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With these words, Google went public in 2004 - and they have, since then, been true to their word. They have not been maximizing short-term profits; neither have they been stinting on long-term investments, especially in projects like the self-driving car which might not pay dividends for a decade or more. Today, Google (GOOG) spent $3.2 billion to acquire Nest. Once again, they're investing for the long term.

On the same day, Suntory (OTCPK:STBFY) spent even more money - a whopping $13.6 billion in cash, plus another $2.4 billion in assumed debt - to buy Beam (BEAM), a coveted whiskey company. Suntory doesn't need to worry about what its public shareholders think, because it doesn't have any. It's privately held, and can spend its money on anything it likes, while keeping an eye on long-term value rather than short-term profits.

Neither of these acquisitions makes sense if you approach them wielding earnings multiples or net present value calculations. I very much doubt that Nest has made a penny of profit in its entire existence, and the acquisition price works out at roughly $2,900 per Nest-boasting home, based on estimates that there are 1.1 million such homes. Meanwhile, Beam sold for 20.5 times EBITDA, and 6.4 times revenue. And it's not like some huge revenue boost is around the corner: the sale price even works out at 5.3 times estimated 2016 revenue. Neither of these deals are going to pay for themselves any time soon.

But that doesn't mean that they're bad deals. Both of them are attempts to, quite literally, buy the future. The case of Nest is pretty obvious: it's the foremost company in the hot Internet of Things space, and in its short life has already built up a valuable and much-loved brand. Its products are expensive, but they're very good-looking, and the user experience is fantastic. Nest is basically the OXO of internet-connected household gewgaws, and if it were to release a lightbulb, I'd buy dozens of the things in a heartbeat. Similarly if it offered to replace my alarm system.

Google is drowning in cash: it has more than $58 billion to spend, so this acquisition barely makes a dent in the company's war chest. And if the price is high, it is also ratified by the market: Nest would have had no difficulty raising hundreds of millions of dollars in new equity at a $3.2 billion valuation or even higher. Most excitingly for Google, it has now poached dozens of former Apple (AAPL) employees, all of whom understand how to design great consumer hardware in a way that Google clearly doesn't. If just a little of that magic rubs off onto, say, Motorola (MSI), that could justify the acquisition price right there.

Meanwhile, from Nest's point of view, this deal gives the company room to concentrate on developing great products, without being distracted by corporate affairs, patent wars, and the like. Google's lawyers can now deal with all of Nest's legal and licensing headaches, and Google's lawyers are not only very good but also have very deep pockets.

The Beam acquisition is also at heart about brand value: Jim Beam, Maker's Mark, Laphroaig, Courvoisier, Sauza - these are resonant, deeply valuable brands, and they're brands which are only going to rise in value over the long term. Bourbon, in particular, is an incredibly hard market to break into, thanks to the many years it needs to spend in barrel before it's bottled. Beam's revenues are being artificially constrained, right now, by the fact that it can't sell more bourbon than it made seven years ago. But it has been ramping up production of late, and will surely continue to do so now it's owned by Suntory: the Asian market in general, and China in particular, is potentially almost unlimited.

In other words, Suntory isn't spending some multiple of 2013 earnings, or even 2016 earnings: it's looking to the 2020s and beyond, and it's betting that no matter how much it pays now, it's more than worth it for the advantage of being the first Asian company to own a major bourbon brand, in a world where demand for bourbon is sure to continue to rise inexorably.

The Suntory deal is similar to the Google deal in another way, too: neither company values balance-sheet cash particularly highly. In Google's case that's just because the company has so much of it; in Suntory's case that's because Japan is - still - stuck in a liquidity trap. A Japanese company with cash is a bit like an American traveler with frequent-flier miles: it's always a good idea to spend today, because the currency will be of less use to you tomorrow.

There aren't all that many companies out there which are dominant in spaces which are clearly going to be huge tomorrow, be they the Internet of Things or bourbon. So we're not going to see a lot more takeovers at these eye-popping valuations. But if there's one big lesson to be drawn from today's M&A activity, it's that there's still serious amounts of strategic cash on the sidelines if the right target comes along. As Charter's (CHTR) $37.3 billion bid for Time Warner Cable (TWC) proves.

Disclosure: None.

Source: When Patient Money Is Big Money