In particular, it then becomes possible for a competitor in one business to use their position in one step of the value chain in order to penetrate or attack or disintermediate the competitor in another.
Specifikt bliver det så muligt for en konkurrent i en virksomhed, at benytte deres position i et af trinnene i værdikæden til at penetrere, angribe eller gå uden om konkurrenten i en anden.