The comparisons we make when we are appraising value, where we're trying to estimate how much we'll like things, are not the same comparisons we'll be making when we consume them.
Palyginimas, kurį padarome nustatydami vertę, kai bandome įvertinti, kiek mums patiks daiktai, nėra tas pats palyginimas, kurį atliekame vartodami tuos daiktus.