who came up with the resource based view
Resource-based view During the 1990s, the resource-based view (also known as the resource-advantage theory) of the firm became the dominant paradigm in strategic planning. RBV can be seen as a reaction against the positioning school and its somewhat prescriptive approach which focused managerial attention on external considerations, notably industry structure. The so-called positioning school had dominated the discipline throughout the 1980s. In contrast, the emergent resource-based view argued that the source of sustainable advantage derives from doing things in a superior manner; by developing superior capabilities and resources. Jay Barney's article, "Firm Resources and Sustained Competitive Advantage" (1991), is seen as pivotal in the emergence of the resource-based view.[1]