large/10272/mentorbenjaminfranklin_1509_librivox_64kb_mp3/mentorbenjaminfranklin_09_hart_64kb_10
large/10272/mentorbenjaminfranklin_1509_librivox_64kb_mp3/mentorbenjaminfranklin_09_hart_64kb
English
10272
Once established as a man of property and influence, Franklin bent his energies to setting up a new standard of education. ONCE ESTABLISHED AS A MAN OF PROPERTY AND INFLUENCE FRANKLIN BENT HIS ENERGIES TO SETTING UP A NEW STANDARD OF EDUCATION
 speedily made him a force in the community. Once launched as a publisher, Franklin extended his ventures more and more widely; and in 1740 he founded a _General Magazine_, and was one of the first Americans to discover how much money can be sunk in a literary periodical and in how short a time. [Illustration: MRS. BENJAMIN FRANKLIN Born Deborah Reed. From a portrait painted by Matthew Pratt, and now owned by the Rev. F. B. Hodge, Wilkesbarre, Pa.] In 1732, he began the most popular and the most effective of all his publications--_Poor Richard’s Almanac_, an annual which sold the incredible number of ten thousand a year, and which applied the sagacity and humor of the writer to setting forth a standard of morals, which, however utilitarian and self-seeking, had a powerful influence upon a crude and growing people. Indeed, it is almost the only bit of American literature that circulated throughout the Colonies and infused a national spirit into the half century preceding the Revolution. TING BUSINESS LARGE AND PROFITABLE FOR THE TIME IN SEVENTEEN TWENTY NINE THEN ONLY TWENTY THREE YEARS OLD HE STARTED A NEWSPAPER FOR HIMSELF WHICH SPEEDILY MADE HIM A FORCE IN THE COMMUNITY ONCE LAUNCHED AS A PUBLISHER FRANKLIN EXTENDED HIS VENTURES MORE AND MORE WIDELY AND IN SEVENTEEN FORTY HE FOUND IT A GENERAL MAGAZINE AND WAS ONE OF THE FIRST AMERICANS TO DISCOVER HOW MUCH MONEY CAN BE SUNK IN A LITERARY PERIODICAL AND IN HOW SHORT A TIME IN SEVENTEEN THIRTY TWO HE BEGAN THE MOST POPULAR AND THE MOST EFFECTIVE OF ALL HIS PUBLICATIONS POOR RICHARD'S ALMANAC AN ANNUAL WHICH SOLD THE INCREDIBLE NUMBER OF TEN THOUSAND A YEAR AND WHICH APPLIED THE SAGACITY AND HUMOUR OF THE WRITER TO SETTING FORTH A STANDARD OF MORALS WHICH HOWEVER UTILITARIAN AND SELF SEEKING HAD A POWERFUL INFLUENCE UPON A CRUDE AND GROWING PEOPLE INDEED IT IS ALMOST THE ONLY BIT OF AMERICAN LITERATURE THAT CIRCULATED THROUGHOUT THE COLONIES AND INFUSED A NATIONAL SPIRIT INTO THE HALF CENTURY PRECEDING THE REVOLUTION
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