where did the saying good stuff maynard come from
Maynard G. Krebs The Krebs character, portrayed by actor Bob Denver, begins the series as a stereotypical beatnik, with a goatee, "hip" (slang) language, and a generally unkempt, bohemian appearance. His abhorrence of conventional social forms is signified by comical reactions to three words: "work", "marriage", and "police". For example, whenever the word "work" is mentioned, even in passing, he yelps "Work?!" and jumps with fear or even faints. He serves as a foil to the well-groomed, well-dressed, strait-laced Dobie, and the contrast between the two friends provides much of the humor of the series. Among the memorable phrases uttered in the series is Gillis' regular comment, "Good stuff, Maynard," which long-preceded its use in the Malt-O-Meal commercial from the early 1980s that so many reference as the phrase's origin.