Deliver personalized TV experiences on any screen at any time.

Deliver personalized TV experiences on any screen at any time.
Check out our report, The State of Digital Video, for the latest trends in TV Everywhere. Read now›
Viewers have more entertainment options than ever before, including more ways to access their favorite TV shows and movies. As audiences continue to embrace multiscreen TV viewing, it's important that you deliver the most engaging video experiences across the devices and platforms that matter most. In order to personalize and monetize your over-the-top (OTT) and TV Everywhere (TVE) content, you need a comprehensive understanding of your audiences. Let us help you create and monetize intelligent TV experiences.


Personalized TV experiences on every device. Without the complex coding.






Adobe can help. Adobe Primetime lets you create and monetize personalized video experiences that viewers can watch on any device. The multiscreen TV platform removes the complexity from OTT video delivery and advertising, leading to higher engagement and more revenue. Adobe Audience Manager collects your customer data and creates unified audience segments — so you can target the same customers on web, social, search, and mobile. Using these profiles, you can deliver video content with dynamically targeted ads on any screen — including OTT and TVE devices — through integration with Adobe Primetime.



Know all your viewers. No matter the device.





Adobe Analytics
Adobe can help. Get real-time insights with Adobe Analytics. See what’s happening as your customers make decisions across the entire journey — wherever they’re interacting with your brand. Measure authenticated viewer engagement across all digital devices and platforms — including OTT and TVE.



Get a detailed view of each and every customer.


You’d like to get a comprehensive view of individual customers, but you can’t combine authenticated and anonymous data. When you have a solution that allows you to create profiles and audiences that you can use across all your Adobe solutions, it’s easy.


Adobe Experience Cloud




Intelligent TV experiences. Delivered on every device. Built with one integrated solution.


Adobe Marketing Cloud gives you all the tools you need to build and deliver high-quality video experiences to every device — including OTT and TVE. Quickly develop video experiences without complex coding. Deliver video content with dynamically targeted ads. Get a comprehensive picture of viewer behavior anywhere they interact with your brand. With Marketing Cloud, you can understand your audiences, deliver content on every platform, and take advantage of revenue opportunities.


Why Adobe?
IDC gives two thumbs up to Adobe Primetime.

Let data drive your experiences.
