By granting these awards, the European Commission, in cooperation with the European Broadcasting Union (EBU), rewards debut artists and groups who have successfully crossed national borders and reached audiences outside their home country.
Nende auhindadega tunnustab Euroopa Komisjon koostöös Euroopa Ringhäälinguliiduga (EBU) debüüdi teinud esinejaid ja ansambleid, kes on saavutanud publikumenu väljaspool oma kodumaad.