Now choosing not to buy a jar of jam is probably good for us -- at least it's good for our waistlines -- but it turns out that this choice overload problem affects us even in very consequential decisions.
Men at vælge ikke at købe et glas marmelade er sandsynligvis godt for os -- det er i hvert fald godt for vores livvidde -- men det viser sig, at dette her problem med for mange valg påvirker os selv i meget betydningsfulde beslutninger.