For us, it was a painful shift — but because we were nimble and had the autonomy to follow through, the risk paid off and our company is now in a much stronger position.
Had we taken on outside capital, I'm not convinced this pivot would've happened. It can be hard to sway a board of investors into taking on unnecessary financial risk. For us, it was a painful shift — but because we were nimble and had the autonomy to follow through, the risk paid off and our company is now in a much stronger position.