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The Nike ‘Make it Count’ prints continue the brand’s new adverts, which revolve around the concept of having a sporty new years resolution. Much like the commercial itself, the prints feature the same cast of individuals in the video with motivational phrases scrawled over the images. Stimulating sayings such as “I’ll return to deliver” and “Walk to the stadium, sprint to the finish” are just a few examples of what Nike’s going for in the campaign.
