The people who received this message showed a marked decrease in energy consumption simply by being told what their neighbors were doing.
كسانى كه اين پيام‌ها را دريافت كردند كاهش قابل توجهى در مصرف انرژى داشتند تنها با شنيدن اينكه همسايه‌‌هاي‌شان چكار مى‌‌كردند.