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Behind the scenes with Oakley's AirWave wearable heads up display for skiiers team

Wearable computers that are contextual are the next wave. Want a taste of +Project Glass from Google? Check these googles out from Oakley. On Monday I visited Oakley's headquarters and visited with several execs who are doing innovative work on wearable devices.

We've all heard about wearable computers that are coming, whether the Pebble watch or Google's Project Glass. But here's a team that actually shipped a product: Oakley's AirWave Googles for skiiers and snow boarders.

This heralds the contextual age where products will make you smarter about what you are doing. These show you where on the mountain you are, where your friends are, how many vertical feet, and a lot more. 

In this video you meet the guy who runs the team and get some inside info about how they, and other products at Oakley were developed.﻿
Abe Bellini's profile photoDustin Shannon's profile photoBrian Balboa's profile photoEuro Maestro's profile photo
Sounds great !  The age of context is heading our way fast. ﻿
This is awesome technology, but the interviewer leaves a lot to be desired.﻿
+Robert Scoble It seems like your question asking about the importance of knowing about you got misunderstood. ﻿
+Euro Maestro yeah, I don't think they quite grokked that one. I should have explained myself better.﻿
+Euro Maestro +Robert Scoble that was mostly it.  On reflection I understand that your question was in the handling of big data generated by the product in both the marketing and privacy angles, and how the company was preparing to use the data.  

The trouble is that in an interview most people can't do the analysis and I think the Oakley folks thought you were only talking about using social networking to direct marketing efforts.﻿
+Robert Scoble on the other hand, you figured out what will make or break wearable technology.  It has nothing to do with generating a hot list for the marketing department from his facebook and G+ contacts, and everything to do with making the presentation of data relevant and inclusive.﻿
I can see a big future for Oakley in Tactical eyewear!﻿
I would think it is assumed that the goggles need to have an internet connection to work.  That could be a problem in places such as Alaska where many areas that are skied are not in Cellular range.﻿
Cool technology especially for the mountain ﻿
So cool! I think I need to learn snowboarding. ﻿
Great interview Robert.  These goggles have caught my interest since I saw their announcement a little while ago.  Was pretty cool to hear from the guys behind them. Thanks!﻿
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