Naturally, we are more interested in stories that are relevant to our everyday lives.
A compelling story is relevant and relatable. Naturally, we are more interested in stories that are relevant to our everyday lives. We are particularly interested in insights that might be useful. We also tend to put ourselves in other people’s shoes – we consider how we would feel in their position, particularly if we can relate to their circumstances. I try to begin all my business stories with a relevance statement that communicates why the story is worth listening to.