This was gradually replaced from 2009 in most contracts by the requirement of premium placement/minimum ads and the right for Google to authorise competing ads.
Enamiku lepingute puhul asendati see tava alates 2009. aastast jrk-jrgult reklaamide parimale kohale paigutamise ja reklaamikasutuse alampiiri nudega ning Google'i igusega otsustada konkureerivate reklaamide kasutamise le.