An example of how targeted advertising is beneficial to consumers if that if someone sees an ad targeted to them for something similar to an item they have previously viewed online and were interested in, they are more likely to buy it.
Primer pozitivnog uticaja oglašavanja na potrošače je da ako neko vidi oglas koji je usmeren direktno njima o nečemu sličnom sa proizvodom koji su prethodno razgledali putem interneta i bili zainteresovani za istu, oni će je verovatnije kupiti.