During the period 1972 to 1976, it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writings of Julie Burchill, Paul Morley and Tony Parsons.
Durante o príodo comprendido entre 1972 e 1976 asociouse particularment co xornalismo gonzo (abordaxe directo da noticia), e posteriormente asociouse estreitamente co punk rock a través dos escritos de Julie Burchill, Paul Morley e Tony Parsons.