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English
7264
XV Next let it be noted that the Free Press powerfully affects, even when they disagree with it, and most of all when they hate it, the small class through whom in the modern world ideas spread. LEAN NEXT LET IT BE NOTED THAT THE FREE PRESS POWERFULLY EFFECTS EVEN WHEN THEY DISAGREE WITH IT AND MOST OF ALL WHEN THEY HATE IT THE SMALL CLASS THROUGH WHOM IN THE MODERN WORLD IDEAS SPREAD
c, but a most conclusive proof--is the dependence of the great daily papers on the headline. Ninety-nine people out of a hundred retain this and nothing more, because the matter below is but a flaccid expansion of the headline. Now the Headline suggests, of course, a fact (or falsehood) with momentary power. So does the Poster. But the mere fact of dependence on such methods is a proof of the inherent weakness underlying it. You have, then, at the outset a difference of _quality_ in the reading and in the effect of the reading which it is of capital importance to my argument that the reader should note. The Free Press is really read and digested. The Official Press is not. Its scream is heard, but it provides no food for the mind. One does not contrast the exiguity of a pint of nitric acid in an engraver's studio with the hundreds of gallons of water in the cisterns of his house. No amount of water would bite into the copper. Only the acid does that: and a little of the acid is enough.  CHAPTER FIFTEEN OF THE FREE PRESS BY HILAIRE BELLOC RECORDING BY SHAME MC
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