Client recommendations and job referral services are excellent resources when starting out, but as your business expands, so will your marketing needs.
Core to a business plan is how you intend to attract new clients. Client recommendations and job referral services are excellent resources when starting out, but as your business expands, so will your marketing needs. Consider your target audience and determine whether or not efforts such as a website, social media marketing, or traditional direct marketing might be the best supplements to an initial word-of-mouth reputation.