While consumers are checking labels, they do not necessarily understand what they are reading.
While consumers are checking labels, they do not necessarily understand what they are reading. Half of the world's consumers said they only “partly” understand the nutritional labels on food, with 60% of Asia–Pacific's citizens leading the world in this lack of understanding followed by Europeans (50%) and Latin Americans (45%). In our study, 57.7% consumers “don’t understand” the food labels, whereas 39.7% “partially understand” the food labels information.