Audience development will be a key focus for projects supported through the proposed €1.8 billion EU fund, which will encompass and strengthen the existing Culture and MEDIA (cinema) programmes as well as launching a loan guarantee scheme to boost bank lending to SMEs in the cultural sectors.
Programmi jaoks planeeritud 1,8 miljardi euroga toetab EL projekte, mille peamine eesmärk on kaasa haarata laiemat publikut.