when did mcdonald's all day breakfast start
History of McDonald's In the middle of the decade, the restaurant began to suffer from declining profits. [13]In response, McDonald's began to offer its breakfast menu all day starting in 2015. [14] At first, the launch was unpopular with franchisees who claimed that the changes caused service to slow down. [13] However, the plan payed off with CNBC reporting that the company's fourth quarter earning "easily topped analysts' forecasts". [15]