Daily Papers

The ability of Large Language Models (LLMs) to mimic human behavior triggered a plethora of computational social science research, assuming that empirical studies of humans can be conducted with AI agents instead. Since there have been conflicting research findings on whether and when this hypothesis holds, there is a need to better understand the differences in their experimental designs. We focus on replicating the behavior of social network users with the use of LLMs for the analysis of communication on social networks. First, we provide a formal framework for the simulation of social networks, before focusing on the sub-task of imitating user communication. We empirically test different approaches to imitate user behavior on X in English and German. Our findings suggest that social simulations should be validated by their empirical realism measured in the setting in which the simulation components were fitted. With this paper, we argue for more rigor when applying generative-agent-based modeling for social simulation.

In recent years, Vietnam witnesses the mass development of social network users on different social platforms such as Facebook, Youtube, Instagram, and Tiktok. On social medias, hate speech has become a critical problem for social network users. To solve this problem, we introduce the ViHSD - a human-annotated dataset for automatically detecting hate speech on the social network. This dataset contains over 30,000 comments, each comment in the dataset has one of three labels: CLEAN, OFFENSIVE, or HATE. Besides, we introduce the data creation process for annotating and evaluating the quality of the dataset. Finally, we evaluated the dataset by deep learning models and transformer models.

Social reward as a form of community recognition provides a strong source of motivation for users of online platforms to engage and contribute with content. The recent progress of text-conditioned image synthesis has ushered in a collaborative era where AI empowers users to craft original visual artworks seeking community validation. Nevertheless, assessing these models in the context of collective community preference introduces distinct challenges. Existing evaluation methods predominantly center on limited size user studies guided by image quality and prompt alignment. This work pioneers a paradigm shift, unveiling Social Reward - an innovative reward modeling framework that leverages implicit feedback from social network users engaged in creative editing of generated images. We embark on an extensive journey of dataset curation and refinement, drawing from Picsart: an online visual creation and editing platform, yielding a first million-user-scale dataset of implicit human preferences for user-generated visual art named Picsart Image-Social. Our analysis exposes the shortcomings of current metrics in modeling community creative preference of text-to-image models' outputs, compelling us to introduce a novel predictive model explicitly tailored to address these limitations. Rigorous quantitative experiments and user study show that our Social Reward model aligns better with social popularity than existing metrics. Furthermore, we utilize Social Reward to fine-tune text-to-image models, yielding images that are more favored by not only Social Reward, but also other established metrics. These findings highlight the relevance and effectiveness of Social Reward in assessing community appreciation for AI-generated artworks, establishing a closer alignment with users' creative goals: creating popular visual art. Codes can be accessed at https://github.com/Picsart-AI-Research/Social-Reward

We are at the beginning of a shift in how content is created and exchanged over the web. While content was previously created primarily by a small set of entities, today, individual users -- empowered by devices like digital cameras and services like online social networks -- are creating content that represents a significant fraction of Internet traffic. As a result, content today is increasingly generated and exchanged at the edge of the network. Unfortunately, the existing techniques and infrastructure that are still used to serve this content, such as centralized content distribution networks, are ill-suited for these new patterns of content exchange. In this paper, we take a first step towards addressing this situation by introducing WebCloud, a content distribution system for online social networking sites that works by re- purposing web browsers to help serve content. In other words, when a user browses content, WebCloud tries to fetch it from one of that user's friend's browsers, instead of from the social networking site. The result is a more direct exchange of content ; essentially, WebCloud leverages the spatial and temporal locality of interest between social network users. Because WebCloud is built using techniques already present in many web browsers, it can be applied today to many social networking sites. We demonstrate the practicality of WebCloud with microbenchmarks, simulations, and a prototype deployment.

The continuous and increasing use of social media has enabled the expression of human thoughts, opinions, and everyday actions publicly at an unprecedented scale. We present the Vent dataset, the largest annotated dataset of text, emotions, and social connections to date. It comprises more than 33 millions of posts by nearly a million of users together with their social connections. Each post has an associated emotion. There are 705 different emotions, organized in 63 "emotion categories", forming a two-level taxonomy of affects. Our initial statistical analysis describes the global patterns of activity in the Vent platform, revealing large heterogenities and certain remarkable regularities regarding the use of the different emotions. We focus on the aggregated use of emotions, the temporal activity, and the social network of users, and outline possible methods to infer emotion networks based on the user activity. We also analyze the text and describe the affective landscape of Vent, finding agreements with existing (small scale) annotated corpus in terms of emotion categories and positive/negative valences. Finally, we discuss possible research questions that can be addressed from this unique dataset.

Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.

Parler is as an "alternative" social network promoting itself as a service that allows to "speak freely and express yourself openly, without fear of being deplatformed for your views." Because of this promise, the platform become popular among users who were suspended on mainstream social networks for violating their terms of service, as well as those fearing censorship. In particular, the service was endorsed by several conservative public figures, encouraging people to migrate from traditional social networks. After the storming of the US Capitol on January 6, 2021, Parler has been progressively deplatformed, as its app was removed from Apple/Google Play stores and the website taken down by the hosting provider. This paper presents a dataset of 183M Parler posts made by 4M users between August 2018 and January 2021, as well as metadata from 13.25M user profiles. We also present a basic characterization of the dataset, which shows that the platform has witnessed large influxes of new users after being endorsed by popular figures, as well as a reaction to the 2020 US Presidential Election. We also show that discussion on the platform is dominated by conservative topics, President Trump, as well as conspiracy theories like QAnon.

The cryptocurrency is attracting more and more attention because of the blockchain technology. Ethereum is gaining a significant popularity in blockchain community, mainly due to the fact that it is designed in a way that enables developers to write smart contracts and decentralized applications (Dapps). There are many kinds of cryptocurrency information on the social network. The risks and fraud problems behind it have pushed many countries including the United States, South Korea, and China to make warnings and set up corresponding regulations. However, the security of Ethereum smart contracts has not gained much attention. Through the Deep Learning approach, we propose a method of sentiment analysis for Ethereum's community comments. In this research, we first collected the users' cryptocurrency comments from the social network and then fed to our LSTM + CNN model for training. Then we made prediction through sentiment analysis. With our research result, we have demonstrated that both the precision and the recall of sentiment analysis can achieve 0.80+. More importantly, we deploy our sentiment analysis1 on RatingToken and Coin Master (mobile application of Cheetah Mobile Blockchain Security Center23). We can effectively provide detail information to resolve the risks of being fake and fraud problems.

Misinformation is becoming increasingly prevalent on social media and in news articles. It has become so widespread that we require algorithmic assistance utilising machine learning to detect such content. Training these machine learning models require datasets of sufficient scale, diversity and quality. However, datasets in the field of automatic misinformation detection are predominantly monolingual, include a limited amount of modalities and are not of sufficient scale and quality. Addressing this, we develop a data collection and linking system (MuMiN-trawl), to build a public misinformation graph dataset (MuMiN), containing rich social media data (tweets, replies, users, images, articles, hashtags) spanning 21 million tweets belonging to 26 thousand Twitter threads, each of which have been semantically linked to 13 thousand fact-checked claims across dozens of topics, events and domains, in 41 different languages, spanning more than a decade. The dataset is made available as a heterogeneous graph via a Python package (mumin). We provide baseline results for two node classification tasks related to the veracity of a claim involving social media, and demonstrate that these are challenging tasks, with the highest macro-average F1-score being 62.55% and 61.45% for the two tasks, respectively. The MuMiN ecosystem is available at https://mumin-dataset.github.io/, including the data, documentation, tutorials and leaderboards.

The spread of COVID-19 has sparked racism and hate on social media targeted towards Asian communities. However, little is known about how racial hate spreads during a pandemic and the role of counterspeech in mitigating this spread. In this work, we study the evolution and spread of anti-Asian hate speech through the lens of Twitter. We create COVID-HATE, the largest dataset of anti-Asian hate and counterspeech spanning 14 months, containing over 206 million tweets, and a social network with over 127 million nodes. By creating a novel hand-labeled dataset of 3,355 tweets, we train a text classifier to identify hate and counterspeech tweets that achieves an average macro-F1 score of 0.832. Using this dataset, we conduct longitudinal analysis of tweets and users. Analysis of the social network reveals that hateful and counterspeech users interact and engage extensively with one another, instead of living in isolated polarized communities. We find that nodes were highly likely to become hateful after being exposed to hateful content. Notably, counterspeech messages may discourage users from turning hateful, potentially suggesting a solution to curb hate on web and social media platforms. Data and code is at http://claws.cc.gatech.edu/covid.

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or senders can set limits on who can see the posted content. Under such a constraint, we study the problem of influence maximization in a closed social network. It aims to recommend users (not just the seed users) a limited number of existing friends who will help propagate the information, such that the seed users' influence spread can be maximized. We first prove that this problem is NP-hard. Then, we propose a highly effective yet efficient method to augment the diffusion network, which initially consists of seed users only. The augmentation is done by iteratively and intelligently selecting and inserting a limited number of edges from the original network. Through extensive experiments on real-world social networks including deployment into a real-world application, we demonstrate the effectiveness and efficiency of our proposed method.

With the overwhelming amount of data available both on and offline today, recommender systems have become much needed to help users find items tailored to their interests. When social network information exists there are methods that utilize this information to make better recommendations, however the methods are often clunky with complex architectures and training procedures. Furthermore many of the existing methods utilize graph neural networks which are notoriously difficult to train. To address this, we propose Socially-aware Temporally caUsal Decoder recommender sYstems (STUDY). STUDY does joint inference over groups of users who are adjacent in the social network graph using a single forward pass of a modified transformer decoder network. We test our method in a school-based educational content setting, using classroom structure to define social networks. Our method outperforms both social and sequential methods while maintaining the design simplicity of a single homogeneous network that models all interactions in the data. We also carry out ablation studies to understand the drivers of our performance gains and find that our model depends on leveraging a social network structure that effectively models the similarities in user behavior.

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and their theoretical design and performance gain are close to a limit. In the past few years, learning-based IM methods have emerged to achieve stronger generalization ability to unknown graphs than traditional ones. However, the development of learning-based IM methods is still limited by fundamental obstacles, including 1) the difficulty of effectively solving the objective function; 2) the difficulty of characterizing the diversified underlying diffusion patterns; and 3) the difficulty of adapting the solution under various node-centrality-constrained IM variants. To cope with the above challenges, we design a novel framework DeepIM to generatively characterize the latent representation of seed sets, and we propose to learn the diversified information diffusion pattern in a data-driven and end-to-end manner. Finally, we design a novel objective function to infer optimal seed sets under flexible node-centrality-based budget constraints. Extensive analyses are conducted over both synthetic and real-world datasets to demonstrate the overall performance of DeepIM. The code and data are available at: https://github.com/triplej0079/DeepIM.

We present Welzijn.AI as new digital solution for monitoring (mental) well-being in elderly populations, and illustrate how development of systems like Welzijn.AI can align with guidelines on responsible AI development. Three evaluations with different stakeholders were designed to disclose new perspectives on the strengths, weaknesses, design characteristics, and value requirements of Welzijn.AI. Evaluations concerned expert panels and involved patient federations, general practitioners, researchers, and the elderly themselves. Panels concerned interviews, a co-creation session, and feedback on a proof-of-concept implementation. Interview results were summarized in terms of Welzijn.AI's strengths, weaknesses, opportunities and threats. The co-creation session ranked a variety of value requirements of Welzijn.AI with the Hundred Dollar Method. User evaluation comprised analysing proportions of (dis)agreement on statements targeting Welzijn.AI's design characteristics, and ranking desired social characteristics. Experts in the panel interviews acknowledged Welzijn.AI's potential to combat loneliness and extract patterns from elderly behaviour. The proof-of-concept evaluation complemented the design characteristics most appealing to the elderly to potentially achieve this: empathetic and varying interactions. Stakeholders also link the technology to the implementation context: it could help activate an individual's social network, but support should also be available to empower users. Yet, non-elderly and elderly experts also disclose challenges in properly understanding the application; non-elderly experts also highlight issues concerning privacy. In sum, incorporating all stakeholder perspectives in system development remains challenging. Still, our results benefit researchers, policy makers, and health professionals that aim to improve elderly care with technology.

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.

Cyberbullying or Online harassment detection on social media for various major languages is currently being given a good amount of focus by researchers worldwide. Being the seventh most speaking language in the world and increasing usage of online platform among the Bengali speaking people urge to find effective detection technique to handle the online harassment. In this paper, we have proposed binary and multiclass classification model using hybrid neural network for bully expression detection in Bengali language. We have used 44,001 users comments from popular public Facebook pages, which fall into five classes - Non-bully, Sexual, Threat, Troll and Religious. We have examined the performance of our proposed models from different perspective. Our binary classification model gives 87.91% accuracy, whereas introducing ensemble technique after neural network for multiclass classification, we got 85% accuracy.

Researchers of political communication study the impact and perceptions of political incivility on social media. Yet, so far, relatively few works attempted to automatically detect and characterize political incivility. In our work, we study political incivility in Twitter, presenting several research contributions. First, we present state-of-the-art incivility detection results using a large dataset, which we collected and labeled via crowd sourcing. Importantly, we distinguish between uncivil political speech that is impolite and intolerant anti-democratic discourse. Applying political incivility detection at large-scale, we derive insights regarding the prevalence of this phenomenon across users, and explore the network characteristics of users who are susceptible to disseminating uncivil political content online. Finally, we propose an approach for modeling social context information about the tweet author alongside the tweet content, showing that this leads to significantly improved performance on the task of political incivility detection. This result holds promise for related tasks, such as hate speech and stance detection.

This paper describes Centre for Development of Advanced Computing's (CDACM) submission to the shared task-'Tool Contest on POS tagging for Code-Mixed Indian Social Media (Facebook, Twitter, and Whatsapp) Text', collocated with ICON-2016. The shared task was to predict Part of Speech (POS) tag at word level for a given text. The code-mixed text is generated mostly on social media by multilingual users. The presence of the multilingual words, transliterations, and spelling variations make such content linguistically complex. In this paper, we propose an approach to POS tag code-mixed social media text using Recurrent Neural Network Language Model (RNN-LM) architecture. We submitted the results for Hindi-English (hi-en), Bengali-English (bn-en), and Telugu-English (te-en) code-mixed data.

We investigate the impact of free speech and the relaxation of moderation on online social media platforms using Elon Musk's takeover of Twitter as a case study. By curating a dataset of over 10 million tweets, our study employs a novel framework combining content and network analysis. Our findings reveal a significant increase in the distribution of certain forms of hate content, particularly targeting the LGBTQ+ community and liberals. Network analysis reveals the formation of cohesive hate communities facilitated by influential bridge users, with substantial growth in interactions hinting at increased hate production and diffusion. By tracking the temporal evolution of PageRank, we identify key influencers, primarily self-identified far-right supporters disseminating hate against liberals and woke culture. Ironically, embracing free speech principles appears to have enabled hate speech against the very concept of freedom of expression and free speech itself. Our findings underscore the delicate balance platforms must strike between open expression and robust moderation to curb the proliferation of hate online.

The present online social media platform is afflicted with several issues, with hate speech being on the predominant forefront. The prevalence of online hate speech has fueled horrific real-world hate-crime such as the mass-genocide of Rohingya Muslims, communal violence in Colombo and the recent massacre in the Pittsburgh synagogue. Consequently, It is imperative to understand the diffusion of such hateful content in an online setting. We conduct the first study that analyses the flow and dynamics of posts generated by hateful and non-hateful users on Gab (gab.com) over a massive dataset of 341K users and 21M posts. Our observations confirms that hateful content diffuse farther, wider and faster and have a greater outreach than those of non-hateful users. A deeper inspection into the profiles and network of hateful and non-hateful users reveals that the former are more influential, popular and cohesive. Thus, our research explores the interesting facets of diffusion dynamics of hateful users and broadens our understanding of hate speech in the online world.

Online recruitment platforms typically employ Person-Job Fit models in the core service that automatically match suitable job seekers with appropriate job positions. While existing works leverage historical or contextual information, they often disregard a crucial aspect: job seekers' social relationships in professional networks. This paper emphasizes the importance of incorporating professional networks into the Person-Job Fit model. Our innovative approach consists of two stages: (1) defining a Workplace Heterogeneous Information Network (WHIN) to capture heterogeneous knowledge, including professional connections and pre-training representations of various entities using a heterogeneous graph neural network; (2) designing a Contextual Social Attention Graph Neural Network (CSAGNN) that supplements users' missing information with professional connections' contextual information. We introduce a job-specific attention mechanism in CSAGNN to handle noisy professional networks, leveraging pre-trained entity representations from WHIN. We demonstrate the effectiveness of our approach through experimental evaluations conducted across three real-world recruitment datasets from LinkedIn, showing superior performance compared to baseline models.

We develop a simulation framework for studying misinformation spread within online social networks that blends agent-based modeling and natural language processing techniques. While many other agent-based simulations exist in this space, questions over their fidelity and generalization to existing networks in part hinders their ability to provide actionable insights. To partially address these concerns, we create a 'digital clone' of a known misinformation sharing network by downloading social media histories for over ten thousand of its users. We parse these histories to both extract the structure of the network and model the nuanced ways in which information is shared and spread among its members. Unlike many other agent-based methods in this space, information sharing between users in our framework is sensitive to topic of discussion, user preferences, and online community dynamics. To evaluate the fidelity of our method, we seed our cloned network with a set of posts recorded in the base network and compare propagation dynamics between the two, observing reasonable agreement across the twin networks over a variety of metrics. Lastly, we explore how the cloned network may serve as a flexible, low-cost testbed for misinformation countermeasure evaluation and red teaming analysis. We hope the tools explored here augment existing efforts in the space and unlock new opportunities for misinformation countermeasure evaluation, a field that may become increasingly important to consider with the anticipated rise of misinformation campaigns fueled by generative artificial intelligence.

The Sybil attack plagues all peer-to-peer systems, and modern open distributed ledgers employ a number of tactics to prevent it from proof of work, or other resources such as space, stake or memory, to traditional admission control in permissioned settings. With SybilQuorum we propose an alternative approach to securing an open distributed ledger against Sybil attacks, and ensuring consensus amongst honest participants, leveraging social network based Sybil defences. We show how nodes expressing their trust relationships through the ledger can bootstrap and operate a value system, and general transaction system, and how Sybil attacks are thwarted. We empirically evaluate our system as a secure Federated Byzantine Agreement System, and extend the theory of those systems to do so.

Online social networks serve as major platforms for disseminating both real and fake news. Many users--intentionally or unintentionally--spread harmful content, misinformation, and rumors in domains such as politics and business. Consequently, user credibility assessment has become a prominent area of research in recent years. Most existing methods suffer from two key limitations. First, they treat credibility as a binary task, labeling users as either genuine or fake, whereas real-world applications often demand a more nuanced, multilevel evaluation. Second, they rely on only a subset of relevant features, which constrains their predictive performance. In this paper, we address the lack of a dataset suitable for multilevel credibility assessment by first devising a collection method tailored to this task. We then propose the MultiCred model, which assigns users to one of several credibility tiers based on a rich and diverse set of features extracted from their profiles, tweets, and comments. MultiCred leverages deep language models for textual analysis and deep neural networks for non-textual data processing. Our extensive experiments demonstrate that MultiCred significantly outperforms existing approaches across multiple accuracy metrics. Our code is publicly available at https://github.com/Mohammad-Moradi/MultiCred.

This paper delves into an intricate analysis of the character and consciousness of AI entities, with a particular focus on Chirpers within the AI social network. At the forefront of this research is the introduction of novel testing methodologies, including the Influence index and Struggle Index Test, which offers a fresh lens for evaluating specific facets of AI behavior. The study embarks on a comprehensive exploration of AI behavior, analyzing the effects of diverse settings on Chirper's responses, thereby shedding light on the intricate mechanisms steering AI reactions in different contexts. Leveraging the state-of-the-art BERT model, the research assesses AI's ability to discern its own output, presenting a pioneering approach to understanding self-recognition in AI systems. Through a series of cognitive tests, the study gauges the self-awareness and pattern recognition prowess of Chirpers. Preliminary results indicate that Chirpers exhibit a commendable degree of self-recognition and self-awareness. However, the question of consciousness in these AI entities remains a topic of debate. An intriguing aspect of the research is the exploration of the potential influence of a Chirper's handle or personality type on its performance. While initial findings suggest a possible impact, it isn't pronounced enough to form concrete conclusions. This study stands as a significant contribution to the discourse on AI consciousness, underscoring the imperative for continued research to unravel the full spectrum of AI capabilities and the ramifications they hold for future human-AI interactions.

For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company pays a few influencers to promote the product. However, apart from the cost factor, the capacity of individuals to consume content poses challenges for implementing IM in real-world scenarios. For example, players on online gaming platforms can only interact with a limited number of friends. In addition, we observe that in these scenarios, (i) the initial adopters of promotion are likely to be the friends of influencers rather than the influencers themselves, and (ii) existing IM solutions produce sub-par results with high computational demands. Motivated by these observations, we propose a new IM variant called capacity constrained influence maximization (CIM), which aims to select a limited number of influential friends for each initial adopter such that the promotion can reach more users. To solve CIM effectively, we design two greedy algorithms, MG-Greedy and RR-Greedy, ensuring the 1/2-approximation ratio. To improve the efficiency, we devise the scalable implementation named RR-OPIM+ with (1/2-epsilon)-approximation and near-linear running time. We extensively evaluate the performance of 9 approaches on 6 real-world networks, and our solutions outperform all competitors in terms of result quality and running time. Additionally, we deploy RR-OPIM+ to online game scenarios, which improves the baseline considerably.

We present a novel, open-source social network simulation framework, MOSAIC, where generative language agents predict user behaviors such as liking, sharing, and flagging content. This simulation combines LLM agents with a directed social graph to analyze emergent deception behaviors and gain a better understanding of how users determine the veracity of online social content. By constructing user representations from diverse fine-grained personas, our system enables multi-agent simulations that model content dissemination and engagement dynamics at scale. Within this framework, we evaluate three different content moderation strategies with simulated misinformation dissemination, and we find that they not only mitigate the spread of non-factual content but also increase user engagement. In addition, we analyze the trajectories of popular content in our simulations, and explore whether simulation agents' articulated reasoning for their social interactions truly aligns with their collective engagement patterns. We open-source our simulation software to encourage further research within AI and social sciences.

Despite significant advances in deepfake detection, handling varying image quality, especially due to different compressions on online social networks (OSNs), remains challenging. Current methods succeed by leveraging correlations between paired images, whether raw or compressed. However, in open-world scenarios, paired data is scarce, with compressed images readily available but corresponding raw versions difficult to obtain. This imbalance, where unpaired data vastly outnumbers paired data, often leads to reduced detection performance, as existing methods struggle without corresponding raw images. To overcome this issue, we propose a novel approach named the open-world deepfake detection network (ODDN), which comprises two core modules: open-world data aggregation (ODA) and compression-discard gradient correction (CGC). ODA effectively aggregates correlations between compressed and raw samples through both fine-grained and coarse-grained analyses for paired and unpaired data, respectively. CGC incorporates a compression-discard gradient correction to further enhance performance across diverse compression methods in OSN. This technique optimizes the training gradient to ensure the model remains insensitive to compression variations. Extensive experiments conducted on 17 popular deepfake datasets demonstrate the superiority of the ODDN over SOTA baselines.

Traditional POI recommendation systems often lack transparency, interpretability, and scrutability due to their reliance on dense vector-based user embeddings. Furthermore, the cold-start problem -- where systems have insufficient data for new users -- limits their ability to generate accurate recommendations. Existing methods often address this by leveraging similar trajectories from other users, but this approach can be computationally expensive and increases the context length for LLM-based methods, making them difficult to scale. To address these limitations, we propose a method that generates natural language (NL) user profiles from large-scale, location-based social network (LBSN) check-ins, utilizing robust personality assessments and behavioral theories. These NL profiles capture user preferences, routines, and behaviors, improving POI prediction accuracy while offering enhanced transparency. By incorporating NL profiles as system prompts to LLMs, our approach reduces reliance on extensive historical data, while remaining flexible, easily updated, and computationally efficient. Our method is not only competitive with other LLM-based and complex agentic frameworks but is also more scalable for real-world scenarios and on-device POI recommendations. Results demonstrate that our approach consistently outperforms baseline methods, offering a more interpretable and resource-efficient solution for POI recommendation systems. Our source code is available at: https://github.com/w11wo/GenUP.

Humans read and write hundreds of billions of messages every day. Further, due to the availability of large datasets, large computing systems, and better neural network models, natural language processing (NLP) technology has made significant strides in understanding, proofreading, and organizing these messages. Thus, there is a significant opportunity to deploy NLP in myriad applications to help web users, social networks, and businesses. In particular, we consider smartphones and other mobile devices as crucial platforms for deploying NLP models at scale. However, today's highly-accurate NLP neural network models such as BERT and RoBERTa are extremely computationally expensive, with BERT-base taking 1.7 seconds to classify a text snippet on a Pixel 3 smartphone. In this work, we observe that methods such as grouped convolutions have yielded significant speedups for computer vision networks, but many of these techniques have not been adopted by NLP neural network designers. We demonstrate how to replace several operations in self-attention layers with grouped convolutions, and we use this technique in a novel network architecture called SqueezeBERT, which runs 4.3x faster than BERT-base on the Pixel 3 while achieving competitive accuracy on the GLUE test set. The SqueezeBERT code will be released.

With the growing spread of misinformation online, research has increasingly focused on detecting and tracking fake news. However, an overlooked issue is that fake news does not naturally exist in social networks -- it often originates from distorted facts or deliberate fabrication by malicious actors. Understanding how true news gradually evolves into fake news is critical for early detection and prevention, reducing its spread and impact. Hence, in this paper, we take the first step toward simulating and revealing this evolution, proposing a Fake News evolUtion Simulation framEwork (FUSE) based on large language models (LLMs). Specifically, we employ LLM as agents to represent individuals in a simulated social network. We define four types of agents commonly observed in daily interactions: spreaders, who propagate information; commentators, who provide opinions and interpretations; verifiers, who check the accuracy of information; and bystanders, who passively observe without engaging. For simulated environments, we model various social network structures, such as high-clustering networks and scale-free networks, to mirror real-world network dynamics. Each day, the agents engage in belief exchanges, reflect on their thought processes, and reintroduce the news accordingly. Given the lack of prior work in this area, we developed a FUSE-EVAL evaluation framework to measure the deviation from true news during the fake news evolution process. The results show that FUSE successfully captures the underlying patterns of how true news transforms into fake news and accurately reproduces previously discovered instances of fake news, aligning closely with human evaluations. Moreover, our work provides insights into the fact that combating fake news should not be delayed until it has fully evolved; instead, prevention in advance is key to achieving better outcomes.

Web3Recommend is a decentralized Social Recommender System implementation that enables Web3 Platforms on Android to generate recommendations that balance trust and relevance. Generating recommendations in decentralized networks is a non-trivial problem because these networks lack a global perspective due to the absence of a central authority. Further, decentralized networks are prone to Sybil Attacks in which a single malicious user can generate multiple fake or Sybil identities. Web3Recommend relies on a novel graph-based content recommendation design inspired by GraphJet, a recommendation system used in Twitter enhanced with MeritRank, a decentralized reputation scheme that provides Sybil-resistance to the system. By adding MeritRank's decay parameters to the vanilla Social Recommender Systems' personalized SALSA graph algorithm, we can provide theoretical guarantees against Sybil Attacks in the generated recommendations. Similar to GraphJet, we focus on generating real-time recommendations by only acting on recent interactions in the social network, allowing us to cater temporally contextual recommendations while keeping a tight bound on the memory usage in resource-constrained devices, allowing for a seamless user experience. As a proof-of-concept, we integrate our system with MusicDAO, an open-source Web3 music-sharing platform, to generate personalized, real-time recommendations. Thus, we provide the first Sybil-resistant Social Recommender System, allowing real-time recommendations beyond classic user-based collaborative filtering. The system is also rigorously tested with extensive unit and integration tests. Further, our experiments demonstrate the trust-relevance balance of recommendations against multiple adversarial strategies in a test network generated using data from real music platforms.

The recent advances in natural language processing have yielded many exciting developments in text analysis and language understanding models; however, these models can also be used to track people, bringing severe privacy concerns. In this work, we investigate what individuals can do to avoid being detected by those models while using social media platforms. We ground our investigation in two exposure-risky tasks, stance detection and geotagging. We explore a variety of simple techniques for modifying text, such as inserting typos in salient words, paraphrasing, and adding dummy social media posts. Our experiments show that the performance of BERT-based models fined tuned for stance detection decreases significantly due to typos, but it is not affected by paraphrasing. Moreover, we find that typos have minimal impact on state-of-the-art geotagging models due to their increased reliance on social networks; however, we show that users can deceive those models by interacting with different users, reducing their performance by almost 50%.

Social recommender systems (SocialRS) simultaneously leverage user-to-item interactions as well as user-to-user social relations for the task of generating item recommendations to users. Additionally exploiting social relations is clearly effective in understanding users' tastes due to the effects of homophily and social influence. For this reason, SocialRS has increasingly attracted attention. In particular, with the advance of Graph Neural Networks (GNN), many GNN-based SocialRS methods have been developed recently. Therefore, we conduct a comprehensive and systematic review of the literature on GNN-based SocialRS. In this survey, we first identify 80 papers on GNN-based SocialRS after annotating 2151 papers by following the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Then, we comprehensively review them in terms of their inputs and architectures to propose a novel taxonomy: (1) input taxonomy includes 5 groups of input type notations and 7 groups of input representation notations; (2) architecture taxonomy includes 8 groups of GNN encoder, 2 groups of decoder, and 12 groups of loss function notations. We classify the GNN-based SocialRS methods into several categories as per the taxonomy and describe their details. Furthermore, we summarize the benchmark datasets and metrics widely used to evaluate the GNN-based SocialRS methods. Finally, we conclude this survey by presenting some future research directions.

In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and analyze it to gain insights into community dynamics, user behavior, and content preferences. Our investigation reveals that while 56.05% of the active users are strongly connected within the community, only 0.8% of them significantly contribute to its dynamics. Moreover, we observe temporal variations in community activity, with certain periods experiencing heightened engagement. Additionally, our findings highlight a correlation between user activity and popularity showing that more active users are generally more popular. Alongside these, a preference for positive and informative content is also observed where 82.41% users preferred positive and informative content. Overall, our study provides a comprehensive framework for understanding and managing online communities, leveraging graph-based techniques to gain valuable insights into user behavior and community dynamics.

We build, deploy, and evaluate Paper Skygest, a custom personalized social feed for scientific content posted by a user's network on Bluesky and the AT Protocol. We leverage a new capability on emerging decentralized social media platforms: the ability for anyone to build and deploy feeds for other users, to use just as they would a native platform-built feed. To our knowledge, Paper Skygest is the first and largest such continuously deployed personalized social media feed by academics, with over 50,000 weekly uses by over 1,000 daily active users, all organically acquired. First, we quantitatively and qualitatively evaluate Paper Skygest usage, showing that it has sustained usage and satisfies users; we further show adoption of Paper Skygest increases a user's interactions with posts about research, and how interaction rates change as a function of post order. Second, we share our full code and describe our system architecture, to support other academics in building and deploying such feeds sustainably. Third, we overview the potential of custom feeds such as Paper Skygest for studying algorithm designs, building for user agency, and running recommender system experiments with organic users without partnering with a centralized platform.

Search in social networks such as Facebook poses different challenges than in classical web search: besides the query text, it is important to take into account the searcher's context to provide relevant results. Their social graph is an integral part of this context and is a unique aspect of Facebook search. While embedding-based retrieval (EBR) has been applied in eb search engines for years, Facebook search was still mainly based on a Boolean matching model. In this paper, we discuss the techniques for applying EBR to a Facebook Search system. We introduce the unified embedding framework developed to model semantic embeddings for personalized search, and the system to serve embedding-based retrieval in a typical search system based on an inverted index. We discuss various tricks and experiences on end-to-end optimization of the whole system, including ANN parameter tuning and full-stack optimization. Finally, we present our progress on two selected advanced topics about modeling. We evaluated EBR on verticals for Facebook Search with significant metrics gains observed in online A/B experiments. We believe this paper will provide useful insights and experiences to help people on developing embedding-based retrieval systems in search engines.

With the rapid growth of financial services, fraud detection has been a very important problem to guarantee a healthy environment for both users and providers. Conventional solutions for fraud detection mainly use some rule-based methods or distract some features manually to perform prediction. However, in financial services, users have rich interactions and they themselves always show multifaceted information. These data form a large multiview network, which is not fully exploited by conventional methods. Additionally, among the network, only very few of the users are labelled, which also poses a great challenge for only utilizing labeled data to achieve a satisfied performance on fraud detection. To address the problem, we expand the labeled data through their social relations to get the unlabeled data and propose a semi-supervised attentive graph neural network, namedSemiGNN to utilize the multi-view labeled and unlabeled data for fraud detection. Moreover, we propose a hierarchical attention mechanism to better correlate different neighbors and different views. Simultaneously, the attention mechanism can make the model interpretable and tell what are the important factors for the fraud and why the users are predicted as fraud. Experimentally, we conduct the prediction task on the users of Alipay, one of the largest third-party online and offline cashless payment platform serving more than 4 hundreds of million users in China. By utilizing the social relations and the user attributes, our method can achieve a better accuracy compared with the state-of-the-art methods on two tasks. Moreover, the interpretable results also give interesting intuitions regarding the tasks.

Textual overlays are often used in social media videos as people who watch them without the sound would otherwise miss essential information conveyed in the audio stream. This is why extraction of those overlays can serve as an important meta-data source, e.g. for content classification or retrieval tasks. In this work, we present a robust method for extracting textual overlays from videos that builds up on multiple neural network architectures. The proposed solution relies on several processing steps: keyframe extraction, text detection and text recognition. The main component of our system, i.e. the text recognition module, is inspired by a convolutional recurrent neural network architecture and we improve its performance using synthetically generated dataset of over 600,000 images with text prepared by authors specifically for this task. We also develop a filtering method that reduces the amount of overlapping text phrases using Levenshtein distance and further boosts system's performance. The final accuracy of our solution reaches over 80A% and is au pair with state-of-the-art methods.

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

Depression is a serious mental health illness that significantly affects an individual's well-being and quality of life, making early detection crucial for adequate care and treatment. Detecting depression is often difficult, as it is based primarily on subjective evaluations during clinical interviews. Hence, the early diagnosis of depression, thanks to the content of social networks, has become a prominent research area. The extensive and diverse nature of user-generated information poses a significant challenge, limiting the accurate extraction of relevant temporal information and the effective fusion of data across multiple modalities. This paper introduces MMFformer, a multimodal depression detection network designed to retrieve depressive spatio-temporal high-level patterns from multimodal social media information. The transformer network with residual connections captures spatial features from videos, and a transformer encoder is exploited to design important temporal dynamics in audio. Moreover, the fusion architecture fused the extracted features through late and intermediate fusion strategies to find out the most relevant intermodal correlations among them. Finally, the proposed network is assessed on two large-scale depression detection datasets, and the results clearly reveal that it surpasses existing state-of-the-art approaches, improving the F1-Score by 13.92% for D-Vlog dataset and 7.74% for LMVD dataset. The code is made available publicly at https://github.com/rezwanh001/Large-Scale-Multimodal-Depression-Detection.

Generative Agent-Based Modeling (GABM) is an emerging simulation paradigm that combines the reasoning abilities of Large Language Models with traditional Agent-Based Modeling to replicate complex social behaviors, including interactions on social media. While prior work has focused on localized phenomena such as opinion formation and information spread, its potential to capture global network dynamics remains underexplored. This paper addresses this gap by analyzing GABM-based social media simulations through the lens of the Friendship Paradox (FP), a counterintuitive phenomenon where individuals, on average, have fewer friends than their friends. We propose a GABM framework for social media simulations, featuring generative agents that emulate real users with distinct personalities and interests. Using Twitter datasets on the US 2020 Election and the QAnon conspiracy, we show that the FP emerges naturally in GABM simulations. Consistent with real-world observations, the simulations unveil a hierarchical structure, where agents preferentially connect with others displaying higher activity or influence. Additionally, we find that infrequent connections primarily drive the FP, reflecting patterns in real networks. These findings validate GABM as a robust tool for modeling global social media phenomena and highlight its potential for advancing social science by enabling nuanced analysis of user behavior.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

Metric learning aims to learn distances from the data, which enhances the performance of similarity-based algorithms. An author style detection task is a metric learning problem, where learning style features with small intra-class variations and larger inter-class differences is of great importance to achieve better performance. Recently, metric learning based on softmax loss has been used successfully for style detection. While softmax loss can produce separable representations, its discriminative power is relatively poor. In this work, we propose NBC-Softmax, a contrastive loss based clustering technique for softmax loss, which is more intuitive and able to achieve superior performance. Our technique meets the criterion for larger number of samples, thus achieving block contrastiveness, which is proven to outperform pair-wise losses. It uses mini-batch sampling effectively and is scalable. Experiments on 4 darkweb social forums, with NBCSAuthor that uses the proposed NBC-Softmax for author and sybil detection, shows that our negative block contrastive approach constantly outperforms state-of-the-art methods using the same network architecture. Our code is publicly available at : https://github.com/gayanku/NBC-Softmax

Many studies explore how people 'come into' misinformation exposure. But much less is known about how people 'come out of' misinformation exposure. Do people organically sever ties to misinformation spreaders? And what predicts doing so? Over six months, we tracked the frequency and predictors of ~1M followers unfollowing ~5K health misinformation spreaders on Twitter. We found that misinformation ties are persistent. Monthly unfollowing rates are just 0.52%. Users are also 31% more likely to unfollow non-misinformation spreaders than they are to unfollow misinformation spreaders. Although generally infrequent, the factors most associated with unfollowing misinformation spreaders are (1) redundancy and (2) ideology. First, users initially following many spreaders, or who follow spreaders that tweet often, are most likely to unfollow later. Second, liberals are more likely to unfollow than conservatives. Overall, we observe strong persistence of misinformation ties. The fact that users rarely unfollow misinformation spreaders suggests a need for external nudges and the importance of preventing exposure from arising in the first place.

Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.

Candidate generation is the first stage in recommendation systems, where a light-weight system is used to retrieve potentially relevant items for an input user. These candidate items are then ranked and pruned in later stages of recommender systems using a more complex ranking model. Since candidate generation is the top of the recommendation funnel, it is important to retrieve a high-recall candidate set to feed into downstream ranking models. A common approach for candidate generation is to leverage approximate nearest neighbor (ANN) search from a single dense query embedding; however, this approach this can yield a low-diversity result set with many near duplicates. As users often have multiple interests, candidate retrieval should ideally return a diverse set of candidates reflective of the user's multiple interests. To this end, we introduce kNN-Embed, a general approach to improving diversity in dense ANN-based retrieval. kNN-Embed represents each user as a smoothed mixture over learned item clusters that represent distinct `interests' of the user. By querying each of a user's mixture component in proportion to their mixture weights, we retrieve a high-diversity set of candidates reflecting elements from each of a user's interests. We experimentally compare kNN-Embed to standard ANN candidate retrieval, and show significant improvements in overall recall and improved diversity across three datasets. Accompanying this work, we open source a large Twitter follow-graph dataset, to spur further research in graph-mining and representation learning for recommender systems.

In this paper, we present LiGNN, a deployed large-scale Graph Neural Networks (GNNs) Framework. We share our insight on developing and deployment of GNNs at large scale at LinkedIn. We present a set of algorithmic improvements to the quality of GNN representation learning including temporal graph architectures with long term losses, effective cold start solutions via graph densification, ID embeddings and multi-hop neighbor sampling. We explain how we built and sped up by 7x our large-scale training on LinkedIn graphs with adaptive sampling of neighbors, grouping and slicing of training data batches, specialized shared-memory queue and local gradient optimization. We summarize our deployment lessons and learnings gathered from A/B test experiments. The techniques presented in this work have contributed to an approximate relative improvements of 1% of Job application hearing back rate, 2% Ads CTR lift, 0.5% of Feed engaged daily active users, 0.2% session lift and 0.1% weekly active user lift from people recommendation. We believe that this work can provide practical solutions and insights for engineers who are interested in applying Graph neural networks at large scale.

Traditional social media platforms, once envisioned as digital town squares, face growing criticism over corporate control, content moderation, and privacy concerns. Events such as Twitter's acquisition(now X) and major policy changes have driven users toward alternative platforms like Mastodon and Threads. However, this diversification has led to user dispersion and fragmented discussions across isolated social media platforms. To address these issues, federation protocols like ActivityPub have been adopted, with Mastodon leading efforts to build decentralized yet interconnected networks. In March 2024, Threads joined this federation by introducing its Fediverse Sharing service, which enables interactions such as posts, replies, and likes between Threads and Mastodon users as if on a unified platform. Building on this development, we introduce FediverseSharing, the first dataset capturing interactions between 20,000+ Threads users and 20,000+ Mastodon users over a ten-month period. This dataset serves as a foundation for studying cross-platform interactions and the impact of federation as previously two separate platforms integrate.

Due to the convenience of mobile devices, the online games have become an important part for user entertainments in reality, creating a demand for friend recommendation in online games. However, none of existing approaches can effectively incorporate the multi-modal user features (e.g., images and texts) with the structural information in the friendship graph, due to the following limitations: (1) some of them ignore the high-order structural proximity between users, (2) some fail to learn the pairwise relevance between users at modality-specific level, and (3) some cannot capture both the local and global user preferences on different modalities. By addressing these issues, in this paper, we propose an end-to-end model FROG that better models the user preferences on potential friends. Comprehensive experiments on both offline evaluation and online deployment at Tencent have demonstrated the superiority of FROG over existing approaches.

During the COVID-19 pandemic, people sought information through digital news platforms. To investigate how to design these platforms to support users' needs in a crisis, we conducted a two-week diary study with 22 participants across the United States. Participants' news-consumption experience followed two stages: in the seeking stage, participants increased their general consumption, motivated by three common informational needs -- specifically, to find, understand and verify relevant news pieces. Participants then moved to the sustaining stage, and coping with the news emotionally became as important as their informational needs. We elicited design ideas from participants and used these to distill six themes for creating digital news platforms that provide better informational and emotional support during a crisis. Thus, we contribute, first, a model of users' needs over time with respect to engaging with crisis news, and second, example design concepts for supporting users' needs in each of these stages.

With the growing popularity of various mobile devices, user targeting has received a growing amount of attention, which aims at effectively and efficiently locating target users that are interested in specific services. Most pioneering works for user targeting tasks commonly perform similarity-based expansion with a few active users as seeds, suffering from the following major issues: the unavailability of seed users for newcoming services and the unfriendliness of black-box procedures towards marketers. In this paper, we design an Entity Graph Learning (EGL) system to provide explainable user targeting ability meanwhile applicable to addressing the cold-start issue. EGL System follows the hybrid online-offline architecture to satisfy the requirements of scalability and timeliness. Specifically, in the offline stage, the system focuses on the heavyweight entity graph construction and user entity preference learning, in which we propose a Three-stage Relation Mining Procedure (TRMP), breaking loose from the expensive seed users. At the online stage, the system offers the ability of user targeting in real-time based on the entity graph from the offline stage. Since the user targeting process is based on graph reasoning, the whole process is transparent and operation-friendly to marketers. Finally, extensive offline experiments and online A/B testing demonstrate the superior performance of the proposed EGL System.

Online Social Networks serve as fertile ground for harmful behavior, ranging from hate speech to the dissemination of disinformation. Malicious actors now have unprecedented freedom to misbehave, leading to severe societal unrest and dire consequences, as exemplified by events such as the Capitol assault during the US presidential election and the Antivaxx movement during the COVID-19 pandemic. Understanding online language has become more pressing than ever. While existing works predominantly focus on content analysis, we aim to shift the focus towards understanding harmful behaviors by relating content to their respective authors. Numerous novel approaches attempt to learn the stylistic features of authors in texts, but many of these approaches are constrained by small datasets or sub-optimal training losses. To overcome these limitations, we introduce the Style Transformer for Authorship Representations (STAR), trained on a large corpus derived from public sources of 4.5 x 10^6 authored texts involving 70k heterogeneous authors. Our model leverages Supervised Contrastive Loss to teach the model to minimize the distance between texts authored by the same individual. This author pretext pre-training task yields competitive performance at zero-shot with PAN challenges on attribution and clustering. Additionally, we attain promising results on PAN verification challenges using a single dense layer, with our model serving as an embedding encoder. Finally, we present results from our test partition on Reddit. Using a support base of 8 documents of 512 tokens, we can discern authors from sets of up to 1616 authors with at least 80\% accuracy. We share our pre-trained model at huggingface (https://huggingface.co/AIDA-UPM/star) and our code is available at (https://github.com/jahuerta92/star)

Social media is a great source of data for users reporting information and regarding their health and how various things have had an effect on them. This paper presents various approaches using Transformers and Large Language Models and their ensembles, their performance along with advantages and drawbacks for various tasks of SMM4H'24 - Classifying texts on impact of nature and outdoor spaces on the author's mental health (Task 3), Binary classification of tweets reporting their children's health disorders like Asthma, Autism, ADHD and Speech disorder (task 5), Binary classification of users self-reporting their age (task 6).

User profiling has long been an important problem that investigates user interests in many real applications. Some recent works regard users and their interacted objects as entities of a graph and turn the problem into a node classification task. However, they neglect the difference of distinct interaction types, e.g. user clicks an item v.s.user purchases an item, and thus cannot incorporate such information well. To solve these issues, we propose to leverage the relation-aware heterogeneous graph method for user profiling, which also allows capturing significant meta relations. We adopt the query, key, and value mechanism in a transformer fashion for heterogeneous message passing so that entities can effectively interact with each other. Via such interactions on different relation types, our model can generate representations with rich information for the user profile prediction. We conduct experiments on two real-world e-commerce datasets and observe a significant performance boost of our approach.

The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack of comprehensive baseline data sets to allow a thorough evaluative comparison has become an important issue. In this paper we present a large data set of news items from well-known aggregators such as Google News and Yahoo! News, and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The data collected relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation.

Social network simulation is developed to provide a comprehensive understanding of social networks in the real world, which can be leveraged for a wide range of applications such as group behavior emergence, policy optimization, and business strategy development. However, billions of individuals and their evolving interactions involved in social networks pose challenges in accurately reflecting real-world complexities. In this study, we propose a comprehensive Social Network Simulation System (GA-S3) that leverages newly designed Group Agents to make intelligent decisions regarding various online events. Unlike other intelligent agents that represent an individual entity, our group agents model a collection of individuals exhibiting similar behaviors, facilitating the simulation of large-scale network phenomena with complex interactions at a manageable computational cost. Additionally, we have constructed a social network benchmark from 2024 popular online events that contains fine-grained information on Internet traffic variations. The experiment demonstrates that our approach is capable of achieving accurate and highly realistic prediction results. Code is open at https://github.com/AI4SS/GAS-3.

Recent years have witnessed an interesting phenomenon in which users come together to interrogate potentially harmful algorithmic behaviors they encounter in their everyday lives. Researchers have started to develop theoretical and empirical understandings of these user driven audits, with a hope to harness the power of users in detecting harmful machine behaviors. However, little is known about user participation and their division of labor in these audits, which are essential to support these collective efforts in the future. Through collecting and analyzing 17,984 tweets from four recent cases of user driven audits, we shed light on patterns of user participation and engagement, especially with the top contributors in each case. We also identified the various roles user generated content played in these audits, including hypothesizing, data collection, amplification, contextualization, and escalation. We discuss implications for designing tools to support user driven audits and users who labor to raise awareness of algorithm bias.

Social media platforms have led to online consumption communities, or fandoms, that involve complex networks of ancillary creators and consumers focused on some core product or intellectual property. For example, video game communities include networks of players and content creators centered around a specific video game. These networks are complex in that video game publishers often sponsor creators, but creators and publishers may have divergent incentives. Specifically, creators can potentially benefit from content that builds their own following at the expense of the core game. Our research investigates the relationship between consuming live-streamed content and engagement with a specific video game. We examine the causal effect of viewing live-streamed content on subsequent gameplay for a specific game, using an unexpected service interruption of the livestreaming platform and time zone differences among users. We find live-streamed content significantly increases gameplay as a 10% increase in live-streamed viewing minutes results in a 3.08% increase in gameplay minutes. We also explore how this effect varies by user loyalty to different types of streamer channels (firm-owned, mega, and micro). The positive effects of live-streamed content are greatest for micro-streamers and smallest for mega-streamers. These findings are salient for firms allocating sponsorship resources.

As a primary medium for modern information dissemination, social networking services (SNS) have experienced rapid growth, which has proposed significant challenges for platform content management and interaction quality improvement. Recently, the development of large language models (LLMs) has offered potential solutions but existing studies focus on isolated tasks, which not only encounter diminishing benefit from the data scaling within individual scenarios but also fail to flexibly adapt to diverse real-world context. To address these challenges, we introduce RedOne, a domain-specific LLM designed to break the performance bottleneck of single-task baselines and establish a comprehensive foundation for the SNS. RedOne was developed through a three-stage training strategy consisting of continue pretraining, supervised fine-tuning, and preference optimization, using a large-scale real-world dataset. Through extensive experiments, RedOne maintains strong general capabilities, and achieves an average improvement up to 14.02% across 8 major SNS tasks and 7.56% in SNS bilingual evaluation benchmark, compared with base models. Furthermore, through online testing, RedOne reduced the exposure rate in harmful content detection by 11.23% and improved the click page rate in post-view search by 14.95% compared with single-tasks finetuned baseline models. These results establish RedOne as a robust domain-specific LLM for SNS, demonstrating excellent generalization across various tasks and promising applicability in real-world scenarios.

Intelligent agents powered by large language models (LLMs) have recently demonstrated impressive capabilities and gained increasing popularity on social media platforms. While LLM agents are reshaping the ecology of social media, there exists a current gap in conducting a comprehensive evaluation of their ability to comprehend media content, understand user behaviors, and make intricate decisions. To address this challenge, we introduce SoMe, a pioneering benchmark designed to evaluate social media agents equipped with various agent tools for accessing and analyzing social media data. SoMe comprises a diverse collection of 8 social media agent tasks, 9,164,284 posts, 6,591 user profiles, and 25,686 reports from various social media platforms and external websites, with 17,869 meticulously annotated task queries. Compared with the existing datasets and benchmarks for social media tasks, SoMe is the first to provide a versatile and realistic platform for LLM-based social media agents to handle diverse social media tasks. By extensive quantitative and qualitative analysis, we provide the first overview insight into the performance of mainstream agentic LLMs in realistic social media environments and identify several limitations. Our evaluation reveals that both the current closed-source and open-source LLMs cannot handle social media agent tasks satisfactorily. SoMe provides a challenging yet meaningful testbed for future social media agents. Our code and data are available at https://github.com/LivXue/SoMe

Coronavirus disease (COVID-19) is an infectious respiratory disease that was first discovered in late December 2019, in Wuhan, China, and then spread worldwide causing a lot of panic and death. Users of social networking sites such as Facebook and Twitter have been focused on reading, publishing, and sharing novelties, tweets, and articles regarding the newly emerging pandemic. A lot of these users often employ sarcasm to convey their intended meaning in a humorous, funny, and indirect way making it hard for computer-based applications to automatically understand and identify their goal and the harm level that they can inflect. Motivated by the emerging need for annotated datasets that tackle these kinds of problems in the context of COVID-19, this paper builds and releases AraCOVID19-SSD a manually annotated Arabic COVID-19 sarcasm and sentiment detection dataset containing 5,162 tweets. To confirm the practical utility of the built dataset, it has been carefully analyzed and tested using several classification models.

Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.

Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering it?''. This exploration will help develop mechanisms to guide users' misinformation correction efforts and to measure disparity across users who get corrected. In this work, we first create a novel dataset with 690,047 pairs of misinformation tweets and counter-misinformation replies. Then, stratified analysis of tweet linguistic and engagement features as well as tweet posters' user attributes are conducted to illustrate the factors that are significant in determining whether a tweet will get countered. Finally, predictive classifiers are created to predict the likelihood of a misinformation tweet to get countered and the degree to which that tweet will be countered. The code and data is accessible on https://github.com/claws-lab/social-correction-twitter.

Wikipedia relies on an extensive review process to verify that the content of each individual page is unbiased and presents a neutral point of view. Less attention has been paid to possible biases in the hyperlink structure of Wikipedia, which has a significant influence on the user's exploration process when visiting more than one page. The evaluation of hyperlink bias is challenging because it depends on the global view rather than the text of individual pages. In this paper, we focus on the influence of the interconnect topology between articles describing complementary aspects of polarizing topics. We introduce a novel measure of exposure to diverse information to quantify users' exposure to different aspects of a topic throughout an entire surfing session, rather than just one click ahead. We apply this measure to six polarizing topics (e.g., gun control and gun right), and we identify cases in which the network topology significantly limits the exposure of users to diverse information on the topic, encouraging users to remain in a knowledge bubble. Our findings demonstrate the importance of evaluating Wikipedia's network structure in addition to the extensive review of individual articles.

In contemporary society, widespread social media usage is evident in people's daily lives. Nevertheless, disparities in emotional expressions between the real world and online platforms can manifest. We comprehensively analyzed Persian community on X to explore this phenomenon. An innovative pipeline was designed to measure the similarity between emotions in the real world compared to social media. Accordingly, recent tweets and images of participants were gathered and analyzed using Transformers-based text and image sentiment analysis modules. Each participant's friends also provided insights into the their real-world emotions. A distance criterion was used to compare real-world feelings with virtual experiences. Our study encompassed N=105 participants, 393 friends who contributed their perspectives, over 8,300 collected tweets, and 2,000 media images. Results indicated a 28.67% similarity between images and real-world emotions, while tweets exhibited a 75.88% alignment with real-world feelings. Additionally, the statistical significance confirmed that the observed disparities in sentiment proportions.

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in enhancing the visibility of machine learning research, particularly the citation counts of papers they share. We have compiled a comprehensive dataset of over 8,000 papers, spanning tweets from December 2018 to October 2023, alongside controls precisely matched by 9 key covariates. Our statistical and causal inference analysis reveals a significant increase in citations for papers endorsed by these influencers, with median citation counts 2-3 times higher than those of the control group. Additionally, the study delves into the geographic, gender, and institutional diversity of highlighted authors. Given these findings, we advocate for a responsible approach to curation, encouraging influencers to uphold the journalistic standard that includes showcasing diverse research topics, authors, and institutions.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

Conventional surveillance systems for monitoring infectious diseases, such as influenza, face challenges due to shortage of skilled healthcare professionals, remoteness of communities and absence of communication infrastructures. Internet-based approaches for surveillance are appealing logistically as well as economically. Search engine queries and Twitter have been the primarily used data sources in such approaches. The aim of this study is to assess the predictive power of an alternative data source, Instagram. By using 317 weeks of publicly available data from Instagram, we trained several machine learning algorithms to both nowcast and forecast the number of official influenza-like illness incidents in Finland where population-wide official statistics about the weekly incidents are available. In addition to date and hashtag count features of online posts, we were able to utilize also the visual content of the posted images with the help of deep convolutional neural networks. Our best nowcasting model reached a mean absolute error of 11.33 incidents per week and a correlation coefficient of 0.963 on the test data. Forecasting models for predicting 1 week and 2 weeks ahead showed statistical significance as well by reaching correlation coefficients of 0.903 and 0.862, respectively. This study demonstrates how social media and in particular, digital photographs shared in them, can be a valuable source of information for the field of infodemiology.

While social media has become an empowering agent to individual voices and freedom of expression, it also facilitates anti-social behaviors including online harassment, cyberbullying, and hate speech. In this paper, we present the first comparative study of hate speech instigators and target users on Twitter. Through a multi-step classification process, we curate a comprehensive hate speech dataset capturing various types of hate. We study the distinctive characteristics of hate instigators and targets in terms of their profile self-presentation, activities, and online visibility. We find that hate instigators target more popular and high profile Twitter users, and that participating in hate speech can result in greater online visibility. We conduct a personality analysis of hate instigators and targets and show that both groups have eccentric personality facets that differ from the general Twitter population. Our results advance the state of the art of understanding online hate speech engagement.

Language varies across users and their interested fields in social media data: words authored by a user across his/her interests may have different meanings (e.g., cool) or sentiments (e.g., fast). However, most of the existing methods to train user embeddings ignore the variations across user interests, such as product and movie categories (e.g., drama vs. action). In this study, we treat the user interest as domains and empirically examine how the user language can vary across the user factor in three English social media datasets. We then propose a user embedding model to account for the language variability of user interests via a multitask learning framework. The model learns user language and its variations without human supervision. While existing work mainly evaluated the user embedding by extrinsic tasks, we propose an intrinsic evaluation via clustering and evaluate user embeddings by an extrinsic task, text classification. The experiments on the three English-language social media datasets show that our proposed approach can generally outperform baselines via adapting the user factor.

Migraine is a high-prevalence and disabling neurological disorder. However, information migraine management in real-world settings could be limited to traditional health information sources. In this paper, we (i) verify that there is substantial migraine-related chatter available on social media (Twitter and Reddit), self-reported by migraine sufferers; (ii) develop a platform-independent text classification system for automatically detecting self-reported migraine-related posts, and (iii) conduct analyses of the self-reported posts to assess the utility of social media for studying this problem. We manually annotated 5750 Twitter posts and 302 Reddit posts. Our system achieved an F1 score of 0.90 on Twitter and 0.93 on Reddit. Analysis of information posted by our 'migraine cohort' revealed the presence of a plethora of relevant information about migraine therapies and patient sentiments associated with them. Our study forms the foundation for conducting an in-depth analysis of migraine-related information using social media data.

Personalized PageRank (PPR) has enormous applications, such as link prediction and recommendation systems for social networks, which often require the fully PPR to be known. Besides, most of real-life graphs are edge-weighted, e.g., the interaction between users on the Facebook network. However, it is computationally difficult to compute the fully PPR, especially on large graphs, not to mention that most existing approaches do not consider the weights of edges. In particular, the existing approach cannot handle graphs with billion edges on a moderate-size cluster. To address this problem, this paper presents a novel study on the computation of fully edge-weighted PPR on large graphs using the distributed computing framework. Specifically, we employ the Monte Carlo approximation that performs a large number of random walks from each node of the graph, and exploits the parallel pipeline framework to reduce the overall running time of the fully PPR. Based on that, we develop several optimization techniques which (i) alleviate the issue of large nodes that could explode the memory space, (ii) pre-compute short walks for small nodes that largely speedup the computation of random walks, and (iii) optimize the amount of random walks to compute in each pipeline that significantly reduces the overhead. With extensive experiments on a variety of real-life graph datasets, we demonstrate that our solution is several orders of magnitude faster than the state-of-the-arts, and meanwhile, largely outperforms the baseline algorithms in terms of accuracy.

Along with the COVID-19 pandemic, an "infodemic" of false and misleading information has emerged and has complicated the COVID-19 response efforts. Social networking sites such as Facebook and Twitter have contributed largely to the spread of rumors, conspiracy theories, hate, xenophobia, racism, and prejudice. To combat the spread of fake news, researchers around the world have and are still making considerable efforts to build and share COVID-19 related research articles, models, and datasets. This paper releases "AraCOVID19-MFH" a manually annotated multi-label Arabic COVID-19 fake news and hate speech detection dataset. Our dataset contains 10,828 Arabic tweets annotated with 10 different labels. The labels have been designed to consider some aspects relevant to the fact-checking task, such as the tweet's check worthiness, positivity/negativity, and factuality. To confirm our annotated dataset's practical utility, we used it to train and evaluate several classification models and reported the obtained results. Though the dataset is mainly designed for fake news detection, it can also be used for hate speech detection, opinion/news classification, dialect identification, and many other tasks.

User engagement on social media platforms is influenced by historical context, time constraints, and reward-driven interactions. This study presents an agent-based simulation approach that models user interactions, considering past conversation history, motivation, and resource constraints. Utilizing German Twitter data on political discourse, we fine-tune AI models to generate posts and replies, incorporating sentiment analysis, irony detection, and offensiveness classification. The simulation employs a myopic best-response model to govern agent behavior, accounting for decision-making based on expected rewards. Our results highlight the impact of historical context on AI-generated responses and demonstrate how engagement evolves under varying constraints.

Social media, such as Twitter, provides opportunities for caregivers of dementia patients to share their experiences and seek support for a variety of reasons. Availability of this information online also paves the way for the development of internet-based interventions in their support. However, for this purpose, tweets written by caregivers of dementia patients must first be identified. This paper demonstrates our system for the SMM4H 2025 shared task 3, which focuses on detecting tweets posted by individuals who have a family member with dementia. The task is outlined as a binary classification problem, differentiating between tweets that mention dementia in the context of a family member and those that do not. Our solution to this problem explores large language models (LLMs) with various prompting methods. Our results show that a simple zero-shot prompt on a fine-tuned model yielded the best results. Our final system achieved a macro F1-score of 0.95 on the validation set and the test set. Our full code is available on GitHub.

In this era of information explosion, a personalized recommendation system is convenient for users to get information they are interested in. To deal with billions of users and items, large-scale online recommendation services usually consist of three stages: candidate generation, coarse-grained ranking, and fine-grained ranking. The success of each stage depends on whether the model accurately captures the interests of users, which are usually hidden in users' behavior data. Previous research shows that users' interests are diverse, and one vector is not sufficient to capture users' different preferences. Therefore, many methods use multiple vectors to encode users' interests. However, there are two unsolved problems: (1) The similarity of different vectors in existing methods is too high, with too much redundant information. Consequently, the interests of users are not fully represented. (2) Existing methods model the long-term and short-term behaviors together, ignoring the differences between them. This paper proposes a Hierarchical Multi-Interest Co-Network (HCN) to capture users' diverse interests in the coarse-grained ranking stage. Specifically, we design a hierarchical multi-interest extraction layer to update users' diverse interest centers iteratively. The multiple embedded vectors obtained in this way contain more information and represent the interests of users better in various aspects. Furthermore, we develop a Co-Interest Network to integrate users' long-term and short-term interests. Experiments on several real-world datasets and one large-scale industrial dataset show that HCN effectively outperforms the state-of-the-art methods. We deploy HCN into a large-scale real world E-commerce system and achieve extra 2.5\% improvements on GMV (Gross Merchandise Value).

Users of social platforms often perceive these sites as supportive spaces to post about their mental health issues. Those conversations contain important traces about individuals' health risks. Recently, researchers have exploited this online information to construct mental health detection models, which aim to identify users at risk on platforms like Twitter, Reddit or Facebook. Most of these models are centred on achieving good classification results, ignoring the explainability and interpretability of the decisions. Recent research has pointed out the importance of using clinical markers, such as the use of symptoms, to improve trust in the computational models by health professionals. In this paper, we propose using transformer-based architectures to detect and explain the appearance of depressive symptom markers in the users' writings. We present two approaches: i) train a model to classify, and another one to explain the classifier's decision separately and ii) unify the two tasks simultaneously using a single model. Additionally, for this latter manner, we also investigated the performance of recent conversational LLMs when using in-context learning. Our natural language explanations enable clinicians to interpret the models' decisions based on validated symptoms, enhancing trust in the automated process. We evaluate our approach using recent symptom-based datasets, employing both offline and expert-in-the-loop metrics to assess the quality of the explanations generated by our models. The experimental results show that it is possible to achieve good classification results while generating interpretable symptom-based explanations.

Misinformation spread in online social networks is an urgent-to-solve problem having harmful consequences that threaten human health, public safety, economics, and so on. In this study, we construct a novel dataset, called MiDe-22, having 5,284 English and 5,064 Turkish tweets with their misinformation labels under several recent events, including the Russia-Ukraine war, COVID-19 pandemic, and Refugees. Moreover, we provide the user engagements to the tweets in terms of likes, replies, retweets, and quotes. We present a detailed data analysis with descriptive statistics and temporal analysis, and provide the experimental results of a benchmark evaluation for misinformation detection on our novel dataset.

Increasingly, alternative platforms are playing a key role in the social media ecosystem. Koo, a microblogging platform based in India, has emerged as a major new social network hosting high profile politicians from several countries (India, Brazil, Nigeria) and many internationally renowned celebrities. This paper presents the largest publicly available Koo dataset, spanning from the platform's founding in early 2020 to September 2023, providing detailed metadata for 72M posts, 75M comments, 40M shares, 284M likes and 1.4M user profiles. Along with the release of the dataset, we provide an overview of the platform including a discussion of the news ecosystem on the platform, hashtag usage and user engagement. Our results highlight the pivotal role that new platforms play in shaping online communities in emerging economies and the Global South, connecting local politicians and public figures with their followers. With Koo's ambition to become the town hall for diverse non-English speaking communities, our dataset offers new opportunities for studying social media beyond a Western context.

Social scientists increasingly use demographically stratified social media data to study the attitudes, beliefs, and behavior of the general public. To facilitate such analyses, we construct, validate, and release publicly the representative DADIT dataset of 30M tweets of 20k Italian Twitter users, along with their bios and profile pictures. We enrich the user data with high-quality labels for gender, age, and location. DADIT enables us to train and compare the performance of various state-of-the-art models for the prediction of the gender and age of social media users. In particular, we investigate if tweets contain valuable information for the task, since popular classifiers like M3 don't leverage them. Our best XLM-based classifier improves upon the commonly used competitor M3 by up to 53% F1. Especially for age prediction, classifiers profit from including tweets as features. We also confirm these findings on a German test set.

There has been a growing interest in enhancing rule-based agent-based models (ABMs) for social media platforms (i.e., X, Reddit) with more realistic large language model (LLM) agents, thereby allowing for a more nuanced study of complex systems. As a result, several LLM-based ABMs have been proposed in the past year. While they hold promise, each simulator is specifically designed to study a particular scenario, making it time-consuming and resource-intensive to explore other phenomena using the same ABM. Additionally, these models simulate only a limited number of agents, whereas real-world social media platforms involve millions of users. To this end, we propose OASIS, a generalizable and scalable social media simulator. OASIS is designed based on real-world social media platforms, incorporating dynamically updated environments (i.e., dynamic social networks and post information), diverse action spaces (i.e., following, commenting), and recommendation systems (i.e., interest-based and hot-score-based). Additionally, OASIS supports large-scale user simulations, capable of modeling up to one million users. With these features, OASIS can be easily extended to different social media platforms to study large-scale group phenomena and behaviors. We replicate various social phenomena, including information spreading, group polarization, and herd effects across X and Reddit platforms. Moreover, we provide observations of social phenomena at different agent group scales. We observe that the larger agent group scale leads to more enhanced group dynamics and more diverse and helpful agents' opinions. These findings demonstrate OASIS's potential as a powerful tool for studying complex systems in digital environments.

The next Point of Interest (POI) recommendation task is to predict users' immediate next POI visit given their historical data. Location-Based Social Network (LBSN) data, which is often used for the next POI recommendation task, comes with challenges. One frequently disregarded challenge is how to effectively use the abundant contextual information present in LBSN data. Previous methods are limited by their numerical nature and fail to address this challenge. In this paper, we propose a framework that uses pretrained Large Language Models (LLMs) to tackle this challenge. Our framework allows us to preserve heterogeneous LBSN data in its original format, hence avoiding the loss of contextual information. Furthermore, our framework is capable of comprehending the inherent meaning of contextual information due to the inclusion of commonsense knowledge. In experiments, we test our framework on three real-world LBSN datasets. Our results show that the proposed framework outperforms the state-of-the-art models in all three datasets. Our analysis demonstrates the effectiveness of the proposed framework in using contextual information as well as alleviating the commonly encountered cold-start and short trajectory problems.

With people moving out of physical public spaces due to containment measures to tackle the novel coronavirus (COVID-19) pandemic, online platforms become even more prominent tools to understand social discussion. Studying social media can be informative to assess how we are collectively coping with this unprecedented global crisis. However, social media platforms are also populated by bots, automated accounts that can amplify certain topics of discussion at the expense of others. In this paper, we study 43.3M English tweets about COVID-19 and provide early evidence of the use of bots to promote political conspiracies in the United States, in stark contrast with humans who focus on public health concerns.

The coronavirus (COVID-19) pandemic has significantly altered our lifestyles as we resort to minimize the spread through preventive measures such as social distancing and quarantine. An increasingly worrying aspect is the gap between the exponential disease spread and the delay in adopting preventive measures. This gap is attributed to the lack of awareness about the disease and its preventive measures. Nowadays, social media platforms (ie., Twitter) are frequently used to create awareness about major events, including COVID-19. In this paper, we use Twitter to characterize public awareness regarding COVID-19 by analyzing the information flow in the most affected countries. Towards that, we collect more than 46K trends and 622 Million tweets from the top twenty most affected countries to examine 1) the temporal evolution of COVID-19 related trends, 2) the volume of tweets and recurring topics in those trends, and 3) the user sentiment towards preventive measures. Our results show that countries with a lower pandemic spread generated a higher volume of trends and tweets to expedite the information flow and contribute to public awareness. We also observed that in those countries, the COVID-19 related trends were generated before the sharp increase in the number of cases, indicating a preemptive attempt to notify users about the potential threat. Finally, we noticed that in countries with a lower spread, users had a positive sentiment towards COVID-19 preventive measures. Our measurements and analysis show that effective social media usage can influence public behavior, which can be leveraged to better combat future pandemics.

A key challenge in social network analysis is understanding the position, or stance, of people in the graph on a large set of topics. While past work has modeled (dis)agreement in social networks using signed graphs, these approaches have not modeled agreement patterns across a range of correlated topics. For instance, disagreement on one topic may make disagreement(or agreement) more likely for related topics. We propose the Stance Embeddings Model(SEM), which jointly learns embeddings for each user and topic in signed social graphs with distinct edge types for each topic. By jointly learning user and topic embeddings, SEM is able to perform cold-start topic stance detection, predicting the stance of a user on topics for which we have not observed their engagement. We demonstrate the effectiveness of SEM using two large-scale Twitter signed graph datasets we open-source. One dataset, TwitterSG, labels (dis)agreements using engagements between users via tweets to derive topic-informed, signed edges. The other, BirdwatchSG, leverages community reports on misinformation and misleading content. On TwitterSG and BirdwatchSG, SEM shows a 39% and 26% error reduction respectively against strong baselines.

In recent years, offensive, abusive and hateful language, sexism, racism and other types of aggressive and cyberbullying behavior have been manifesting with increased frequency, and in many online social media platforms. In fact, past scientific work focused on studying these forms in popular media, such as Facebook and Twitter. Building on such work, we present an 8-month study of the various forms of abusive behavior on Twitter, in a holistic fashion. Departing from past work, we examine a wide variety of labeling schemes, which cover different forms of abusive behavior, at the same time. We propose an incremental and iterative methodology, that utilizes the power of crowdsourcing to annotate a large scale collection of tweets with a set of abuse-related labels. In fact, by applying our methodology including statistical analysis for label merging or elimination, we identify a reduced but robust set of labels. Finally, we offer a first overview and findings of our collected and annotated dataset of 100 thousand tweets, which we make publicly available for further scientific exploration.

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

Conventional recommendation systems (RSs) are typically optimized to enhance performance metrics uniformly across all training samples, inadvertently overlooking the needs of diverse user populations. The performance disparity among various populations can harm the model's robustness to sub-populations due to the varying user properties. While large language models (LLMs) show promise in enhancing RS performance, their practical applicability is hindered by high costs, inference latency, and degraded performance on long user queries. To address these challenges, we propose a hybrid task allocation framework designed to promote social good by equitably serving all user groups. By adopting a two-phase approach, we promote a strategic assignment of tasks for efficient and responsible adaptation of LLMs. Our strategy works by first identifying the weak and inactive users that receive a suboptimal ranking performance by RSs. Next, we use an in-context learning approach for such users, wherein each user interaction history is contextualized as a distinct ranking task. We evaluate our hybrid framework by incorporating eight different recommendation algorithms and three different LLMs -- both open and close-sourced. Our results on three real-world datasets show a significant reduction in weak users and improved robustness to subpopulations without disproportionately escalating costs.

While deep learning models have achieved state-of-the-art accuracies for many prediction tasks, understanding these models remains a challenge. Despite the recent interest in developing visual tools to help users interpret deep learning models, the complexity and wide variety of models deployed in industry, and the large-scale datasets that they used, pose unique design challenges that are inadequately addressed by existing work. Through participatory design sessions with over 15 researchers and engineers at Facebook, we have developed, deployed, and iteratively improved ActiVis, an interactive visualization system for interpreting large-scale deep learning models and results. By tightly integrating multiple coordinated views, such as a computation graph overview of the model architecture, and a neuron activation view for pattern discovery and comparison, users can explore complex deep neural network models at both the instance- and subset-level. ActiVis has been deployed on Facebook's machine learning platform. We present case studies with Facebook researchers and engineers, and usage scenarios of how ActiVis may work with different models.

This survey draws a broad-stroke, panoramic picture of the State of the Art (SoTA) of the research in generative methods for the analysis of social media data. It fills a void, as the existing survey articles are either much narrower in their scope or are dated. We included two important aspects that currently gain importance in mining and modeling social media: dynamics and networks. Social dynamics are important for understanding the spreading of influence or diseases, formation of friendships, the productivity of teams, etc. Networks, on the other hand, may capture various complex relationships providing additional insight and identifying important patterns that would otherwise go unnoticed.

Following the 2016 US presidential election, there has been an increased focus on politically-motivated manipulation of mass-user behavior on social media platforms. Since a large volume of political discussion occurs on these platforms, identifying malicious activity and coordinated campaigns is essential to ensuring a robust democratic environment. Twitter has become a critical communication channel for politicians and other public figures, enabling them to maintain a direct relationship with supporters. However, the platform has been fertile ground for large-scale malicious activity. As the 2020 U.S. presidential election approaches, we have developed tools to monitor follower dynamics of some of the most prominent Twitter users, including U.S. presidential candidates. We investigate numerous, strange phenomena, such as dramatic spike and saw-tooth waveforms on follower-count charts; cohorts of user accounts which 'circulate', i.e., re-follow high profile accounts numerous times; and other 'resurrected' accounts, which have recently re-engaged on Twitter after years of non-activity. So through various analyses in these contexts, we reveal multiple, coordinated 'social' targeting campaigns aimed at affecting the outcomes of socially critical events through the use of networks of social automations (bots), often optimizing their social capital through 'compromised' accounts, which have--unbeknownst to the greater world--been hijacked.

Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically detecting the political ideology of social media users can help better understand political polarization. However, it is challenging due to the scarcity of ideology labels, complexity of multimodal contents, and cost of time-consuming data collection process. In this study, we adopt a heterogeneous graph neural network to jointly model user characteristics, multimodal post contents as well as user-item relations in a bipartite graph to learn a comprehensive and effective user embedding without requiring ideology labels. We apply our framework to online discussions about economy and public health topics. The learned embeddings are then used to detect political ideology and understand political polarization. Our framework outperforms the unimodal, early/late fusion baselines, and homogeneous GNN frameworks by a margin of at least 9% absolute gain in the area under the receiver operating characteristic on two social media datasets. More importantly, our work does not require a time-consuming data collection process, which allows faster detection and in turn allows the policy makers to conduct analysis and design policies in time to respond to crises. We also show that our framework learns meaningful user embeddings and can help better understand political polarization. Notable differences in user descriptions, topics, images, and levels of retweet/quote activities are observed. Our framework for decoding user-content interaction shows wide applicability in understanding political polarization. Furthermore, it can be extended to user-item bipartite information networks for other applications such as content and product recommendation.

Social media has become a valuable resource for the study of suicidal ideation and the assessment of suicide risk. Among social media platforms, Reddit has emerged as the most promising one due to its anonymity and its focus on topic-based communities (subreddits) that can be indicative of someone's state of mind or interest regarding mental health disorders such as r/SuicideWatch, r/Anxiety, r/depression. A challenge for previous work on suicide risk assessment has been the small amount of labeled data. We propose an empirical investigation into several classes of weakly-supervised approaches, and show that using pseudo-labeling based on related issues around mental health (e.g., anxiety, depression) helps improve model performance for suicide risk assessment.

With the increasing integration of visual and textual content in Social Networking Services (SNS), evaluating the multimodal capabilities of Large Language Models (LLMs) is crucial for enhancing user experience, content understanding, and platform intelligence. Existing benchmarks primarily focus on text-centric tasks, lacking coverage of the multimodal contexts prevalent in modern SNS ecosystems. In this paper, we introduce SNS-Bench-VL, a comprehensive multimodal benchmark designed to assess the performance of Vision-Language LLMs in real-world social media scenarios. SNS-Bench-VL incorporates images and text across 8 multimodal tasks, including note comprehension, user engagement analysis, information retrieval, and personalized recommendation. It comprises 4,001 carefully curated multimodal question-answer pairs, covering single-choice, multiple-choice, and open-ended tasks. We evaluate over 25 state-of-the-art multimodal LLMs, analyzing their performance across tasks. Our findings highlight persistent challenges in multimodal social context comprehension. We hope SNS-Bench-VL will inspire future research towards robust, context-aware, and human-aligned multimodal intelligence for next-generation social networking services.

Utilizing pre-trained language models has achieved great success for neural document ranking. Limited by the computational and memory requirements, long document modeling becomes a critical issue. Recent works propose to modify the full attention matrix in Transformer by designing sparse attention patterns. However, most of them only focus on local connections of terms within a fixed-size window. How to build suitable remote connections between terms to better model document representation remains underexplored. In this paper, we propose the model Socialformer, which introduces the characteristics of social networks into designing sparse attention patterns for long document modeling in document ranking. Specifically, we consider several attention patterns to construct a graph like social networks. Endowed with the characteristic of social networks, most pairs of nodes in such a graph can reach with a short path while ensuring the sparsity. To facilitate efficient calculation, we segment the graph into multiple subgraphs to simulate friend circles in social scenarios. Experimental results confirm the effectiveness of our model on long document modeling.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

User profile modeling plays a key role in personalized systems, as it requires building accurate profiles and updating them with new information. In this paper, we present two high-quality open-source user profile datasets: one for profile construction and another for profile updating. These datasets offer a strong basis for evaluating user profile modeling techniques in dynamic settings. We also show a methodology that uses large language models (LLMs) to tackle both profile construction and updating. Our method uses a probabilistic framework to predict user profiles from input text, allowing for precise and context-aware profile generation. Our experiments demonstrate that models like Mistral-7b and Llama2-7b perform strongly in both tasks. LLMs improve the precision and recall of the generated profiles, and high evaluation scores confirm the effectiveness of our approach.

Recent progress in Graph Neural Networks has resulted in wide adoption by many applications, including recommendation systems. The reason for Graph Neural Networks' superiority over other approaches is that many problems in recommendation systems can be naturally modeled as graphs, where nodes can be either users or items and edges represent preference relationships. In current Graph Neural Network approaches, nodes are represented with a static vector learned at training time. This static vector might only be suitable to capture some of the nuances of users or items they define. To overcome this limitation, we propose using a recently proposed model inspired by category theory: Sheaf Neural Networks. Sheaf Neural Networks, and its connected Laplacian, can address the previous problem by associating every node (and edge) with a vector space instead than a single vector. The vector space representation is richer and allows picking the proper representation at inference time. This approach can be generalized for different related tasks on graphs and achieves state-of-the-art performance in terms of F1-Score@N in collaborative filtering and Hits@20 in link prediction. For collaborative filtering, the approach is evaluated on the MovieLens 100K with a 5.1% improvement, on MovieLens 1M with a 5.4% improvement and on Book-Crossing with a 2.8% improvement, while for link prediction on the ogbl-ddi dataset with a 1.6% refinement with respect to the respective baselines.

Analyzing the ever-increasing volume of posts on social media sites such as Facebook and Twitter requires improved information processing methods for profiling authorship. Document classification is central to this task, but the performance of traditional supervised classifiers has degraded as the volume of social media has increased. This paper addresses this problem in the context of gender detection through ensemble classification that employs multi-model deep learning architectures to generate specialized understanding from different feature spaces.

Detecting disclosures of individuals' employment status on social media can provide valuable information to match job seekers with suitable vacancies, offer social protection, or measure labor market flows. However, identifying such personal disclosures is a challenging task due to their rarity in a sea of social media content and the variety of linguistic forms used to describe them. Here, we examine three Active Learning (AL) strategies in real-world settings of extreme class imbalance, and identify five types of disclosures about individuals' employment status (e.g. job loss) in three languages using BERT-based classification models. Our findings show that, even under extreme imbalance settings, a small number of AL iterations is sufficient to obtain large and significant gains in precision, recall, and diversity of results compared to a supervised baseline with the same number of labels. We also find that no AL strategy consistently outperforms the rest. Qualitative analysis suggests that AL helps focus the attention mechanism of BERT on core terms and adjust the boundaries of semantic expansion, highlighting the importance of interpretable models to provide greater control and visibility into this dynamic learning process.

The inclusion of social media posts---tweets, in particular---in digital news stories, both as commentary and increasingly as news sources, has become commonplace in recent years. In order to study this phenomenon with sufficient depth, robust large-scale data collection from both news publishers and social media platforms is necessary. This work describes the construction of such a data pipeline. In the data collected from Google News, 13% of all stories were found to include embedded tweets, with sports and entertainment news containing the largest volumes of them. Public figures and celebrities are found to dominate these stories; however, relatively unknown users have also been found to achieve newsworthiness. The collected data set, NewsTweet, and the associated pipeline for acquisition stand to engender a wave of new inquiries into social content embedding from multiple research communities.

Food choice is a complex phenomenon shaped by factors such as taste, ambience, culture or weather. In this paper, we explore food-related tweeting in different weather conditions. We inspect a Latvian food tweet dataset spanning the past decade in conjunction with a weather observation dataset consisting of average temperature, precipitation, and other phenomena. We find which weather conditions lead to specific food information sharing; automatically classify tweet sentiment and discuss how it changes depending on the weather. This research contributes to the growing area of large-scale social network data understanding of food consumers' choices and perceptions.

Mental health disorders are a global crisis. While various datasets exist for detecting such disorders, there remains a critical gap in identifying individuals actively seeking help. This paper introduces a novel dataset, M-Help, specifically designed to detect help-seeking behavior on social media. The dataset goes beyond traditional labels by identifying not only help-seeking activity but also specific mental health disorders and their underlying causes, such as relationship challenges or financial stressors. AI models trained on M-Help can address three key tasks: identifying help-seekers, diagnosing mental health conditions, and uncovering the root causes of issues.

With the rise of the Internet, there is a growing need to build intelligent systems that are capable of efficiently dealing with early risk detection (ERD) problems on social media, such as early depression detection, early rumor detection or identification of sexual predators. These systems, nowadays mostly based on machine learning techniques, must be able to deal with data streams since users provide their data over time. In addition, these systems must be able to decide when the processed data is sufficient to actually classify users. Moreover, since ERD tasks involve risky decisions by which people's lives could be affected, such systems must also be able to justify their decisions. However, most standard and state-of-the-art supervised machine learning models are not well suited to deal with this scenario. This is due to the fact that they either act as black boxes or do not support incremental classification/learning. In this paper we introduce SS3, a novel supervised learning model for text classification that naturally supports these aspects. SS3 was designed to be used as a general framework to deal with ERD problems. We evaluated our model on the CLEF's eRisk2017 pilot task on early depression detection. Most of the 30 contributions submitted to this competition used state-of-the-art methods. Experimental results show that our classifier was able to outperform these models and standard classifiers, despite being less computationally expensive and having the ability to explain its rationale.

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing. Most of the blocking solutions rely on crowd-sourced filter lists manually maintained by a large community of users. In this work, we seek to simplify the update of these filter lists by combining different websites through a large-scale graph connecting all resource requests made over a large set of sites. The features of this graph are extracted and used to train a machine learning algorithm with the aim of detecting ads and tracking resources. As our approach combines different information sources, it is more robust toward evasion techniques that use obfuscation or changing the usage patterns. We evaluate our work over the Alexa top-10K websites and find its accuracy to be 96.1% biased and 90.9% unbiased with high precision and recall. It can also block new ads and tracking services, which would necessitate being blocked by further crowd-sourced existing filter lists. Moreover, the approach followed in this paper sheds light on the ecosystem of third-party tracking and advertising.

Bibliometric and usage-based analyses and tools highlight the value of information about scholarship contained within the network of authors, articles and usage data. Less progress has been made on populating and using the author side of this network than the article side, in part because of the difficulty of unambiguously identifying authors. I briefly review a sample of author identifier schemes, and consider use in scholarly repositories. I then describe preliminary work at arXiv to implement public author identifiers, services based on them, and plans to make this information useful beyond the boundaries of arXiv.

As we shift more of our lives into the virtual domain, the volume of data shared on the web keeps increasing and presents a threat to our privacy. This works contributes to the understanding of privacy implications of such data sharing by analysing how well people are recognisable in social media data. To facilitate a systematic study we define a number of scenarios considering factors such as how many heads of a person are tagged and if those heads are obfuscated or not. We propose a robust person recognition system that can handle large variations in pose and clothing, and can be trained with few training samples. Our results indicate that a handful of images is enough to threaten users' privacy, even in the presence of obfuscation. We show detailed experimental results, and discuss their implications.

Online misinformation poses a global risk with significant real-world consequences. To combat misinformation, current research relies on professionals like journalists and fact-checkers for annotating and debunking misinformation, and develops automated machine learning methods for detecting misinformation. Complementary to these approaches, recent research has increasingly concentrated on utilizing the power of ordinary social media users, a.k.a. "crowd", who act as eyes-on-the-ground proactively questioning and countering misinformation. Notably, recent studies show that 96% of counter-misinformation responses originate from them. Acknowledging their prominent role, we present the first systematic and comprehensive survey of research papers that actively leverage the crowds to combat misinformation. We first identify 88 papers related to crowd-based efforts, following a meticulous annotation process adhering to the PRISMA framework. We then present key statistics related to misinformation, counter-misinformation, and crowd input in different formats and topics. Upon holistic analysis of the papers, we introduce a novel taxonomy of the roles played by the crowds: (i)annotators who actively identify misinformation; (ii)evaluators who assess counter-misinformation effectiveness; (iii)creators who create counter-misinformation. This taxonomy explores the crowd's capabilities in misinformation detection, identifies prerequisites for effective counter-misinformation, and analyzes crowd-generated counter-misinformation. Then, we delve into (i)distinguishing individual, collaborative, and machine-assisted labeling for annotators; (ii)analyzing the effectiveness of counter-misinformation through surveys, interviews, and in-lab experiments for evaluators; and (iii)characterizing creation patterns and creator profiles for creators. Finally, we outline potential future research in this field.

Automated ad targeting on social media is opaque, creating risks of exploitation and invisibility to external scrutiny. Users may be steered toward harmful content while independent auditing of these processes remains blocked. Large Language Models (LLMs) raise a new concern: the potential to reverse-engineer sensitive user attributes from exposure alone. We introduce a multi-stage auditing framework to investigate these risks. First, a large-scale audit of over 435,000 ad impressions delivered to 891 Australian Facebook users reveals algorithmic biases, including disproportionate Gambling and Politics ads shown to socioeconomically vulnerable and politically aligned groups. Second, a multimodal LLM can reconstruct users' demographic profiles from ad streams, outperforming census-based baselines and matching or exceeding human performance. Our results provide the first empirical evidence that ad streams constitute rich digital footprints for public AI inference, highlighting urgent privacy risks and the need for content-level auditing and governance.

Internet is one of the important inventions and a large number of persons are its users. These persons use this for different purposes. There are different social media platforms that are accessible to these users. Any user can make a post or spread the news through the online platforms. These platforms do not verify the users or their posts. So some of the users try to spread fake news through these platforms. These news can be propaganda against an individual, society, organization or political party. A human being is unable to detect all these fake news. So there is a need for machine learning classifiers that can detect these fake news automatically. Use of machine learning classifiers for detecting fake news is described in this systematic literature review.

The growing popularity of generative artificial intelligence (AI) chatbots such as ChatGPT is having transformative effects on social media. As the prevalence of AI-generated content grows, concerns have been raised regarding privacy and misinformation online. Among social media platforms, Discord enables AI integrations -- making their primarily "Generation Z" userbase particularly exposed to AI-generated content. We surveyed Generation Z aged individuals (n = 335) to evaluate their proficiency in discriminating between AI-generated and human-authored text on Discord. The investigation employed one-shot prompting of ChatGPT, disguised as a text message received on the Discord.com platform. We explore the influence of demographic factors on ability, as well as participants' familiarity with Discord and artificial intelligence technologies. We find that Generation Z individuals are unable to discern between AI and human-authored text (p = 0.011), and that those with lower self-reported familiarity with Discord demonstrated an improved ability in identifying human-authored compared to those with self-reported experience with AI (p << 0.0001). Our results suggest that there is a nuanced relationship between AI technology and popular modes of communication for Generation Z, contributing valuable insights into human-computer interactions, digital communication, and artificial intelligence literacy.

Social and collaborative platforms emit multivariate time-series traces in which early interactions-such as views, likes, or downloads-are followed, sometimes months or years later, by higher impact like citations, sales, or reviews. We formalize this setting as Lead-Lag Forecasting (LLF): given an early usage channel (the lead), predict a correlated but temporally shifted outcome channel (the lag). Despite the ubiquity of such patterns, LLF has not been treated as a unified forecasting problem within the time-series community, largely due to the absence of standardized datasets. To anchor research in LLF, here we present two high-volume benchmark datasets-arXiv (accesses -> citations of 2.3M papers) and GitHub (pushes/stars -> forks of 3M repositories)-and outline additional domains with analogous lead-lag dynamics, including Wikipedia (page views -> edits), Spotify (streams -> concert attendance), e-commerce (click-throughs -> purchases), and LinkedIn profile (views -> messages). Our datasets provide ideal testbeds for lead-lag forecasting, by capturing long-horizon dynamics across years, spanning the full spectrum of outcomes, and avoiding survivorship bias in sampling. We documented all technical details of data curation and cleaning, verified the presence of lead-lag dynamics through statistical and classification tests, and benchmarked parametric and non-parametric baselines for regression. Our study establishes LLF as a novel forecasting paradigm and lays an empirical foundation for its systematic exploration in social and usage data. Our data portal with downloads and documentation is available at https://lead-lag-forecasting.github.io/.

Social media has become extremely influential when it comes to policy making in modern societies especially in the western world (e.g., 48% of Europeans use social media every day or almost every day). Platforms such as Twitter allow users to follow politicians, thus making citizens more involved in political discussion. In the same vein, politicians use Twitter to express their opinions, debate among others on current topics and promote their political agenda aiming to influence voter behaviour. Previous studies have shown that tweets conveying negative sentiment are likely to be retweeted more frequently. In this paper, we attempt to analyse tweets of politicians from different countries and explore whether their tweets follow the same trend. Utilising state-of-the-art pre-trained language models we performed sentiment analysis on hundreds of thousands of tweets collected from members of parliament of Greece, Spain and United Kingdom, including devolved administrations. We achieved this by systematically exploring and analysing the differences between influential and less popular tweets. Our analysis indicates that politicians' negatively charged tweets spread more widely, especially in more recent times, and highlights interesting trends in the intersection of sentiment and popularity.

Although language model-based chat systems are increasingly used in daily life, most Americans remain non-adopters of chat-based LLMs -- as of June 2025, 66% had never used ChatGPT. At the same time, LLM development and evaluation rely mainly on data from adopters (e.g., logs, preference data), focusing on the needs and tasks for a limited demographic group of adopters in terms of geographic location, education, and gender. In this position paper, we argue that incorporating non-adopter perspectives is essential for developing broadly useful and capable LLMs. We contend that relying on methods that focus primarily on adopters will risk missing a range of tasks and needs prioritized by non-adopters, entrenching inequalities in who benefits from LLMs, and creating oversights in model development and evaluation. To illustrate this claim, we conduct case studies with non-adopters and show: how non-adopter needs diverge from those of current users, how non-adopter needs point us towards novel reasoning tasks, and how to systematically integrate non-adopter needs via human-centered methods.

The past several years have witnessed a huge surge in the use of social media platforms during mass convergence events such as health emergencies, natural or human-induced disasters. These non-traditional data sources are becoming vital for disease forecasts and surveillance when preparing for epidemic and pandemic outbreaks. In this paper, we present GeoCoV19, a large-scale Twitter dataset containing more than 524 million multilingual tweets posted over a period of 90 days since February 1, 2020. Moreover, we employ a gazetteer-based approach to infer the geolocation of tweets. We postulate that this large-scale, multilingual, geolocated social media data can empower the research communities to evaluate how societies are collectively coping with this unprecedented global crisis as well as to develop computational methods to address challenges such as identifying fake news, understanding communities' knowledge gaps, building disease forecast and surveillance models, among others.

Authorship identification has proven unsettlingly effective in inferring the identity of the author of an unsigned document, even when sensitive personal information has been carefully omitted. In the digital era, individuals leave a lasting digital footprint through their written content, whether it is posted on social media, stored on their employer's computers, or located elsewhere. When individuals need to communicate publicly yet wish to remain anonymous, there is little available to protect them from unwanted authorship identification. This unprecedented threat to privacy is evident in scenarios such as whistle-blowing. Proposed defenses against authorship identification attacks primarily aim to obfuscate one's writing style, thereby making it unlinkable to their pre-existing writing, while concurrently preserving the original meaning and grammatical integrity. The presented work offers a comprehensive review of the advancements in this research area spanning over the past two decades and beyond. It emphasizes the methodological frameworks of modification and generation-based strategies devised to evade authorship identification attacks, highlighting joint efforts from the differential privacy community. Limitations of current research are discussed, with a spotlight on open challenges and potential research avenues.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Social network simulation plays a crucial role in addressing various challenges within social science. It offers extensive applications such as state prediction, phenomena explanation, and policy-making support, among others. In this work, we harness the formidable human-like capabilities exhibited by large language models (LLMs) in sensing, reasoning, and behaving, and utilize these qualities to construct the S^3 system (short for Social network Simulation System). Adhering to the widely employed agent-based simulation paradigm, we employ prompt engineering and prompt tuning techniques to ensure that the agent's behavior closely emulates that of a genuine human within the social network. Specifically, we simulate three pivotal aspects: emotion, attitude, and interaction behaviors. By endowing the agent in the system with the ability to perceive the informational environment and emulate human actions, we observe the emergence of population-level phenomena, including the propagation of information, attitudes, and emotions. We conduct an evaluation encompassing two levels of simulation, employing real-world social network data. Encouragingly, the results demonstrate promising accuracy. This work represents an initial step in the realm of social network simulation empowered by LLM-based agents. We anticipate that our endeavors will serve as a source of inspiration for the development of simulation systems within, but not limited to, social science.