NTIA drafts app code of conduct, aims to give users more data collection transparency

The White House's main telecom adviser, the National Telecommunications and Information Administration (NTIA), has issued a first draft of a mobile apps code of contact, with the goal of giving consumers more control of their privacy. It facilitated its creation over several years by stakeholders like privacy advocates, app developers and gatekeepers like Apple, Google and Blackberry. If adopted, publishers will be required to provide "short form notices" telling consumers whether or not their data is being collected and how it's being used. Such data would include biometrics, browser history, phone or SMS logs, contact info, financial data, health, medical or therapy info, user files and location data.

The document was backed by the American Civil Liberties Union, though it wasn't crazy about the amount of time the process took, saying that "comprehensive privacy legislation" was also needed. It's worth noting that major app store operators already agreed recently to put new privacy policy standards in place that conform with California's Online Privacy Protection Act. There's also the irony of the US government pushing for more consumer privacy, while perhaps being the largest abuser via PRISM. Dig into the source for the full read.