when did the taco bell dog come out
Taco Bell chihuahua In September 1993, Taco Bell used the dog in one advertisement in the Northeastern United States. The advertising campaign began during a peak in the "Burger Wars," in which several fast food chains were engaged in large advertising campaigns against each other. The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero) was made to speak through special effects. Her advertising catchphrase was "Â¡Yo quiero Taco Bell!" ("I want Taco Bell!"). Her voiceover was provided by Carlos Alazraqui while Perry Herman played the national announcer.