The introduction of Ryanair and easyJet (and also Norwegian in 1993) meant pressure was put on traditional carriers, fares were pushed down and air travel became increasingly more accessible.
The introduction of Ryanair and easyJet (and also Norwegian in 1993) meant pressure was put on traditional carriers, fares were pushed down and air travel became increasingly more accessible. As travellers also began booking holidays online, competitive pricing became more important than ever.