The lack of clothing that is trendy, sustainable and affordable creates the perfect storm, preventing teens from accessing the sustainable sector.
Teenagers are faced with the further problem of being between markets. Children’s clothing is often viewed to be ‘uncool’ with styles aimed at a younger market, however, the adult market isn’t designed towards a teen audience either. The lack of clothing that is trendy, sustainable and affordable creates the perfect storm, preventing teens from accessing the sustainable sector.