After the partnership with DeNA was established, Iwata reiterated his stance that the common free-to-play type mobile games, which he referred to as "free-to-start", threatened the future quality of games.
Tras establecer esta colaboración con DeNA, Iwata reiterouse na súa opinión de que os tipos habituais de xogos móbiles free-to-play ameazaban a calidade futura dos xogos.