the group for which a marketing program is designed is referred to as the
Marketing communications Marketing communications falls into various categories relating to marketing to the public, from advertising, promotions, sales, branding and online promotion. It is so spread out and iconic that it has become a favoured term amongst practitioners. It is a symbolic tool that helps organizations interact with their many stakeholders in the market, by promoting their goods or services to them. Whenever members of the public interact with an organization, marketing communication has been used. This is a significant process where businesses use to gain success and knowledge on their brand. In order to gain success in marketing both the organization and members of the public must be involved. Businesses cannot operate if they target every market to satisfy their consumer's satisfactions. By targeting audiences who appreciate the organizations marketing program will gain a successful branding. A target audience is a group of people that aimed at by the marketers, delivering them a message of their brand. The target audience will most likely be people who will react to their marketing communications in a positive way.