Apple's new ads tout Siri, 'ridiculously powerful' iPhone 6S

With December holidays fast approaching, Apple is ramping up its marketing efforts in order to sell a few more bazillion iPhones. Last week, the company enlisted Stevie Wonder for an Thanksgiving-themed spot, and on Tuesday it published two new ads for the iPhone 6S.

The first ad, titled "Ridiculously Powerful," (looks like hyperbole is the big new thing at Apple's marketing dept.; just remember the "ginormous" new iMac), does its best to convince us that the iPhone 6S is faster and more powerful than ever before, regardless if you're using it to track a run, play a game or film a video. Jon Favreau appears in the ad, forgetting for a moment that the iPhone is not only a powerful camera but also a phone — a throwback of sorts to those ancient times when Steve Jobs introduced the first iPhone as a three-in-one device.

The other ad, called "Hey Siri," focuses on Siri's new capabilities, coupled with the star power of crossword-clueless Penelope Cruz. Both ads feature Apple's "the only thing that's changed is everything" tagline that's been used for promotion of the iPhone 6S since day one.

As Christmas approaches, there will likely be many more star-studded ads from Apple. Last year's holiday season, Apple went for the feels, so we can probably expect a few tearjerkers this year as well.

Video: YouTube, Apple