who said when you play the game of thrones you win or die
You Win or You Die The episode furthers the story line of deterioration of the political balance of the Seven Kingdoms, with Eddard Stark revealing what he has discovered to Cersei Lannister while King Robert is still away on a hunt. The title of the episode is part of a quote from Cersei Lannister during the final confrontation with Eddard: "When you play the game of thrones, you win or you die. There is no middle ground." The catchphrase has been frequently used during the promotion of both the books and the television series.[2]