large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_36
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
V Let us halt at this phase in the development of the thing to consider certain other changes which were on the point of appearance, and why they were on the point of appearance. LET US HALT AT THIS PHASE IN THE DEVELOPMENT OF THE THING TO CONSIDER CERTAIN OTHER CHANGES WHICH WERE ON THE POINT OF APPEARANCE AND WHY THEY WERE ON THE POINT OF APPEARANCE
nal experience and with a lessening community of tradition), the value of advertising space rapidly rose. It became a more and more tempting venture to "start a newspaper," but at the same time, the development of capitalism made that venture more and more hazardous. It was more and more of a risky venture to start a new great paper even of a local sort, for the expense got greater and greater, and the loss, if you failed, more and more rapid and serious. Advertisement became more and more the basis of profit, and the giving in one way and another of more and more for the 1d. or the 1/2d. became the chief concern of the now wealthy and wholly capitalistic newspaper proprietor. Long before the last third of the nineteenth century a newspaper, if it was of large circulation, was everywhere a venture or a property dependent wholly upon its advertisers. It had ceased to consider its public save as a bait for the advertiser. It lived (_in this phase_) entirely on its advertisement columns.   CHAPTER FIVE OF THE FREE PRESS BY HILAIRE BELLOC RECORDING BY SHAW MC LEAN
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