How Your Website A/B Tests Can Benefit From Artificial Intelligence

How successful is your landing page? Could it be better? Should you place that Call-to-Action button at the top or bottom of your page?

A/B testing for landing page optimization

A/B tests help you test and control against a variable and find out which variable option determines the best response. Artificial intelligence (AI) is capable of measuring the same type of responses, albeit, in a better way. In this post, we will explore the benefits of AI and how it can complement your A/B tests.

How AI is Surpassing A/B Tests

AI surpasses A/B test

Marketers have depended on A/B or split testing to find out the best performing aspects of their website.…

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Why You Should Consider Using AI in Your Marketing Strategy

Are you struggling to communicate with your customers at all times? Fortunately, artificial intelligence (AI) can help you to improve your marketing strategy. In fact, it is estimated that the AI market will have a $5.05 billion revenue by 2020, and is a factor that will dominate the marketing industry in 2017. So now is the perfect time to incorporate AI into your own strategy.

So what is AI?

The first thing to do is understand what exactly AI is. It sounds like some form of futuristic technology, but it is in fact not a new concept. In fact, the term was coined by Stanford researcher John McCarthy in 1956.…

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