Well, when there are lots of alternatives to consider, it's easy to imagine the attractive features of alternatives that you reject that make you less satisfied with the alternative that you've chosen.
Kai galite pagalvoti apie daugybę alternatyvų, lengva įsivaizduoti visas patrauklias atsisakytų alternatyvų savybes, kurios daro jus mažiau patenkintus savo pasirinkimu.