103. 评价和传播研究股正在追踪用于监测和报告目的的衡量标准，包括传统新闻媒体、社交媒体和网页的点击数。为支持与海洋会议有关的宣传工作，该股与联合国各新闻中心合作，实施了一个媒体监测和分析项目，覆盖 70 个国家的媒体。分析的重点是会议新闻报道以及联合国在推动关键信息、专题和发言人报道方面的能力。初步分析结果表明，联合国的关键讯息得到了有效报道，每五篇报道中至少有四篇载有至少一条讯息，超过三分之一的新闻稿引用了联合国官员的观点。对社交媒体方面的成果也进行了分析，特别是分析“#拯救我们的海洋”这一标签的使用情况，新闻部和联合国合作伙伴将该标签广泛用于宣传会议的目标和讯息。
103. The Evaluation and Communications Research Unit is tracking metrics for monitoring and reporting purposes, including traditional news media, social media and website performance. In support of the communications work related to the Ocean Conference, the Unit conducted a media monitoring and analysis project in collaboration with United Nations information centres, covering medi a in 70 countries. The analysis focused on the news coverage of the Conference and the ability of the United Nations to promote the coverage of key messages, topics and spokespersons. Initial findings indicate that the pickup of key United Nations messages was strong, with more than four out of every five stories carrying at least one message and a United Nations official being quoted in more than a third of the articles. The analysis also covered social media outcomes, specifically on the use of the hashtag #saveourocean, which was used widely by the Department of Public Information and United Nations partners to spread awareness of the Conference’s goals and messages.