Social Media

YouTube Adds Detailed Engagement Statistics


YouTube is adding more features to its Insights platform that helps video publishers get a more detailed look at how their uploads are performing on the site. Users will now get a “Community” tab that includes information on ratings (YouTube’s 1-5 star scale), the number of users who favorite videos, and comment counts.

Additionally, these stats can be narrowed down per video or per geographic region. Earlier today, a YouTube rep explained to us what this enables: “If it looks like your rating is 3/5 stars but the average Japanese viewer is giving you 2, while the French tend to give you 5, you'll now know where your real fans are located.”

youtube engagement stats

In the screenshot above, you can see more of what this new feature is all about. You get a list of your most engaging videos -essentially an aggregate number based on the various community metrics that YouTube tracks - as well as the countries in which your videos are favorited the most. There are options to toggle between per video stats, or overall engagement metrics over time. Not surprisingly, the interface closely resembles that of Google Analytics.

Ultimately, this type of data will give video publishers additional insight into what’s working and what’s not, beyond raw view counts. YouTube also hopes it will increase in-video ads, as the data will give advertisers even more detailed stats to pour over beyond the demographic information already included in Insights.

Additional Resources from Mashable

- 20+ Greasemonkey Scripts for Improving Your YouTube Experience

- 20+ Firefox Plugins to Enhance Your YouTube Experience

- Video Toolbox: 150+ Online Video Tools and Resources

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