ZTE probably won't float to the top of your list if you try to think of serious contenders in the Chinese smartphone industry, at least from the vantage point of the US where ZTE's products fall more on the budget side. In China, however, ZTE is trying to reclaim lost time and presence by unveiling all the same time the three members of its latest flagship series, the Nubia Z7, the misnamed Nubia Z7 Max, and an even more dubious the Nubia Z7 mini.