when did mcdonald's start serving breakfast all day
History of McDonald's In the middle of the decade, the restaurant began to suffer from declining profits.[13] In response, McDonald's began to offer its breakfast menu all day starting in 2015.[14] At first, the launch was unpopular with franchisees who claimed that the changes caused service to slow down.[13] However, the plan paid off with CNBC reporting that the company's fourth quarter earning "easily topped analysts' forecasts".[15]