The Warby Parker founders, when they were trying to name their company, they needed something sophisticated, unique, with no negative associations to build a retail brand, and they tested over 2,000 possibilities before they finally put together Warby and Parker.
Da grundlæggerne af Warby Parker skulle navngive deres firma, havde de brug for noget sofistikeret, unikt, uden negative associationer til at bygge deres forhandler brand, og de testede over 2000 muligheder inden de endelig satte Warby og Parker sammen.