"It has become, not by accident, a 'brand'," explains Gianfranco Marrone, a professor of semiotics, the study of signs and symbols, at the University of Palermo.
"It has become, not by accident, a 'brand'," explains Gianfranco Marrone, a professor of semiotics, the study of signs and symbols, at the University of Palermo. He points to the rise of brands and marketing since the 1980s, which extends to educational institutions. The name Montessori, he suggests, is now associated with a high quality of education, and even a life philosophy, that has attracted many parents.