large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_26
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
Sometimes the victory falls to the newspaper proprietor, more often to the advertiser  never to the public. SOMETIMES THE VICTORY FALLS TO THE NEWSPAPER PROPRIETOR MORE OFTEN TO THE ADVERTISER NEVER TO THE PUBLIC
ewspaper speculation--or ended in jail over it--was exactly the same kind of man as he who bought a peerage out of a "combine" in music halls or cut his throat when his bluff in Indian silver was called. The type is the common modern type. Parliament is full of it, and it runs newspapers only as one of its activities--all of which need the suggestion of advertisement. The newspaper owner and the advertiser, then, were intermixed. But on the balance the advertising interest being wider spread was the stronger, and what you got was a sort of imposition, often quite conscious and direct, of advertising power over the Press; and this was, as I have said, not only negative (that was long obvious) but, at last, positive. Sometimes there is an open battle between the advertiser and the proprietor, especially when, as is the case with framers of artificial monopolies, both combatants are of a low, cunning, and unintelligent type. Minor friction due to the same cause is constantly taking place. HE FELLOW THEY GOT RICH IN A NEWSPAPER SPECULATION OR ENDED IN JAIL OVER IT WAS EXACTLY THE SAME KIND OF MAN AS HE WHO BOUGHT A PEERAGE OUT OF A COMBINE IN MUSIC HALLS OR CUT HIS THROAT WHEN HIS BLUFF IN INDIAN SILVER WAS CALLED THE TYPE IS THE COMMON MODERN TYPE PARLIAMENT IS FULL OF IT AND IT RUNS NEWSPAPERS ONLY AS ONE OF ITS ACTIVITIES ALL OF WHICH NEED THE SUGGESTION OF ADVERTISEMENT THE NEWSPAPER OWNER AND THE ADVERTISER THEN WERE INTERMIXED BUT ON THE BALANCE THE ADVERTISING INTEREST BEING WIDER SPREAD WAS THE STRONGER AND WHAT YOU GOT WAS A SORT OF IMPOSITION OFTEN QUITE CONSCIOUS AND DIRECT OF ADVERTISING POWER OVER THE PRESS AND THIS WAS AS I HAVE SAID NOT ONLY NEGATIVE THAT WAS LONG OBVIOUS BUT AT LAST POSITIVE SOMETIMES THERE IS AN OPEN BATTLE BETWEEN THE ADVERTISER AND THE PROPRIETOR ESPECIALLY WHEN AS IN THE CASE WITH FRAMERS OF ARTIFICIAL MONOPOLIES BOTH COMBATANTS ARE OF A LOW CUNNING AND UNINTELLIGENT TYPE MINOR FRICTION DUE TO THE SAME CAUSE IS CONSTANTLY TAKING PLACE
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