who decides if a movie is going to be a blockbuster
Blockbuster (entertainment) After the success of Jaws and Star Wars, many Hollywood producers attempted to create similar "event" films with wide commercial appeal, and film companies began green-lighting increasingly large-budget films, and relying extensively on massive advertising blitzes leading up to their theatrical release. These two films were the prototypes for the "summer blockbuster" trend,[8] in which major film studios and distributors planned their annual marketing strategy around a big release by July 4,[9] hoping to attract audiences over the summer, previously a moribund time for ticket sales. Blockbusters in the following decade included Close Encounters of the Third Kind (late 1977),[10] Superman (1978),[11] Alien (1979),[12] Raiders of the Lost Ark (1981),[12] E.T. (1982),[12] Ghostbusters (1984),[12] Beverly Hills Cop (1984),[12] Back to the Future (1985).[12]