Whenever you introduce a new product, the price point needs to be low so that the customers are willing to invest to try something new.
Last but not least, there is a higher price point. As a business owner, regardless of your sector, you must understand that customers are willing to get the best product at the lowest price possible. Whenever you introduce a new product, the price point needs to be low so that the customers are willing to invest to try something new. Higher price points will lead to more marketing investment, resulting in cash burn.