who was the candy baby ruth named after
Baby Ruth Although the name of the candy bar sounds like the name of the famous baseball player Babe Ruth, the Curtiss Candy Company traditionally claimed that it was named after President Grover Cleveland's daughter, Ruth Cleveland.[3][4] The candy maker, located on the same street as Wrigley Field, named the bar "Baby Ruth" in 1921, as Babe Ruth's fame was on the rise, 24 years after Cleveland had left the White House, and 17 years after his daughter, Ruth, had died. The company did not negotiate an endorsement deal with Ruth, and many saw the company's story about the origin of the name to be a devious way to avoid having to pay the baseball player any royalties. Curtiss successfully shut down a rival bar that was approved by, and named for, Ruth, on the grounds that the names were too similar.[6]