Start With Why: How Great Leaders Inspire Everyone To Take Action Review This book is so impactful, I consider it required reading (Tony Robbins, bestselling author of Awaken The Giant Within)A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book (Forbes)One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work) 				    	 					 About the Author Born in 1973 in Wimbledon, Simon Sinek now resides at New Jersey. His first speech at the TEDx is the seventh most viewed video on YouTube. The author has penned several books along the same line and has been among America's best Corporate Bestsellers. Apart from this, he has written articles for several magazines and newspapers as well.