As the future of AI becomes more accurate and efficient, companies use these insights to create more personalized content for their customers and audiences.
Businesses use machine learning — the ability of computer programs to refine their abilities based on pattern recognition — to help interpret and analyze a vast amount of customer data. As the future of AI becomes more accurate and efficient, companies use these insights to create more personalized content for their customers and audiences. Additionally, AI can determine which marketing channels are performing best based on how potential customers engage with content. Then, the AI can automatically allocate additional marketing dollars to the most viable audiences.