why is elmer's glue mascot a cow
Elmer's Products Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s. Elmer was designed in 1940 by David William Reid. Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division.[9] Elmer was a huge hit with the public and was frequently seen alongside Elsie and their children in most promotional and advertising campaigns.[4]