The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns About the Author Ian Dodson is the co-founder and Course Director for the Digital Marketing Institute. He lectures extensively on the Digital Marketing Institute's Postgraduate and Professional Diploma programs, speaks at both local and international conferences, and writes for various digital and marketing journals on all topics digital. Ian Dodson has been at the forefront of the Digital Industry for the past 10 years. He specializes in strategic guidance for organizations bringing products to market through the internet and has been instrumental in the set-up of some ground breaking online businesses.