It can be helpful to create a slide deck or spreadsheet that compares monthly stats for your website, social media channels, Google Ads, and any other form of marketing that your company uses.
Along the same lines as goal setting, a lot of companies don’t watch their analytics close enough. It can be helpful to create a slide deck or spreadsheet that compares monthly stats for your website, social media channels, Google Ads, and any other form of marketing that your company uses. This way you can not only compare month-to-month, but also year-to-year stats. This can help you see trends before they come, and if your goals are aligned with what you are actually achieving.