A downtown billboard urging motorists to 'wax their Lowcountry' is raising some eyebrows.

The billboard, most easily viewed when coming off the Ravenel Bridge onto the Crosstown, has prompted a few chuckles, double-takes and tweets - which was obviously the intention of the campaign.

It's not every day that the place you live gets assigned an anatomical part.

No word yet on whether we will see billboards for getting an Upstate implant, manscaping your Midlands, or doing whatever one does with a Pee Dee, but we'll keep you posted.