Store Profile Distributions

Store Profiling and Retail POP Distribution Software

Getting a company’s point-of-purchase (POP) materials to retail chain stores can be a challenging, complex process that retailers often rely on fulfillment service providers to manage in a cost-effective, reliable and efficient way.

Effectively managing retail POP distributions requires maintaining accurate information about each store’s characteristics (e.g. physical layout, size, market, regional preferences, etc.). The information contained in the Store Profile can be used to automate the process of determining which items (e.g. signs, banners, table tents, etc.) each store should receive in a given campaign.

To help your customers meet their sales expectations, your product fulfillment system must have the ability to handle the intricacies of supply chain distribution to retail stores. For a more in-depth discussion on how VeraCore enables you to manage these intricacies, we are offering the white paper below.



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