By doing this, you're not just telling a story that aligns with your change objectives but one that speaks to the very essence of who your team is or wants to become.
When beginning your story of change, chose a protagonist that resonates with or inspires your audience. This is not necessarily a person, but a character who embodies the values, struggles and triumphs shared by your team. By doing this, you're not just telling a story that aligns with your change objectives but one that speaks to the very essence of who your team is or wants to become. The classic hero's journey is a structure that rarely fails to capture attention because it resonates at a deep, fundamental level.