Europeans are ready to actively participate in helping the poor – half of EU citizens are willing to pay more for their daily shopping (e.g. for fair trade products), if they know that this would benefit developing countries, according to the same survey.
Samas uuringus teatatakse, et eurooplased on valmis vaeseid aktiivselt aitama: pooled ELi kodanikud on nõus oma igapäevase ostukorvi, näiteks õiglase kaubanduse toodete eest rohkem maksma, kui nad teavad, et see läheb arenevate riikide hüvanguks.