The most sustainable piece of clothing is the one you already have in your wardrobe, so bottomline is (no matter how tricky it might be to find those core pieces you’ll want to hold on to for years), that you need to practise the art of limitation and also buy items that last longer in your wardrobe.
Ethical fashion is (sadly, I’m tempted to say because really, it should be the only way we produce garments) still a rather complex topic, and also one that fast fashion brands are trying to benefit from by making “eco friendly” capsule collections, while maintaining their usual business model on the side. Some brands have done this for years, and they should have come further by now. There can be many reasons why you are not able to support smaller, ethical brands; limited budget, lack of representation (sizes for example), you can’t find the style you like etc. So – in the words of Maya Angelou, do your best until you know better – then when you know better, do better. The most sustainable piece of clothing is the one you already have in your wardrobe, so bottomline is (no matter how tricky it might be to find those core pieces you’ll want to hold on to for years), that you need to practise the art of limitation and also buy items that last longer in your wardrobe. Start there, and you’re well on your way already! Check out my sustainable brands library for inspiration.