Plastic Omnium

Raising awareness of waste innovation

The brief

To engage Resource Media's audience in the opportunities around underground waste systems, and to raise awareness previous success in this space through case studies.

The solution

Resource Media hosted a live YouTube webinar alongside representatives from Plastic Omnium, who had prepared the presentation material. We facilitated a question and answer session after the event to allow people to engage with the subject.

The event was promoted beforehand across the website and to our targeted email database.

The results

We were pleased to register 30x webinar attendees, with analytics reporting an average attentiveness rate of 60%, meaning that the majority stayed for the duration of the presentation. Of those who stayed for the question and answer session, we received 23 questions, demonstrating a high level of engagement.