The new strategy is also a direct response to the current intense debate on trade in the EU – including on the Transatlantic Trade and Investment Partnership (TTIP) that is being negotiated with the United States.
Uus strateegia on ka otsene vastus praegusele intensiivsele arutelule seoses kaubandusega ELis – sealhulgas Atlandi-ülese kaubandus- ja investeerimispartnerlusega (TTIP), mille üle peetakse läbirääkimisi Ameerika Ühendriikidega.