With respect to Google, thirty-seven leaders in search engine optimization concluded in April 2007 that the relevance of having keywords in the meta-attribute keywords is little to none and in September 2009 Matt Cutts of Google announced that they were no longer taking keywords into account whatsoever.
Tridesetsedam lidera u optimizaciji pretraživača veba u aprilu 2007 odlučili su da je značajnost korišćenja ključnih reči meta i keywords skoro nikakva a u septembru 2009 Met Kats iz Google-a je objavio da oni više neće uzimati u obzir ključne reči.