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Social Media Strategist

Facebook CEO Mark Zuckerberg may have popularized the image of the social media professional as a 20-something college dropout, but careers in this field are just as suitable for people decades older. Anyone with a background in marketing or business development who understands social media tools, such as LinkedIn or Twitter, can consider employment as a social media strategist.

”Many firms, especially small businesses, are still getting started in the social media world and need someone to guide them through the process,” according to Scott Swanay, president of Sherpa Social Media. “These people are often savvy enough to understand the value of an effective social media campaign, don't have the time or inclination to do it themselves, and are willing to spend the money to hire someone.”

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