The brand gained recognition when JAY-Z referenced his investment in his 2003 song "Dirt Off Your Shoulder" with the line "Now you chillin' with a boss, bitch of course SC on the sleeve / at the 40/40 club ESPN on the screen".
Kluby rozsławił Jay-Z, odnosząc się do nich w piosence "Dirt off Your Shoulder" z 2003 roku: "Now you chillin' with a boss bitch of course, SC on the sleeve / at the 40/40 club ESPN on the screen".