In the Summer of 2005 O'Donnell and his longtime partner and collaborator Erin Lang formed their own label with the idea of supporting and encouraging otherwise unsignable artists, mainly in the electronic genre, and releasing their own music.
No verán do 2005 O’Donnell e o seu compañeiro e colaborador Erin Lang formaron o seu propio selo coa idea de apoiar a artistas sen contrato, principalmente da electrónica, e publicar a súa música.