McDonald’s culture, with an emphasis on cleanliness, consistency, service, and the training that reinforces the value of these characteristics, illustrates which of the following criteria for sustainable competitive advantage?
A. Valuable
B. Rare
C. Costly to imitate
D. Nonsubstitutable
Answer:C
McDonald’s culture, with an emphasis on cleanliness, consistency, service, and the training that reinforces the value of these characteristics, illustrates which of the following criteria for sustainable competitive advantage?
A. Valuable B. Rare C. Costly to imitate D. Nonsubstitutable