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Currently we are using Google Analytics and provide a simple template generated privacy policy, i.e. standard policy on cookies, anonymous tracking etc

Some more advanced solutions such as mixpanel now allow us to link logged-in-user, so the users are not anonymous anymore.

Are there any gotchas if we are going to integrate these solutions, e.g. need to update the privacy policy, or provide a way to optout? particular we don't want to violate the EU's requirements..

p.s. We are running a ecommence site.

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