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RE[4]: Why Steve hates android
by Tony Swash on Thu 26th Apr 2012 17:34 UTC in reply to "RE[3]: Why Steve hates android"
Tony Swash
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That alone earns the Prada a place in history. The touch era started not with the iPhone, but with the Prada - which was a massively successful phone.

No it didn't, because no one copied the Prada. It was an evolutionary dead end. It had no descendants. Real evolution is full of examples like this. Full of examples of ecosystems pregnant with the possibility of a major new mutation, one that could lead to endless derivative forking mutations and ones that will thus change the ecosystem. But there are also plenty of examples of botched mutations, mutations that take the pregnant possibilities and express them a way that is an evolutionary dead end, in a way that leads no where.

The Prada was an evolutionary dead end because nobody copied it. Nobody. Nobody was inspired by it to redesign their phones. Nobody. Nobody changed their products or their product development because of the Prada. Nobody. The Prada was made first announced on December 12, 2006. The first iPhone was unveiled by Steve Jobs little more than a month later on January 9, 2007. Thus the two phones were made known to the world at almost the same time.

Since then countless phones have been released that work just like an iPhone. They work like that because of the success of the iPhone not because of the failure of the Prada.

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