Manufacturers have responded to the growth of e-commerce by adopting a number of practices in order to better control the distribution of their products and the positioning of their brands.
Tootjad on reageerinud e-kaubanduse kasvule, võttes kasutusele mitmed tavad, mis võimaldavad neil paremini kontrollida oma toodete turustamist ja kaubamärkide positsioneerimist.