This employed sociologists who acted as consultants as well as monitoring the reception of the press by its readers, gauging people’s expectations with respect to the public sphere as well as to the organisation of social life at large.
Selles asusid tööle sotsioloogid, kes jälgisid ja konsulteerisid nii ajakirjanduse vastuvõttu lugejate hulgas kui ka inimeste ootusi avaliku teksti, aga ka sotsiaalse elu korraldamise osas laiemalt.