As demand increased, customers often bought his hamburgers by the dozen, giving rise to the company's subsequently popular slogan: "buy 'em by the sack".
Kako se potreba povećavala, kupci su često kupovali svoje hamburgere u tucetima, što je kompaniji dalo naknadno popularan slogan: „Buy 'em by the sack” (i. baj em baj d sek, dosl. prev. „kupite ih za vreću”).