If Europe wants to retain its reputation as the foremost tourism destination in the world, it has to build on its strength and to demonstrate that its tourism regions are excellent.
Kui Euroopa soovib säilitada oma positsiooni maailma peamise turismisihtkohana, peab ta edasi arendama oma tugevaid külgi ning tõestama oma turismipiirkondade väljapaistvust.