In October 2003, Viking Line gave FSU notice of its intention to reflag the Rosella, which was running at a loss, by registering it in Estonia, where it had a subsidiary, in order to be able to employ an Estonian crew, at a lower level of pay than that applicable in Finland, thereby enabling it to compete with other ferries on the same route.
Oktoobris 2003 teatas Viking Line FSU-le oma kavast vahetada kahjumiga töötava Rosella lipuriiki ning registreerida laev Eestis, kus tal on tütarettevõtja, et ta saaks tööle võtta Soome palgatasemest madalamalt tasustatava Eesti meeskonna ning suudaks konkureerida samal liinil sõitvate teiste laevadega.