There are countless project managers out there, but what about Jennifer, the project manager of a fast-growing tech startup company who has a team of 10 interns to lead?
BUT, more importantly, make sure your user persona actually has a name and not just a job title. There are countless project managers out there, but what about Jennifer, the project manager of a fast-growing tech startup company who has a team of 10 interns to lead? It all comes down to personalization and the human experience: Behind your persona is a real human with real problems needing a real solution.