Manya's success was that she was able to open in their heads an image of an idealized future, an image of themselves when they are already more successful, freer, and for them, choosing that other car was as if they are coming closer to this ideal in which it was as if Manya already saw them.
Nes Manya sėkmingai sugebėdavo sukurti jų paveikslą, suidealizuotoje ateityje, paveikslą kuriame, jie yra sėkmingesni bei laisvesni ir jiems tas kitos mašinos pasirinkimas, buvo jausmas lyg  jie artėja prie savo idealo, apie kurį Manya ir prabildavo.