Emotions drive action, so why would you simply present a list of features, strategies, and specs when you can actually incorporate them into a great story?
You’ll often need to present to executive stakeholders to get buy-in or approval for certain features/ strategies or ask for more budget. Emotions drive action, so why would you simply present a list of features, strategies, and specs when you can actually incorporate them into a great story? By nature, humans are hardwired for stories. If you present your product roadmap with some awesome storytelling, you’ll have more chance of convincing your stakeholders to move ahead with your plans.