what is the number 7 in jack daniels
Jack Daniel's According to Daniel's biographer, the origin of the "Old No. 7" brand name was the number assigned to Daniel's distillery for government registration.[2][14] He was forced to change the registration number when the federal government redrew the district, and he became Number 16 in district 5 instead of No. 7 in district 4. However, he continued to use his original number as a brand name, since his brand reputation already had been established.[2][14]