Samsung Shares Three New Ads Making Fun of the iPhone X’s Notch, Lack of SD Card Slot and No Split Screen Multitasking

Samsung this morning shared three new ads in its "Ingenius" series that's designed to make fun of the Apple Genius Bar while highlighting features that Samsung believes will lure people to its Galaxy S9 devices instead of one of Apple's iPhones.

The first ad makes fun of the notch on the iPhone X, with a customer who comes into the "Ingenius" bar asking the employee about the notch on the device, pointing out that it covers a portion of the display when watching a movie.

"It does still cover up some of the movie," says customer. "It takes time to get used to it," the employee responds before the ad cuts away to a family with notch-style haircuts.

While the Samsung Galaxy S9 has no notch, it does have top and bottom bezels, with the top bezel housing the camera, microphone, and ambient light sensor, ultimately offering less screen real estate than the iPhone X.

In the second ad, "Storage," a customer asks the Ingenius Bar employee where the microSD slot is on the iPhone. "I can't find the microSD slot," she laments. "Yeah, that's because it doesn't have one," the employee replies. "Oh, Galaxy S9 has one," she responds before explaining that she doesn't want to store her content in the cloud.

In the third and final ad, a customer asks how to run two apps at once on the iPhone's display, something that's not possible. "I wanna know how to do the split screen because my sister was doing it on her Galaxy S9," she explains as the tech tells her that's not possible.

Multitasking on iOS devices is limited to the iPad, and while customers have asked for it to be ported to the larger screened phones, this is not something that Apple has implemented at the current time.

Samsung started sharing its new Ingenius ad campaign last week, in a video touting the Galaxy S9's faster LTE download speeds.

Samsung followed that initial ad with additional spots mocking the iPhone's lack of a headphone jack, the fact that it doesn't ship with the equipment necessary for fast charging, and that the iPhone received a lower DxOMark score than the Galaxy S9 for its camera capabilities.

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Samsung Mocks iPhone’s Camera, Lack of Headphone Jack, and Extra-Cost Fast Charging in Latest Galaxy S9 Ads

Samsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.

In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone's lack of a headphone jack and lack of a fast charger included in the box.

For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.

A third ad also emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X—99 versus 97 respectively—although DxOMark has attracted some criticism, and camera quality can be subjective.

Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.

The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.

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Samsung Compares Galaxy S9 to Very Slow iPhone 6 in Frivolous Ad

Samsung has released a new ad encouraging iPhone users to upgrade to the Galaxy S9, but there are several holes in the video.

First and foremost, instead of comparing the two-month-old Galaxy S9 to the iPhone X, or even the iPhone 8 or iPhone 8 Plus, the one-minute clip shows a woman becoming increasingly frustrated with her seemingly glacially slow iPhone 6, released in 2014, as she travels by plane to visit her sister.

Samsung acknowledges this fact with fine print that says "newer iPhone models are currently available," but that doesn't stop it from comparing its 2018 flagship with a nearly four year old iPhone model.

The woman's woes start at an airport security checkpoint, where a security officer reminds travelers to have their boarding passes and IDs ready. The woman taps on the Wallet app on her iPhone, but a white screen appears, suggesting the device is lagging badly. The security officer is visibly displeased.

The next scene shows the woman attempting to open the TV app to watch a movie during her flight, as the person with a Galaxy S9 is doing next to her, only for the same white screen to occur again, suggesting the iPhone is still lagging.

The ad is deceiving, however, as it never shows whether the Wallet or TV apps eventually manage to open. Instead, Samsung conveniently cuts away to the next scene after a split second each time. The fine print also says "screen images simulated," suggesting the slowness might not even be real to begin with.

Later in the night, the woman visits an Apple Store and asks an employee if her slow iPhone can be fixed that night. In a monotonous voice, the employee advises her that she can turn off Apple's performance management, at the risk of unexpected shutdowns, a response that appears to leave her feeling helpless.

Upon leaving the store, she walks by a person with a notch-shaped haircut that clearly pokes fun at the iPhone X, as in an earlier ad. Later, she can be seen unboxing and using a Galaxy S9, having finally upgraded to that device.

Samsung's decision to use an older iPhone in the video may have something to do with the iPhone X outperforming the Galaxy S9 in benchmark tests, but it also gave them an opportunity to mock Apple's performance management, which isn't enabled on the latest iPhone 8, iPhone 8 Plus, or iPhone X.

It's fair game for Samsung to try to convince iPhone users to switch to the Galaxy S9, but its execution in this ad was poor.

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iPhone X vs. Galaxy S9+: Which Smartphone Has a Better Camera?

Over the course of this week, we've been taking a look at Samsung's new flagship smartphones, the Galaxy S9 and the Galaxy S9+, as these two devices are the iPhone X's biggest competition.

In our latest video, available on the MacRumors YouTube channel, we compared the Samsung Galaxy S9+'s dual-lens camera with variable aperture to the vertical dual-lens camera in the iPhone X.

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Samsung decided to focus heavily on image quality in its latest devices, and the S9+ has a 12-megapixel f/1.5 to f/2.4 variable aperture lens as its main camera, which is paired with a 12-megapixel f/2.4 telephoto lens, similar to what's available in the iPhone X.

A variable aperture is unique to Samsung's new devices, and it offers some benefits that are going to improve image quality. With a variable aperture, it's easier to find a balance between light and image quality.

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At the wider f/1.5 aperture, the Galaxy S9+ camera can let in more light in low light situations, but a wider aperture tends to compromise image sharpness at the edges of the photo. In conditions where the lighting is better, the narrower f/2.4 aperture will provide a crisper higher-quality image. The Galaxy S9+ can automatically select the proper aperture for the best image.

The iPhone X has two lenses like the Galaxy S9+, but no adjustable aperture, and that gives the S9+ a bit of an edge. As you'll see in the images below, though, both the iPhone X and the Galaxy S9+ have fantastic cameras that are capable of taking some amazing images.

In these photos, we used an automatic mode to capture the images, and no editing was done. This image of a sunset demonstrates some key differences between the two cameras. The S9+ offers a crisper image with more definition, but the colors in the iPhone X image are warmer and more true to life.

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The Galaxy S9+ has a "Live Focus" mode that's similar to Portrait Mode on the iPhone X, and the photo below compares Live Focus with Portrait Mode. Both of these modes have some issues, but making adjustments to blur is easier on the Galaxy S9+, which gives it the win over the iPhone X. In general, the Galaxy S9 also has more built-in image editing tools with its Pro Mode for taking manual photos.

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In addition to images, we also took a look at video modes. Samsung's Galaxy S9 can record in slow motion at 960 FPS, a unique feature because the iPhone X's slo-mo maxes out at 240 FPS. Both devices can also record in 4K video with optical image stabilization, but the Galaxy S9+'s video was less jittery. The iPhone X did win out when it came to suppressing outdoor wind sound, though.

Both of these cameras, as mentioned before, are great and can capture images that are on par with DSLRs in some situations, but there are definitely some features that make the Galaxy S9+ ever so slightly better than iPhone X when it comes to image and video quality.

Click to enlarge

Of course, Apple is going to be introducing the successor to the iPhone X in about six months, and with the camera improvements that come with every new upgrade, it's likely iPhones coming in 2018 will outshine the Galaxy S9+.

Which images do you prefer? iPhone X or Galaxy S9+? Let us know in the comments.

Make sure to check out our other videos, which have compared the Galaxy S9 to the iPhone X and pitted Animoji against Samsung's new AR Emoji.

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Samsung’s AR Emoji on Galaxy S9 vs. Apple’s Animoji on iPhone X

With its new Galaxy S9 and S9+, Samsung debuted AR Emoji, a feature that mimics Animoji, the animated emoji characters that Apple introduced alongside the iPhone X.

In our latest YouTube video, we compared Samsung's new AR Emoji on the Galaxy S9 to Apple's Animoji on the iPhone X to check out the similarities and differences between the two features.

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Apple's Animoji are enabled through the TrueDepth camera system, which is Apple's 3D facial recognition feature that maps out a user's facial features. The TrueDepth camera analyzes more than 50 muscle movements in different areas of the face for Animoji, detecting movement of the eyebrows, cheeks, chin, eyes, jaw, lips, eyes, and mouth to create super realistic representations of facial expressions.

Samsung's AR Emoji, while similar to Animoji, don't have the same kind of underlying technology powering them, so the facial expressions AR Emoji can replicate are far more rudimentary. While Animoji on the iPhone X can mimic subtle expressions, on the Galaxy S9, AR Emoji have trouble with anything that isn't exaggerated, better recognizing movements like a blink or an open mouth than something more subtle like a wink or an angry face.

There are a limited number of Animoji available, though, and that's where Samsung has Apple beat. There are more AR Emoji character options to work with, and in fact, you can even create a custom Bitmoji-style character modeled after your own face.

Characters can be customized with unique facial features, clothing, skin tone, and more, plus your recordings with AR Emoji aren't limited to 10 seconds -- you can record for as long as you want. You can also add stickers, and there are Bitmoji-like pre-made GIFs to send to people.

All in all, AR Emoji seems to have more in common with Snapchat than with Animoji. Those aforementioned stickers are similar to the Snapchat filters that let you add sunglasses, cute animal faces, and more to your own face and can't be compared to anything offered natively by Apple.

It's worth noting that third-party apps like Snapchat on iPhone X can also take advantage of the TrueDepth camera for filters that better fit the face, while on Samsung devices, Snapchat filters and AR Emoji stickers look much less natural.

As is typical, Samsung wins out in customizability, but Apple has the edge when it comes to the underlying technology. What do you think of AR Emoji compared to Animoji? Let us know in the comments.

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Samsung Galaxy S9+ Teardown Reveals Components for Dual-Aperture Camera and ‘Lower-Tech’ AR Emoji

Over the weekend, iFixit shared its latest teardown, this one for Samsung's upcoming Galaxy S9+ smartphone. The Galaxy S9 and S9+ will both launch this Friday, March 16 for around for $720 and $840, respectively, and some initial reviews took to comparing the devices to Apple's iPhone X.

iFixit did so as well in the new teardown, starting off by trying to get into the back of the S9+ to look at its rear-facing camera components. After applying heat, the iFixit team got into the smartphone and found its dual-aperture camera system, which the team described as one of the only significant hardware changes this year.

Images via iFixit

iFixit explained that the S9+ has a rear-facing camera that automatically adjusts its aperture for low light, and at f/1.5 it has the widest aperture of any phone. For normal photos, Samsung's new device still has a "more standard" f/2.4 aperture. In comparison, the iPhone X's dual 12 MP rear cameras include f/1.8 and f/2.4 apertures.
Standard camera lenses use at least five aperture blades to keep the aperture roughly circular throughout many f-stop adjustments. This Galaxy's aperture has just two rotating, ring-like blades for its single adjustment.
After some trouble dislodging the rear fingerprint sensor, iFixit moved to focus on the battery within the S9+ and discovered a 3.85V, 3,500 mAh battery. As the iFixit team pointed out, the battery in the S9+ shares the same specs as those found in the S8+ last year, and in the Note7 in 2016. The iPhone X's battery teardown uncovered a 3.81V, 2,716 mAh battery in Apple's smartphone.

Eventually, the team got underneath the S9+ display and compared its front-facing camera components side-by-side with the iPhone X. iFixit noted that Samsung's AR Emoji are "lower-tech" compared to Apple's Animoji, mainly because the S9+ front-facing hardware -- composed of an iris scanner, camera, IR emitter, and proximity sensor -- are "pretty much exactly" the same as the tech from the Galaxy S8+.

Galaxy S9+ (left) and iPhone X (right)

Because of this, iFixit pointed out that it might have been a bit too soon for Samsung to debut its own animated emoji characters "without a hardware update to bring it up to speed." To further explain the distance between the technologies, the teardown team described Apple's Animoji as having Kinect-level tracking, while Samsung's emoji are more akin to Snapchat filters.

iFixit gave the Samsung Galaxy S9+ a repairability score of 4 out of 10, explaining that there are a few modular components while noting the chance for breakage if attempting to repair the display and rear glass panel. The iPhone X fared slightly better in its teardown with a 6 out of 10 score. To read more about the Galaxy S9+ and its teardown, visit iFixit's website.

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Video Comparison: Samsung Galaxy S9 vs. iPhone X

Pre-orders for the Samsung Galaxy S9 started last week, and the first S9 orders are set to arrive to customers on March 14. We managed to get our hands on a new Galaxy S9 ahead of the device's launch date, so we thought we'd compare Samsung's new flagship device to Apple's latest flagship device, the iPhone X.

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Design wise, the Galaxy S9 looks a lot like the Galaxy S8, with slim bezels at the top, sides, and bottom and a display that curves downward at the sides. It's taller and slimmer than the iPhone X, and with Samsung continuing to use a thicker top bezel, there's no notch. The Galaxy S9 has a 2960 x 1440 display, which DisplayMate says is better than the iPhone X's display.

With the Galaxy S9, Samsung uses multiple biometric methods, so there's a fingerprint sensor that's been relocated to the middle of the device's back underneath the rear camera, making it easier to reach. The iPhone X, of course, has fully embraced facial recognition, something Samsung hasn't been able to do because it's using an inferior 2D facial and iris recognition system that's not secure enough on its own.

A fingerprint sensor is, of course, an attractive offering for those who prefer fingerprint sensors to facial recognition, and offering multiple biometric methods provides consumers with choice. The Galaxy S9 also continues to offer a headphone jack, which Apple abandoned with the iPhone 7.

Samsung's Galaxy S9 is using variable aperture camera technology (with two cameras if you have an S9+), and it's putting out photos on par with the iPhone X (if not better), and to combat Animoji, Samsung has its own new AR Emoji, which are more realistic humanoid animated emojis that some have called creepy. We'll be looking into both AR Emoji and the Galaxy S9 and S9+ cameras in later videos, so make sure to visit MacRumors next week to check those features out in detail.

The Galaxy S9 runs Android 8.0 Oreo, with useful features like native multitasking and edge panel customization. Android is appealing to many because it's more customizable than iOS, but it can't match features like iMessage and Continuity, and these key differences are what draw people to the different operating systems and drive customer loyalty.

When it comes to performance, Samsung's Galaxy S9 doesn't quite measure up to the iPhone X in terms of benchmarks, but in day to day usage, the difference isn't noticeable. Both devices are responsive, fast, and offer the kind of performance you expect in an expensive flagship smartphone. It's worth noting, though, that Galaxy S9 pricing starts at $720 in the US, while pricing on the Galaxy S9+ starts at $840. That's a solid $280 to $160 price difference compared to the $999 price tag of the iPhone X, and lower price is often an edge that Android devices have over iOS devices.

With Samsung and Apple devices, deciding which one is "better" is often a matter of choosing your preferred features and your preferred operating system. Both of these smartphones are fast, modern, and highly capable devices and each one has its upsides and downsides.

We'll be further exploring similarities and differences between Samsung's new flagship smartphones and the iPhone X next week, but let us know what you think of the new Galaxy S9 in the comments below.

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Samsung’s Galaxy S9 Called ‘Worthy Rival’ to iPhone X as Reviews Hit

Galaxy S9 and S9+ reviews are officially out, and they're mostly positive. The consensus is that Samsung's latest smartphones are iterative but improved versions of its already-impressive Galaxy S8 devices.

We've linked a handful of the reviews below for anyone interested, but since we're an Apple-centric website, we've chose to specifically highlight some comparisons made to Apple and the iPhone X in particular.


The Wall Street Journal's David Pierce believes that Samsung and the Galaxy S9 once again "set the bar for smartphone design":
Nobody makes better-looking phones than Samsung. Last year's Galaxy S8 was a particular gem of a device, glassy and stark with that "infinity display" stretching almost entirely across the front. It was thoughtfully designed on a level only Apple used to be able to achieve. As a result, it flew off shelves.

So why change anything? Nine versions in, Samsung feels it has landed on the right design for its Galaxy S phones. A company spokeswoman compared Samsung's approach to the way a luxury car maker might build new models: Nip and tuck, but dont change what people already love.
CNBC's Todd Haselton described the Galaxy S9 as "a worthy rival to the iPhone X" in his review. However, he said Samsung still lacks a Galaxy S smartphone that "pushes the boundaries a bit more" like the iPhone X.
I don't normally compare Android phones with the iPhone because the product ecosystems are so different […] There's no question the Galaxy S9 is a worthy Android rival to the iPhone X, with a great screen, camera, wireless charging and more. If you're buying an Android phone and don't like Apple products for whatever reason, this is a safe bet.
This brings up a larger point: Samsung's Galaxy S9 feels a lot like the move from the iPhone 7 to the iPhone 8. It's an upgrade, but not really a huge bump in a lot of ways. Samsung needs something in the Galaxy S range that pushes the boundaries a bit more, like the iPhone X does in Apple's lineup.
Samsung finally included stereo speakers on the Galaxy S9, and Haselton believes they sound "noticeably better" than those on the iPhone X.

The Verge's Dan Seifert said Samsung's new "AR Emoji" feature is "built just to compete with Apple" and "not very good":
There are a couple issues with Samsung's AR Emoji. First, Samsung isn't using any special tech to capture your face or movements, it's just relying on the front or rear camera, so tracking is bad. Second, the characters it creates are on the wrong side of creepy, and everyone I've tested it with has been completely turned off with the results. The animal characters are similarly weird. It's definitely something that Samsung built just to compete with Apple, and it's not very good.
Quartz's Mike Murphy said what irks him most about the iPhone X is that it can only be unlocked with Face ID or a passcode, whereas the Galaxy S9 has a fingerprint scanner, iris scanner, facial recognition, or a passcode.

However, he adds that the Galaxy S9's iris scanner and facial recognition system are both slower than Face ID on the iPhone X.
While it's nice that there are multiple ways to unlock the S9, the iris and face scanners aren't as quick as the iPhone X. The iris scanner requires you to hold the phone pretty much at eye level and takes a few moments to scan, whereas Apple's Face ID technology seems to work almost instantaneously, at a range of angles.
Mashable's Raymond Wong touted the Galaxy S9 camera's variable aperture, but he said low-light photos aren't necessarily better than those shot with an iPhone X or Google Pixel 2. Most reviews agree it is a matter of personal preference.
Yes, the camera is smart enough to identify the amount of light in a scene and switch to the suitable aperture, but the photos don't stomp all over the iPhone X's or Pixel 2's shots, even in low light scenarios.

The iPhone X still takes the prize for color accuracy. The S9 camera still over-saturates and over-processes photos. And the Pixel 2 XL is still the sharpness and low-light champion.

More Reviews

Galaxy S9 and Galaxy S9+ can be pre-ordered on Samsung's website for $720 and $840 respectively. The smartphones launch March 16.

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Galaxy S9+ Tops iPhone X as Best Smartphone Camera Ever in DxO’s Controversial Rankings

DxO today said Samsung's new Galaxy S9 Plus has the best smartphone camera it has ever tested. The device earned the highest-ever DxOMark score of 99, topping both the Google Pixel 2 and iPhone X, which scored 98 and 97 respectively.

In its review, DxO said the Galaxy S9 Plus camera lacks any "obvious weaknesses" and "performs very well across all photo and video test categories," which will make it a compelling choice for photography-minded smartphone users.
The Samsung Galaxy S9 Plus is a smartphone without any real weaknesses in the camera department. In both still and video modes, it performs well across the board, delivering consistently good photo and video image quality in all light and shooting situations, thus earning itself our highest DxOMark Mobile score to date. Add one of the best smartphone zooms and a capable bokeh simulation mode to the mix, and the Galaxy S9 Plus is difficult to ignore for any photo-minded smartphone user. With the Galaxy S9 Plus, Samsung is setting the pace for 2018. We'll see if the competition can follow suit.
While the Galaxy S9 Plus has a 12-megapixel dual-lens rear camera like the iPhone X, a key new feature is variable aperture, which means the lenses can adapt to various lighting conditions just as the human eye would, and automatically let in more light when it's dark and less when it's too bright.

In dim conditions, the rear camera uses a very fast f/1.5 aperture to maximize light capture, according to DxO. In brighter light, it switches to a slower f/2.4 aperture for optimized detail and sharpness.

DxO found the Galaxy S9 Plus produces "excellent results" in bright light and sunny conditions, with vivid colors, good exposures, and a very wide dynamic range. The autofocus wasn't the very fastest DxO has ever tested, but they said it's more than fast enough not to be an issue for any user.

Galaxy S9+

iPhone X

While the review crowned the Galaxy S9 Plus as an "excellent bright-light performer," DxO still experienced some "fairly minor issues" in those conditions. Some of its photos had "purple fringing on high-contrast edges" and "pretty noticeable" ringing halos, while others had "slight blue or pink color casts."

DxO said the Galaxy S9 Plus's performance in dimmer conditions is "equally impressive," yielding photos with "nice exposures with vivid color, accurate white balance, low noise, and good texture in low-light conditions."

The rear camera earned top marks in several other areas, including autofocus, zoom, flash, and bokeh, exposure, contrast, and color accuracy, so be sure to read the full-length review for more detailed analysis.

To determine scoring in its smartphone camera reviews, DxOMark said its engineers capture and evaluate over 1,500 test images and more than two hours of video, both in controlled lab environments and in natural indoor and outdoor scenes, using the camera's default settings. This article explains more about the methodology.

DxO's smartphone camera reviews are well known, but they've also attracted some criticism, since the overall quality of a camera is subjective. When comparing dynamic range on the Galaxy S9 Plus, Google Pixel 2, and iPhone X, for example, DxO itself said the results are "pretty much a question of personal preference."

For those interested, here is DxO's review of the iPhone X camera. But reviews from professional photographers like Austin Mann may be more valuable. Together, they provide good technical and real-world insight.

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DisplayMate: Samsung Galaxy S9 Beats iPhone X With ‘Best Performing Smartphone Display’

The OLED display on the Samsung Galaxy S9 is the best smartphone display on the market, according to lab analysis by DisplayMate. The screen on Samsung's latest handset showed consistent Top Tier display performance and became the first display to receive All Green ratings in all of DisplayMate's lab test and measurement categories.

Last year, DisplayMate praised the iPhone X as having the "best performing smartphone display" on a smartphone. It also congratulated Samsung – Apple's iPhone X screen supplier – for developing and manufacturing the "outstanding" OLED panel, but said that it was actually the Apple-developed "Precision Display Calibration" that made the biggest difference, since it transformed the OLED hardware "into a superbly accurate, high performance, and gorgeous display".

However, the Galaxy S9 has now knocked iPhone X off the top spot in DisplayMate's rankings, matching or setting new smartphone display records in several categories including highest absolute color accuracy, highest peak display brightness, largest native color gamut, highest contrast ratio, and lowest screen reflectance. Yet despite all that, the 3K 2960x1440 panel in the S9 is said to have the same power efficiency as the one found on the Galaxy S8 and Galaxy Note 8.

DisplayMate found that the color accuracy of the Galaxy S9's 5.8-inch display is "visually indistinguishable from perfect", thanks to a record-setting high absolute color accuracy of 0.7 JNCD, which is "almost certainly better than your existing smartphone, living room 4K Ultra or HDTV, Tablet, Laptop, and computer monitor". The 2,960 x 1,440 display, with 570 pixels per inch, also set a new reflectance score record with a 4.4 percent reflectance level, which measures display readability in bright conditions.

DisplayMate concluded by emphasizing the "tremendous performance advantages" that OLED displays now have over LCDs, which it said secured OLED as "the definitive premier display technology for Top Tier Smartphones in the foreseeable future over the next 3-5 years". Out of the three new iPhones Apple is rumored to be introducing later this year, two are said to be OLED models measuring in at 5.8 and 6.5 inches, and one is a 6.1-inch lower-cost LCD model. All three are expected to feature Face ID and edge-to-edge displays.

According to KGI Securities analyst Ming-Chi Kuo, the 5.8-inch model will have a display with 458 pixels per inch, indicating the same 1,125 x 2,436 resolution of iPhone X, while the larger "Plus size" 6.5-inch model will offer 480 to 500 pixels per inch. Bloomberg has said the larger model will feature a screen resolution of 1,242 x 2,688, which would put it closer to the pixel density of the 5.8-inch display.

Apple is reportedly sourcing the majority of its OLED displays for the 2018 iPhone lineup from Samsung, but LG Display could provide displays for the 6.5-inch OLED iPhone, and Apple could also tap Sharp and Japan Display for extra supply.

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