It can't, of course, which is the problem with mainstream horror  The more deliriously abstract and unhinged their imagery, the more of a clunk there is when the evil actually materializes and the genre conventions kick in.
Mainstream horror has a problem.
Mainstream horror is now flawless.
The Tomara Rajputs did not have a capital until 1392.
A woman is eating a hot dog by a lake.
The old man is a zombie.
The good news is misinformation is very rare, almost unheard of.
A woman is making a pie.
Two men have drinks with a woman in a bar.