They can give them more control over pricing, which is what the band Radiohead did with its pay-as-you-like online release of its album "In Rainbows." Buyers could determine the price, but the offer was exclusive, and only stood for a limited period of time.
De kan give dem mere kontrol over prisfastsættelse, som er det bandet Radiohead gjorde med deres betal-hvad-du-vil online release af deres album "In Rainbows." Købere kunne bestemme prisen, men tilbuddet var eksklusivt, og var kun gyldigt i en begrænset periode.