Estonian broadcasters were combining sponsorship messages (which exist to inform TV viewers about a sponsorship agreement) with advertising spots and Estonian authorities did not count them within the EU advertising limit.
Eesti ringhäälinguorganisatsioonid ühitasid sponsorlusteated (mis on mõeldud selleks, et teavitada vaatajat sponsorlepingust) otsepakkumise lõikudega ning Eesti ametiasutused ei arvestanud neid ELi reklaamipiirangu hulka.