Beauty vlogger James Charles lost more than a million followers (and counting) after his recent drama. He got into a feud with fellow YouTuber Tati Westbrook a couple weeks ago and it was *not* pretty. Please stop what you’re doing because we have some very important YouTube beauty vlogger drama to attend to, and I need your full emotional support to get through it. So the latest and most dramatic vlogger feud is between YouTube beauty stars James Charles and Tati Westbrook, who were formerly friends. It started a couple weeks ago when Tati accused James—although she never mentioned him by name—of being unsupportive after he posted an Insta vid about SugarBearHair supplements (lol). She has her own Halo Beauty hair-supplement brand, so she took to YouTube to call out friends who didn’t return her support, saying that she felt “used” and hurt. . James apologized but it didn’t seem to work, because after multiple 40-minute-long videos were posted, the feud eventually escalated to Tati releasing a pretty incendiary video yesterday. In the video, she says that James made up lies about her, takes advantage of others, and once made inappropriate comments about wanting to hook up with a straight man while disregarding his sexual orientation. Oof. This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site. And it seems like the internet is on Tati’s side in this feud. According to Socialblade, James has lost more than a million subscribers since Tuesday—meanwhile, Tati has gained almost a million! But some are also speculating that James’s follower loss could be because of more than his feud with Tati. When James appeared at the Met Gala earlier this week, he called it “a step forward in the right direction for influencer representation in the media.” And yeah—that comment caused some eye-rolls. Plus, James also upset some of his fan base for charging $500 (!!) for meet-and-greet tickets on his live tour. This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. ah, yes. the historically oppressed and marginalized class, "influencers." pic.twitter.com/g3gFko2eyz — Fran Tirado (@fransquishco) May 7, 2019 This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. everyone @ James Charles when he revealed the ticket prices for his live tour pic.twitter.com/BBo6hEBt0Z — ангела⁷ #blm (@angxIaxox) May 5, 2019 No matter the cause, this doesn’t look great for his brand.... This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Alanna Lauren Greco Alanna Greco is the weekend editor at Cosmopolitan.com and a freelance writer based in New York. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>If you want to make a living by posting videos on YouTube, then subscribers are everything. Just a few days ago, James Charles had more than 16 million of them, but now his following has tumbled to 14.6 million following a series of controversies. If you don't know the bloke from Adam, basically he's a 19-year-old beauty vlogger with a mostly teenage audience who posts videos of him doing makeup and stuff like that. However, the American lost around 20,000 followers in the days after he attended the MET Gala on Monday, which he described as 'a step forward in the right direction for influencer representation in the media' ... I mean, where do you even start with a statement like that? But while this comment was undeniably wanky, it didn't have a disastrous affect on his subscriber numbers. Rather, it was his former friend, Tati Westbrook's, allegation that Charles was attempting to 'turn straight men gay' that saw his subscriber count plummet. Advert 10 On Friday, Charles lost more than half a million subscribers, and on Saturday he lost a whopping 1.26 million more. James Charles shared a questionable post about his appearance at the MET Gala. Credit: Instagram/James Charles Fellow YouTuber Westbrook made the allegations about Charles in a video, in which she claimed: "You tried to trick a straight man into thinking that he's gay yet again, and somehow you're the victim. You know it's really disgusting to manipulate someone's sexuality... you are using your fame, your power, your money to play with people's emotions. "You're threatening to ruin them, you're threatening to embarrass them, and you're doing that to have them behave sexually in your favour even if they're straight, and you know what, that's not okay." Advert 10 James Charles has been accused of abusing his power. Credit: PA Indeed, it seems the people have backed Westbrook, as she has gained almost a million subscribers in the same period. Charles has since issued an apology to Westbrook (in the form of a YouTube video, of course), in which he admitted to playing the victim in the past. He said: "What sucks the most is that I know there's nothing I can say or do to ever earn that friendship or trust back but I don't blame them for it. Advert 10 "A lot of the time when I've had to address things in the past, I've acted out of impulse and I've gone off and tried to pull receipts or facts or screenshots and play the victim and I'm not doing that today, I'm not. That is all I have to say, I'm sorry." to clarify, i begged my team to change prices but because of contracts with the venues, it was not possible. instead, i made sure meet & greet was more accessible and ensured that the highest ticket was worth the price. i'm sorry i can't make everyone happy, i'm trying my best. - James Charles (@jamescharles) April 25, 2019<doc-sep>US YouTube star James Charles has lost 2.6 million subscribers in three days following a public falling out with a fellow vlogger. Key points: YouTube star James Charles and his former mentor Tati Westbrook fall out over Charles' promotion of a rival supplement firm YouTube star James Charles and his former mentor Tati Westbrook fall out over Charles' promotion of a rival supplement firm Charles' following dropped from more than 16.5 million subscribers to 13.9 million after the row became public Charles' following dropped from more than 16.5 million subscribers to 13.9 million after the row became public Meanwhile, Westbrook is gaining followers The 19-year-old, who posts makeup tutorials and beauty reviews to YouTube, amassed a following of over 16.5 million subscribers before a row with Tati Westbrook saw his number of subscribers plummet to 13.9 million, according to tracking website Social Blade. Westbrook was Charles' mentor, and Charles — who became the first male ambassador for Covergirl in 2016 — even did Westbrook's makeup on her wedding day in 2017. His follower count appeared to plummet after social media users sided with Westbrook, who objected to content Charles had posted, and amid Westbrook's claims that Charles, who is gay, tried to "manipulate someone's sexuality". As the number of YouTube accounts subscribed to Charles dropped, Westbrook's subscriber count soared, gaining 2.9 million followers over three days, according to Social Blade. The feud between the pair started on April 22, when Charles posted a video to Instagram for Sugar Bear Hair, a gummy vitamins brand, while at Coachella. The supplements are a direct competitor of Westbrook's own brand, Halo Beauty. Space to play or pause, M to mute, left and right arrows to seek, up and down arrows for volume. Watch Duration: 2 minutes 1 second 2 m 1 s Tati Westbrook speaks about spat with James Charles Shortly after the clip was uploaded, Westbrook shared a video of her own to Instagram, in which she said she felt "lost" and "betrayed" by someone, though she did not mention who. After Westbrook's video went live, Charles posted a statement to his Instagram story in response, confirming the video was referring to him. He wrote: "I want to publicly apologise to my close friend, Tati". "She has been like a mother to me since my first days in this industry and has given me more love, support, resources and advice than I could ever ask for. Loading "This weekend I did an Instagram story for sleep vitamins that I've been taking because the brand helped me with security when the crowd around me at Coachella became unsafe. "I did not accept any money from this post." That was not the end of it, however. 'You are using your fame, power and money' After Westbrook was accused of bullying Charles by another YouTube blogger, Gabriel Zamora, the 37-year-old uploaded a 43-minute YouTube video titled "BYE SISTER" on May 10, that detailed the feud with Charles from her point of view, as well as her decision to cut off their friendship. The clip saw Westbrook accuse Charles of being "bought". She said: "When you paired up with my number one competitor it was embarrassing for me and you know that. "You kept saying you can't be bought, but you just were." Westbrook also accused Charles of having tried to sway someone's sexuality. "The last phone conversation me and James Charles had, is that he said something about a situation that happened at my birthday in Seattle. "Oh my God, you tried to trick a straight man into thinking he's gay, yet again — and somehow you're the victim. "You know it's really disgusting to manipulate someone's sexuality, especially when they are still emerging into adulthood and don't have everything figured out." She added: "You are using your fame, power and money to play with people's emotions. "I don't want to be friends with you. I don't want to be associated with you." Charles was in Australia opening a pop-up store at Pacific Fair on the Gold Coast when Westbrook's latest video went live. He posted a clip in response that specifically addressed Westbrook's latest comments shortly afterwards. James Charles became the first male ambassador for Covergirl in 2016. ( Instagram: jcharlesbeauty "To Tati and James Westbrook [Westbrook's husband], I'm sorry for everything that is going on, everything that I've put you through over the past few weeks," he said in the video. "Most of my career over the past few years has been about me making mistakes and trying to learn and grow from them. "I haven't always done the best job of that, I can admit that. But I have always tried," he added. Speaking on Westbrook's claims that he had tried to manipulate someone's sexuality, he said: "I've learned the hard way about the ways I can interact with boys [and] this is a conversation I should have been far more careful bringing into the public eye." "[Tati] told me how it looked from the outside, she said talking to these boys might get you in trouble one day, and she was right." The video has had more than 29.5 million views — more than double Charles' follower count — at the time of writing. Loading A storied past Loading While Charles built his fame off the back of his makeup skills, he has also courted controversy for comments that strayed into other topics. In February 2017, he was criticised for a tweet about an upcoming trip to Africa. The YouTuber wrote: "I can't believe we're going to Africa today OMG what if we get Ebola." Several hours later, Charles removed the tweet and issued an apology, in which he referred to Africa as a country. Last month, Charles attracted further controversy when he said he had been attracted to transgender men in the past in a YouTube video. Charles apologised on Twitter, where he wrote: "In an attempt to explain the very complex concept of sexuality (and mine) in my vid today, I unintentionally implied that my trans brothers and sisters aren't valid. "This is NOT what I was trying to say. You are valid in your identity! "I apologise and should've chosen my words wiser!" The star most recently landed himself in hot water last week, following the Met Gala. After attending the New York charity event for the first time, Charles took to Instagram to describe his attendance as a "step forward in the right direction for influencer representation in the media". He added: "I am so excited to be a catalyst." The comments were widely ridiculed on social media.<doc-sep>
YouTuber and beauty blogger Tati Westbrook is coming for James Charles and put out a 40+-minute video about why. James recently said he’s a fan of the Sugar Bear Hair supplements, which is part of the issue for Tati because she owns its competitor, Halo Beauty hair vitamins. As James Charles is out here talking about the importance of “influencer representation,” whatever that means, fellow YouTuber and beauty blogger Tati Westbrook is d-r-a-g-g-i-n-g him all over the internet. For nonsubscribers, here’s a quick recap of their drama, which started April 23: Allegedly, part of the reason Tati is mad at James is because James posted an Instagram video about how he loves those little blue Sugar Bear Hair supplements, which should be fine because people can like whatever they want! Except not! At least, not for Tati in this case, because she owns her own Halo Beauty hair supplement brand and feels like James has been unsupportive. See the problem? This is a major conflict of interest for Tati, and she’s making her distaste for James known to the world wide web. After Tati saw James’s Sugar Bear Hair video, she took to YouTube to talk about how she’s always “super supportive” of her friends. She added, “When you do so much for people in your life and they not only don’t return the favor, but they just don’t even see you...I feel really used.” Feeling used definitely sucks, and it seems James realized the supposed error of his ways and actually apologized. (Still waiting for him to walk back that “influencer representation” comment though.) James responded with: “This weekend, I did an Instagram story for sleep vitamins that I’ve been taking because the brand helped me with security when the crowd around me at Coachella became unsafe. I did not accept any money from this post. Tati has a vitamin brand, which I take on a daily basis, but in the moment, I did not think about the competition. I’ve supported Tati both online and off like she has done for me and am devastated that I hurt someone that I truly love and have endless respect for.” A week after James tried to make amends, YouTuber Gabriel Zamora stirred the pot with a 42-minute video called “Makeup and Opinions” and said Tati has “fraudulent behavior.” And here we are on May 10, 2019, with another 40-minute video to watch. (Side note: Where do these people get the time to make these long videos!?) Tati said this whole situation with James is actually about “way more than just vitamins.” She said: “I know [James] has a way of getting what he wants. There’s so much going on with James Charles right now that I do not support, that I do not agree with….Fame, power, and a fat bank account will change almost anyone. If you don’t have people that will tell you to your face that you are doing the wrong things, you will change.” Tati also claimed James made up lies about her, takes advantage of others, and once made inappropriate comments about wanting to hook up with a straight waiter while disregarding the waiter’s sexual orientation, which is not okay. After Tati posted her video, James’s Instagram was flooded with comments echoing the title of Tati’s video, “Bye Sister.” One follower went so far as writing, “I lost so much respect for you, you need to respect other people and not worry about money or popularity.” Update, May 10, 2019: This post has been updated to reflect the most recent drama in the Tati-James feud. Shannon Barbour News Writer Shannon is a news writer at Cosmopolitan.com, and when she's not obsessing about Cardi B, she's thinking about Justin Bieber and still trying to memorize Beyoncé's Beychella choreography.