
Thread beginning with comment 292485
Apple depends on secrets
by Adurbe on Thu 20th Dec 2007 17:05 UTC
Member since:

Apple has built its buisness model on keeping secrets.

quiet... quiet.. quiet. BRAND NEW BEST IN THE WORLD SUPR THING!!!!

gets huge media hype and they get the free advertising associated with that. If 'secrets' leak out either by the time apple realeases the product it has lost its 'WOW!' value or, and possibly worst of the two, people feel let down because they DIDNT release what they thought they were going to!

For example if apple now didn't release a sub-notbook, that would be the main story after the expo, not what they DID release.

edit: for a 'being let down' example just look at vista with winfs or Leopard with ZFS

Edited 2007-12-20 17:07

Reply Score: 2