While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising" is a highly effective persuasion technique, and over the last several years, advertisers have continued to increase their usage of fear in ads in what has been called a "never-ending arms race in the advertising business".
Dok je korišćenje straha u reklamama izazvalo neke negativne reakcije javnosti, postoji dokaz koji pokazuje da su šok reklame vrlo efikasna tehnika ubeđivanja, i u poslednjih nekoliko godina, oglašivači su nastavili da povećavaju svoju upotrebu straha u oglasima što je poznato kao „beskonačna trka naoružavanja u reklamnom poslu”.