where did the name 20th century fox come from
20th Century Fox Twentieth Century Pictures' Joseph Schenck and Darryl F. Zanuck left United Artists (UA) over a stock dispute, and began merger talks with the management of financially struggling Fox Film, under president Sidney Kent.[3] Spyros Skouras, then manager of the Fox West Coast Theaters, helped make it happen (and later became president of the new company).[3] Aside from the theater chain and a first-rate studio lot, Zanuck and Schenck felt there was not much else to Fox, which had been reeling since the founder William Fox lost control of the company in 1930. The studio's biggest star, Will Rogers, died in a plane crash weeks after the merger. Its leading female star, Janet Gaynor, was fading in popularity and promising leading men James Dunn and Spencer Tracy had been dropped because of heavy drinking.