Design for Innovation


Motorists Insurance Group is a mutual company owned by policyholders. Their customers and agents are priority and their tagline, “You Know Us,” captures and embodies this personal experience between them. The building, located on East Broad Street in Columbus, Ohio, can’t be mistaken for any other company with the tag, “Motorists,” posted at the top of the building like a badge they wear proudly.

Motorists prides themselves on being local and continues to use their influence to impact the community. Being a customer with Motorists means having a connection to Columbus and the Midwest. That’s a safe bet as the city is bursting with innovative, smart business.

Motorists is changing the way insurance serves its customers, offering fresh perspectives on an outdated model. This new take on their business is exactly the reason Motorists teamed with WSA Studio. “The space takes it (the culture) to the next level. People can feel the energy and get behind a leadership change,” Todd Boyer said in a recent Columbus Business First article.