what is the new name of world wildlife fund
World Wide Fund for Nature The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. The Living Planet Report is published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.