Customer stories are a great item to showcase, but there are other stories that your prospects may be interested in hearing as well.
Customer stories are a great item to showcase, but there are other stories that your prospects may be interested in hearing as well. You can consider showcasing news content and articles that are relevant to your industry. As noted above, journalists are trained in storytelling and are masters of crafting a narrative. Curating news stories can also provide your brand a chance to showcase expert opinions and establish credibility with your audience.