The ' Morcheba Embellished Leather Clutch' by Malene Birger is a beautiful handbag that brings hardcore glam to the max. Decorated with shiny gold, silver, brass and copper beads and a exposed zipper, clutches don't get any more edgy than this puppy.

The Morcheba Embellished Leather Clutch mixes a typically dainty handbag design (the clutch) with a youthful aesthetic that screams "rock 'n' roll."

Implications - References to popular music genres is always popular in product designs -- take the reference to rock and roll with studded details, for example. There is an emerging generation of those who appreciate the opportunity to mix different personas amongst their wardrobes. All business should consider creating designs that can be mixed in order to play up different consumer personas.