Sure, they’re impressive and nice to have, but at the end of the day, that’s not the info about your product they’ll retain.
And remember, your users, or whoever you’re presenting your product to, aren’t necessarily moved by facts, the data, the specs, and all those jargon-y technical terms. Sure, they’re impressive and nice to have, but at the end of the day, that’s not the info about your product they’ll retain. You see, there’s a science around storytelling – our brains are hardwired for it, and we’ve been communicating via stories since the dawn of time. There’s a reason why stories are passed down from one generation to another – it’s because they’re memorable. They stick with us (especially the good ones).