For example: If you’re trying to convince a new target market to try out your product, you’re not really going to win them over with a boring list of features and specs.
For example: If you’re trying to convince a new target market to try out your product, you’re not really going to win them over with a boring list of features and specs. Think about your user personas here. What can your product do for each of your user personas? How will using your product make them FEEL? What is your VALUE proposition? In the words of Simon Sinek, author and motivational speaker: ‘People don’t buy what you do, they buy why you do it.’