Pouchee&#8217;s Sapphire Blue Outback Purse Organizer in faux leather ($27) (Courtesy of Pouchee)

A company called Pouchee is answering the call for fashionistas who find themselves forgetting their wallet, cellphone, lipstick and other items when changing purses.

We were intrigued by the organizers meant to help smooth the transfer of belongings from one handbag to the next.

The problem with many organizers is they're designed to hold only certain things. Wallets are for money, makeup bags are for cosmetics. Try to put them all in one carrying case, and it becomes a jumbled mess.

So the fact that Pouchee organizers have compartments meant to easily separate, store and find items was worth checking out.

At first, a purse organizer seemed nerdy. But after a closer look, there are cute designs in the latest colors, prints and patterns.

That's because Pouchee has stepped up its game. When the company started seven years ago, only three colors were offered. Now, the line has more than 50 colors and designs in different fabrics and sizes, so there are plenty of options.

The compartments make carrying essentials easy while being compact at the same time. Different pouches for carrying cash, coins and credit cards are part of the design. Then there are pockets to hold such things as a cellphone and sunglasses. Smaller pockets are perfect for items like pens. An expandable pouch with dividers works well for receipts, car keys, makeup and toiletries. Our only complaints: The faux leather one we tried stuck to items such as credit cards, making them difficult to pull out.


The cellphone pouch, while a good idea, was also sticky and so snug it was responsible for a pocket dial.

Overall, it's nice to have a place to store so many things in one place. And the cleverly designed pouches, dividers and other features make it easy to separate and find items.

The Pouchee packs a lot of punch into one organizer.


What: Pouchee purse organizers

Cost: $25-$44

Where: Available online at pouchee.com; select items available at local stores including Camy Couture in Stillwater (124 N. Main St.; 612-386-0114), Kowalski's in Mahtomedi (3590 Century Ave., 651-777-2494), Eyeology Optical Boutique in Eagan (2149 Cliff Road; 651-287-1400) and Heidi's Hallmark in Hudson, Wis. (1901 Ward Ave., 715-386-8555)