Founders and the core team must be deeply passionate about the product they create, as this passion is the driving force to align interests and sustain momentum.
Entrepreneurship is for individuals who possess an intimate understanding of the problem they’re solving, preferably because they’ve experienced it themselves. Don’t start a startup merely for the sake of it. The initial motivation will fizzle out, and you’ll find yourself in need of external incentives to keep going, with minimal chance of pivoting it into a successful business. Founders and the core team must be deeply passionate about the product they create, as this passion is the driving force to align interests and sustain momentum.