As she is building the spiral theory, Noelle-Neumann states "the reader can only complete and explain the world by making use of a consciousness which in large measure has been created by the mass media."
Dok je gradila ovu teoriju, Noel-Njumanova je izjavila : "Čitalac može samo upotpuniti i objasniti svet korišćenjem svoje svesti koja je u velikoj meri kreirana od strane masovnih medija.”