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Organizational Communication

Establishing Norms in Large Organizations (Or: How to Win the Turf War)

Anne-Katrin Arnold's picture

Wharton Professor Galit Sarfaty just published a paper on changing norms in international institutions, using as an example the advance of the human rights agenda in the World Bank. The study describes the process of how new norms are adopted - or not - in large organizations and how different factions negotiate their positions. It's well worth a read and spells out the difficulties of reforming organizations and establishing new norms.