During the 2004–05 NHL lock-out, the Flames heavily marketed the Hitmen, and as a result, the team led all professional or junior hockey teams in North America in attendance, averaging over 10,000 fans per game.
Durante o lockout de 2004-05, os Flames promocionaron fortemente os Hitmen, e como resultado, o equipo liderou todas as ligas profesionais júnior de Norteamérica en asistencia, tendo de media máis de 10.000 espectadores por partido.