(Laughter) But actually, the power to re-brand things -- to understand that our experiences, costs, things don't actually much depend on what they really are, but on how we view them -- I genuinely think can't be overstated.
(Latter) Men faktisk er styrken ved at re-brande ting -- til at forstå at vores oplevelser, udgifter, ting faktisk ikke er afhængige af hvad de i virkeligheden er, men af hvordan vi ser dem -- jeg tror oprigtigt, at det ikke kan overdrives.