who came up with the idea for sgt. pepper
Sgt. Pepper's Lonely Hearts Club Band In August 1966, the Beatles permanently retired from touring and began a three-month holiday from recording. During a return flight to London in November, Paul McCartney had an idea for a song involving an Edwardian era military band that would eventually form the impetus of the Sgt. Pepper concept. Sessions for the album began on 24 November in Abbey Road Studio Two with two compositions inspired by their youth, "Strawberry Fields Forever" and "Penny Lane", but after pressure from EMI, the songs were released as a double A-side single and were not included on the album.