The British Leyland overall holding company board decided in 1967 there were insufficient funds in the group advertising budget to cope with marketing in North America the Daimler brand as well as Jaguar.
A xunta xeral da empresa British Leyland decidiu en 1967 que non había fondos suficientes no orzamento de publicidade do grupo para facer fronte á comercialización conxunta en América do Norte da marca Daimler, e da marca Jaguar.