How should we write about the 3D Phantom Menace reissue?

Star Wars Episode I: The Phantom Menace is coming back to theaters, in a brand eye-spanking-new 3-D conversion. Yes, it's a horrendous movie, in the worst possible format. So we've been wondering: How do you even write about something like this?

Should this be covered, as though it's an actual event? Or just ignored? Or handled some other way? So we're opening it up to the democratic process. Help us decide, below.