On average, it takes 1,500 gallons of water to produce one pair of jeans – but New York denim brand DL1961 is on a mission to change this for good.
On average, it takes 1,500 gallons of water to produce one pair of jeans – but New York denim brand DL1961 is on a mission to change this for good. Using 'waterless' technology, the brand manages to produce its premium, stylish denim using just 10 gallons, of which 98% is then recycled. Even better, its denim is all made by recycling yarns which would otherwise end up in landfill, using solar power and resource-efficient technologies.