(Laughter) We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips.
(Latter) Vi sidder alle forskellige steder, på forskellige tidspunkter på denne skala, men hvad loven om diffusion af innovation fortæller os er, at hvis man vil have succes på massemarkedet eller stor markedsaccept af en ide, kan man ikke have det før man har opnået dette kritiske punkt mellem 15 og 18 procent markedsindtrægning, og så tipper systemet.