Using prediction-based models, customer behavior analysis, and understanding their requirements and preferences will combine to help enhance marketing techniques and reach the targeted audience at the correct time.
AI in marketing promises to transform the industry, with new developments and breakthroughs emerging every day. Using prediction-based models, customer behavior analysis, and understanding their requirements and preferences will combine to help enhance marketing techniques and reach the targeted audience at the correct time. The effect of automated content creation with the above-stated parameters will lead to hyper-personalized marketing suitable specifically for people rather than categories. Voice search optimization to be more enhanced and accurate. Augmented reality, fraud detection, and Whatsapp chatbots will also be part of the future of AI in marketing, providing enhanced customer services from companies without human intervention.