large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_30
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
Stupid (like all people given up to gain), he was muddle headed about the distinction between a large circulation and a circulation small, but appealing to the rich. STUPID LIKE ALL PEOPLE GIVEN UP TO GAIN HE WAS MUDDLE HEADED ABOUT THE DISTINCTION BETWEEN A LARGE CIRCULATION AND A CIRCULATION SMALL BUT APPEALING TO THE RICH
ch one with the other) could not but regard his "giving" of an advertisement as something of a favour. There is always this psychological, or, if you will, artistic element in exchange. In pure Economics exchange is exactly balanced by the respective advantages of the exchangers; just as in pure dynamics you have the parallelogram of forces. In the immense complexity of the real world material, friction, and a million other things affect the ideal parallelogram of forces; and in economics other conscious passions besides those of mere avarice affect exchange: there are a million half-conscious and sub-conscious motives at work as well. The large advertiser still _mainly_ paid for advertisement according to circulation, but he also began to be influenced by less direct intentions. He would not advertise in papers which he thought might by their publication of opinion ultimately hurt Capitalism as a whole; still less in those whose opinions might affect his own private fortune adversely. ME FEWER AND MORE IN TOUCH WITH ONE ANOTHER COULD NOT BUT REGARD HIS GIVING OF AN ADVERTISEMENT AS SOMETHING OF A FAVOUR THERE IS ALWAYS THIS PSYCHOLOGICAL OR IF YOU WILL ARTISTIC ELEMENT IN EXCHANGE IN PURE ECONOMICS EXCHANGE IS EXACTLY BALANCED BY THE RESPECTIVE ADVANTAGES OF THE EXCHANGERS JUST AS IN PURE DYNAMICS YOU HAVE THE PARALLELOGRAM OF FORCES IN THE IMMENSE COMPLEXITY OF THE REAL WORLD MATERIAL FRICTION AND A MILLION OTHER THINGS AFFECT THE IDEAL PARALLELOGRAM OF FORCES AND IN ECONOMICS OTHER CONSCIOUS PASSIONS BESIDES THOSE OF MERE AVARICE AFFECT EXCHANGE THERE ARE A MILLION HALF CONSCIOUS AND SUBCONSCIOUS MOTIVES AT WORK AS WELL THE LARGE ADVERTISER STILL MAINLY PAID FOR ADVERTISEMENT ACCORDING TO CIRCULATION BUT HE ALSO BEGAN TO BE INFLUENCED BY LESS DIRECT INTENTIONS HE WOULD NOT ADVERTISE IN PAPERS WHICH HE THOUGHT MIGHT BY THEIR PUBLICATION OF OPINION ULTIMATELY HURT CAPITALISM AS A WHOLE STILL LESS IN THOSE WHOSE OPINIONS MIGHT AFFECT HIS OWN PRIVATE FORTUNE ADVERSELY
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