On 14 March 2017, Force India announced a new sponsorship with BWT AG, which saw the VJM10 gain a striking pink livery, leading to the 'Pink Panther' nickname used for the cars by fans, commentators and the team themselves on social media.
O 14 de marzo de 2017, Force India anunciou un novo patrocinio con BWT AG, que deu ao VJM10 unha sorprendente librea rosa, isto valeulle o alcume "Pink Panther" usado polos fanáticos das carreiras, comentaristas e as propias redes sociais do equipo.