As mentioned previously, students exert a high level of influence over one another, and by encouraging stronger personalities to lead opinions, the organizers of the campaign were able to secure the attention of other students who identified with the reference group.
Kao što je ranije pomenuto, studenti vrše visok nivo uticaja jedni na druge i ohrabrivanjem jačih ličnosti da vode mišljenja, organizatori kampanje su mogli da osiguraju pažnju ostalih studenata koji su se identifikovali sa referentnom grupom.