If a company were seeking to design a channel system, the first step would be to:
A. analyze consumer-service needs.
B. set the channel objectives and constraints.
C. analyze marketing intermediaries.
D. factor in (or out) foreign middlemen alternatives.
Answer:A
If a company were seeking to design a channel system, the first step would be to:
A. analyze consumer-service needs. B. set the channel objectives and constraints. C. analyze marketing intermediaries. D. factor in (or out) foreign middlemen alternatives.