Share smaller tales from different team members, clients or historical incidents that mirror or support the main narrative of change.
The human mind is wired for narrative and one story often leads to another. Use this natural tendency to tell stories within stories. Share smaller tales from different team members, clients or historical incidents that mirror or support the main narrative of change. This technique offers proof by means of relatable, real-life experiences – small victories or moral struggles that, together, validate the overarching change story.