Your marketing team can invite members of the community to share their stories and how products have changed their lives.
If your brand is still unsure of where to start, content curation can be a great place to begin.. Your marketing team can invite members of the community to share their stories and how products have changed their lives. Lume, a deodorant company, showcases how their product transformed a little girl’s life. She had a rare disorder called propionic acidemia, which doesn’t allow her body to break down proteins properly and could result in organ failure or brain damage. Unfortunately, a byproduct of her life-saving medication was an uncanny smell. While doctors were unable to find an answer, Lume offered her family a solution that worked and changed their family’s life.