large/7264/free_press_1206_librivox_64kb_mp3/freepress_04_belloc_64kb_2
large/7264/free_press_1206_librivox_64kb_mp3/freepress_04_belloc_64kb
English
7264
He paid the newspaper to publish the thing that he wanted known, as that he had a house to let, or wine to sell. HE PAID THE NEWSPAPER TO PUBLISH THE THING THAT HE WANTED KNOWN AS THAT HE HAD A HOUSE TO LET OR WINE TO SELL
ll as I can; but they prefer to talk among themselves when they are at leisure, or, at the most, to seize in a few moments the main items of news about the war; they prefer this, I say, as a habit of mind, to the poring over square yards of printed matter which (especially in the Sunday papers) are now food for their fellows in the town. That is because in the country a man has true neighbours, whereas the towns are a dust of isolated beings, mentally (and often physically) starved. IV Meanwhile, there had appeared in connection with this new institution, "The Press," a certain factor of the utmost importance: Capitalist also in origin, and, therefore, inevitably exhibiting all the poisonous vices of Capitalism as its effect flourished from more to more. This factor was _subsidy through advertisement_. At first the advertisement was not a subsidy. A man desiring to let a thing be known could let it be known much more widely and immediately through a newspaper than in any other fashion.  CHAPTER FOUR OF THE FREE PRESS BY HILAIRE BELLOC RECORDING BY SHAHN MC LEAN MEANWHILE THERE HAD APPEARED IN CONNECTION WITH THIS NEW INSTITUTION THE PRESS A CERTAIN FACTOR OF THE UTMOST IMPORTANCE CAPITALIST ALSO IN ORIGIN AND THEREFORE INEVITABLY EXHIBITING ALL THE POISONOUS VICES OF CAPITALISM AS ITS EFFECT FLOURISHED FROM MORE TO MORE THIS FACTOR WAS SUBSIDY THROUGH ADVERTISEMENT AT FIRST THE ADVERTISEMENT WAS NOT A SUBSIDY A MAN DESIRING TO LET A THING BE KNOWN COULD LET IT BE KNOWN MUCH MORE WIDELY AND IMMEDIATELY THROUGH A NEWSPAPER THAN ANY OTHER FASHION
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