The Court holds, in this regard, that where such data are processed for the purposes of a search engine operated by an undertaking which, although it has its seat in a non-member State, has an establishment in a Member State, the processing is carried out ‘in the context of the activities’ of that establishment, within the meaning of the directive, if the establishment is intended to promote and sell, in the Member State in question, advertising space offered by the search engine in order to make the service offered by the engine profitable.
Selles küsimuses on Euroopa Kohus seisukohal, et isikuandmete töötlemine, mida tehakse sellise otsingumootori teenuse tarbeks, mida haldab ettevõtja, kellel on registrijärgne asukoht kolmandas riigis, kuid asutus liikmesriigis, toimub selle asutuse „tegevuse raames” direktiivi tähenduses, kui selle eesmärgiks on tagada selles liikmesriigis otsingumootori reklaamipinna turustamine ja müük, et muuta otsingumootori teenus kulutõhusaks.