The Label aims to raise awareness of sites which have played a significant role in the history, culture and development of the European Union, as well as to highlight their European dimension through information and educational activities.
Märgise abil soovitakse suurendada teadlikkust objektidest, millel on olnud oluline roll ajaloos, kultuuris ja Euroopa Liidu ülesehitamises ning rõhutada haridusliku ja teavitustegevuse vahendusel nende tähendust Euroopale.