From fabric choices and upcycling to supply chains, production methods and the certifications to look out for, there is much to consider when trying to use your purchasing power for good.
This is a complicated topic and there is no clear definition for how exactly a fashion brand qualifies as 'sustainable', which does lead to a lot of greenwashing (brands advertising themselves as 'sustainable' without having anything to back it up). For that reason, we have asked 30 of our favourite eco-friendly fashion brands to define what they believe sets them apart, and what they think is vital for the future of a sustainable future for the fashion industry. From fabric choices and upcycling to supply chains, production methods and the certifications to look out for, there is much to consider when trying to use your purchasing power for good.