Companies would have the choice to either 1) offer phone plans that apply everywhere in the European Union ("roam like at home"), the price of which will be driven by domestic competition, or 2) allow their customers to “decouple”, that is: opt for a separate roaming provider who offers cheaper rates (without having to buy a new SIM card).
Ettevõtjatel oleks kaks valikut: 1) pakkuda selliseid kõnehindu, mida kohaldatakse kogu ELis ja mille kujundab sisekonkurents, või 2) lubada klientidel lahkuda, mis tähendab, et nad valivad teise rändlusteenuse pakkuja, kellel on madalamad hinnad (ilma et tuleks osta uus SIM-kaart).