The brand released a Super Bowl ad that focused on connecting troops with their families to “watch” the game together, virtually.
In 2017, Hyundai Motors demonstrated that focusing on developing an emotional connection with an audience can leave a lasting impact. The brand released a Super Bowl ad that focused on connecting troops with their families to “watch” the game together, virtually. The ad did not focus on Hyundai as a brand but instead went straight for the viewer’s emotions, making the presentation that much more memorable.