As real estate prices had been rising until the spring of 2007, it was thought that a piece of land was the best investment, preferably located by the sea, on an island or in some other place surrounded by beautiful nature.
Kuna kuni 2007. aasta kevadeni olid Eestis kinnisvarahinnad üksnes tõusnud, siis arvati, et kõige paremaks investeeringuks on tükk maad, kõige parem kui kuskil mere ääres, saare peal või looduskaunis kohas.