Innovation, consumer understanding, brand-building, go-to-market, and scale are activities that P&G performs well and are examples of the company’s:
A. tangible resources.
B. intangible resources.
C. core competencies.
D. capabilities.
Answer:C
Innovation, consumer understanding, brand-building, go-to-market, and scale are activities that P&G performs well and are examples of the company’s:
A. tangible resources. B. intangible resources. C. core competencies. D. capabilities.