Marketing Tactics * Direct mail * Telemarketing * Online services * Advertising * Fax on demand * Direct selling Increase Your Response (in descending order of importance) * Concentrate your mailing list on past customers/clients * Build dramatic headlines for ads * Cultivate inquiries with follow-up phone calls * Create an irresistible offer (see below) * Pay attention to price points * For workshops, use a title that is the key benefit of attending * Consider the best time of ...

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