Particularly in thought leadership, it’s imperative to use verbs that make numbers pop: In August, the number of delta breakthrough cases skyrocketed/jumped/soared [instead of grew] to more than 190,000.
• Make your verbs work: Cut adjectives and focus on the action and nouns. Particularly in thought leadership, it’s imperative to use verbs that make numbers pop: In August, the number of delta breakthrough cases skyrocketed/jumped/soared [instead of grew] to more than 190,000.