what do they call american football in europe
American football Europe is a major target for expansion of the game by football organizers. In the United Kingdom in the 1980s, the sport was fairly popular, with the 1986 Super Bowl being watched by over 4 million people (about 1 out of every 14 Britons). The sport's popularity faded over the 1990s, coinciding with the establishment of the Premier League. According to BBC America, there is a "social stigma" surrounding American football in the UK, with many Brits feeling the sport has no right to call itself 'football' due to the small emphasis on kicking.[166] Nonetheless, the sport has retained a following in the United Kingdom; the NFL operates a media network in the country, and since 2007 has hosted the NFL International Series in London. Super Bowl viewership has also rebounded, with over 4.4Â million Britons watching Super Bowl XLVI.[167]