Knowledge of customers is one of the cornerstones for developing sound business strategies, and there is a need to better understand the diverse aspects of consumer behaviour that marketers must cater to in the global marketplace.
Tarbijate tundmine on äristrateegia üks nurgakividest ja põhineb nii turundusel, psühholoogial, majandusel, antropoloogial kui ka teistel distsipliinidel.