Various criteria including quality, creativity and relevance of activities as well as the effective use of the logo, have been assessed by a jury made up of environmental and communication experts and representatives from the European Commission.
Keskkonna- ja kommunikatsiooniekspertidest ning Euroopa Komisjoni esindajatest koosneva žürii otsus põhines eri kriteeriumidel, mis hõlmasid toote või teenuse kvaliteeti, kampaaniate loovust ja asjakohasust ning logo tulemuslikku kasutamist.