In 1937, Vincenzo died of a heart attack and both his wife, Adele Miglietti Lancia, and his son, Gianni Lancia, took over control of the company.
Vincenzo morreu dun ataque ao corazón e tanto a súa esposa, Adele Miglietti Lancia, e o seu fillo, Gianni Lancia, tomaron o control da empresa.