For Ninety Percent, I continue my design practice rooted in craftsmanship, introducing relaxed tailoring and shirting to the brand.
Elliot Atkinson, creative director at Ninety Percent:"I was a co-founder and creative director at BITE Studios for four years in the brand's inception. This experience really set the creative language of a brand for me; aligning a supply chain and process with sustainability at its core comes as second nature."For Ninety Percent, I continue my design practice rooted in craftsmanship, introducing relaxed tailoring and shirting to the brand. Crafting pieces that are built to stand the test of time is key to me for real sustainable clothing; both mine and the founders' ethics at Ninety Percent are aligned, working collaboratively to make lasting change."