Bill Gates resorted to this technique in a 2009 TED talk when he made the case for increasing investment in eradicating malaria.
Bill Gates resorted to this technique in a 2009 TED talk when he made the case for increasing investment in eradicating malaria. He gave statistics to prove how serious the problem was and then shocked the room by opening a jar full of mosquitos, saying “There’s no reason only poor people should have the experience.”