the quality goes in before the name goes on slogan
Zenith Electronics Zenith Electronics LLC is an American brand of consumer electronics owned by South Korean company LG Electronics. It was previously an American company, a manufacturer of radio and television receivers and other consumer electronics, and was headquartered in Glenview, Illinois. After a series of layoffs, the consolidated headquarters moved to Lincolnshire, Illinois. For many years, their famous slogan was "The quality goes in before the name goes on." LG Electronics acquired a controlling share of Zenith in 1995; Zenith became a wholly owned subsidiary in 1999. Zenith was the inventor of subscription television and the modern remote control, and the first to develop High-definition television (HDTV) in North America.[1]