do movies have to pay for product placement
Product placement In many cases no payment is made for product exposure and no promise of marketing support is made when consumer brands appear in movies.[citation needed] Film productions need props for scenes, so each movie’s property master, who is responsible for gathering props film, contacts product placement middlemen agencies or product companies directly. In addition to items for on-screen use, the product/service supplier might provide a production with large quantities of complementary products or services. Tapping product placement channels can be particularly valuable for movies when a vintage product is required—such as a sign or bottle—that is not readily available.