And they liked it, and their friends saw it, and by homophily, we know that he probably had smart friends, and so it spread to them,  and some of them liked it, and they had smart friends, and so it spread to them, and so it propagated through the network to a host of smart people, so that by the end, the action of liking the curly fries page is indicative of high intelligence, not because of the content, but because the actual action of liking reflects back the common attributes of other people who have done it.
De likede den, og deres venner så det, og via homofili, ved vi, at han højst  sandsynlig havde kloge venner, så det spreder sig til dem, og nogle af dem likede det, og de havde kloge venner, og så spredte det sig til dem, og sådan forplantede det sig igennem netværket til et væld af kloge personer, så i sidste ende, handlingen af at like curly fries siden er indikator af høj intelligens ikke pga. indholdet men fordi den faktiske handling af at like afspejler den fælles attribut af de mennesker som har gjort det.