Still, many organizations put under 'Marketing' only Market Communications (MarCom), which is just the operational end of marketing and only a subset of what 'Promotion' comprises.
Paljud organisatsioonid on siiski alles turundusturu (MarCom) all, mis on lihtsalt turustamise operatiivne lõpp ja ainult alamhulk sellest, mida „reklaam” hõlmab.