Lindsay Zaltman: The first thing we saw was this idea that you had two distinct, but complementary sides to your brand personality -- the Morgan Spurlock brand is a mindful/play brand.
Lindsay Zaltman: De første ting vi så, var denne ide om, at man havde to forskellige, men supplerende sider til ens brand personlighed -- Morgan Spurlock brandet er en opmærksomt/spøgefuldt brand.