picture is worth a thousand words chinese proverb
A picture is worth a thousand words It is believed by some that the modern use of the phrase stems from an article by Fred R. Barnard in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars.[4] The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words." Another ad by Barnard appears in the March 10, 1927, issue with the phrase "One Picture Worth Ten Thousand Words", where it is labeled a Chinese proverb. The Home Book of Proverbs, Maxims, and Familiar Phrases quotes Barnard as saying he called it "a Chinese proverb, so that people would take it seriously."[5] Nonetheless, the proverb soon after became popularly attributed to Confucius. The actual Chinese expression "Hearing something a hundred times isn't better than seeing it once" (百闻不如一见, p bǎi wén bù rú yī jiàn) is sometimes introduced as an equivalent, as Watts's "One showing is worth a hundred sayings".[6] This was published as early as 1966 discussing persuasion and selling in a book on engineering design.[7] In March 1911, in the Syracuse Advertising Men's Club, Arthur Brisbane wrote: "Use a picture. It's worth a thousand words."[8]