1, 2] However, do consumers notice such labels, do they read and understand them, and do they make use of them in their purchasing decisions?
Nutrition information on food labels is regarded as a major means for encouraging consumers to make healthier choices when shopping for food.[ 1, 2] However, do consumers notice such labels, do they read and understand them, and do they make use of them in their purchasing decisions? A range of consumer research studies[ 3, 4, 5] have tried to shed light on these questions.