The British writer Richard Susskind calls these potential clients the latent market.
Susskin discussed the different kinds of clients.
Susskin said there were no defining characteristics of potential clients.
A boy is eating pizza.
one person is running on  down town sidewalks
The women are thirsty
Drew put one book down.
The woman is having trouble with her old roommate though if she were to confront her it wouldn't end well.
SHe is talking to someone.