This targeting method can be used across different mediums, for example in an article online, about purchasing homes would have an advert associated with this context, like an insurance ad.
Ovaj metod usmeravanja može biti korišćen preko različitih posrednika, na primer u virtuelnom članku o kupovini domova ćemo imati oglas povezan sa tim kontekstom, poput oglasa osiguranja.