who introduced the concept of the 3 horizons for growth to the management world
McKinsey & Company McKinsey consultants published Creative Destruction in 2001.[17]:247 The book suggested that CEOs need to be willing to change or rebuild a company, rather than protect what they have created.[104] It found that out of the first S&P 500 list from 1957, only 74 were still in business by 1998.[104][105] The New York Times said it "makes a cogent argument that in times of rampant, uncertain change... established companies are handcuffed by success."[106] In 2009, McKinsey consultants published "The Alchemy of Growth", which established three "horizons" for growth: core enhancements, new growth platforms and options. Its three horizons became adopted widely, because it gave executives a simple vocabulary about business growth.[107]