At first, retailers ordered more supplies than what was expected to be sold, but Atari received an increasing number of order cancellations as new competitors entered the market, an event the company had not anticipated.
Inicialmente as tendas pediron máis unidades do que se esperaba vender, pero Atari recibiu un número cada vez maior de cancelacións cando novos competidores entraron no mercado, un evento que a empresa non anticipara.