Recently, with the support from the Peru-based NGO Camino Verde, they have started to support the reforestation of the Amazon Rainforest by planting trees!
Founder Genia Mineeva, an ex-journalist at BBC, believes that the climate crisis is driven by the relentless extraction of virgin materials. As such, BEEN London only sources materials destined for landfill s and turn them into timeless, classic designs – discarded leather trimmings are reborn as premium totes and crossbodies; single-use plastics bottles are revived as silky linings and zips; pineapple leaves and apple peels are repurposed into vegan leather. With functionality and durability in mind, they don’t follow trends but create trend-proof designs that work in all seasons.They ship materials by sea to minimise the carbon footprint of transportation. Recently, with the support from the Peru-based NGO Camino Verde, they have started to support the reforestation of the Amazon Rainforest by planting trees!