In 2017, Hyundai Motors demonstrated that focusing on developing an emotional connection with an audience can leave a lasting impact.
In 2017, Hyundai Motors demonstrated that focusing on developing an emotional connection with an audience can leave a lasting impact. The brand released a Super Bowl ad that focused on connecting troops with their families to “watch” the game together, virtually. The ad did not focus on Hyundai as a brand but instead went straight for the viewer’s emotions, making the presentation that much more memorable.