Instead, when he was ready to launch the platform, he was starting his customer acquisition and branding efforts from scratch.
But once Hourly was ready to go, Sagi realized that he had made a misstep. Marketing takes time. During that development time he could have started building Hourly’s brand and audience, and lay the foundation for bringing Hourly to market. Instead, when he was ready to launch the platform, he was starting his customer acquisition and branding efforts from scratch.