Hi. I’m an artist, art director, graphic designer, illustrator and lots of other things.
I live in San Francisco, California.

Everyone likes to read stories, so I figured that I'd tell you mine.

It all began when I was about 6-7 years old. I remember spending countless hours looking at a particular section in a phone book which contained international calling codes. As tempting as it may sound, the reason why I kept staring at this phone book wasn't necessarily for overseas prank-calling (that's a whole different story that will not be covered in this section). No, it just happened to be filled with all of the country flags in the world. I was captivated by each and every single flag as I studied its shapes, patterns, and color combinations. This was the first time I realized that I really liked art.

Art has always been my obsession. Whenever a pencil or pen finds my hand, its inherent mission is to indulge my eyes with shapes they can agree with. Yet drawing isn't just a quest for perfect forms; it also helps me think by allowing me to pour my thoughts in a tangible manner. It almost feels like having the best therapist in the world as it listens without prejudice to anything you want to express, without worrying about any lines you can't cross, any rules you can't break, and any thoughts you can't think of. As long as there is something for you to put your fingerprint on, anything is fair game.

Digital art did not come to the picture until I was about 9 years old when I received my first computer, a Macintosh LC, that I inherited from one of my parent's friends. After I became bored of the games it came with, I drifted away to some folders lying within folders and eventually found myself drawing with Aldus Superpaint; this was the first desktop publishing application I had ever used and I immediate fell in love with it. I no longer needed to buy expensive brushes, paints, or sheets of paper to begin creating. It felt like freedom.

My canvas became the screen, my paints became pixels, and my brush became a mouse. It didn't take much for me to start creating my own desktop icons, movie posters, and illustrations. I was amazed and felt empowered to be able to create intricate forms with very few restrictions. Luckily, my devotion to the art and craft of graphic design led me to become obsessed with it and consequently paved the way for my career.

When it comes to creation, there is one piece of unsolicited advice that I would like to give you: boredom is good. If you're a creative person, being bored is probably the best tool you have at your disposal; it makes you want to make, invent, and improve things. However, one must be careful: the dangers of boredom can lead to sloth, which is why it is important that you put enough effort into everything you make. In addition, the more work you create, the more you'll realize how much power you have as a communicator. I've realized over the past few years of the immense opportunity and responsibility I have to communicate meaningful messages that can create awareness to issues that need attention and, hopefully, inspire positive action.

Now, let's get down to brass tacks. My approach is simple: I try to make things that will grab people's attention. Most pieces I create are a personal take on a particular subject, which is why my work tends to sway between art and design. For the most part, this approach is often seen in my poster work as well as in music-related projects due to their tendencies of allowing such freedom of expression. In spite of this, I find that my most successful projects are the ones that have been created through such idiosyncrasy. This approach not only gives me an avenue for personal expression, but it also allows the work to create a dialogue between itself and an audience, thereby being effective in generating awareness to the subject at hand. This is also the primary reason why I consider myself more of an artist rather than a designer.

As a designer, I am constantly at the helm of criticism and judgement during the creative process. These opinions, as correct or incorrect as they may be, are the subject of my interest in understanding how others perceive my work. And as an artist, curiosity for such discourses leads my artwork to convey an open interpretation without compromising my own point of view.

For gallery and exhibition inquiries on my poster work, CV/résumé requests, or any other comment/question/funny jokes you may have, please contact me here. (También puedo hablar en Español)

Thank you for stopping by and taking the time to read this long ass page...
I hope I didn't bore the shit out of you, but if I did, you should go make something.

Have a nice day.