For those lacking sufficient resources, look for the right investors, such as incubators or accelerators.
Not everyone needs to secure external funding. If you have personal savings or alternate means to advance your business without diluting equity, it’s a prudent path to pursue. This approach, known as bootstrapping, entails using your own capital and reinvesting profits generated by the company back into the business. While growth may be slower, you’ll retain full control over your company and vision, minimizing the risk of distress-driven pivots that may undermine your initial business goals. For those lacking sufficient resources, look for the right investors, such as incubators or accelerators. Y Combinator, Accel Partners, and Sequoia Capital are good examples.