Moreover, this promotion should now reflect the new challenges agriculture is facing: the investment of EU producers in food safety, environment and animal welfare, the emergence of new competitors both in the EU market and in emerging markets and also the great diversity of the EU's culinary heritage.
Kõnealune edendamine peaks nüüd kajastama põllumajanduse ees seisvaid uusi väljakutseid: ELi tootjate investeeringud toiduohutusse, keskkonda ja loomade heaolusse, uute konkurentide ilmumine nii ELi turule kui ka arenevatele turgudele, samuti ELi kulinaariapärandi suur mitmekesisus.