These insights guided the development of Slack, which quickly became a widely adopted tool for businesses, demonstrating the power of understanding customer needs through interviews.
Before launching their team communication platform, Slack’s co-founders conducted one-on-one interviews with potential users. They found that many people were frustrated with email overload and the lack of a centralized platform for team communication. These insights guided the development of Slack, which quickly became a widely adopted tool for businesses, demonstrating the power of understanding customer needs through interviews.