Now we always focus, naturally, on how much we raise, because it's a very tangible outcome, but for me, awareness and education is more important than the funds we raise, because I know that is changing and saving lives today, and it's probably best exampled by a young guy that I met at South by Southwest in Austin, Texas, at the start of the year.
Nu fokuserer vi altid, naturligvis, på hvor meget vi indsamler, fordi det er et meget håndgribeligt resultat, men for mig, er opmærksomhed og uddannelse mere vigtigt end de penge vi indsamler, fordi jeg ved at det ændrer og redder liv i dag, og det vises formodentlig bedst af en ung fyr jeg mødte ved South by Southwest i Austin, Texas, i begyndelsen af året.