Visually we wanted to create a little bit of hope, a transition to the rest of the spot and the HRC logo, which picks up and repeats the color.
We had the desire to create a bit of hope through the HRC logo.
We wanted to instill fear in the viewers through the logo design.
You are asking them to remember it forever.
Some people possess things.
A man hates bowling so he drinks a beer  and watches his friends.
Oh you are in Memphis.
Baseball players are playing with a stadium of people watching.
Two dogs are running through a grassy field.