

The BlackBerry PlayBook  (Source: RIM)







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By Nortel on 6/7/2012 4:30:31 PM , Rating: 5
Setting: RIM board meeting
Topic: Struggling product line

Opens with director covering topic of slipping sales figures and segues into the Playbook line.

exec 1. -"Our Playbook has been a financial flop with the most popular model being our 16gb model"

exec 2. -"We need to get more people interested in the upcoming BB10 phone, how are we supposed to do that when we are selling so many 16gb models"

exec 3. -"I agree, we should axe our most popular Playbook model, that will definitively show our consumers how serious we are about the BB10"

exec 1. -"Wait, I think we're on the wrong track here, I mean the 16gb model is what our consumers are buying, why discontinue it?"

exec2. -"You just don't get it, we need more attention on the BB10; tablet market is over-saturated"

exec 3. -"That's it, decision made, we're cutting the 16gb Playbook. Next topic, increasing our golden parachute clauses"

RE: setting
By The Raven on 6/7/2012 4:51:05 PM , Rating: 3
lol, good one.

But am I missing something here? They axed the smaller capacity but not the smaller price right? Isn't this saying that the 32gb model is the same price if not lower than the 16? The 16 gb is obviously more popular because of the lower price, right?

