We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam?
Vi opstillede enten seks smagsvarianter af marmelade eller 24 smagsvarianter af marmelade, og vi kiggede på to ting: Først, i hvilken situation var folk mest tilbøjelige til at stoppe, og smage noget marmelade?