The campaign has been specifically designed to address young urbans and families across the European Union, not only to build awareness about the importance of resource efficiency but also to encourage them to change their habits.
Kampaania on spetsiaalselt loodud kogu Euroopa Liidu noortele linlastele ja peredele, mitte pelgalt teadlikkuse tõstmiseks tõhusa ressursikasutuse teemal, vaid ühtlasi abiks inimestele uute harjumuste juurutamiseks.