In the style of JellyCat, The video opens with a large, red, spherical object that resembles a stylized apple. It is situated in an urban environment with tall buildings and a clear sky in the background. The object appears to be made of a shiny material, reflecting light and giving it a metallic look. As the video progresses, the object undergoes a transformation, becoming more rounded and fluffy, resembling a plush toy. The surface texture changes from smooth to a soft, furry appearance. The object's facial features become more pronounced, with eyes and a smiling mouth, giving it a friendly and approachable demeanor. The background remains consistent throughout the video, with no significant changes in the urban setting.