large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_21
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
He would prefer to retain his income, persuade his readers to buy poison, and remain free (personally) from touching the stuff he recommended for pay. HE WOULD PREFER TO RETAIN HIS INCOME PERSUADE HIS READERS TO BUY POISON AND REMAIN FREE PERSONALLY FROM TOUCHING THE STUFF HE RECOMMENDED FOR PAY
ery great and rapid losses--losses at the rate of £100,000 at least in a year where a great daily paper is concerned. He was compelled then to respect his advertisers as his paymasters. To that extent, therefore, his power of giving true news and of printing sound opinion was limited, even though his own inclinations should lean towards such news and such opinion. An individual newspaper owner might, for instance, have the greatest possible dislike for the trade in patent medicines. He might object to the swindling of the poor which is the soul of that trade. He might himself have suffered acute physical pain through the imprudent absorption of one of those quack drugs. But he certainly could not print an article against them, nor even an article describing how they were made, without losing a great part of his income, directly; and, perhaps, indirectly, the whole of it, from the annoyance caused to other advertisers, who would note his independence and fear friction in their own case. S OR VERY GREAT AND RAPID LOSSES LOSSES AT THE RATE OF A HUNDRED THOUSAND POUNDS AT LEAST IN A YEAR WHERE A GREAT DAILY PAPER IS CONCERNED HE WAS COMPELLED THEN TO RESPECT HIS ADVERTISERS AS HIS PAYMASTERS TO THAT EXTENT THEREFORE HIS POWER OF GIVING TRUE NEWS AND OF PRINTING SOUND OPINION WAS LIMITED EVEN THOUGH HIS OWN INCLINATIONS SHOULD LEAN TOWARDS SUCH NEWS AND SUCH OPINION AN INDIVIDUAL NEWSPAPER OWNER MIGHT FOR INSTANCE HAVE THE GREATEST POSSIBLE DISLIKE FOR THE TRADE IN PATENT MEDICINES HE MIGHT OBJECT TO THE SWINDLING OF THE POOR WHICH IS THE SOUL OF THAT TRADE HE MIGHT HIMSELF HAVE SUFFERED ACUTE PHYSICAL PAIN THROUGH THE IMPRUDENT ABSORPTION OF ONE OF THOSE QUACK DRUGS BUT HE CERTAINLY COULD NOT PRINT AN ARTICLE AGAINST HIM NOR EVEN AN ARTICLE DESCRIBING HOW THEY WERE MADE WITHOUT LOSING A GREAT PART OF HIS INCOME DIRECTLY AND PERHAPS INDIRECTLY THE WHOLE OF IT FROM THE ANNOYANCE CAUSED TO OTHER ADVERTISERS WHO WOULD NOTE HIS INDEPENDENCE AND FEAR FRICTION IN THEIR OWN CASE
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