For example, if you're telling a brand story, then the company is the main character and you can do your best to highlight its best qualities.
The more likable the characters in your story are, the more likely it is for the audience to have an interest in the story. It's important to give the main characters positive and realistic attributes, such as honesty and compassion. For example, if you're telling a brand story, then the company is the main character and you can do your best to highlight its best qualities.