Based on the 2011 retail market studies by TNS Emor, the shops / places of sale are divided into large, average and small places of sale, according to for how many people this chain of shops is the place for purchase in a given region.
Kauplused/ostukohad omakorda on jagatud TNS Emor 2011 jaeturu uuringute tulemuste alusel suurteks, keskmisteks ning väikesteks ostukohtadeks, vastavalt sellele, kui paljude inimeste jaoks on kauplusekett antud piirkonnas ostukohaks.