Seeing a marketing opportunity, manufacturers responded by adding unregulated health claims on packaging, such as “extremely low in saturated fat.”
Eventually, the FDA began to call for nutrition information on food packaging. Seeing a marketing opportunity, manufacturers responded by adding unregulated health claims on packaging, such as “extremely low in saturated fat.” This unregulated health claim marketing continued for a short time, but the FDA quickly stepped in to initiate guidelines for companies to follow. The first call to action was that if a manufacturer wanted to make a health claim, they also had to include a nutrition facts label to back up the claim.