Since the 1980s his work in CDA focused especially on the study of the discursive reproduction of racism by what he calls the 'symbolic elites' (politicians, journalists, scholars, writers), the study of news in the press, and on the theories of ideology, context and knowledge.
Dende a década de 1980 o seu traballo na CDA centrouse especialmente no estudo da reprodución discursiva do racismo polas "elites simbólicas" (políticos, xornalistas, eruditos, escritores), o estudo das noticias da prensa e sobre as teorías da ideoloxía e do contexto.