Companies that do not adapt to their new audiences may fall behind, it happens all the time.
Audiences are always changing. Companies that do not adapt to their new audiences may fall behind, it happens all the time. Since the last two years have been so unpredictable, there is a good chance that your audience has changed, and will continue to do so while the market adjusts to an anticipated recession. It can be helpful to re-think about your audience every few months to see what has changed in regards to their industry, their habits, needs, and other considerations. By doing this, you can understand what your audience needs, and you can better cater to them. A great way to do this is to personalize your website.