By way of herd mentality, students tended to encourage each other towards beer, hamburger and cigarettes, whilst housewives tended to encourage each other towards furniture and detergent.
Putem mentaliteta gomile, studenti su težili da ohrabre jedan drugog po pitanju piva, hamburgera i cigareta, dok su domaćice težile da ohrabre jedna drugu kada je u pitanju nameštaj i deterdžent.