When people buy something, they buy the whole set and packaging is big part of it. Customer wants to feel good while buying something- it means people want to get some extra emotions and feelings while buying something they need or want. So visual pleasure is something we cannot underestimate.
Tegelikkus pole aga nii lihtne. Kui klient midagi ostab, siis ostab ta kogu komplekti, ning pakend on oluline osa sellest.