The local economy, once reliant exclusively on agriculture, is now almost completely centered on tourism (both during the summer and the winter, as opposed to some of the surrounding towns), mainly due to the town's position within the Dolomites.
Kohalik majandus, kunagi põllumajandusest sõltuv, on nüüd peaaegu täielikult keskendunud turismile (nii suvel kui ka talvel, vastandina mõnele muule ümbruskaudsele linnale), peamiselt linna asukoha tõttu Dolomiitides.