The Maui woman went missing on a hike in the Makawao forest on Thursday. Friends, family and rescue crews spent a third day searching for a missing Maui woman on Saturday after she mysteriously disappeared during a routine hike. Amanda Eller, 35, who is a physical therapist who moonlights as a yoga teacher, drove to Makawao to hike the Kahakapao Trail on her day off Wednesday. Eller is a regular hiker and avid outdoorswoman, friends say, but she has not been seen since taking to the trail. The Maui Fire Department found Eller's white Toyota RAV4 at noon on Thursday, with her keys and cellphone inside. Friends said it was not uncommon for her to hike or run the trail without her phone. Her boyfriend told police he last saw her Wednesday morning. He is not a suspect, friends say. "We don't know her to have any depression; we don't know any reason that she would disappear on her own," her friend Sarah Haynes, who is leading the search effort and created a Facebook page to provide updates, told Honolulu ABC affiliate KITV. "She and her boyfriend are quite close; they're a very happy loving couple." Eller's friend Lucia Maya, who knows her through her work as a physical therapist, said she spoke to Eller last week and she was as happy as she'd ever been. "She is just an incredibly delightful, warm, loving, bright person," Maya told ABC News. "I've treasured our time together." She called the disappearance "really difficult." "I was just so shocked when I saw the news. It was through an email that someone told me that she was missing and I know Amanda to be an incredibly strong -- physically strong as well as emotionally, mentally strong -- person," Maya said. "I know that she hikes all the time; she's a water person. ... She goes on adventures, so the idea that she somehow went missing while on a hike or a run in the Makawao forest is just hard to believe still." Maya said the main trail is not treacherous, but there are offshoots from the main trail that can be dangerous, including steep drops. The trail can be muddy and is heavily wooded. Search and rescue crews and dozens of volunteers have scoured the woods looking for Eller since Thursday. "Each minute, each hour, I keep checking for updates and hope that there is some good news," Maya said. "It gets harder and harder with each hour that goes by. It's pretty devastating and I know that there are hundreds, if not thousands, of people that are thinking of her, searching for her, and the more the word goes out the better. "If she did somehow fall and is injured I just have to believe that she's somehow strong enough physically and mentally that she's able to survive and hold out until the rescuers find her. That's how I'm staying positive." Eller is about 5-foot-9 and 145 pounds with brown hair and brown eyes. Anyone with information can contact Maui police at 808-244-6433. The family is offering a $10,000 reward for her safe return. "I'm hoping that somebody's going to find her and she's just going to be OK," Maya said. ABC News' Tom Austen contributed to this report.<doc-sep>AP HAIKU, Hawaii – The parents of a Hawaii woman reported missing after she went hiking have offered a $10,000 reward. The Maui News reported Sunday that 35-year-old Amanda Eller of Haiku was last seen Wednesday on a trail in the Makawao Forest Reserve on Maui. Eller’s parents offered the reward for information leading to her safe return prior to their scheduled arrival on Maui on Sunday with other members of the Maryland-based family. Eller’s vehicle was found in a parking lot with her cellphone and wallet inside at the reserve 12 miles (19 kilometers) from her home in Haiku. 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(CNN) — A yoga instructor who went for a hike in Maui last week has not been seen since, and police are asking for the public’s help in locating her. Amanda Eller, 35, was reported missing on Thursday, and friends and family hadn’t heard from her since 7:03 a.m. the day before. Police found her white Toyota RAV4 in the parking lot at Makawao Forest Reserve on Thursday morning at about 9:50 a.m. “Her car was there and her belongings were in her car. Her phone was in her car,” Eller’s friend, Sarah Haynes, told CNN affiliate KHON. “That is common for her. She likes to unplug when she runs.” A multi-agency search effort is underway in the search for Eller at Makawao Forest Reserve, and there is a $10,000 reward for information leading to her whereabouts. Video posted to a Facebook page set up to find her shows a group of searchers, including dogs, at the site where her car was found. “Amanda’s really well loved in the yoga community and there are people coming from all over the island coming in and hiking and trying to find her,” said Haynes. On her personal website, Eller said she is a physical therapist who has made Maui her home. “Living on this island has also inspired extraordinary changes, including the completion my yoga teacher training,” she wrote. “I have found yoga asana to be one of the most powerful injury prevention and rehabilitation practices, and I’m thrilled to now offer private sessions to my clients.” She also wrote that when not treating patients or teaching yoga, she is “exploring the beautiful outdoors while scuba diving, stand up paddle boarding and hiking.” Another friend, Lucia Maya, praised Eller as an amazing person. “I know she’s incredibly strong, she’s athletic, she’s an avid hiker and outdoors person,” Maya told KHON.