Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School About the Author Idris Mootee is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London and Mexico City. He has worked with clients such as World Bank, Burberry, BMW, Starbucks, Nike, Samsung, LG, Amex, Kraft, Pepsi, Cisco and the Bill and Melinda Gates Foundation. A management guru and a leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, corporate level business strategy and new venture business model design through the application of Design Thinking. Through keynote speaking, consulting and his design thinking transformation programs, Idris motivates senior leaders and their teams to think and act differently.