Storytelling in marketing can also help your brand create more authentic content and establish stronger connections with your consumers.
Storytelling in marketing can also help your brand create more authentic content and establish stronger connections with your consumers. Consider the Nike “Breaking2” project. In 2016, the company partnered with National Geographic to produce a feature-length documentary as three athletes attempted the unthinkable: running a marathon in less than two hours. The film gave runners around the globe the chance to follow the story, and one of the athletes missed the mark by only seconds. When he did finally break the barrier three years after the documentary aired, he did so running in Nike shoes and with 500 million viewers tuned in.