where does apple maps traffic data come from
Apple Maps Speculation around Apple creating a mapping service of its own arose in 2009 after computer magazine Computerworld reported that Apple had acquired the company Placebase, an online mapping service, in July of that year.[10] Since then, the CEO of Placebase became a part of Apple's "Geo Team".[11][12] In the following two years, Apple acquired two more mapping related companies who specialized in 3D maps: Poly9 in 2010 and C3 Technologies in 2011.[13][14] C3 Technologies' imagery was later used for the Flyovers feature in Apple Maps.[15] Earlier in 2011, Apple indicated its plan for a mapping service when it stated on its website that it was collecting location data to create "an improved traffic service in the next couple of years" for iPhone users.[16] In September 2012, when Apple Maps was released, a source connected to both Google and Apple Maps claimed to technology website TechCrunch that Apple was recruiting Google employees that worked on Google Maps.[17]