The first luxury house to become a B-Corp in 2021, Chloé has committed to ensure 90 per cent of its materials are lower-impact by 2025. The brand also launched digital IDs for its garments last year, offering its customers traceability across the supply chain, as well as the ability to easily resell the item via a partnership with Vestiaire Collective.
Open Navigation Menu
Menu

Story Saved

Find anything you save across the site in your account

Close Alert

Open Navigation Menu
Menu

Story Saved

Find anything you save across the site in your account

Close Alert

We may earn a commission if you buy something from any affiliate links on our site.

Get Your Greens

# 23 Of The Best Sustainable Clothing Brands

22 April 2024

Image may contain Letitia Wright Clothing Dress Formal Wear Face Head Person Photography Portrait Fashion and Gown

Nadine Ijewere

Save this storySave

Save this storySave

In ‘Get Your Greens’, an ongoing series marking Earth Month, British Vogue explores how the industry is advancing towards a greener future.

Given that sustainable fashion means different things for different people, it can be difficult to know where to start if you’re trying to be more conscious about your shopping habits – particularly given the amount of greenwashing out there.

Thankfully, though, there are a growing number of eco-minded clothing brands that are looking to reduce their impact on the planet by choosing responsibly-sourced materials, cutting their carbon emissions and investing in new innovations, as well as ensuring their garments are manufactured in an ethical way.

Below, Vogue rounds up 23 of the best sustainable clothing brands out there.

## The best affordable sustainable clothing brands

Ninety Percent

Founded in 2018, London brand Ninety Percent promises to give 90 per cent of its profits to charitable causes and the people that make its clothes. While known for its ethically-made basics, the label has taken a more fashion-led approach since creative director Elliot Atkinson, formerly of Bite Studios, joined in 2022.

Ninety Percent

Iphis Top

Ninety Percent

Nabila Trousers

Everlane

Californian brand Everlane is known for its eco-conscious wardrobe staples, with the likes of Katie Holmes, Taylor Swift and Selena Gomez among its high-profile fans. The label – which recently unveiled a collaboration with Marques’Almeida – prides itself on its “radical transparency”, revealing how much it actually costs for its products to be made. It wants 100 per cent of its materials to be certified recycled, organic, renewable and responsibly-sourced by 2025.

Everlane

X Marques’Almeida Canvas Patchwork Jacket

Everlane

The Way-High® Curve Jean

Reformation

After starting off life as a small vintage store in LA back in 2009, Reformation has become a cult favourite for those looking to emulate effortless California style. Happily, it has stuck to its sustainably-minded roots: the brand has set an ambitious goal of becoming climate positive by 2025.

Reformation

Mer Regenerative Wool Sweater

Reformation

Will Oversized Shirt

Asket

Scandi brand Asket was launched in 2015 in the “pursuit of less”, setting out with the aim of creating the perfect essential wardrobe, while offering full transparency about how its garments are made. Starting off with menswear, the label added womenswear to its collection in 2021, which ranges from classic shirts to jeans.

Asket

The T-Shirt

Asket

The Standard Jeans

Ganni

There’s a reason that the Ganni girl has gone global: the brand’s easy-to-wear, often colourful designs, immediately spark joy. Not only that, the Danish label sets itself apart by being a leader in the sustainability space, via both its Fabrics of the Future initiative, which promotes innovative new materials such as bacteria-grown leather, and its commitment to cut its total greenhouse gas emissions by 50 per cent by 2027.

Ganni Shirred Checked Cotton-Blend Seersucker Midi-Dress

GANNI

Pleated Organic Cotton-Poplin Midi-Dress

Organic Basics

Copenhagen-based Organic Basics does what it says on the label, specialising in certified organic (as well as recycled and recyclable basics), from T-shirts to underwear. The brand is a member of the 1% for the Planet initiative, meaning that one per cent of its sales goes to environmental groups, and offers transparency over where its garments are produced.

Organic Basics

Organic Cotton True Tee

Organic Basics

Organic Cotton True Pointelle Cropped Pants

## The best contemporary sustainable clothing brands

Another Tomorrow

Launched in 2020, Another Tomorrow’s responsible ethos keeps three key pillars in mind: human, animal and environmental welfare. The New York-based brand’s minimalist workwear, made using planet-friendly materials, has already won over high-profile fans including Meghan Markle, Katie Holmes and Angelina Jolie, who recently joined its advisory board.

Another Tomorrow

Ribbed Knit Polo

Another Tomorrow

Relaxed Wide-Leg Pants

Bite Studios

Swedish brand Bite Studios was founded in 2016 with sustainability in mind – its name stands for By Independent Thinkers for Environmental progress. Since then, the label has become known for its classic wardrobe staples with a twist, made from responsibly-sourced materials.

Bite Studios

Twisted Jersey Midi-Dress

Bite Studios

Frayed Pleated Crepe Midi-Skirt

Mara Hoffman

Since pivoting her brand to be more environmentally focused back in 2015, Mara Hoffman has become a pioneer in the sustainability space. The label, known for its colourful resort and eveningwear, regularly adopts innovative new materials, including Circ, a lyocell that’s made from 50 per cent recycled textiles waste.

Mara Hoffman

Evelyn One-sleeve Ruffled Poplin-Trimmed Popcorn Organic Cotton-Jersey Midi-Dress

Mara Hoffman

Carmen Ruffled Organic Cotton And Tencel Lyocell-Blend Midi Dress

Maria McManus

Irish-born, New-York based designer Maria McManus considers every aspect of her eco-minded designs, from where they’re produced to the buttons on each garment. Offering classic wardrobe staples with a contemporary feel, the label counts Jennifer Lawrence among its famous supporters.

Maria McManus Double-Pleated Oversized-Fit Organic Cotton Shirt

Maria McManus Collared Double-Breasted Regular-Fit Organic Cotton Coat

Studio 189

Co-founded by Rosario Dawson and Abrima Erwiah in 2013, Studio 189 champions craftsmanship. The brand works with artisanal communities in Ghana, Mali and Burkina Faso to produce its colourful hand-batiked, hand-painted and handwoven designs, worn by the likes of Michelle Obama and Lupita Nyong’o.

Studio 189

Patchwork Printed Cotton-Voile Maxi Dress

Studio 189

Belted Tiered Printed Cotton Midi-Skirt

Mother of Pearl

After becoming creative director of Mother of Pearl in 2015, Amy Powney decided to transform the brand in order to make it more sustainable. The designer embarked on a year-long journey to trace the label’s supply chain, as seen in the documentary, Fashion Reimagined. Today, the brand specialises in chic wardrobe staples, made from certified wool, organic cotton and Tencel, a sustainably-sourced wool-based fibre.

Mother Of Pearl

Sheila Grain De Poudre Coat

Mother Of Pearl

High-Rise Boyfriend Jeans

## The best rising sustainable clothing brands

Conner Ives

New York-born, London-based designer Conner Ives has fast become known for his upcycled designs, from his signature T-shirt dresses to repurposed piano shawl pieces. Rihanna, Hailey Bieber and Hunter Schafer have all been spotted championing the brand, which is also a favourite in the Vogue office.

Conner Ives

The Reconstituted Graphic-Pattern Upcycled Cotton-Jersey T-Shirt

Conner Ives

Printed Half-Zip Fleece Sweatshirt

Ahluwalia

Sustainability has been central to Priya Ahluwalia’s approach ever since she saw the sheer amount of textiles waste there is in Lagos, Nigeria and Panipat, India, as a student. Fast forward to today, and the designer uses upcycled, recycled and organic materials to create her trademark printed pieces.

Ahluwalia

Frayed Patchwork Recycled-Denim And Denim-Jacquard Jacket

Ahluwalia

Jade Strapless Panelled Jacquard-Knit Maxi Dress

SS Daley

With famous fans like Harry Styles – who is now an investor in the brand – it’s perhaps no surprise that SS Daley has gone from strength to strength since first emerging on the scene in 2020. Known for his take on the English dandy aesthetic, the designer prioritises using responsibly-sourced materials for his designs, as well as upcycled textiles for his Orange Label, featuring one-of-a-kind pieces.

SS Daley

Green & Off-White Intarsia Sweater

SS Daley

Blue Patch Shirt

Paolina Russo

Craft-focused label Paolina Russo enjoyed a successful 2023, winning the Zalando Visionary Award, as well as being finalists for the LVMH Prize and Woolmark Prize. The brand works with artisans in London to create its size-inclusive illusion knits and warrior dresses.

Paolina Russo

Beige & Tan Layered Camisole

Paolina Russo

Multicolor Leo DMB Edition City Charms Necklace

Chopova Lowena

Best known for its cult carabiner skirts, Chopova Lowena’s folkloric-inspired designs also champion craftsmanship, from the brand’s flocked dresses to its upcycled pieces. The London-based label incorporates upcycled and recycled fabrics in its designs, many of which are sourced in co-founder Emma Chopova’s home country, Bulgaria.

Chopova Lowena

Plaid Palooza Mesh Top

Chopova Lowena

Tartan-Pattern Stretch-Cotton Midi-Skirt

Torishéju

British-Nigerian-Brazilian designer Torishéju Dumi certainly made a splash with her debut Paris Fashion Week show in October, with Naomi Campbell and Paloma Elsesser both taking to the catwalk. Since then, the Central Saint Martins graduate has gone on to feature on the January cover of British Vogue, while Zendaya has worn one of her custom looks, inspired by Nigerian wrappers.

Torishéju

Women’s 9 Tye Dress Black

Torishéju

Women’s Horned Blazer Black

## The best luxury sustainable clothing brands

Chloé

The first luxury house to become a B-Corp in 2021, Chloé has committed to ensure 90 per cent of its materials are lower-impact by 2025. The brand also launched digital IDs for its garments last year, offering its customers traceability across the supply chain, as well as the ability to easily resell the item via a partnership with Vestiaire Collective.

Chloé

Embroidered Two-Tone Cotton And Hemp-Blend Denim Midi-Dress

Chloé

Striped Cashmere And Wool-Blend Maxi Dress

Stella McCartney

A long-time environmentalist, Stella McCartney has been outspoken about the importance of a greener fashion industry for many years. Her eponymous brand has set a target of meeting net-zero emissions by 2040, and has been an early adopter of innovative new materials, including Mirum, a plastic-free leather alternative, and Kelsun, a seaweed fibre that appeared on the spring/summer 2024 runway.

Stella McCartney

Oversized Tuxedo Jacket

Stella McCartney

Wide-Leg Mid-Rise Jeans

Gabriela Hearst

Since founding her namesake label in 2015, Gabriela Hearst has incorporated sustainability in every aspect of her design process. The designer was among the first to use deadstock materials on the runway, as well as placing an emphasis on craft by working with artisans such as Manos Del Uruguay to produce the brand’s knitwear.

Gabriela Hearst

Kells Tie-Dye Off-Shoulder Maxi-Dress

Gabriela Hearst

Lauren Cashmere Shawl

Vivienne Westwood

Considering that Vivienne Westwood was one of the first in the fashion industry to sound the alarm on the climate crisis, it makes sense for her eponymous brand to reflect its founder’s beliefs. Currently, around 90 per cent of the British house’s ready-to-wear collections are made from its preferred materials, which include organic, recycled and regenerative cotton; sustainably-sourced viscose; and linen and hemp.

Vivienne Westwood

Pinstriped Wool And Cotton Blazer

Vivienne Westwood

Side Panther Cotton And Linen Midi-Skirt

Marine Serre

French designer Marine Serre’s MO is to “regenerate” materials that already exist, with around 50 per cent of her eponymous brand’s collections – including its patchwork pieces and scarf dresses – currently made from upcycled materials. Meanwhile, the other half – such as the label’s trademark moon-print pieces – are made from recycled and other sustainably-sourced materials.

Marine Serre

Second Skin Top

Marine Serre

Regenerated Patchwork Cotton Dress

Most Popular

- Fashion

By Alice Cary

- Beauty

By Philipp Wehsack

- Fashion

By Laird Borrelli-Persson

## More From British Vogue

Vogue Recommends

Arts & Lifestyle

By Kerry McDermott

News

By Chioma Nnadi

Arts & Lifestyle

By Laura Hawkins

Beauty

By Hannah Coates

More from Vogue

Condé Nast Britain

© 2024 Condé Nast

###### Select international site

BritainLargeChevron