Since German reunification in 1990, Braunlage again is located in the centre of the Harz touristic region, however, it had to cope with growing competition by the neighbouring resorts in Saxony-Anhalt.
Saksamaa taasühinemisest saati 1990. aastal paikneb Braunlage taas Harzi turismipiirkonna keskmes, siiski peab see toime tulema naaberkuurortide kasvava konkurentsiga Saksi-Anhaltis.