The concept of "cultural code" is considered in the book of Clotaire Rapaille The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.
«Культурный код: Как мы живем, что покупаем и почему», Клотер Рапай (The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, Clotaire Rapaille).