Official statement on Sony A-mount future...

Started 6 months ago | Discussions thread
Contributing MemberPosts: 778
Re: You get over it!
In reply to WaltKnapp, 6 months ago

WaltKnapp wrote:

Michel J wrote:






With respect, a part of marketing is selling the lie. That sounds terrible, but I think it has always been so. You're correct when you say Sony no longer produces DSLRs. And you're certainly correct about what an A3000 actually is. But it has to go somewhere on the shelf. And Sony wants it on the shelf next to the real DSLRs. So, they sell the appropriate lies.

To me, the real shame about it is, that it is so feature poor. I know they did that for the price point, but there is such a thing as too cheap. I think it would have been better if it had been a bit shinier. For the money, the IQ should be great; but I think Sony made too many compromises to meet that price point. I think they did the same thing with the A58. I don't know what it means for Sony's overall direction. Hopefully, nothing. But it does seem unlikely they will ever build another true DSLR.

As for the fate of all DSLRs, I think we'll see a day where the mirror will go away and DSLR will be more a body style than a physical arrangement inside the camera. It could be that Sony is trying to build that mental connection between their mirrorless cameras and the shape of the body, but it could also be that Sony saw the opportunity to build a cute little camera with high sales potential for the holidays.

Either way, at that price, many people will accept it the way it's been marketed. They don't know and don't care to know the difference.

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