Golf gear: August 12, 2009

New on the market: Adams Golf's Idea a7OS hybrids and irons.

The scoop: The new Idea a7OS hybrids and hybrid irons use Adams' gapping technology that is designed to increase distance and improve launch conditions. Intended for aspiring and recreational players looking to improve their games, the Idea a7OS clubs are designed to be easy to hit. Each set features three hybrids, two mid-hybrids and three short irons that will appeal to a vast majority of golfers looking for the utmost in forgiveness and playability. Featuring 44-grams of rear weighting to increase launch angle and distance, the 3-, 4- and 5-hybrids have rounded shaping with a slight draw-bias to enhance forgiveness for the higher-handicap player. With a four-way cambered sole and an H-back channel vibration dampening system, the 6- and 7-mid-hybrids optimize distance, and launch conditions. Low and deep centers of gravity highlight the short irons (8-PW) that are designed to be both forgiving and versatile. These scoring clubs feature quad cavity-backs and perimeter weighting for confidence-inspiring ball-flights and superior playability. The set makeup for the senior flex is 4-, 5- and 6-hyrbids with 7- and 8-mid-hybrids and 9-SW in the short irons.

What they cost: The Idea a7OS hybrids and irons begin shipping to golf shops Sept. 15. The suggested retail price for the Idea a7OS hybrid iron sets is $799.99 for graphite and $699.99 for steel. The SRP for the individual Idea a7OS hybrids is $199.99 and will be available individually in 2- through 6-hybrids.