Moreover, Microsoft, which has traditionally held a very large share of the PC software market, is less present on new operating devices, such as tablets and smartphones, which are becoming increasingly important on the consumer communications market.
Lisaks sellele on Microsoft, kellel on traditsiooniliselt suur turuosa personaalarvutitele mõeldud tarkvara turgudel, vähem esindatud uutel infotehnoloogia platvormidel nagu tahvelarvutid ja nutitelefonid, mille olulisus erakliendi teenuste turul üha kasvab.