You need to find out WHY a feature request your user has suggested matters to them.
In storytelling terms, this ties into characters and imagery, too. In this case, you can create your user personas and then develop a story about why each persona needs your product (avoid overdoing it on the data, stats, and analytics and try and use more emotion to motivate your team). More than just looking at what people want, you need to look at why they want it. People are experts at problems, and you’re an expert at providing solutions to those problems! You need to find out WHY a feature request your user has suggested matters to them. WHY do they want this specific feature? What is the motivation behind it?