when did iron brew change to irn bru
Irn-Bru Barr's trademark application for the brand name Irn-Bru dates from July 1946[10] when the drink was still off sale because of wartime regulations. The firm first commercialised their drink using this new name in 1948 once government SDI consolidation of the soft drinks industry had ended.[11] The name change followed the introduction of new labelling restrictions which cracked down on spurious health claims and introduced minimum standards for drinks claiming to contain minerals such as iron.[12] However, according to Robert Barr OBE (chairman 1947â€“1978), there was also a commercial rationale behind the unusual spelling. "Iron Brew" had come to be understood as a generic product category in the UK, whereas adopting the name "Irn-Bru" allowed the firm to have a legally protected brand identity that would enable the firm to benefit from the popularity of their wartime "Adventures of Ba-Bru" comic strip advertising.[7] (The "Iron Brew" name has continued to be used for many versions of the drink sold by rival manufacturers.)[13]