Some B2B companies may be hesitant to start influencer marketing, but it can be well worth the investment.
Some B2B companies may be hesitant to start influencer marketing, but it can be well worth the investment. I’m sure you are used to seeing influencers on social media channels like Tik Tok and Instagram, so you may think that influencer marketing is not relevant to your company. However, you can find a ton of amazing influencers on LinkedIn and YouTube. These influencers may be able to help get your company in front of a large yet specific audience. In addition, if your company has the rights to their content, you can potentially reuse it for years to come. But, of course, this would have to be in the contract. If you’re not sure how your B2B company can start influencer marketing, there are companies that can connect you with influencers that have an audience similar to yours. Mavrck and Affable are great examples.