These stories often evoke emotional responses and employ the classic components of story structure including distinct characters, conflict and pacing.
Storytelling in content marketing is the incorporation of narrative journalism and classic storytelling techniques within a marketing strategy designed to connect with and persuade consumers. These stories often evoke emotional responses and employ the classic components of story structure including distinct characters, conflict and pacing. Incorporating storytelling into your business could include constructing a narrative written around your brand, its defining mission and how it began. It could include personal customer testimonials, trend pieces, or profiles of thought leaders that follow a narrative structure.