This unregulated health claim marketing continued for a short time, but the FDA quickly stepped in to initiate guidelines for companies to follow.
Eventually, the FDA began to call for nutrition information on food packaging. Seeing a marketing opportunity, manufacturers responded by adding unregulated health claims on packaging, such as “extremely low in saturated fat.” This unregulated health claim marketing continued for a short time, but the FDA quickly stepped in to initiate guidelines for companies to follow. The first call to action was that if a manufacturer wanted to make a health claim, they also had to include a nutrition facts label to back up the claim.