broad website and even to other websites which are useful to your end user.
Beyond page URL, title, and headings, content is most influential on search engine rankings.  Optimizing your content is often
referred to as 'on-page SEO' or 'page optimization.' Repeat your keyword phrase several
times throughout the page—once or twice in the opening and closing paragraphs, and
two to four more times throughout the remaining content. Be authoritative. Strategically
link to relevant sources and additional information—both within your organizations
broad website and even to other websites which are useful to your end user. The content
that you create is key to improving your SEO.