Related: Your Comprehensive Guide To Marketing Communication Channels
Choosing the right medium to tell your story can greatly impact its effectiveness. Consider your audience and where you can best reach them when choosing a medium. The way you tell your story can also determine the medium you use.For example, you can publish a written story in a book, blog or on your website. If you have an oral story to tell, you may relay it in person during a meeting, convention or another company event. A spoken story that you’ve recorded is better to share on a platform like the radio or a podcast. Still, digital stories that use animation or film are best shared via social media platforms.Related: Your Comprehensive Guide To Marketing Communication Channels