3) Connecting by going local, that is by adapting messages to audiences in each Member State and conveying them through the channels those audiences prefer in the language they understand.
3) Tegutsemine kohalikul tasandil, kohandades sõnumit iga liikmesriigi kuulajaskonnaga ning edastades seda kanalite kaudu, mida inimesed eelistavad, ja keeles, mida nad mõistavad.