The approach worked, and as the Journal's circulation jumped to 150,000, Pulitzer cut his price to a penny, hoping to drive his young competitor (who was subsidized by his family's fortune) into bankruptcy.
Ovakav pristup je upalio, i kako je promet Journal-a skočio na 150,000 primeraka, Pulicer je presekao svoju cenu na jedan peni, nadajući se da će oterati svog mladog suparnika (kojeg je subvencionisalo porodično bogatstvo) u bankrot.