To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (no longer than just a few words) about each image on a website.
To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (no longer than just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.