Which of the following is NOT a factor affecting sustainability of a competitive advantage?
A. Availability of substitutes for a firm’s core competence
B. Rate at which obsolescence of the core competence occurs because of environmental changes
C. Imitability of a core competence
D. Length of time the core competence has existed
Answer:D
Which of the following is NOT a factor affecting sustainability of a competitive advantage?
A. Availability of substitutes for a firm’s core competence B. Rate at which obsolescence of the core competence occurs because of environmental changes C. Imitability of a core competence D. Length of time the core competence has existed