Targeted advertising has a limited reach to consumers, advertisers are not always aware that consumers change their minds and purchases which will no longer mean ads are apparent to them.
Usmereno oglašavanje ima ograničen pristup potrošačima, jer oglašivači nisu uvek svesni da potrošači menjaju svoja mišljenja i da im ta kupovina više neće značiti, samim tim ni oglasi koji su im upućeni.