Omnicom close to sealing takeover deal for BMB

Marketing group Omnicom is in advanced discussions to buy the advertising agency co-founded by Trevor Beattie to bolster the firepower of its TBWA\London agency. Beattie formed Beattie McGuinness Bungay with two colleagues when they left TBWA\London in 2005. It is understood that TBWA, which started sounding out BMB months ago, has not finalised a deal although an agreement is close to being struck. BMB has grown rapidly in its first three years and counts Carling, McCain and Freeview as clients. TBWA\London has had a difficult time after the departure of the BMB founders.

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