While it’s important to see your business plan as flexible, it’s great to have something in writing that helps keep you honest with yourself about your performance.
Laying out your goals and ideas in advance gives you something to check in with along the way to see how you’re doing. Where are you exceeding your expectations? In which areas might you be falling short? While it’s important to see your business plan as flexible, it’s great to have something in writing that helps keep you honest with yourself about your performance.