where did the name salt water taffy come from
Salt water taffy The original invention of the candy has several different stories circulating, likely all apocryphal. One relates to an assistant who substituted fresh water with sea waterâ€”either through laziness or accident[citation needed]. Another cites a storm which caused ocean water to wash over the candy, which was consequently (and successfully) marketed with the appropriate name. [2] Joseph Fralinger popularized the candy by boxing it and selling it in Atlantic City. Fralinger's first major competition came from candy maker Enoch James, who refined the recipe, making it less sticky and easier to unwrap. James also cut the candy into bite-sized pieces, and is credited with mechanizing the "pulling" process. The candy was also sold mail order; in 1926 sheet music was commissioned by James with the title "Send Home Some Taffy Today!"/ [3] Both Fralinger's and James's stores still operate on the Atlantic City boardwalk. Both companies have been owned and operated by the Glaser family since 1947.[4] [5]