how did american tv host ed sullivan first learn about the beatles
The Ed Sullivan Show In late 1963, Sullivan and his entourage happened also to be passing through Heathrow and witnessed how The Beatles' fans greeted the group on their return from Stockholm, where they had performed a television show as warmup band to local stars Suzie and Lill Babs. Sullivan was intrigued, telling his entourage it was the same thing as Elvis all over again. He initially offered Beatles manager Brian Epstein top dollar for a single show but the Beatles manager had a better idea â€” he wanted exposure for his clients: the Beatles would instead appear three times on the show, at bottom dollar, but receive top billing and two spots (opening and closing) on each show.[37]