In December 2010, Tesfaye uploaded "What You Need", "Loft Music" and "The Morning" to YouTube under his stage name, although his identity was initially unknown.
Впрочем, в декабре 2010 года Тесфайе загрузил «What You Need», «Loft Music» и «The Morning» на YouTube под именем «The Weeknd», хотя его личность изначально была неизвестна.