The first such advertisement drew particular controversy, when he labeled vegetarians as being un-Australian for not eating lamb on Australia Day, provoking outrage from animal rights activists and groups such as the Australian Vegetarian Society; but the Australian Advertising Standards Bureau allowed the ads to remain on the air, ruling them to be satirical, despite viewers' complaints.
Prvi takav oglas izazvao je posebne kontroverze, kada je vegeterijance nazvao ne-Australijancima jer ne jedu jagnjetinu na Dan Australije, što je izazvalo bes aktivista za prava životinja i australijskog društva vegeterijanaca, Biro za reklamne standarde dozvolio oglase smatrajući ih satiričnim, bez obzira na pritužbe gledalaca.