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How To Turn Setbacks Into Business Breakthroughs


Keys. (Photo credit: Bohman)

Everyone knows the saying, “When life gives you lemons, then make lemonade,” but have you heard anyone explain exactly how to make the delicious lemonade from such a sour lemon?

The key word in that phrase is make, which requires action. In the face of adversity, people often believe that simply having a positive attitude is enough to overcome a problem and get back on track. No matter how hard you think positively about your immediate setback, or how many times you tell yourself, “I’m not going to let this get me down,” you simply can’t make lemonade with just your thoughts.

At a certain point, you need to roll up your sleeves and take action.

Over the years, I’ve had my fair share of setbacks in both my business and my personal life. I have started and shut down more businesses than I care to admit, and one of my most notorious advertising mistakes cost me over $10,000 in less than 24 hours. That one hurt.


This process can be boiled down into 5 steps. Next time you run into a business or personal hiccup, then I recommend you give this a shot:

Address the Problem Head-On


For example, one of my private clients used to rely exclusively on Google AdWords to generate new leads and sales. Though the company was doing well financially, they were extremely vulnerable: if anything happened to their AdWords account, then they could go out of business overnight. This was a problem that needed to be addressed quickly, before it was too late.

Are there any weaknesses in your business you’re currently ignoring? Admit the problem immediately so you can move forward.

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