4th and Goal: From the Gridiron to the Boardroom and Back— The Inspirational True Story of Coach Joe Moglia

Monte Burke, Author
Monte Burke. Grand Central/Business Plus, $26.99 (288p) ISBN 978-1-4555-1404-5
Reviewed on: 06/04/2012
Release date: 09/18/2012
Forbes writer Burke combines snappy magazine prose with the natural drama of football coach Joe Moglia’s unlikely career arc to make this a captivating biography. Raised in a rough New York City neighborhood in the 1950s, the former stutterer became a successful high school and college coach, with an eye on eventually leading a major college program. But when Moglia realized he needed to provide greater financial stability for his family, he walked away from football and took an entry-level job at Merrill Lynch before eventually becoming CEO of TD Ameritrade and changing the way Wall Street operates—all with no formal financial training. Then, 25 years later, in 2011, Moglia walked away again, once more in search of the head coaching job that had always eluded him—it was with the Omaha Nighthawks of the fledgling United Football League—and was later hired as head coach at Coastal Carolina University. Burke previously profiled Moglia for Forbes and here provides extensive insight from Moglia, family members, friends, and former colleagues while navigating the sports and financial worlds with ease. Agent, Richard Pine. (Sept.)
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