
What is Social Entrepreneurship?
Doctor giving an eye exam

Photo: Mitch Wilson





The job of a social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck. He or she finds what is not working and solves the problem by changing the system, spreading the solution and persuading entire societies to take new leaps.

Identifying and solving large-scale social problems requires a committed person with a vision and determination to persist in the face of daunting odds. Ultimately, social entrepreneurs are driven to produce measurable impact by opening up new pathways for the marginalized and disadvantaged, and unlocking society's full potential to effect social change.

The past two decades have seen an explosion of entrepreneurship and a healthy competition in the social sector, which has discovered what the business sector learned from the railroad, the stock market and the digital revolution: Nothing is as powerful as a big new idea if it is in the hands of a first class entrepreneur.


Bill Drayton, CEO, chair and founder of Ashoka

This revolution is fundamentally changing the way society organizes itself and the way we approach social problems.

The stories featured in The New Heroes showcase the work of social entrepreneurs whose innovations are bringing electricity, water, medicine and other life-changing tools and resources to people in the developing world. Each story illustrates the results possible when an innovative idea is coupled with a strategy for action and an entrepreneur's indomitable will.