The UCP Directive substantially reinforces existing EU standards on misleading advertising and sets new EU standards against aggressive commercial practices - covering harassment, coercion, undue influence.
Ebaausate kaubandustavade direktiiv tugevdab oluliselt ELi olemasolevaid standardeid eksitava reklaami alal ning kehtestab uued ELi standardid agressiivsete müügitavade vastu,