The survey on the "Attitudes of Europeans towards building the single market for green products" indicates that more than three-quarters of respondents are willing to pay more for environmentally-friendly products if they were confident that the products are truly environmentally-friendly (77%).
Uuringu „Eurooplaste käitumismallid ühtse keskkonnasõbralike toodete turu loomisel” kohaselt on enam kui kolm neljandikku vastanutest, olles veendunud, et tegemist on tõepoolest keskkonnasõbralike toodetega (77%), valmis nende eest ka rohkem maksma.