iPad, iPhone or iPod Touch?

In its Q1 Video Monetization Report, FreeWheel, a video monetization startup, reported that Apple has an 80% hold on all mobile video viewing.

Apple's dominance is split across its three major devices: the iPhone, iPod Touch, and iPad. The iPhone and iPod Touch each account for 30% of mobile video viewing. The iPad accounts for 20%.

FreeWheel notes that "their user base has had these types of devices longest and tends to use them as much for media consumption as communication, per reports from comScore in 2010." Another key factor in Apple's strength in this area, as per Freewheel, is that content producers optimize their content for Apple devices before others.

The report also stated that Android has 20% of all mobile video viewing. The platform doesn't share Apple's success probably because it hasn't been around as long, and it had a slow start at first. Apple has had time to refine its iDevices over the years. FreeWheel notes that Apple's "majority reflects the number of these devices in market and their early dominance in the smart-device sector."

The data also reflects the meteoric rise of the iPad. Apple's landmark tablet was released only a year ago, and in that time, with just under 20 million units sold, it has become as much a go-to video viewer as its Apple brethren. Traditional content producers, like HBO, have taken note of this, and developed apps specifically for the iPad.

While Apple's success is noteworthy, mobile video viewing, as per FreeWheel, accounts for less than 1% of all online video viewing. Clearly, people turn to their iDevices when a television or computer is not nearby.
