large/10272/mentorbenjaminfranklin_1509_librivox_64kb_mp3/mentorbenjaminfranklin_09_hart_64kb_22
large/10272/mentorbenjaminfranklin_1509_librivox_64kb_mp3/mentorbenjaminfranklin_09_hart_64kb
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] In 1732, he began the most popular and the most effective of all his publications  _Poor Richard's Almanac_, an annual which sold the incredible number of ten thousand a year, and which applied the sagacity and humor of the writer to setting forth a standard of morals, which, however utilitarian and self seeking, had a powerful influence upon a crude and growing people. HE BEGAN THE MOST POPULAR AND THE MOST EFFECTIVE OF ALL HIS PUBLICATIONS POOR RICHARD'S ALMANAC AN ANNUAL WHICH SOLD THE INCREDIBLE NUMBER OF TEN THOUSAND A YEAR AND WHICH APPLIED THE SAGACITY AND HUMOUR OF THE WRITER TO SETTING FORTH A STANDARD OF MORALS WHICH HOWEVER UTILITARIAN AND SELF SEEKING HAD A POWERFUL INFLUENCE UPON A CRUDE AND GROWING PEOPLE
good dinners, the pleasant associations, the building up of social forces. Still, at that time Franklin had a much greater interest in Benjamin Franklin than in the community around him. He even showed the unusual enterprise of going abroad in 1725, a practice commonly reserved for wealthy Colonials who wanted to spend their money like gentlemen. Returning in 1727, he, first of all, laid the foundations of a printing business large and profitable for the time. In 1729, then only twenty-three years old, he started a newspaper for himself, which speedily made him a force in the community. Once launched as a publisher, Franklin extended his ventures more and more widely; and in 1740 he founded a _General Magazine_, and was one of the first Americans to discover how much money can be sunk in a literary periodical and in how short a time. [Illustration: MRS. BENJAMIN FRANKLIN Born Deborah Reed. From a portrait painted by Matthew Pratt, and now owned by the Rev. F. B. Hodge, Wilkesbarre, Pa. LPHIA THAN IN BOSTON A MAN NEVER OVERDISPOSED TO SELF DENIAL HE ENJOYED THE COMFORT THE GOOD DINNERS THE PLEASANT ASSOCIATIONS THE BUILDING UP OF SOCIAL FORCES STILL AT THAT TIME FRANKLIN HAD A MUCH GREATER INTEREST IN BENJAMIN FRANKLIN THAN IN THE COMMUNITY AROUND HIM HE EVEN SHOWED THE UNUSUAL ENTERPRISE OF GOING ABROAD IN SEVENTEEN TWENTY FIVE A PRACTICE COMMONLY RESERVED FOR WEALTHY COLONIALS WHO WANTED TO SPEND THEIR MONEY LIKE GENTLEMEN RETURNING IN SEVENTEEN TWENTY SEVEN HE FIRST OF ALL LAID THE FOUNDATIONS OF A PRINTING BUSINESS LARGE AND PROFITABLE FOR THE TIME IN SEVENTEEN TWENTY NINE THEN ONLY TWENTY THREE YEARS OLD HE STARTED A NEWSPAPER FOR HIMSELF WHICH SPEEDILY MADE HIM A FORCE IN THE COMMUNITY ONCE LAUNCHED AS A PUBLISHER FRANKLIN EXTENDED HIS VENTURES MORE AND MORE WIDELY AND IN SEVENTEEN FORTY HE FOUND IT A GENERAL MAGAZINE AND WAS ONE OF THE FIRST AMERICANS TO DISCOVER HOW MUCH MONEY CAN BE SUNK IN A LITERARY PERIODICAL AND IN HOW SHORT A TIME IN SEVENTEEN THIRTY TWO
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