Our Process

So, What is HPP?

High Pressure Processing or HPP technology is an all-natural process that protects and defends foods while preserving them through the use of high-pressure water rather than with heat, chemicals and other processes that can ultimately damage natural flavors. HPP is what makes our guacamole taste so yummy without any preservatives or additives having to be added. We want it to be just like homemade (without the fuss). Would you add chemical preservatives to your homemade guacamole? HPP is all about using cold-water pressure instead of heat to preserve our product. Food safety is our number one priority. HPP process kills naturally occurring bacteria that can cause food deterioration and affects food safety, including salmonella, while at the same time preserving taste, texture and natural vitamins. 2 + 2 = 4 RIGHT? This same cold water is low-energy and is recyclable so its more efficient than thermal preservation.


When Don helped HPP evolve into what it is today, the process became known as the Fresherized®process. Today Fresherized Foods, home of Wholly Guacamole brand, is the worlds largest user of HPP.

To learn more about Fresherized Foods, go to fresherizedfoods.com.

To learn more about our sustainability efforts check out the following links:
Corporate sustainability efforts

Or contact our sustainability director Marcela Maltos at gnovak@fresherized.com

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