Your website should load quickly, be aligned for mobile viewing and be user-friendly.
A lot of people digest digital content on smartphones. This means your digital campaign must be optimized for mobile consumption otherwise people will bounce from your website. Your website should load quickly, be aligned for mobile viewing and be user-friendly. Make it easy for people to buy from a phone, to sign up for your email list or contact you with questions. Google prioritizes mobile-friendly sites, so this should be a priority from the start. You want to give Google every reason to search and rank your site. Coming up at the top of search results (SERPs) is a digital marketing strategy of its own, and mobile responsiveness is one tactic to help you rank.