The share constituted by the export of dairy products has dropped within the last seven years from 40 per cent of total production to approximately 20 per cent in 2002. Publicity campaigns, such as “Made in Estonia” (Eelista Eestimaist), have been mounted in an attempt to boost the consumption of local foodstuffs instead of imported products.
Piimatoodete eksport vähenes 2002. aasta seisuga sellele eelnenud seitsme aasta jooksul 40%-lt 20% piirimaile kogutoodangust.