The success of shopping centres is determined by the amount of the population shopping there and frequency of their purchases (regardless of the price of a purchase) and by whether it is an active connection point for social communication.
Kaubanduskeskuste edukuse määrab seal sisseoste tegeva elanikkonna hulk ja ostude sagedus (sõltumata ostu kallidusest) ning kas tegu on aktiivse sotsiaalse keskusega.