In 2011 at the time of his centenary the Coach House Institute established a Marshall McLuhan Centenary Fellowship program in his honor, and each year appoints up to four fellows for a maximum of two years.
En 2011, no momento do seu centenario, o Instituto Coach House estableceu un programa de Bolsas Centenarias Marshall McLuhan na súa honra, e cada ano designa ata catro bolseiros por un máximo de dous anos.