Children’s clothing is often viewed to be ‘uncool’ with styles aimed at a younger market, however, the adult market isn’t designed towards a teen audience either.
Teenagers are faced with the further problem of being between markets. Children’s clothing is often viewed to be ‘uncool’ with styles aimed at a younger market, however, the adult market isn’t designed towards a teen audience either. The lack of clothing that is trendy, sustainable and affordable creates the perfect storm, preventing teens from accessing the sustainable sector.