The programme is intended to encourage a lasting increase in the proportion of fruit and vegetables in children's diets, at the age when they are developing their eating habits, and thus to contribute to the fight against obesity.
Kava eesmärgiks on edendada puu- ja juurvilja osakaalu püsivat suurendamist laste toidus vanuses, mille ajal kujunevad välja toitumisharjumused, ning aidata sellega võidelda rasvumise vastu.