where is blue bell ice cream sold in virginia
Blue Bell Creameries In 1989, Blue Bell began selling its ice cream in Oklahoma, and throughout the 1990s expansion pushed throughout the South Central and Southern United States, eventually expanding out to New Orleans and Jackson, Mississippi. In 1992, Blue Bell built a new manufacturing facility in Broken Arrow, Oklahoma.[3] Four years later, in 1996, Blue Bell opened a third manufacturing facility opened in Sylacauga, Alabama, east of Birmingham, and eventually expanded into Atlanta and Miami. Once Blue Bell establishes itself within a market, word-of-mouth usually ensures that consumers in adjacent areas become aware of the brand. Blue Bell has been slow to expand: company executives say they thoroughly research each new market and ensure that all employees in the new markets are fully trained in Blue Bell practices so that product quality can be upheld.[8] Blue Bell often tends to expand to markets during March each year, expanding to Colorado on March 14, 2011, followed by the Richmond and Hampton Roads areas of Virginia in 2013, and Las Vegas in 2014.[9][10] These expansions are accompanied with the purchase and/or construction of distribution centers in new markets that serve areas within a 75-mile radius.