We are all storytellers in one way or another, and telling a story about your product is how you can motivate, captivate, and inspire not only your own team but your users as well.
But why? Why should a product manager have to tell good stories? That should be left to English literature graduates or the likes of J.K. Rowling, Stephen King, or G.R.R. Martin, right?! Well, no, not at all. We are all storytellers in one way or another, and telling a story about your product is how you can motivate, captivate, and inspire not only your own team but your users as well.