This is not necessarily a person, but a character who embodies the values, struggles and triumphs shared by your team.
When beginning your story of change, chose a protagonist that resonates with or inspires your audience. This is not necessarily a person, but a character who embodies the values, struggles and triumphs shared by your team. By doing this, you're not just telling a story that aligns with your change objectives but one that speaks to the very essence of who your team is or wants to become. The classic hero's journey is a structure that rarely fails to capture attention because it resonates at a deep, fundamental level.