may even surpass the traditional market
The digital art market may even surpass the traditional market soon enough. Digital art from paintings to prints are in demand. Art auction destination Phillips's first "Paddles ON!" sale partnered with Tumblr to sell 20 digital and digitally-related works. The event saw 80% of the art sold at a fraction of the rate it would take to buy a classic piece. However, the sales and attendance numbers were promising enough for more events to come.