Unfortunately, a byproduct of her life-saving medication was an uncanny smell.
If your brand is still unsure of where to start, content curation can be a great place to begin.. Your marketing team can invite members of the community to share their stories and how products have changed their lives. Lume, a deodorant company, showcases how their product transformed a little girl’s life. She had a rare disorder called propionic acidemia, which doesn’t allow her body to break down proteins properly and could result in organ failure or brain damage. Unfortunately, a byproduct of her life-saving medication was an uncanny smell. While doctors were unable to find an answer, Lume offered her family a solution that worked and changed their family’s life.