says
“Podcasts position you as an expert and authority in your market, differentiate you from the competition, connect you with high caliber potential clients and referral partners, build long-lasting relationships with your current customers, and establish an evergreen content engine to bring in more traffic and incoming leads on a consistent basis,” says Dr. Jeremy Weisz, co-founder of Rise25, an organization that helps businesses connect to their dream clients through podcasting. This means if you’re presenting on the right channels, the audience you reach is already established and highly targeted.