The originators of the scheme knew that there was no money to invest in a trading venture, and no realistic expectation that there would ever be a trade to exploit, but the potential for great wealth was widely publicised at every opportunity, so as to encourage interest in the scheme.
Plaani algatajad teadsid, et kaubandusse investeerimiseks ei olnud raha ning polnud vähimatki lootust, et mingi kasumlik kaubandus iial toimuks, kuid suurt potentsiaalset tulu reklaamiti igal võimalusel, et julgustada inimesi plaanis osalema.