There are few things quite as gratifying as a solo shopping trip, and where better to embark on a sartorial adventure than Asia’s most stylish city?
There are few things quite as gratifying as a solo shopping trip, and where better to embark on a sartorial adventure than Asia’s most stylish city? The South Korean capital is known as the home of some of the world’s best-dressed people – and Seoul’s recent pop culture boom has had a helping hand in highlighting exactly that. Behind the glitz and glamour of Seoul’s sky scraping buildings and futuristic stores, delve into the neighbourhoods that provide the backbone to the city’s fashion-forward reputation. You’ll find artisanal havens that have been operating for generations, from shops dedicated to the ancient craft of ceramics to all-natural skincare brands pairing centuries-old traditions with the latest research. You’ll return home with a suitcase full of secrets.