Sports events marketing

Sport marketing impulses memberships, sales, and recognition. These factors represent the biggest benefits for the companies, the athletes, the associations, the leagues, and sport event managers. Well planned, effective marketing helps to understand the customer and the marketplace. Also, informed marketing decisions help increase status and importance in people’s lives, sport is considered a profitable and sustainable marketing source.

Sponsorship, athlete endorsements, stadium naming rights, TV advertising, TV network deals, signage, etc. are all ways for a club to monetize the goodwill of their brand. All of these represent indirect revenue sources funded from advertisers whom are seeking one thing; reaching a specific, targeted audience.


Benefits of sports sponsorship

Create Awareness, Visibility & Recognition
Increase Brand Loyalty
Sample/Display Brand
Drive Retail Traffic
Generate Geographic and Consumer Targeted Leads
Entertain Clients
Incentivize Retailers, Dealers & Distributors
Recruit/Retain Employees
Showcase Community Responsibility


Sports marketing evolution
