Module 2: Product Market Fit (Don't Skip this Step)


Where do design & inspiration meet?

Is it possiblilty to have a creative, never-before-seen project AND build for your community's actual needs and desires? Does a Fully Funded project idea simply come as a “muse” of inspiration inside your own head?

I was thrilled for the chance to look into this question for todays lesson, because so many crowdfunding project creators are trying to merge feedback from their community with the “big idea” that they’ve been given from their inner creative self.

There is one specific practice that has helped me develop many campaigns, which gets people interested to become your backers long before launch, and also helps you make a project that brings to life something that your community has never imagined before.


Customer interviews

In today’s lesson you you’ll hear about the one particular thing I do before moving forward with any crowdfunding idea.

This action step is simple, valuable, and it really works to create more backers.

take action

Answer the Following Question in Preparation for Your Campaign:

  • Who are you going to talk to about your idea? How will you conduct pre-market research? Are you taking notes about the words other people use to describe your project? What is the most frequent concern?

  • What is one unexpected thing you learned from going all the way with your market research discussions?