In reality, this is a huge misconception because everything (including companies) has flaws.
Brands might shy away from revealing any adversity or conflict because a blemish-free story about growth seems like the best way to convince people they’re the best-in-class solution, free of imperfections. In reality, this is a huge misconception because everything (including companies) has flaws. Plus, people don’t expect perfection because they can relate to the experience of adversity, struggling through it, and overcoming it.