For us, it means being a brand that has a business-wide focus on sustainable practices and taking hard and cost-effective decisions to run an ethical production.
Nynne Kunde, founder of Nynne:"Sustainability should be incorporated into most businesses in some way as a standard. For us, it means being a brand that has a business-wide focus on sustainable practices and taking hard and cost-effective decisions to run an ethical production. Beyond this, to be a truly sustainable brand today, we need to put resources and a lot of effort into textile research, trying to change consumer behaviour to move away from fast fashion and educate our customers to buy better."