To provide a sustainable competitive advantage, a capability must satisfy all of the following criteria EXCEPT be:
A. technologically innovative.
B. hard for competing firms to duplicate.
C. without good substitutes.
D. valuable to customers.
Answer:A
To provide a sustainable competitive advantage, a capability must satisfy all of the following criteria EXCEPT be:
A. technologically innovative. B. hard for competing firms to duplicate. C. without good substitutes. D. valuable to customers.