Some extremely successful wine brands have been formulated to offer these flavors in abundance.
The simplest flavors to recognize—very ripe, jammy fruit and strong vanilla flavors from various oak treatments—are reminiscent of soft drinks. It is perfectly natural for new wine drinkers to relate to them first, because they are familiar and likeable. Some extremely successful wine brands have been formulated to offer these flavors in abundance. But they do not offer complexity.