Complaints are one of the five key indicators used by the Consumer Markets Scoreboard of how markets are performing for consumers, along with consumer satisfaction, prices, switching suppliers and safety.
Lisaks tarbijarahulolule, hindadele, tarnijate vahetamisele ja ohutusele on kaebused üks viiest olulisest näitajast, mida kasutatakse tarbijaturu tulemustabeli koostamisel ning mis kajastab turu toimimist tarbija seisukohast.