In your change story, paint a detailed and nuanced picture of what this future could look like.
A compelling future is a powerful mood-setter that inspires action and commitment. In your change story, paint a detailed and nuanced picture of what this future could look like. Use sensory details to help the audience see, feel, hear, touch and even smell the environment of the changed state. This makes the change seem more attainable and less abstractly daunting.