It provides for a specific market responding to a specific consumer demand while at the same time delivering public goods in terms of environmental protection, animal welfare and rural development.
Tegemist on tarbijate konkreetset nõudlust rahuldava eriomase turuga, kus samal ajal on tagatud keskkonnakaitse, loomade heaolu ning maaelu arenguga seotud avalikud hüved.