During the 1990s, the number of media channels increased, development of the channels having occurred along three separate paths involving the public media, the commercial media, and the more specialised channels operating on the same public sphere.
Kanalite kujunemist võib ülevaatlikult näha kolme paralleelse suunana: avalik-õigusliku meedia, kommertsmeedia ja spetsialiseeritud kanalitena, mis toimivad ühel ja samal avalikul väljal.