In addition to the app itself, we needed to create a logo.
For example, we developed an app for a free bulk purchase service — Grecha (a Russian word for buckwheat). In addition to the app itself, we needed to create a logo. The customer put forward only two requirements — Tiffany blue color and UX like Telegram. First, we made an association map that had all the things we could associate the name of the service with. And after that, we had a brainstorming session with the art director and lead designer. The result was a minimalistic logo that reflects the basic principles of the service — simplicity and convenience.