why did lucky charms change pots of gold
Lucky Charms Following the product launch, the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically.[3] Various features of the marbits were modified to maximize their appeal to young consumers. Over the years, over 40 limited edition features such as Winter Lucky Charms, Olympic-themed Lucky Charms, and Lucky Charms featuring marshmallow landmarks from around the world, were created to drive consumer demands. In focus groups and market research, more brightly colored charms resulted in better sales than did dull or pastel colors.[3] Currently, General Mills conducts "concept-ideation" studies on Lucky Charms.[3]