a classification that involves values beliefs interests and the like
Psychographic Psychographics can be defined as a quantitative methodology used to describe consumers on psychological attributes.[1] Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.[2] While psychographics is often equated with lifestyle research, it has been argued[who?] that psychographics should apply to the study of cognitive attributes such as attitudes, interests, opinions, and beliefs while lifestyle should apply to the study of overt behavior (e.g., activities).[3] Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to 'AIO variables'.