We had the chance to sit in a comfy chair in a Sony screening room yesterday evening to watch Morgan Spurlock‘s new documentary Pom Wonderful Presents: The Greatest Movie Ever Sold. The definition of “meta” (literally), the movie is a step-by-step account of Spurlock’s attempts to get sponsorship and product placement deals for this movie. Spurlock navigates the contracts, branding, and negotiating that have become common in modern movie-making. And while the film’s poster makes the declarative statement “He’s not selling out, he’s buying in,” it’s actually posed in the movie as a question.

You would expect that the guy behind Super Size Me would use the movie to assail marketers and the marketing industry. And while the idea for the movie may have come from a negative experience, the movie just presents the information and leaves the opinion-making largely to the viewer.

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