Which of the following is true regarding research objectives?
A. Research objectives, when achieved, will provide sufficient earnings to obtain a reasonable return on investment.
B. Research objectives, when obtained, will ensure the viability of the marketing research department.
C. Research objectives, when achieved, provide the information necessary to solve the problem.
D. Research objectives are seldom achieved but should be stated as goals to be sought.
Answer:C
Which of the following is true regarding research objectives?
A. Research objectives, when achieved, will provide sufficient earnings to obtain a reasonable return on investment. B. Research objectives, when obtained, will ensure the viability of the marketing research department. C. Research objectives, when achieved, provide the information necessary to solve the problem. D. Research objectives are seldom achieved but should be stated as goals to be sought.