It is designed to implement the Unfair Commercial Practices Directive, part of a common set of European minimum standards for consumer protection and legally bind advertisers in England, Scotland, Wales and parts of Ireland.
Napravljen je tako da implementira Direktivu za nekorektnu praksu u oglašavanju, dio seta evropskog minimuma standarda za zaštitu potrošača u Engleskoj, Škotskoj, Velsu i delovima Irske.