As part of a broader content strategy, Lego launched a magazine geared toward children that feature comics, games, and special offers.
Another brand using compelling storytelling in its marketing is The Lego Group. As part of a broader content strategy, Lego launched a magazine geared toward children that feature comics, games, and special offers. The magazine is free for children between the ages of 5 and 9 and encourages them to share their own Lego creations while offering them a chance to be featured on its own pages. As an extension of the storytelling campaign, Lego also released The Lego Movie, which not only captured the attention of young children but allowed a wider audience to dive directly into a story centered around their product.