A good CTA doesn't just cap off the story - it acts as a bridge between the story's conclusion and the real-world activities your team will engage in.
A well-structured call-to-action (CTA) compels your audience to take a particular step. A good CTA doesn't just cap off the story - it acts as a bridge between the story's conclusion and the real-world activities your team will engage in. In your change story, this CTA could be to begin training, form new teams or conduct market research. Whatever it is, make sure it’s directly tied to the story you've just told. Reinforce the need for change, and provide a clear, doable action that propels the narrative forward in the drudgery of daily work.