who started the foundation for a better life
The Foundation for a Better Life Founded in 2000, it is headed by its president, Gary Dixon. The organization launched its first campaign on November 9, 2001. The original start date was September 13, 2001, but it was postponed due to the September 11 attacks. The initial campaign appeared on about 10,000 billboards, signs and posters nationwide.[2] The original message of the campaign was modified to include themes which recognized the state of the nation following the attacks. Specifically, the values of "unity" and "courage" were added with images of flags and firefighters.[2] The campaign was created by copywriter Jay Schulberg and art director Bernie Hogya.[citation needed]