By compiling together an editorial calendar, your content team can have a clear view of what’s being created, which content pieces need to be developed, and which stories may go together for a more cohesive brand narrative.
When getting started on a content marketing strategy, it’s important to document how these pieces will fit together to tell a broader brand story. By compiling together an editorial calendar, your content team can have a clear view of what’s being created, which content pieces need to be developed, and which stories may go together for a more cohesive brand narrative.