ما به چیزی نیاز داشتیم که نه تنها بخشی از میراث فرهنگی ما مانند راه رفتن بود، بلکه چیزی قابل قیاس بود که تاثیر بالایی هم داشت، و ما می‎‌توانستیم آن را درسرتاسر کشور تکرار کنیم. 
We needed something not only that was a part of our cultural inheritance like walking, but something that was scalable, something that was high-impact, something that we could replicate across this country. 