large/7264/free_press_1206_librivox_64kb_mp3/freepress_12_belloc_64kb_85
large/7264/free_press_1206_librivox_64kb_mp3/freepress_12_belloc_64kb
English
7264
Stupidity, for instance, would account for the great advertisers not advertising articles of luxury in a paper with only a three thousand a week circulation, even if that paper were read from cover to cover by all the rich people in England; but it would not account for absence _in the Free Press alone_ of advertisements appearing in every other kind of paper, and in many organs of far smaller circulation than the Free Press papers have. The boycott is deliberate, and is persistently maintained. STUPIDITY FOR INSTANCE WOULD ACCOUNT FOR THE GREAT ADVERTISER'S NOT ADVERTISING ARTICLES OF LUXURY IN A PAPER WITH ONLY A THREE THOUSAND A WEEK CIRCULATION EVEN IF THAT PAPER WERE READ FROM COVER TO COVER BY ALL THE RICH PEOPLE IN ENGLAND BUT IT WOULD NOT ACCOUNT FOR ABSENCE IN THE FREE PRESS ALONE OF ADVERTISEMENTS APPEARING IN EVERY OTHER KIND OF PAPER AND IN MANY ORGANS OF FAR SMALLER CIRCULATION THAN THE FREE PRESS PAPERS HAVE THE BOYCOT IS DELIBERATE AND IS PERSISTENTLY MAINTAINED
thy habit. At any rate it is an unusual one. Most men will only read that which, while informing them, takes for granted a philosophy more or less sympathetic with their own. The Free Press, therefore, so long as it springs from many and varied minorities, not only suffers everywhere from an audience restricted in the case of each organ, but from preaching to the converted. It does get hold of a certain outside public which increases slowly, but it captures no great area of public attention at any one time. 3 The third group of disabilities, as I have said, attaches to the economic weakness of the Free Press. The Free Press is rigorously boycotted by the great advertisers, partly, perhaps, because its small circulation renders them contemptuous (because nearly all of them are of the true wooden-headed "business" type that go in herds and never see for themselves where their goods will find the best market); but much more from frank enmity against the existence of any Free Press at all. HAT IT IS A HEALTHY HABIT AT ANY RATE IT IS AN UNUSUAL ONE MOST MEN WILL ONLY READ THAT WHICH WHILE INFORMING THEM TAKES FOR GRANTED A PHILOSOPHY MORE OR LESS SYMPATHETIC WITH THEIR OWN THE FREE PRESS THEREFORE SO LONG AS IT SPRINGS FROM MANY AND VARIED MINORITIES NOT ONLY SUFFERS EVERYWHERE FROM AN AUDIENCE RESTRICTED IN THE CASE OF EACH ORGAN BUT FROM PREACHING TO THE CONVERTED IT DOES GET HOLD OF A CERTAIN OUTSIDE PUBLIC WHICH INCREASES SLOWLY BUT IT CAPTURES NO GREAT AREA OF PUBLIC ATTENTION AT ANY ONE TIME THREE THE THIRD GROUP OF DISABILITIES AS I HAVE SAID ATTACHES TO THE ECONOMIC WEAKNESS OF THE FREE PRESS THE FREE PRESS IS RIGOROUSLY BOYCOTTED BY THE GREAT ADVERTISERS PARTLY PERHAPS BECAUSE ITS SMALL CIRCULATION RENDERS THEM CONTEMPTUOUS BECAUSE NEARLY ALL OF THEM ARE OF THE TRUE WOODEN HEADED BUSINESS TYPE THAT GO IN HERDS AND NEVER SEE FOR THEMSELVES WHERE THEIR GOODS WILL FIND THE BEST MARKET BUT MUCH MORE FROM THE FRANK ENMITY AGAINST THE EXISTENCE OF ANY FREE PRESS AT ALL
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