Digital Marketing: A Practical Approach Review A practical manual on how to do digital marketing from the ground up.Duncan Shaw, Lecturer in Information Systems, Nottingham University Business School, UK The second edition of Digital Marketing by Alan Charlesworth offers a great overview of the latest trends and opportunities offered. Essential topics such as search engines, social media and their integration with marketing communications are outlined in an accessible way and offer a great starting point for anyone who has no background in digital marketing.Dr Aleksej Heinze, Senior Lecturer, Salford Business School, University of Salford, UK This work is based upon the author’s academic and organizational experience and as such provides an illuminating account of digital marketing. A pragmatic book that identifies and discusses the key concerns of digital marketers. Its commentary is grounded with references to real life examples. This book is a very readable text, which pulls no punches and addresses a range of topics. Therefore, this book will be of interest to those new to digital marketing, undergraduate students and more seasoned marketing practitioners.Dr Michael Cassop Thompson, Senior Lecturer, Leeds Metropolitan University, UK About the Author Alan Charlesworth  is a Senior Lecturer in Marketing and Digital Marketing, and has been involved in online marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996