In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission.
U slučaju cene po hiljadi/kliku, objavljivač se ne brine da li je posetilac član publike koju oglašivač pokušava da privuče i ima sposobnost da je preusmeri, jer u ovom trenutku taj objavljivač je već zaradio svoju proviziju.