Always start at the very beginning by stating the overall objective/ vision of your business and product, irrespective of whether you’re presenting to your internal team, external stakeholders, or a new market.
As a product manager, before you even begin your story or storyboard, you need to ask yourself: What is your product vision/ objective, and, more importantly, what is the WHY behind your product and each feature/ functionality you develop? Always start at the very beginning by stating the overall objective/ vision of your business and product, irrespective of whether you’re presenting to your internal team, external stakeholders, or a new market. WHY does your product exist, WHY do users need it, and HOW will it change your user’s life?