Consider the criteria necessary for sustainable competitive advantage. Which of the following combinations would most likely bring about a temporary competitive advantage and the possibility for above-average returns?
A. Valuable, rare, not costly to imitate, and possibly substitutable
B. Valuable, rare, costly to imitate, and possibly substitutable.
C. Valuable, not rare, not costly to imitate, and possibly substitutable.
D. Valuable, not rare, costly to imitate, and substitutable.
Answer:A
Consider the criteria necessary for sustainable competitive advantage. Which of the following combinations would most likely bring about a temporary competitive advantage and the possibility for above-average returns?
A. Valuable, rare, not costly to imitate, and possibly substitutable B. Valuable, rare, costly to imitate, and possibly substitutable. C. Valuable, not rare, not costly to imitate, and possibly substitutable. D. Valuable, not rare, costly to imitate, and substitutable.