NLP: The Essential Guide to Neuro-Linguistic Programming About the Author Tom Hoobyar, NLP Master Practitioner, engineer, and high-tech CEO, uses his NLP skills and life experience to help individuals and businesses grow. He also founded the NLP Cafe, the international NLP Alumni study group with branches around the world. Tom Dotz founded the NLP Institute of California in 1990, growing it in four years to the largest organization of its kind in the U.S. In 1998 he acquired NLP Comprehensive, initiating new programs to keep it at the forefront of NLP.Susan Sanders is a seasoned training executive. She helps companies make learning and working easier, more fun, and more meaningful by integrating key concepts and strategies from her decade-long study of NLP.