why does it cost millions of dollars to air one commercial during the super bowl
Super Bowl commercials Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost US$37,500.[17] By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million USD for NBC; the most expensive advertisement sold for $5.84 million.[18] Super Bowl XLVII and Super Bowl XLVIII both set the average cost of a 30-second commercial at $4 million.[4][19] Super Bowl XLIX, also broadcast by NBC, surpassed that record with a base price of $4.5 million.[20]