In March 2007, Dream Stage Entertainment (DSE) sold Pride to Lorenzo Fertitta and Frank Fertitta III, co-owners of Zuffa, which, at the time, owned the Ultimate Fighting Championship (UFC).
V březnu 2007, Dream Stage Entertainment prodal Pride k Lorenzovi Fertittaovi a Frankovi Fertittaovi III, vlastníkům Zuffa, která vlastní Ultimate Fighting Championship (UFC).