McNally, who was a former Marlboro sponsorship consultant, came up with a solution to "tidy up" trackside advertising; this solution was called "themed advertising", where one advertiser is given total exposure at one part of the track.
McNally, quen foi un antigo consultor de patrocinio de Marlboro, ocorréuselle unha solución para pór orde á publicidade nos circuítos; Esta solución denomínase "themed advertising" (publicidade temática), onde un anunciante benefíciase dunha visibilidade total nunha parte da pista.