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RE: Horrible performance of ex-ATI!
By Targon on 7/31/2007 4:24:52 PM , Rating: 2
There are elements here that can't be seen without direct information from the inside. The ATI purchase was not as much about profits from selling GPUs as it was about improving the connections between the various components in an AMD based system.

Fusion is the first big thing that most people see from the merger, but the chipset business is really a more important part of the picture. If the connection between CPU, PCI Express components, and the GPU is really really tight, an AMD based machine(CPU+motherboard+Radeon video card) could show over a 10 percent performance benefit compared to the same CPU using the same video card but with a different chipset if all goes well.

One thing I am curious about these days is the performance delta between a Geforce 8800 video card with an NVIDIA chipset, and the same video card on an AMD/ATI chipset with the same CPU. Then test an AMD/ATI video card on an AMD/ATI chipset with the same CPU. There hasn't been a test like this run in a few years, mostly because every site seems to be fixated on Intel CPUs on Intel chipset based motherboards to try to be impartial.

