Brands like Area, Jil Sander, and Melke showcased the playfulness of cherry and banana motifs.
Fruit motifs have transcended the boundaries of summer and made a bold statement in fall/winter 2023/24 collections. Brands like Area, Jil Sander, and Melke showcased the playfulness of cherry and banana motifs. This unexpected trend brings a vibrant and whimsical touch to colder weather ensembles. To achieve this effect, various techniques like Direct-to-Garment printing, sublimation printing, beading and sequins can be employed. This trend is a testament to the evolving nature of fashion, breaking traditional seasonal norms and infusing a sense of liveliness into the autumn and winter wardrobe.