Her eponymous brand has set a target of meeting net-zero emissions by 2040, and has been an early adopter of innovative new materials, including Mirum, a plastic-free leather alternative, and Kelsun, a seaweed fibre that appeared on the spring/summer 2024 runway.
A long-time environmentalist, Stella McCartney has been outspoken about the importance of a greener fashion industry for many years. Her eponymous brand has set a target of meeting net-zero emissions by 2040, and has been an early adopter of innovative new materials, including Mirum, a plastic-free leather alternative, and Kelsun, a seaweed fibre that appeared on the spring/summer 2024 runway.