Same thing in good advertising storytelling, except that the “story” has to be told in 6, 10, 15, 30, or 60 seconds.
Yes, all 6 of these “Key Elements” make for good storytelling. But as history proves and all good writers know, the #1 element in ANY truly engaging story is Conflict/Resolution; or as we say on “Madison Avenue” … Problem/Solution. A protagonist and antagonist, with the “good guy” prevailing. Same thing in good advertising storytelling, except that the “story” has to be told in 6, 10, 15, 30, or 60 seconds. An affective and effective “elevator speech”, if you will. A very hard thing for ANY agency writer and/or art director to do. Which is why the best agency “Creatives” are always worth and paid the most (unless your name is Edgar Allan Poe, who died broke).