where did he get the idea of naming his company apple
History of Apple Inc. Building such a machine was going to be financially burdensome. Jobs started looking for cash, but Wayne was somewhat gun-shy due to a failed venture four years earlier, and eventually dropped out of the company. Banks were reluctant to lend Jobs money; the idea of a computer for ordinary people seemed absurd at the time. Jobs eventually met Mike Markkula who co-signed a bank loan for $250,000 (equivalent to $1,050,000 in 2016), and the three formed Apple Computer on April 1, 1976.[1] The name Apple was chosen because the company to beat in the technology industry at the time was Atari, and Apple Computer came before Atari alphabetically and thus also in the phone book. Another reason was that Jobs had happy memories of working on an Oregon apple farm one summer.[16]