And this is why you, as a product manager, should tell stories.
And this is why you, as a product manager, should tell stories. It doesn’t matter whether you’re presenting your product to potential users, external stakeholders, or audiences who aren’t familiar with your product –  no matter who your audience is, they’ll be more likely to remember the story you tell. Take them on a journey, make them care. Why should they choose YOUR product? What will it do for THEM?