when did estee lauder youth dew come out
Estée Lauder (businesswoman) In 1953, Lauder introduced her first fragrance, Youth-Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth-Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million.[15]