when was jaws first shown on uk tv
Jaws (film) On June 20, Jaws opened across North America on 464 screens—409 in the United States, the remainder in Canada.[111] The coupling of this broad distribution pattern with the movie's then even rarer national television marketing campaign yielded a release method virtually unheard-of at the time.[112] (A month earlier, Columbia Pictures had done something similar with a Charles Bronson thriller, Breakout, though that film's prospects for an extended run were much slimmer.)[113][114] Universal president Sid Sheinberg reasoned that nationwide marketing costs would be amortized at a more favorable rate per print relative to a slow, scaled release.[112][115][116] Building on the film's success, the release was subsequently expanded on July 25 to nearly 700 theaters, and on August 15 to more than 950.[117] Overseas distribution followed the same pattern, with intensive television campaigns and wide releases—in Great Britain, for instance, Jaws opened in December at more than 100 theaters.[118]