Its objectives are to identify and recognise successful activities and initiatives undertaken to promote enterprise and entrepreneurship, showcase and share examples of best entrepreneurship policies and practices, create a greater awareness of the role entrepreneurs play in society and encourage and inspire potential entrepreneurs.
Auhinna eesmärk on leida ja tunnustada edukaid tegevusi ja algatusi, mis edendavad ettevõtlust ja ettevõtlikku vaimu.