why is there a bat on the bacardi bottle
Bacardi Moving from the experimental stage to a more commercial endeavour, he and his brother José set up a Santiago de Cuba distillery they bought in 1862, which housed a still made of copper and cast iron. In the rafters of this building lived fruit bats – the inspiration for the Bacardi bat logo.[8] This logo was pragmatic considering with high illiteracy rate in the 19th century, it enabled customers to easily identify the product.[9]