So when I knew I was coming here to do a TED Talk that was going to look at the world of branding and sponsorship, I knew I would want to do something a little different.
Så da jeg vidste at jeg ville komme her for at holde et TED foredrag, der kiggede på branding og sponsorat verdenen, vidste jeg, at jeg ville gøre noget, der var lidt anderledes.