Sheraton Centre Toronto


Sheraton Centre Toronto is a major downtown hotel and conference centre, hosting hundreds of events every year in its 60+ ballrooms and meeting spaces. The facility’s seven levels are a challenge to navigate, and the previous wayfinding system consisted of multiple generations of outdated signs.


Starwood Hotels and Resorts asked Forge to bring order and clarity to the user experience. Realizing that a traditional approach would overload guests with too much information and would require them to memorize a long string of directions, we leveraged technology to streamline the process. By installing an innovative digital wayfinding system that features up-to-the-minute event data, guests can intuitively navigate and quickly reach their destination.

Our in-house technologists custom built digital signage software to integrate with Starwood’s existing event management system, creating in a low-maintenance solution that automatically updates with the latest data.


The result is a fully integrated wayfinding ecosystem that includes digital directories, directional signs and meeting room signs that effortlessly stay in sync with one another. By focusing on creating a simple user experience, the new wayfinding system relieves guests’ stress, creates an inviting environment and enhances Sheraton’s reputation for unmatched hospitality.

How can we help you achieve your goals?

Get in touch