These stories often elicit emotions in their audiences and tend to be more memorable.
Personal accounts and chronicles of individual experiences are among the most effective types of stories. These stories often elicit emotions in their audiences and tend to be more memorable. Find a way to amplify individual voices. This could include profiles of your clients and their origin stories. Your brand could also demonstrate thought leadership by featuring experiences within your organization or inspirational figures from around the world. These stories should be personal and based on our shared humanity rather than being promotional and self-serving.