That’s authentic network building and authentic marketing.”
Adam Levin, CEO of Information Experts and cofounder of neXco National emphasized the importance of authentic business relationships on Winter Baserva’ podcast The Shift Spotlight. “Ultimately, if you’re inauthentic and you’re not focused on your audience’s needs and values, people can sniff that out,” Levin says. “When your initial mindset is about solving their problems and being real, it helps them clearly understand what you can and can’t do. Even more important, if you can’t solve their problem, act as a value-added resource and refer someone else who is an expert in that niche. That’s authentic network building and authentic marketing.”