We needed something not only that was a part of our cultural inheritance like walking, but something that was scalable, something that was high-impact, something that we could replicate across this country.
ما به چیزی نیاز داشتیم که نه تنها بخشی از میراث فرهنگی ما مانند راه رفتن بود، بلکه چیزی قابل قیاس بود  که تاثیر بالایی هم داشت، و ما می‎‌توانستیم آن را  درسرتاسر کشور تکرار کنیم.