The airlines have been leaders in the use of technology. Customers can make reservations either with an airline or through a travel agency. In this situation, a travel agency is classified as which type of distribution channel?
A. A jobber.
B. A facilitating agent.
C. An intermediary.
D. A distributor.
Answer:C
The airlines have been leaders in the use of technology. Customers can make reservations either with an airline or through a travel agency. In this situation, a travel agency is classified as which type of distribution channel?
A. A jobber. B. A facilitating agent. C. An intermediary. D. A distributor.
Explanation: Marketing intermediaries assist companies in promoting, selling, and distributing their goods and services to ultimate consumers. For example, travel agents access an airline’s computerized reservation system and make reservations for their customers without ever taking title to the ticket.