This Is Gonna Hurt: The Life of a Mixed Martial Arts Champion Review "Love him or hate him...Tito Ortiz is one of the most recognizable figures in mixed martial arts." -- The Tennessean  About the Author Jacob “Tito” Ortiz a.k.a. the “Huntington Beach Bad Boy” is a Mexican American mixed martial arts fighter from Huntington Beach, California. A former Light-Heavyweight UFC champion, Ortiz has been one of the sport’s biggest stars, headlining several pay-per-views, appearing on the covers of various magazines, and being one of the first athletes inducted into the UFC Hall of Fame. Ortiz has also had roles in several feature films, including Cradle 2 the Grave, and on network television in CBS’s Numb3rs.