With more than one million overnight stays each year, it is one of the most popular Tyrolean tourist destinations especially for skiing in winter, but also for walking holidays in the summer.
Oma üle ühe miljoni ööbimisega igal aastal on see üks populaarsemaid Tirooli turismisihtpunkte, eriti suusatajatele talviti, aga ka matkajatele suviti.