Xavier Kochhar: So the idea is, beyond just showing that brands are a part of your life, but actually get them to finance the film? (MS: Get them to finance the film.) MS: And actually we show the whole process of how does it work.
Xavier Kochhar: Så ideen er, ud over bare at vise, at brandsene er en del af ens liv, men at få dem til at finansiere filmen? (MS: Få dem til at finansiere filmen.) MS: Og faktisk vise dem hele processen om hvordan det virker.