you are viewing a single comment's thread.

view the rest of the comments →

[–]pullcow 1 point2 points ago


I work in digital advertising for a media publisher.

I haven't seen the Go Daddy ad and I don't know how reddit runs and sells it's advertising inventory.

But it is possible that you've been re-targeted and served the Go Daddy ad through tracking cookies.

Essentially, a lot of websites and publishers sell off some of the inventory they have to a network. If a bunch of sites do this, there becomes an incredibly large network across the net where you can be followed and re-targeted.

Often you are re-targeted because you landed on a website - say Go Daddy's or one where Go Daddy was specifically sponsoring because they felt that you were in their target market, and now because of the cookie data they have on you, they can follow you across websites that are part of the networked inventory and continue to serve you the same ad.

That's why you always see ads for things you've been looking at online.

But it's also possible that Reddit doesn't do this at all. Like I said, I don't know how they run their ads.

TL;DR - the ad may have followed you from somewhere else, depending on the way reddit sells it's ad inventory