Be diligent with keywords that match your skills, just like you are with your resume and LinkedIn profile.
Even with the rise of online resume submissions, cover letters remain an important part of the job search process – and one of the best ways for you to connect with employers. Don't just throw something together and call it a cover letter, though. Be diligent with keywords that match your skills, just like you are with your resume and LinkedIn profile. Put your creative hat on and align your experiences, skills, and achievements with keywords from the job description.