Definition of Marketing given by Philip Kotler:
A. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
B. Marketing is societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.
C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.
D. None of the above
Answer:A
Definition of Marketing given by Philip Kotler:
A. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. B. Marketing is societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others. C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large. D. None of the above