They use data to first understand lots of pieces about their audience that they otherwise wouldn't have been able to understand at that depth, but then the decision to take all these bits and pieces and put them back together again and make a show like "House of Cards," that was nowhere in the data.
De brugte først data til at forstå en masse stykker af deres seere som de ellers ikke kunne have forstået på sådan et niveau, men beslutningen om at tage alle disse stykker og samle dem igen og lave en serie som "House of Cards," var ikke i nærheden af data.