Greenwashing is the misleading promotion of a product or service’s environmental friendliness or sustainability, often through vague language, minor environmental initiatives, or exaggerated features’ benefits.
Greenwashing is the misleading promotion of a product or service’s environmental friendliness or sustainability, often through vague language, minor environmental initiatives, or exaggerated features’ benefits. This deceptive practice undermines genuine sustainability efforts, leading to consumer confusion and mistrust.