Aptly launched on World Earth Day in 2020, its founder Amanda Navaian's dual heritage shaped her passion for environmentalism, after growing up in Sweden and frequently visiting family in Iran, where she was struck by the country’s strong tradition of craftsmanship.
House of Marici is an accessories brand working to create environmentally conscious alternatives to luxury leather handbags. Aptly launched on World Earth Day in 2020, its founder Amanda Navaian's dual heritage shaped her passion for environmentalism, after growing up in Sweden and frequently visiting family in Iran, where she was struck by the country’s strong tradition of craftsmanship. This led to her creating her brand House of Marici, which uses plant-based materials, without sacrificing great style.