The goal is to provide your target audience with the right messaging and human touch where appropriate without inundating yourself with extra work.
The goal is to provide your target audience with the right messaging and human touch where appropriate without inundating yourself with extra work. Use CRM systems to manage contacts, invest in automation software and utilize AI technology where you can. Technology is there to support your digital marketing efforts and, when used correctly, will reduce your workload, so you can focus on the tasks that are most important to driving in new business. For example, a CRM can automatically send out reminder emails on your behalf, freeing you up for phone calls and follow-ups with hot leads.