In this way, the whole process was turned into an adventure thanks to Diez and his team going back to the proverbial drawing board and deciding how to make their product more thoughtful and mindful of their users (i.e. the patients).
His solution? Turning the current machine into an adventure using a story. Diez, along with others on his team, came up with the following idea: Tell the child going for an MRI scan that he/she would be going on a pirate adventure instead. Doctors/ nurses would dress up as characters and the child would need to get into a ‘lifeboat’ (i.e. the MRI machine) to avoid the pirates. And in the MRI machine, there would be pictures of this pirate adventure story on the ceiling of the scanner. In this way, the whole process was turned into an adventure thanks to Diez and his team going back to the proverbial drawing board and deciding how to make their product more thoughtful and mindful of their users (i.e. the patients).