In January 2010, Klum launched two lines of maternity wear: Lavish by Heidi Klum for A Pea in the Pod, and Loved by Heidi Klum for Motherhood Maternity.
W styczniu 2010 roku Klum wprowadziła dwie linie ubrań dla kobiet w ciąży: „Lavish by Heidi Klum in the Pod” oraz „Loved by Heidi Klum for Motherhood Maternity”.