Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm (Ritzer, 2004:553).
Gde je Maks Veber koristio model birokratije da pokaže put ove promene u društvu, Ricer uviđa da je restoran brze hrane bolji predstavnik savremene paradigme (Ricer, 2004:553).