But by the mid-1930s, the studios realized this rule was impossible to enforce, and they began to recognize the economic value of flying stars around the country to promote their movies.
Air travel was popular with Hollywood celebrities, but their employers did not consider it safe. The film studios often put clauses in actors' contracts prohibiting them from flying, especially while filming a movie. But by the mid-1930s, the studios realized this rule was impossible to enforce, and they began to recognize the economic value of flying stars around the country to promote their movies.