The new Tiffany iPhone app is designed to aid future brides and grooms with their ring shopping. The app has gendered qualities which aim to help out both the clueless men and the ring-crazy women. For the men, the Tiffany iPhone app will show rings in their actual size, so they're more likely to compare the on-screen rings with their partners.

The "ring sizer" aims to simplify ring sizing by stealing one of her rings, placing it on the screen and waiting for the correct ring size to pop up! For the woman, the Tiffany iPhone app makes designing the perfect ring simple, all through the iPhone app.