large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb_11
large/7264/free_press_1206_librivox_64kb_mp3/freepress_05_belloc_64kb
English
7264
An individual newspaper owner might, for instance, have the greatest possible dislike for the trade in patent medicines. AN INDIVIDUAL NEWSPAPER OWNER MIGHT FOR INSTANCE HAVE THE GREATEST POSSIBLE DISLIKE FOR THE TRADE IN PATENT MEDICINES
his phase_) entirely on its advertisement columns. V Let us halt at this phase in the development of the thing to consider certain other changes which were on the point of appearance, and why they were on the point of appearance. In the first place, if advertisement had come to be the stand-by of a newspaper, the Capitalist owning the sheet would necessarily consider his revenue from advertisement before anything else. He was indeed _compelled_ to do so unless he had enormous revenues from other sources, and ran his paper as a luxury costing a vast fortune a year. For in this industry the rule is either very great profits or very great and rapid losses--losses at the rate of £100,000 at least in a year where a great daily paper is concerned. He was compelled then to respect his advertisers as his paymasters. To that extent, therefore, his power of giving true news and of printing sound opinion was limited, even though his own inclinations should lean towards such news and such opinion. E PRESS BY HILAIRE BELLOC RECORDING BY SHAW MC LEAN LET US HALT AT THIS PHASE IN THE DEVELOPMENT OF THE THING TO CONSIDER CERTAIN OTHER CHANGES WHICH WERE ON THE POINT OF APPEARANCE AND WHY THEY WERE ON THE POINT OF APPEARANCE IN THE FIRST PLACE IF ADVERTISEMENT HAD COME TO BE THE STAND BY OF A NEWSPAPER THE CAPITALIST OWNING THE SHEET WOULD NECESSARILY CONSIDER HIS REVENUE FROM ADVERTISEMENT BEFORE ANYTHING ELSE HE WAS INDEED COMPELLED TO DO SO UNLESS HE HAD ENORMOUS REVENUES FROM OTHER SOURCES AND RAN HIS PAPER AS A LUXURY COSTING A VAST FORTUNE A YEAR FOR IN THIS INDUSTRY THE RULE IS EITHER VERY GREAT PROFITS OR VERY GREAT AND RAPID LOSSES LOSSES AT THE RATE OF A HUNDRED THOUSAND POUNDS AT LEAST IN A YEAR WHERE A GREAT DAILY PAPER IS CONCERNED HE WAS COMPELLED THEN TO RESPECT HIS ADVERTISERS AS HIS PAYMASTERS TO THAT EXTENT THEREFORE HIS POWER OF GIVING TRUE NEWS AND OF PRINTING SOUND OPINION WAS LIMITED EVEN THOUGH HIS OWN INCLINATIONS SHOULD LEAN TOWARDS SUCH NEWS AND SUCH OPINION
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