Adapt to Challenges: Startups often encounter unexpected challenges.
Adapt to Challenges: Startups often encounter unexpected challenges. Customer needs can change, and markets can go up, down, or swirl in circles. These challenges may impact your business model, requiring iteration. You might respond by reducing marketing spend or changing Go-To-Market (GTM). Otherwise, you might need to make some major pivots. Netflix is a great example here; we know it today as the place to binge-watch our favorite TV shows, but originally it delivered DVDs to your mailboxes. It had to adapt to the technological transition that happened from DVDs to online streaming.