large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_34
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
There would seem to be for any independent Press no possible economic basis, because the public has been taught to expect for 1d. what it costs 3d. to make  the difference being paid by the advertisement subsidy. THERE WOULD SEEM TO BE FOR ANY INDEPENDENT PRESS NO POSSIBLE ECONOMIC BASIS BECAUSE THE PUBLIC HAS BEEN TAUGHT TO EXPECT FOR ONE DOLLAR WHAT IT COST THREE DOLLARS TO MAKE THE DIFFERENCE BEING PAID BY THE ADVERTISEMENT SUBSIDY
ith framers of artificial monopolies, both combatants are of a low, cunning, and unintelligent type. Minor friction due to the same cause is constantly taking place. Sometimes the victory falls to the newspaper proprietor, more often to the advertiser--never to the public. So far, we see the growth of the Press marked by these characteristics. (1) It falls into the hands of a very few rich men, and nearly always of men of base origin and capacities. (2) It is, in their hands, a mere commercial enterprise. (3) It is economically supported by advertisers who can in part control it, but these are of the same Capitalist kind, in motive and manner, with the owners of the papers. Their power does not, therefore, clash in the main with that of the owners, but the fact that advertisement makes a paper, has created a standard of printing and paper such that no one--save at a disastrous loss--can issue regularly to large numbers news and opinion which the large Capitalist advertisers disapprove. LY WHEN AS IN THE CASE WITH FRAMERS OF ARTIFICIAL MONOPOLIES BOTH COMBATANTS ARE OF A LOW CUNNING AND UNINTELLIGENT TYPE MINOR FRICTION DUE TO THE SAME CAUSE IS CONSTANTLY TAKING PLACE SOMETIMES THE VICTORY FALLS TO THE NEWSPAPER PROPRIETOR MORE OFTEN TO THE ADVERTISER NEVER TO THE PUBLIC SO FAR WE SEE THE GROWTH OF THE PRESS MARKED BY THESE CHARACTERISTICS ONE IT FALLS INTO THE HANDS OF A VERY FEW RICH MEN AND NEARLY ALWAYS OF MEN OF BASE ORIGIN AND CAPACITIES TWO IT IS IN THEIR HANDS A MERE COMMERCIAL ENTERPRISE THREE IT IS ECONOMICALLY SUPPORTED BY ADVERTISERS WHO CAN IN PART CONTROL IT BUT THESE ARE OF THE SAME CAPITALIST KIND IN MOTIVE AND MANNER WITH THE OWNERS OF THE PAPERS THEIR POWER DOES NOT THEREFORE CLASH IN THE MAIN WITH THAT OF THE OWNERS BUT THE FACT THAT ADVERTISEMENT MAKES A PAPER HAS CREATED A STANDARD OF PRINTING AND PAPER SUCH THAT NO ONE SAVE AT A DISASTROUS LOSS CAN ISSUE REGULARLY TO LARGE NUMBERS NEWS AND OPINION WHICH THE LARGE CAPITALIST ADVERTISERS DISAPPROVE
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
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