One answer is that the speed with which sexy-sounding scientific ideas get picked up by popular culture is getting alarmingly  from Physical Review Letters to the latest best seller by Tom Peters almost before you know it.
Popular culture is infatuated with scientific ideas.
Popular culture takes a long time to adapt ideas.
Little Billy was taking a nap.
Jamaicans are willing to be open to their neighbor.
The people are indoors.
The cake is made out of cement.
The man is painting.
Everyone would have to agree on a few different approaches.