Guide to youth

So Destiny's Child are the new face of McDonald's. That is, the billion-dollar burgers'n'baps bastion is to be endorsed by a pop group whose lead singer once claimed to lunch on 'six slices of cucumber and four slices of tomato'. Well.

I always find celebrity endorsees of Mickey D comical. And no, it's not the same snobbishness all McDonald's employees are subjected to, it's the celebrities chosen - Alan Shearer, Lawrence Dallaglio: trim athletic types who wouldn't know a Quarter Pounder if it bit them on their own proverbial, um, quarter pounder.

Never mind McD's rebranding (ironically, rap group Black Eyed Peas used a similar insignia to advertise their critique of US imperialism), the soggy salad is just for the UK, anyway. From Beijing to Vilnius, three self-styled 'independent women' are getting cosy with a capitalist beast getting fat off even fatter hunkers. It's a grotesque financial union. Anna Nicole and J Howard Marshall all over again. And that's a thought to put me off Big Macs for life.