In the aftermath of the eruption, the government of Iceland launched the successful "Inspired by Iceland" campaign to regain confidence in travelling to Iceland for tourists and business people, of which Icelandair was a leading participant and initiator.
Como consecuencia da erupción, o goberno islandés lanzou a exitosa campaña "Inspire by Iceland" para recuperar a confianza de turistas e xente de negocios en viaxar a Islandia, na cal Icelandair tivo un importante papel como iniciadora e participante.