(Laughter) But so much communication now is contextual that the capacity for actually nudging people, for giving them better information -- B.J. Fogg, at the University of Stanford, makes the point that actually the mobile phone is -- He's invented the phrase, "persuasive technologies."
(Latter) Men der er så megen kommunikation i dag der er konstekstafhængig, at muligheden for at puffe til folk, for at give dem bedre information -- B. J. Fogg, fra Standord Universitet, har den pointe at mobiltelefonen faktisk er -- Han opfandt ordene, "overtalende teknologier".