The burning platform

Individual choices are becoming ever more individual, and consumers expect brands to know this. But an industry wide focus on activating against ‘what data’ (behavioural data alone) has led to a major blind-spot on understanding ‘why’. Is putting theory into practice holding you back? GrowthFinder is a Growth Maximisation Programme that identifies, humanises and activates demand-led growth with five benefits to bridge the strategy-to-action gap:

Whole Human: A bespoke and integrated data ecosystem to fuel a whole human view across your organisation.

Integrated: a rich, real-life demand framework that connects the dots between how our whole humans consume, engage and shop.

Sized: a visualisation of the commercial opportunity now and in the future.

Activated: the transformation of segments into audiences for content creation, media buying and CRM.

Measured: The ability to link with segment, category and performance data to monitor and optimise activation.

For more information, please contact Nina Rahmatallah.

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