Additionally, the brand is striving towards making 100% of products with ecological and fibres.
Having spent years researching, Afends favours hemp as an eco-friendly fabric alternative. As a renewable resource, hemp takes as little as 90 days to cultivate, requiring 80% less water than cotton, and produces significantly more fibre per acre. It also needs no toxic chemicals, pesticides or insecticides to grow. Additionally, the brand is striving towards making 100% of products with ecological and fibres. Their clothing is now certified by The Global Organic Textile Standard (GOTS), meaning that at least 70% certified organic natural fibres, and The Organic Content Standard (OCS), meaning that their products are made from between 95-100% organic material.