On 22 June 1984, Branson celebrates the launch of his new airline.
Balancing out the rise of the low-cost carrier, Virgin Atlantic Airways was also launched in this decade. Branson's mission was to pay homage to the golden era of travel by elevating the experience of flying once more, offering passengers a luxurious but not unattainable journey. On 22 June 1984, Branson celebrates the launch of his new airline.