what is the target audience for spongebob squarepants
SpongeBob SquarePants Within its first month on air, SpongeBob SquarePants overtook Pokémon as the highest rated Saturday-morning children's series on television. It held an average national Nielsen rating of 4.9 among children aged two through eleven, denoting 1.9 million viewers.[128][129] Two years later, the series had firmly established itself as Nickelodeon's second highest rated children's program, after Rugrats. That year, 2001, SpongeBob SquarePants was credited with helping Nickelodeon take the "Saturday-morning ratings crown" for the fourth straight season.[130] The series had gained a significant adult audience by that point – nearly 40 percent of its 2.2 million viewers were aged 18 to 34.[131] In response to this weekend-found success, Nickelodeon gave SpongeBob SquarePants time slots at 6 PM and 8 PM, Monday through Thursday, to increase exposure of the series.[131][132] By the end of that year SpongeBob SquarePants boasted the highest ratings for any children's series, on all of television.[133][134][135] Weekly viewership of the series had reached around fifteen million, at least five million of whom were adults.[133]