The aim is to achieve a combination of regulatory obligations and market incentives which will induce mobile operators to extend their domestic plans/bundles so that by 2016 at the latest, customers throughout the Union are able to use their phones and smartphones at domestic rates while travelling throughout the Union ("roam like at home").
Eesmärk on innustada mobiilsideoperaatoreid laiendama riiklike hinnapakette nii, et hiljemalt 2016. aastal saavad tarbijad kasutada oma mobiiltelefoni kõikjal liidus riigisisese hinnaga („rändle nagu kodus”).