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They have labeled their coffee's as instant and filter.
What would be the difference between them? Why should I choose one over the other?

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"Filter" coffee in general, is coffee beans that have been roasted and ground and is for use in coffee making machines. This makes 'fresh' coffee that may have a variety of qualities not found in instant - such as sweeter or more distinct flavours, etc.

"Instant" coffee is normally a coffee that has already been made (they had the fun already!) and is dried (usually through freezing) into a dehydrated state, hence we just add water and get coffee.

I would think that most people who have drunk proper (freshly made) coffee would prefer the flavour, quality and effects from caffeine, over that of instant. For me, instant is a back up, in case the real stuff runs out, but I feel always tastes a little woody and not as satisfying in terms of a caffeine hit. There are several coffees available now - Kenco Millicano is one - that offer both instant and some kind of coffee bean, but all I see is coffee grinds in the bottom of the cup, and not much difference in flavour.

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