Ecommerce platforms sometimes spend more to acquire you as a customer than the cost of the product you are going to buy.
Ecommerce platforms sometimes spend more to acquire you as a customer than the cost of the product you are going to buy. They are betting that your overall spend on upcoming purchases will surpass the CAC, thus resulting in a higher CLV. The metrics mentioned can do wonders for a SaaS or e-commerce startups, but your north-star metrics depend on your deployment and monetization models.