There's a higher chance the audience may take action if they engage with the story and you connect with them.
Interpersonal skills, such as honesty and empathy, can help you relate to your audience. Connecting with the audience is important for effective storytelling. When the audience invests themselves in the story, they're more likely to respond in the way you intend. For example, when marketers use storytelling in advertising, they have a call to action at the end of the story to encourage buying a product or performing another action, such as following the company on social media platforms. There's a higher chance the audience may take action if they engage with the story and you connect with them.Related: What Is Story Selling? Definition and Examples