According to Macip, AI's greatest potential lies with its huge data processing capacity and its ability to appear to think, "but AI is not actually creating anything; it's putting information together to generate new models, using things that were already there.
" AI is a tool. It's not replacing human work but facilitating it, if we do it well," explains Salvador Macip. "I think of it as a calculator: it can do your calculations for you, but you've got to give it the figures. It can calculate much faster than us, but on its own it can't do anything. AI is a similar tool." According to Macip, AI's greatest potential lies with its huge data processing capacity and its ability to appear to think, "but AI is not actually creating anything; it's putting information together to generate new models, using things that were already there. Its interpretation of data has to be qualified, moderated, worked on... And that's where we come in."