who played the gorilla in the cadbury advert
Gorilla (advertisement) It was hoped that the new campaign would serve to boost sales within the UK and prompt higher brand engagement from the public. Much effort was put into making the first advertisement of the new marketing strategy a hit. The creative idea was "founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself."[13] Argentine-born Fallon creative director Juan Cabral, who had created the immensely successful Balls and Paint spots for Sony's BRAVIA line of high-definition television sets, wrote and directed the piece, acting as creative director, art director, copywriter and director. It marked his directorial debut. Other people involved in the campaign at Fallon included senior planner Tamsin Davies, account executive Chris Willingham, executive creative director Richard Flintham, and agency producer Nicky Barnes. Matthew Fone was the production company producer. Actor Garon Michael was hired to fill the central role for his previous work in similar roles, having played great apes in the feature films Congo, Instinct and the 2001 remake of Planet of the Apes.[14]