Consumers need to become just as well-informed and empowered as buyers and sellers on wholesale markets through clearer billing and advertising rules, trustworthy price comparison tools and by leveraging their great bargaining power through collective schemes (such as collective switching and energy cooperatives).
Seda tänu selgematele arvete koostamise ja reklaamieeskirjadele, usaldusväärsetele hinnavõrdlusvahenditele ning suure tingimisjõu kasutamisele kollektiivkokkulepete (nt kollektiivne energiaettevõtte vahetamine, energiakooperatiivid) kaudu.