The ASG's 'Metamorphosis' initiative utilizes artistry to promote increase public recognition of connections between the plight of amphibians and that of humanity.
Throughout the current amphibian extinction crisis, increasing public awareness has been a critical component of conservation efforts. Amphibians typically do not receive the attention bestowed upon more charismatic megafauna, such as pandas and tigers, despite their significant economic, ecological, and aesthetic values. In a worldwide effort to bring amphibian population declines to the forefront, the Amphibian Ark declared 2008 as the "Year of the Frog," a time in which conservationists showcased amphibian diversity in zoos and aquaria while detailing their current plight. In addition, some conservation efforts, such as Project Golden Frog, utilize attractive or otherwise conspicuous amphibians as flagship species with which to garner public interest and local pride in endangered species and promote local activism (Figure 7). The ASG's 'Metamorphosis' initiative utilizes artistry to promote increase public recognition of connections between the plight of amphibians and that of humanity. Biologists have also solicited direct public involvement through citizen science programs wherein non-scientists can participate in crucial amphibian population monitoring efforts; examples of these efforts include ASG's Global Amphibian BioBlitz, Nature Canada, and Environment Canada's FrogWatch, the United States Geological Survey's North American Amphibian Monitoring Program, and the AZA's FrogWatch USA. Finally, continued research highlighting the critical ecological and economic roles amphibians play in ecosystems, such as transferring energy through food webs and reducing insect populations (Davic & Welsh 2004), has been important in cultivating popular interest in the current extinction crisis.