Names, settings and dialogue are all effective mechanisms for bringing a story to life.
Names, settings and dialogue are all effective mechanisms for bringing a story to life. You can more easily visualise ‘David Thodey’ or ‘Dave’ Snowden, even if you don’t know them, than ‘the CEO’ or ‘the head of Cynefin’. Names can, of course, be changed for confidentiality. I like to indicate that I’ve changed a name by saying something along the lines of, ‘Let’s call her Stephanie’.