According to PhoCusWright, a tourism research company, 2009 was the first year that more than half of all travel-related bookings were made online.
Another significant change during this decade was the way travellers were choosing to book their flights. According to PhoCusWright, a tourism research company, 2009 was the first year that more than half of all travel-related bookings were made online. This placed even more pressure on airlines to be competitive and offer the best value for money.