But since companies involved in the tourism sector are mainly small and medium-sized enterprises (SMEs), and a great many of the tourist destinations across Europe are still focused on a particular 'season', rather than offering all-year-round facilities, he believes that there is still much to be done.
Kuna turismisektoris tegutsevad aga enamasti väikesed ja keskmise suurusega ettevõtted ning paljud Euroopa turismisihtkohad keskenduvad siiani teatud hooajale, selmet pakkuda turismiteenuseid aastaringselt, leiab ta, et teha on veel palju.