Claims like "eco-friendly," "natural," or "green" are so vague that they are essentially meaningless.
Be skeptical. Many of us want to make environmentally conscious purchases, and marketers know that sustainability sells - and enter greenwashing. Greenwashing by design "makes people believe that a company is doing more to protect the environment than it is." Claims like "eco-friendly," "natural," or "green" are so vague that they are essentially meaningless. They create an impression of environmentally friendly behavior without actually making any promises. So, if you see a product advertising a single environmental claim without indicating a broader commitment to sustainability, then you have probably spotted a case of greenwashing. The best way to find out if a company is truly sustainable is to do some RESEARCH (another R!) to learn more about their "eco-friendly" practices.