Still, facing competition by other vendors that have led to declining market share, a lower net profit, and foreseeing a "difficult business environment" for the second half of the year, Samsung announced during its second quarter earnings report in July 2015 that it would be "adjusting" the price of the S6 and S6 Edge.
Ipak suočavanje sa konkurencijom od strane drugih proizvođača dovelo je do pada udela na tržištu, manji net profit i predviđanje za “teško poslovno okruženje“ u drugoj polovini godine i Samsung je u julu 2015 najavio da će izvršiti “podešavanje“ cena i za S6 i S6 Edž modele.