who created the formal position of white house press secretary in part because of his media savvy
White House Press Secretary During the administration of Franklin D. Roosevelt, former journalist Stephen Early became the first White House secretary charged only with press responsibilities.[32] The manner in which Early approached his portfolio and increasingly high-profile nature of the job have led many to state that Early is the first true White House Press Secretary, both in function and in formal title.[32] Prior to joining the Roosevelt campaign and administration Early had served as an editor to the military paper Stars and Stripes and also as a reporter for the Associated Press.[33] When Roosevelt was nominated on James Cox's ticket as the vice presidential nominee in 1920, he asked Early to serve as an advance representative.[33] As an advance representative, Early traveled ahead of the campaign, arranged for logistics and attempted to promote positive coverage for the candidates.[33]