when did they start calling it super bowl
Super Bowl The leagues' owners chose the name "AFL–NFL Championship Game",[12] but in July 1966 the Kansas City Star quoted Hunt in discussing "the Super Bowl — that's my term for the championship game between the two leagues",[13] and the media immediately began using the term.[14] Although the league stated in 1967 that "not many people like it", asking for suggestions and considering alternatives such as "Merger Bowl" and "The Game", the Associated Press reported that "Super Bowl" "grew and grew and grew-until it reached the point that there was Super Week, Super Sunday, Super Teams, Super Players, ad infinitum".[12] "Super Bowl" became official beginning with the third annual game.[15] Roman numerals were first affixed for the fifth edition, in January 1971.[16]