When an audience feels a connection to the story, they are more likely to engage with the brand and take the desired action.
If the audience can relate to your story, it can be more effective. Researching your audience to understand their feelings and experiences is useful to craft a compelling story. When an audience feels a connection to the story, they are more likely to engage with the brand and take the desired action. Marketers can use this to encourage people to support a brand or purchase a product.