In some games it may be easier to rely on revenue from sales of virtual goods, as they may provide a more reliable and greater stream of income than advertising while having the advantage of being directly incorporated into the game experience and being under the complete creative control of the developer.
U nekim igrama može biti lakše da se oslanjaju na prihode od prodaje virtuelnih dobara, s obzirom da može da se obezbedi pouzdan i veći tok prihoda nego reklamiranje, a ima tu prednost da je direktno uključena u iskustvo igranja i da je pod potpunom kreativnom kontrolom od strane programera.