And similar to brands like Everlane, the brand recently launched a new transparency tool on their site, giving customers detailed insight into the environmental impact of the clothing items they're shopping.
G-Star Raw, the popular denim and streetwear brand, is one of the first clothing brands to adopt sustainability principles stemming back to 2006. Fast forward to 2020, G-Star introduced the world's first Cradle to Cradle Gold Certified denim products, the institute which certifies the global standard for safe, circular, and responsibly-made products. The clothing brand's overall sustainable goal is to better the planet while successfully producing sustainable denim and clothing products. G-Star has even placed sustainable company goals such as aiming for 75% of their products to be made from recycled, organic, bio-based, or compostable materials by 2025 and reducing  30% of greenhouse gas emissions by 2030. And similar to brands like Everlane, the brand recently launched a new transparency tool on their site, giving customers detailed insight into the environmental impact of the clothing items they're shopping.