And by themselves, those purchases don't seem like they might reveal a lot, but it's a pattern of behavior that, when you take it in the context  of thousands of other people, starts to actually reveal some insights.
For i sig selv, virker disse køb ikke til at de ville afsløre en masse, men der er et adfærdsmønster som, når du tager det i konteksten af flere tusinde af mennesker, rent faktisk begynder at give noget indsigt.