what's the difference between pepsi and crystal pepsi
Crystal Pepsi In the early 1990s, a marketing fad called the Clear Craze equated clarity with purity. This began with the remake of Ivory soap, whose marketing slogan had already been "99 and 44/100 percent pure", from its classic milky solution.[1] The "clear" idea spread to many companies and product types including PepsiCo's development of a clear cola. Crystal Pepsi was marketed as a caffeine-free "clear alternative" to normal colas.[2] Its marketing slogan was "You've never seen a taste like this".[1]