There are six primary emotions to appeal to, which are happiness, anger, sadness, fear, surprise and disgust.
Emotional appeals can be very impactful. There are six primary emotions to appeal to, which are happiness, anger, sadness, fear, surprise and disgust. Appealing to an audience’s emotions can make your story feel more authentic. You may find it easier to connect with your audience, as emotions are powerful motivators to influence actions.Related: 25 Types of Emotional Appeal Advertising (With Tips)