This is Marketing Review Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way (The Financial Times Book of the Month The Financial Times) 				    	 					 From the Inside Flap Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package.  At the heart of his approach is a big idea: Great marketiers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience, build trust and permission with your market, adopt the narratives your fans already use, find the guts to create and release tension and, most of all, give people the tools and stories they can use to achieve their goals.  It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen first by learning how to see.              See all Product description