To do that, you need to know everything about your character’s backstory (even if you’re just creating them for a digital marketing campaign!).
You bring your characters to life by creating layer after layer of details. To do that, you need to know everything about your character’s backstory (even if you’re just creating them for a digital marketing campaign!). I’ve had students tell me that it’s way too much effort for content marketing, and should only be for fiction, but it works for me and the results are worth the effort.