when did coors became available in the east
Coors Brewing Company For much of its history, Coors beer was a regional product and its marketing area was confined to the American West.[6][7][8] While California and Texas were part of the 11-state distribution area, Washington and Montana were not added until 1976[6][9] (Oregon did not approve sales in grocery stores until 1985).[10][11][12][13] This gave it mystique and made it a novelty, particularly on the East Coast,[14][15] and visitors returning from the western states often brought back a case.[16] This iconic status was reflected in the 1977 film Smokey and the Bandit, which centered around an illegal shipment of Coors from Texas to Georgia. The company finally established nationwide distribution in the United States in the mid-1980s.[17]