Switching rates are particularly important as one of the key findings of the Scoreboard Report is that in markets with higher switching rates consumers are less likely to report price increases – such markets are car insurance (where 25% of consumers in the preceding two years), followed by internet (22%) and mobile phone (19%).
Teenusepakkuja vahetamise sagedus on väga oluline, sest tulemustabelist selgus, et turgudel, kus teenusepakkujat vahetatakse tihedamini, on vähem tõenäoline, et tarbijad teatavad hinnatõusust – sellisteks turgudeks on liikluskindlustus (25% tarbijatest vahetas teenusepakkujat viimase kahe aasta jooksul), millele järgnevad internet (22%) ja mobiilside (19%).