The intention of this message is often to indicate the product contains no synthetic or exceptionally harmful chemicals, but as the word chemical itself has a stigma, it is often used without clarification.
Namera ove poruke je često da ukazuje na to da proizvod ne sadrži sintetičke ili izuzetno štetne hemikalije, ali reč hemikalija ima stigma i često se koristi bez razjašnjenja.