So what you suddenly started to realize -- or what I started to realize -- is that when you started having conversations with these companies, the idea of understanding your brand is a universal problem.
Så det man pludselig begynder at forstå -- eller hvad jeg begyndte at forstå -- er at når man begynder at have samtaler med disse virksomheder, er ideen om at forstå ens brand et universelt problem.