company LinkedIn page
Whether you are looking to use LinkedIn to social sell, post organic content, or paid advertising, it can be a great asset for B2B companies. And, all B2B industries can benefit from LinkedIn marketing. If you have an optimized company LinkedIn page, you’re in a good place to start paid advertising. On the other hand, if your company doesn’t have a LinkedIn page, or you’re not posting regularly, starting a content schedule can be very helpful. Posting organic content and increasing your followers should be done prior to advertising. This is because it can make your company look more reputable. Check out our complete guide to LinkedIn marketing for a deep dive into the social channel.