When producers, wholesalers, and retailers act as a unified system, they comprise a:
A. conventional marketing system.
B. power-based marketing system.
C. horizontal marketing system.
D. vertical marketing system.
Answer:D
When producers, wholesalers, and retailers act as a unified system, they comprise a:
A. conventional marketing system. B. power-based marketing system. C. horizontal marketing system. D. vertical marketing system.