WHY should they devote their time and effort into developing such a specific feature?
This comes back to what Vivek said earlier about motivating your internal team. WHY should they care about your product or a certain feature? WHY should they devote their time and effort into developing such a specific feature? (In other words, developing a product should be more than just a job that gives them a paycheck at the end of the month. Motivate them, inspire them, make them WANT to develop the product because they know it’s serving a greater purpose).