Without spending a lot of money or time to build a fancy product, Katrina validated that there was a big market for personalized shopping.
Without spending a lot of money or time to build a fancy product, Katrina validated that there was a big market for personalized shopping. This manual work didn’t scale, but it gave her a front-row seat on what customers actually wanted. And since she had traction and momentum on her side, it became a lot easier to recruit technical talent later on.