In terms of international business strategy, which of the following is true regarding a multi-domestic strategy?
A. It uses the same products in all countries.
B. It centralizes control with little decision-making authority given to the local level.
C. It is an effective strategy when large differences exist between countries.
D. It provides cost advantages, improves coordinated activities, and speeds product development.
Answer:C
In terms of international business strategy, which of the following is true regarding a multi-domestic strategy?
A. It uses the same products in all countries. B. It centralizes control with little decision-making authority given to the local level. C. It is an effective strategy when large differences exist between countries. D. It provides cost advantages, improves coordinated activities, and speeds product development.