At the end of the day, what it comes down to is the ability to show your users why your product will benefit them the most – even when there are many other options for them to choose from.
At the end of the day, what it comes down to is the ability to show your users why your product will benefit them the most – even when there are many other options for them to choose from. Stories help us make sense of more complex or complicated things, so being able to tell a story will help you immensely in communicating across different departments, with external audiences, and with your users.