This could be a content marketing strategy which uses content such as blogs and whitepapers to engage audiences, or an event-based strategy which creates buzz around product launches and trade shows to earn media and grow engagement.
The most effective digital marketing strategy is the one which aligns best with your brand, audience, and campaign objectives. This could be a content marketing strategy which uses content such as blogs and whitepapers to engage audiences, or an event-based strategy which creates buzz around product launches and trade shows to earn media and grow engagement. There are many other options too, and brands will often combine several approaches into their overall digital marketing strategy.