This might explain why a recent study by the Content Marketing Institute revealed that 41% of marketers identified improving their storytelling skills as a top priority.
Storytelling is ingrained in the way we communicate with each other. In his book Sapiens: A Brief History of Humankind, Israeli philosopher and historian Yuval Noah Harari asserts that humans are innately wired for storytelling. Using stories to sell products is nothing new, but many organizations are beginning to realize that a well-told story can be more memorable than a branded message. This might explain why a recent study by the Content Marketing Institute revealed that 41% of marketers identified improving their storytelling skills as a top priority.