It’s not an exact science, and the best practices change frequently, but optimizing your website content and structure could ultimately drive more conversions than any of your other digital marketing efforts.