In the same survey Europeans were evenly divided about claims by producers on the environmental performance of their products while nearly half thought that a combination of increased taxes on environmentally-damaging products and decreased taxes on environmentally-friendly products would best promote eco-friendly products.
Peaaegu pooled leidsid, et loodussõbralike toodete edendamiseks oleks kõige õigem omavahel kombineerida keskkonda kahjustavate toodete puhul maksude tõstmist ja keskkonnasõbralike toodete puhul nende langetamist.