Jaguar's sales slogan for years was "Grace, Space, Pace", a mantra epitomised by the record sales achieved by the MK VII, IX, Mks I and II saloons and later the XJ6.
O lema de vendas de Jaguar para o ano era "Grace, Space, Pace", un mantra personificado polas marcas de vendas alcanzadas polo MK VII, IX, Mks I e II sedán e máis tarde o XJ6.