how did lands' end get its name
Lands' End Lands' End began as a mail-order yachting supply company in 1963 in Chicago, Illinois.[3] It was founded by Gary Comer,[4][5] along with his partners, 1963 Pan American Games gold medalist sailors Richard Stearns and Robert Halperin, and two of Stearns' employees.[6][7] As the business became successful, it expanded into general clothing and home furnishings, and moved to Dodgeville, Wisconsin in 1978.[5] The company is named from its sailboat heritage, after Land's End, but the misplaced apostrophe in the company name was a typographical error that Comer could not afford to change, as promotional materials had already been printed.[4]