This comes back to what Vivek said earlier about motivating your internal team.
This comes back to what Vivek said earlier about motivating your internal team. WHY should they care about your product or a certain feature? WHY should they devote their time and effort into developing such a specific feature? (In other words, developing a product should be more than just a job that gives them a paycheck at the end of the month. Motivate them, inspire them, make them WANT to develop the product because they know it’s serving a greater purpose).