how did disney get the rights to avatar
Pandora – The World of Avatar On September 17, 2011, Disney entered into an exclusive, long-term licensing agreement with Cameron's Lightstorm Entertainment and Fox Filmed Entertainment for the worldwide theme park rights to Avatar; Disney agreed to pay Cameron and Fox a licensing fee and a percentage of merchandise sales.[17][20] The deal was officially announced to the public on September 20, 2011.[21] The highlight of the announcement was that Disney's Animal Kingdom would receive a new themed area entirely devoted to Avatar.[9] While no specifics were announced, the new area was described as being several acres in size and costing an estimated $400 million to build, a scale similar to Cars Land at Disney California Adventure in California.[22] The area was later estimated to cost approximately $500 million.[17] Disney showcased a first look presentation of the land at the 2013 Japan D23 Expo.[1]