International Business: Text and Cases About the Author FRANCIS CHERUNILAM (PhD, International Business) is Professor, School of Management Studies, Cochin University of Science and Technology, Cochin, Kerala. He also served at the Indian Institute of Management Kozhikode (IIM-K) as Professor and Chairman, Marketing Area. Professor Cherunilam is a prolific writer and has to his credit over two dozen books and over 150 research papers and articles on areas ranging from Management, Economics, and Demography to Habitat. He contributes a regular feature entitled "Corporate Scene" to Organisational Management, a quarterly journal. A consultant to several public and private sector organisations, Professor Cherunilam is a winner of the Air India Excellence Award for teachers.