The credibility and strong brand recognition of well established newspapers, and the close relationships they have with advertisers, are also seen by many in the newspaper industry as strengthening their chances of survival.
Kredibilitet i jak brend prepoznavanja afirmisanih novina, bliska veza koju imaju sa oglašivačima, takođe, mnogi vide u novinskoj industriji kao jačanje mogućnosti za preživljavanje.