Nowadays viewers do not only watch video content via their TV channels but also increasingly via video-on-demand services (such as Netflix and MUBI) and video-sharing platforms (such as YouTube and Dailymotion).
Tänapäeval vaatavad vaatajad videosisu lisaks telekanalitele üha enam ka tellitavate videoteenuste (nt Netflix ja MUBI) ja videote jagamise platvormide (nt YouTube, Dailymotion) kaudu.