a written document that sets out the goals objectives and purpose of a business
Mission statement A mission statement is a short statement of an organization's purpose, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.[1][2] It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future stateâ€”the "vision".[1][3]