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Geoff Nutt

Born and bred farmer Geoff Nutt moved his family to the town of Parndana on Kangaroo Island fifteen years ago, where they then began the merino wool farm they have today. With 3500 merino sheep on his property and six kelpies helping out, companionship is certainly an easy find for Geoff.

However, the yearn to create a product that is natural and renewable (while also being fire and water resistant) is the most urgent factor keeping him in business. For Geoff, being a wool grower is not only about honouring family tradition, but also contributing to an ethical cause – and, not to mention, being around dogs!


A. I feel greatly satisfied to know that all the hard work is actually appreciated. If people are buying the clothing, then I know I’m truly a part of something.


A. I am a man of few words. I would say, “wear more wool!”