38. 新闻部采取多个步骤调整资源，并组建了一支多语文社交媒体工作组，负责制定和执行其总体的社交媒体战略。该工作组将统一协调社交媒体内容的规划、品牌宣传和推广工作，并协调秘书处和联合国系统在社交媒体方面的工作，包括在联络会员国方面的工作。新闻部的多语文社交媒体账号的浏览量继续稳步增长，1 月至 6 月，各主要平台吸引了 170 万新粉丝/关注者。新闻部认识到其作为全球新闻信息联络中心在数字领域有广泛的增长，因此一直在重新调整各项战略以改善语言均等，并加强与不同人口和受众的外联。新闻部一直致力于改善多语文社交账户之间的协调，将多媒体内容分享至各个平台。新闻部还与脸书、Instagram、Snapchat、推特、微博和其他平台就如何在现有资源范围内最大程度地扩大外联和影响力进行了互动协作。
38. The Department undertook steps to realign resources and create a multilingual social media team to develop and carry out its overall social media strategy. The team will coordinate planning, branding and the promotion of social media content and also coordinate Secretariat and United Nations system social media efforts, including liaison with Member States. The Department’s multilingual social media accounts continued to see steady growth, gaining 1.7 million news fans/followers between January and June across major platforms. In recognition of the widespread increase of the digital sphere as a global hub of news and information, the Department has been renewing its strategies to improve language parity and enhancing outreach to diverse demographics and audiences. It has been working to improve the coordination of its multilingual social media accounts, with multimedia content being shared across platforms. The Department has also been engaging with Facebook, Instagram, Snapchat, Twitter, Weibo and other platforms on how to maximize outreach and impact within existing resources.