what does the name brand mcm stand for
MCM Worldwide The MCM label, originally stood for Michael Cromer MÃ¼nchen, was founded by Michael Cromer in 1976 in Munich, Germany.[2] The company designed expensive leather suitcases and handbags which became popular during the 1980s for being "ostentatious and flashy".[2] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million.[2] Following a 1995 investigation of Cromer for alleged tax evasion by German tax authorities, banks and investors lost faith in MCM's financial stability.[3] In 1997, the company was restructured, and its stores and trademark rights were split and sold.[3]