Stella McCartney writes on her website that 'eco' shouldn't be a word "that immediately conjures up images of oatmeal-coloured fashion or garments that are oversized or lacking in any sort of luxury or beauty, detailing or desirability".
Stella McCartney writes on her website that 'eco' shouldn't be a word "that immediately conjures up images of oatmeal-coloured fashion or garments that are oversized or lacking in any sort of luxury or beauty, detailing or desirability". McCartney is known as one of the pioneers in designing ethically and challenges that stereotype, from never using leather or fur to helping the environment by protecting endangered forests.