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Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business. In this blog, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!), into believers.

Here are 10 benefits of social media for business

1. Social media is an easy way to learn about your audience

For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With Social Media Training you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

social media for business - how to identify who your audience with Facebook insights

2. Social media helps target audiences more effectively

Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. If you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.

social media for business allows you to target your audience on Facebook and twitter

3. Social media helps find new customers and expand your audience

Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. If you open a new coffee shop in the neighbourhood, we can create a geo search to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.

social media for business - how to geo locate your audience

4. Social media allows you to receive instant feedback from your customers’ perspective


5. Improve market intelligence and get ahead of your competitors with social media

With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, we can create search streams to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.

6. Social media can help increase website traffic and search ranking

So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Corellian Creative retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

7. Share content easier and faster with social media

In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.

8. Social media helps generate leads for one third of the cost

Social media is an easy way to generate leads. For example, our marketing department was built on creating and designing content on social platforms especially for Twitter ads and has allowed us to scale, increase reach, and fuel demand generation for our clients.

9. Create meaningful relationships with customers through social media


10. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions. At Corellian Creative, we have community managers for each of our three regions: APAC, EMEA, and The Americas. This helps us make sure we keep expanding the reach of our brand to those regions and maintain relationships with key stakeholders.

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