Honesty about the challenges ahead not only prepares your team but also solidifies the trust they have in you as a leader who doesn't shy away from reality.
Change stories without conflict may seem easier and more digestible but they are neither as engaging nor as honest. When sharing the story of change, present both the positive and negative sides of the conflict. Don't shy away from the tough questions, potential downsides or previous missteps. Honesty about the challenges ahead not only prepares your team but also solidifies the trust they have in you as a leader who doesn't shy away from reality.