معنیش نیست همه می‌رن و غذای سگ رو می‌خورن، یعنی صاحبان کسب‌وکار از محصولات خودشون استفاده می‌کنن که نشون بدن بهشون مطمئن هستن. 
It doesn't mean everyone goes in and eats dog food, but businesspeople will use their own products to demonstrate that they feel -- that they're confident in them. 