how much does it cost to run an ad during superbowl
Super Bowl commercials Media executives projected that the cost of a 30-second commercial could exceed $5 million at Super Bowl 50,[21] a figure that CBS confirmed.[22] That price would serve as a plateau for the two subsequent games; Fox would match that figure for Super Bowl LI,[23] and NBC would slightly exceed for Super Bowl LII, although it never explicitly stated how much its base price would be.[24] Super Bowl LI would also, for the first time in the game's history, feature overtime play; four ads were broadcast between the end of regulation and the start of play, including two ads seen earlier in the game, and two ads that were sold for and also seen during the post-game show. While Fox had negotiated ad sales for overtime in the event it were to occur, it is unknown whether the network charged a premium on top of the base cost.[25] In comparison, Sunday Night Football, the flagship primetime game during the regular season, has an average cost of around $700,000 for 30 seconds of time.[26] The average cost of a 30-second ad during the Super Bowl increased by 87% between 2008 and 2017.[27] However, the $5 million per 30 seconds appears to have become a soft cap, as for the third year in a row, as of Super Bowl LII, this has been quoted as the rough cost per ad.[28]