a cross-cultural comparison of two or more different cultures rooted in ethnography is called
Ethnography The field of anthropology originated from Europe and England designed in late 19th century. It spread its roots to the United States at the beginning of the 20th century. Some of the main contributors like EB Tylor (1832-1917) from Britain and Lewis H Morgan (1818-1881), an American scientist were considered as founders of cultural and social dimensions. Franz Boas (1858-1942), Bronislaw Malinowski (1858â€”1942), Ruth Benedict and Margaret Mead (1901-1978), were a group of researchers from the United States who contributed the idea of cultural relativism to the literature. Boas's approach focused on the use of documents and informants, whereas, Malinowski stated that a researcher should be engrossed with the work for long periods in the field and do a participant observation by living with the informant and experiencing their way of life. He gives the viewpoint of the native and this became the origin of field work and field methods.