Lean startups use the “Get out of the building” approach to talk to their customers and gather insights on whether their guess is correct.
Lean startups use the “Get out of the building” approach to talk to their customers and gather insights on whether their guess is correct. Here, non-tech entrepreneurs can easily talk to potential users, partners, or other stakeholders to discuss the startup offerings they are providing, pricing, channels, and more to test their guesses.