There’s a reason why stories are passed down from one generation to another – it’s because they’re memorable.
And remember, your users, or whoever you’re presenting your product to, aren’t necessarily moved by facts, the data, the specs, and all those jargon-y technical terms. Sure, they’re impressive and nice to have, but at the end of the day, that’s not the info about your product they’ll retain. You see, there’s a science around storytelling – our brains are hardwired for it, and we’ve been communicating via stories since the dawn of time. There’s a reason why stories are passed down from one generation to another – it’s because they’re memorable. They stick with us (especially the good ones).