Instead of creating a full-fledged business plan that answers where your startup will be after five years from now, non-tech founders can summarise their guesses or research data in a framework called the business model canvas.
Putting everything you know about your startup on paper is sketching hypotheses in the lead methodology. Instead of creating a full-fledged business plan that answers where your startup will be after five years from now, non-tech founders can summarise their guesses or research data in a framework called the business model canvas. It represents how your startup is creating value for all its stakeholders.