اينطور نبود كه من ايده‌‌اى داشته باشم كه چه شكلى است، اما يك حسى بود كه ما بايد چيزى را در ارتباط با مقوله‌‌هاى جديد كاركنان و چيزى كه با تغيير رفتار ارتباط داشت و چيزى كه با تعليم و تربيت عمومى ربط داشت، را انجام دهيم. 
It's not as if I had any idea what it would look like, but there was a sense that we would have to do something with new categories of workers and something having to do with behavior change and something having to do with public education. 