If your dream is to become a Marketing Manager, wake-up! forget about joining the worst nightmare, the new trends of massive proliferation of television and online channels, the switch from PC into a massive shopping retail channel, the unrelenting rise of mobile social media and gaming,is driving the madness of marketing guys into a nonsense battle for the consumer’s attention, with a result of a plenty of look-like brave and innovative companies targeted to help you win this war, but truly a bunch of liars struggling to keep their head out of the mud.

The resulting expansion of platforms has propelled consistent growth in marketing expenditures as much as $1 trillion globally with none or really poor efficacy. Instead of being driven by listen to the clients, and follow their demands, companies hesitate to create products from a non anthropological perspective being tight to classic method of in-company innovation; basically “no news is good news” or even worst “why asking to the client, if they only want to be told”

The Leading marketing departments, mainly in small offices far away from “business as it should” and bureaucracy are using research and analytics and common sense to shed light on who purchase what, and why; who influences buyers; and when, in the customer journey, with a critical performance indicator of observing and forecasting what is the next generation able to do, how the next generation is planning to turn upside-down the whole thing once again.

Some key steps will drive you to success.

Your next customer in time is your most valuable asset, if you are targeting to your current client, say bye bye to your piece of cake, as all your competitors are struggling to get them to their brands. That´s why we recommend to target the next link on chain, adapting your message.

Move further away from just messaging, marketing at this age is more linked to the core business strategy, driving for new products by delivering functional benefits to the client. If you still consider your marketing department the guys that make it look great, fired them and hire a new clerk, she will make your office look and smell great.

Customer-care, is not longer useful, as the customers looks for himself better than you could ever dream, what we need now is a Customer-Listener department, analyzing data and predicting new models to amuse and satisfy customer needs without meddling in the customer buying experience.

Storytelling set the new rules for engagement as no one will buy you if you don´t have anything emotional linked to your client. So better start thinking of why are you there and how are you make your history a best-seller or want-to-be brand.

Quick is not an option, is a must as consumer preferences change with amazing velocity, as do the dynamics of markets and product life cycles. Focusing on urgency means that marketers need a management skills and organizational clout to bring other functions together at a higher speed, within a struggling organization starving for growth.

KIS! I do not mean kiss your client, I said KIS Keep it Simple, I do honestly will not have time to even read this paper, so make it simple, get straight to the point as all of us recognize your amazing written skills, I prefer to get it now!

Want to win, start to listen, and go straight to action.

So WTF Join us!Captura de pantalla 2016-07-20 a las 11.53.21