large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_31
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
(2) It is, in their hands, a mere commercial enterprise. (3) It is economically supported by advertisers who can in part control it, but these are of the same Capitalist kind, in motive and manner, with the owners of the papers. TWO IT IS IN THEIR HANDS A MERE COMMERCIAL ENTERPRISE THREE IT IS ECONOMICALLY SUPPORTED BY ADVERTISERS WHO CAN IN PART CONTROL IT BUT THESE ARE OF THE SAME CAPITALIST KIND IN MOTIVE AND MANNER WITH THE OWNERS OF THE PAPERS
 only as one of its activities--all of which need the suggestion of advertisement. The newspaper owner and the advertiser, then, were intermixed. But on the balance the advertising interest being wider spread was the stronger, and what you got was a sort of imposition, often quite conscious and direct, of advertising power over the Press; and this was, as I have said, not only negative (that was long obvious) but, at last, positive. Sometimes there is an open battle between the advertiser and the proprietor, especially when, as is the case with framers of artificial monopolies, both combatants are of a low, cunning, and unintelligent type. Minor friction due to the same cause is constantly taking place. Sometimes the victory falls to the newspaper proprietor, more often to the advertiser--never to the public. So far, we see the growth of the Press marked by these characteristics. (1) It falls into the hands of a very few rich men, and nearly always of men of base origin and capacities. L OF IT AND IT RUNS NEWSPAPERS ONLY AS ONE OF ITS ACTIVITIES ALL OF WHICH NEED THE SUGGESTION OF ADVERTISEMENT THE NEWSPAPER OWNER AND THE ADVERTISER THEN WERE INTERMIXED BUT ON THE BALANCE THE ADVERTISING INTEREST BEING WIDER SPREAD WAS THE STRONGER AND WHAT YOU GOT WAS A SORT OF IMPOSITION OFTEN QUITE CONSCIOUS AND DIRECT OF ADVERTISING POWER OVER THE PRESS AND THIS WAS AS I HAVE SAID NOT ONLY NEGATIVE THAT WAS LONG OBVIOUS BUT AT LAST POSITIVE SOMETIMES THERE IS AN OPEN BATTLE BETWEEN THE ADVERTISER AND THE PROPRIETOR ESPECIALLY WHEN AS IN THE CASE WITH FRAMERS OF ARTIFICIAL MONOPOLIES BOTH COMBATANTS ARE OF A LOW CUNNING AND UNINTELLIGENT TYPE MINOR FRICTION DUE TO THE SAME CAUSE IS CONSTANTLY TAKING PLACE SOMETIMES THE VICTORY FALLS TO THE NEWSPAPER PROPRIETOR MORE OFTEN TO THE ADVERTISER NEVER TO THE PUBLIC SO FAR WE SEE THE GROWTH OF THE PRESS MARKED BY THESE CHARACTERISTICS ONE IT FALLS INTO THE HANDS OF A VERY FEW RICH MEN AND NEARLY ALWAYS OF MEN OF BASE ORIGIN AND CAPACITIES
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