Storytelling has a level of flexibility that makes it an important marketing tool for businesses.
Storytelling has a level of flexibility that makes it an important marketing tool for businesses. It can be useful for businesses of all sizes due to the various ways you can tell a story. Businesses can blog about particular brand stories, whereas more visual brands can utilize Instagram, Pinterest, or TikTok to tell their stories. But how can storytelling be used for content marketing in particular?