By the 1990s differing national rules on tobacco advertising and sponsorship were becoming a barrier to the free movement between Member States of the products and services carrying them.
1990ndateks olid tubakareklaami ja -sponsorluse erinevad siseriiklikud eeskirjad muutumas liikmesriikidevahelise toodete ja teenuste vaba liikumise takistuseks.