After the first purchase, they pop-up a product review window for buyers to rate their experience in-app and in the Play store.
Ecommerce store, Target, uses automation superbly. They gather information about casual site visitors. Then, they send an app download link by SMS alerts. Once a person installs and opens their app, they keep emailing personalised offers. After the first purchase, they pop-up a product review window for buyers to rate their experience in-app and in the Play store.