The Psychology Book: Big Ideas Simply Explained Review "[The Big Ideas Simply Explained books] are beautifully illustrated with shadow-like cartoons that break down even the most difficult concepts so they are easier to grasp. These step-by-step diagrams are an incredibly clever learning device to include, especially for visual learners." – Examiner.com "This large, stylish book takes the reader on a quick tour through the history and discipline of psychology, with tiny bits of information and loads of design. The title gets it right: these are indeed big ideas (and also plenty of small ones), and the explanations are simplified and presented in a number of ways." – PsychCentral.com "The Psychology Book is packed with everything you'd ever study in a Psych 101 class, and, as the subtitle suggests, it's all explained in a clear, simple way." – Wink Books, from the co-founders of Boing Boing About the Author DK was founded in London in 1974 and is now the world's leading illustrated reference publisher and part of Penguin Random House, formed on July 1, 2013. DK publishes highly visual, photographic nonfiction for adults and children. DK produces content for consumers in over 87 countries and in 62 languages, with offices in Delhi, London, Melbourne, Munich, New York, and Toronto. DK's aim is to inform, enrich, and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.   Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery, and parenting. DK’s extensive children’s list showcases a fantastic store of information for children, toddlers, and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the bestselling LEGO® books. DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.