The Storm will deal more damage later into the match, making it more of a priority for players to evade it.
The Storm is an entity in Battle Royale that closes in at different times, and deals damage to players who are in it. It does not deal damage to your shield. The areas where The Storm will close in to can be displayed on the minimap. Make sure you are not going beyond the purple line, as that is where the storm is. The damage that the storm deals varies, and so does the speed that the storm closes in. The Storm will deal more damage later into the match, making it more of a priority for players to evade it. However, if you stay in the storm for long enough, you will start taking very large amounts of damage due to Storm Sickness. A good way of evading (running away from) the storm is to land at a location that is near the center of the island. This way, it will not matter where the storm closes in, you will easily be able to get there. Additionally, a good strategy is to make sure you always have a form of transportation that is easily accessible, whether it is a Grappler, or a Vehicle "Vehicles (Battle Royale)").