At this point, the growing popularity of the gig economy can be attributed to two key factors: the rise of digital platforms and the employment of underutilized assets.
At this point, the growing popularity of the gig economy can be attributed to two key factors: the rise of digital platforms and the employment of underutilized assets. It’s important to note that this labor market began as a peer-to-peer phenomenon, where consumers directly accessed assets through a gig economy platform — for example, Uber or Airbnb. This can be considered a result of: