large/7264/free_press_1206_librivox_64kb_mp3/freepress_04_belloc_64kb_4
large/7264/free_press_1206_librivox_64kb_mp3/freepress_04_belloc_64kb
English
7264
But it was clear that this was bound to lead to the paradoxical state of affairs from which we began to suffer in the later nineteenth century. A paper had for its revenue not only what people paid in order to obtain it, but also what people paid in order to get their wares or needs known through it. It, therefore, could be profitably produced at a cost greater than its selling price. BUT IT WAS CLEAR THAT THIS WAS BOUND TO LEAD TO THE PARADOXICAL STATE OF AFFAIRS FROM WHICH WE BEGAN TO SUFFER IN THE LATER NINETEENTH CENTURY A PAPER HAD FOR ITS REVENUE NOT ONLY WHAT PEOPLE PAID IN ORDER TO OBTAIN IT BUT ALSO WHAT PEOPLE PAID IN ORDER TO GET THEIR WARES OR NEEDS KNOWN THROUGH IT IT THEREFORE COULD BE PROFITABLY PRODUCED AT A COST GREATER THAN ITS SELLING PRICE
w moments the main items of news about the war; they prefer this, I say, as a habit of mind, to the poring over square yards of printed matter which (especially in the Sunday papers) are now food for their fellows in the town. That is because in the country a man has true neighbours, whereas the towns are a dust of isolated beings, mentally (and often physically) starved. IV Meanwhile, there had appeared in connection with this new institution, "The Press," a certain factor of the utmost importance: Capitalist also in origin, and, therefore, inevitably exhibiting all the poisonous vices of Capitalism as its effect flourished from more to more. This factor was _subsidy through advertisement_. At first the advertisement was not a subsidy. A man desiring to let a thing be known could let it be known much more widely and immediately through a newspaper than in any other fashion. He paid the newspaper to publish the thing that he wanted known, as that he had a house to let, or wine to sell.  CHAPTER FOUR OF THE FREE PRESS BY HILAIRE BELLOC RECORDING BY SHAHN MC LEAN MEANWHILE THERE HAD APPEARED IN CONNECTION WITH THIS NEW INSTITUTION THE PRESS A CERTAIN FACTOR OF THE UTMOST IMPORTANCE CAPITALIST ALSO IN ORIGIN AND THEREFORE INEVITABLY EXHIBITING ALL THE POISONOUS VICES OF CAPITALISM AS ITS EFFECT FLOURISHED FROM MORE TO MORE THIS FACTOR WAS SUBSIDY THROUGH ADVERTISEMENT AT FIRST THE ADVERTISEMENT WAS NOT A SUBSIDY A MAN DESIRING TO LET A THING BE KNOWN COULD LET IT BE KNOWN MUCH MORE WIDELY AND IMMEDIATELY THROUGH A NEWSPAPER THAN ANY OTHER FASHION HE PAID THE NEWSPAPER TO PUBLISH THE THING THAT HE WANTED KNOWN AS THAT HE HAD A HOUSE TO LET OR WINE TO SELL
large/7264/free_press_1206_librivox_64kb_mp3/freepress_04_belloc_64kb
file
download/librilight/large/7264/free_press_1206_librivox_64kb_mp3/freepress_04_belloc_64kb.flac