Something like Sumo is a tool users might need to use much less frequently, because once you’ve deployed a pop-up form you don’t need to log in and adjust it every single day.
Twitter hopes you use the product every day, because there’s always something new to see and it makes money from ad impressions. Something like Sumo is a tool users might need to use much less frequently, because once you’ve deployed a pop-up form you don’t need to log in and adjust it every single day.