This campaign builds on a Commission study on women in the ICT sector, which found that the best way to get more women into tech jobs is by giving visibility to inspiring tech professionals, thus turning them into role models.
Kampaania aluseks on komisjoni uuring naiste rollist IKT-sektoris, milles leiti, et parim viis tuua rohkem naisi tehnoloogilistele kutsealadele on tutvustada teiste tehnospetsialistide innustavat eeskuju.