As other stats show how 86% of people skip television adverts and 44% of people ignore direct mail, which also displays how advertising to the wrong group of people can be a waste of resources.
Druga statistika pokazuje da 86% ljudi preskače oglase na televiziji, a 44% ljudi ignoriše direktnu poštu, što takođe pokazuje kako oglšavanje pogrešnoj grupi ljudi može biti rasipanje resursa.