Boris Wertz of Version One VCs advises that there’s nothing damaging about scaling up things that serve many users for little cost — like better server infrastructure or self-serve acquisition — but scaling up on things that burn through money without producing reliable results, like big sales and marketing initiatives, is often a factor in failure.
Scaling too early can hurt a young startup. Boris Wertz of Version One VCs advises that there’s nothing damaging about scaling up things that serve many users for little cost — like better server infrastructure or self-serve acquisition — but scaling up on things that burn through money without producing reliable results, like big sales and marketing initiatives, is often a factor in failure.