To enhance legal certainty and ensure there are no gaps, some clearly misleading practices, such as those of the misleading directory companies, will be explicitly banned so that traders will instantly know that such practices fall under the Misleading and Comparative Advertising Directive and are thus illegal.
Nõnda on ettevõtjatele kohe selge, et sellised võtted kuuluvad eksitava ja võrdleva reklaami direktiivi kohaldamisalasse ja on seega ebaseaduslikud.