where did the name gold coast come from
History of Gold Coast, Queensland However, inflated prices for real estate and other goods and services led to the nickname of "Gold Coast" from 1950.[13][14][15][16][17] South Coast locals initially considered the name "Gold Coast" derogatory.[18] However, soon the "Gold Coast" simply became a convenient way to refer to the holiday strip from Southport to Coolangatta.[19][20][21][22][23] As the tourism industry grew into the 1950s, local businesses began to adopt the term in their names, and on 23 October 1958 the South Coast Town Council was renamed "Gold Coast Town Council". The area was proclaimed a city less than one year later.