For example, offering marketing or tech consulting services are good broad overviews, but designating yourself as a ‘social media marketing expert who configures and monitors SEO optimization for small-to-medium businesses’ provides a different value proposition and will attract more clients.
Focus your initial business plan around a specific selection of services within your areas of subject matter expertise. For example, offering marketing or tech consulting services are good broad overviews, but designating yourself as a ‘social media marketing expert who configures and monitors SEO optimization for small-to-medium businesses’ provides a different value proposition and will attract more clients.