The essence of relationship marketing and perspectives, the relationship marketing process and its planning, market orientation, the essence and planning of internal marketing, the essence, process, planning and strategies of customer relationship marketing, the essence and types of loyalty, loyalty programmes.
Suhteturunduse olemus ja perspektiiv, suhteturunduse protsess ja planeerimine, turule orienteeritus, sisemise turunduse olemus ja planeerimine, kliendisuhete juhtimise olemus, kliendisuhete juhtimise protsess, planeerimine ja strateegiad, lojaalsuse olemus, liigid ja lojaalsusprogrammid.