Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet supervised 15 interviewers, who from May–October interviewed the strategically selected 2,400 members of the community several different times in order to document their decision making process during the campaign.
Paul Lazarsfeld, Bernard Berelson i Hazel Gaudet su nadgledali 15 anketara koji su od maja do oktobra anketirali strateško odabranih 2.400 članova zajednice nekoliko puta u cilju dokumentovanja procesa donošenja njihovih odluka tokom trajanja kampanje.