If you're a smart retailer, then, you will put a very expensive item that nobody will ever buy on the shelf, because suddenly the $33 wine doesn't look as expensive in comparison.
Jeigu jūs esate protingas prekeivis, tuomet ant lentynos pastatysite labai brangų butelį, kurio niekas niekuomet nenupirks, nes staiga 33 dolerių vertės butelis nebeatrodo toks brangus.