Through improvements in and adoption of sustainable agronomic practices, agricultural productivity and quality can be increased, meeting food and cash crop demands. But without this demand, the increased quantity and quality can oversupply the market, negating any potential economic benefit. It is critical that when productivity and quality is increased, that its value is considered as part of a broader market chain. By increasing agricultural productivity, quality and value, farming families will be able to participate in domestic and international markets more competitively and sustainably, ultimately transforming rural livelihoods.