


How AI is Transforming Digital Marketing Today

Nils J. Nilsson, in defining artificial intelligence, states that artificial intelligence is the “activity devoted to making machines intelligent.” As a founding father in the field of artificial intelligence, Nilsson sought out to create artificial intelligence to enable entity functionality with the foresight of its environment. The ultimate goal of AI is to automate certain workflows and reduce manual effort. This, in turn, will lead to more efficient businesses and