In his book Start With A Why, Simon Sinek discusses the concept of the golden circle and starting with the WHY before explaining the HOW and the WHAT.
In his book Start With A Why, Simon Sinek discusses the concept of the golden circle and starting with the WHY before explaining the HOW and the WHAT. As a product manager, it’s part of your duty to tell the world WHY your product exists, and storytelling is the best way to communicate this why.