where does the money from pch come from
Publishers Clearing House In 1967 Publishers Clearing House started its first sweepstakes as a way to increase subscription sales,[9] based on the sweepstakes held by Reader's Digest.[4] The first prizes ranged from 25 cents to $10 and entrants had a 1 in 10 chance of winning. After the sweepstakes increased response rates to mailings, prizes of[8] $5,000[6] and eventually $250,000 were offered.[10] PCH began advertising the sweepstakes on TV in 1974.[7][11] It was the only major multi-magazine subscription business until 1977. Former client Time Inc. and several other publishers formed American Family Publishers to compete with Publishers Clearing House after the company refused repeated requests by Time for a larger share of sales revenue from magazine subscriptions.[4][8]