The Value Of Commissioning A Photographer

The Value Of Commissioning A Photographer


There are roughly 7.5 billion people in the world and about 5 billion of them have a mobile phone. Roughly 4 billion people 80% of phones have a built-in camera. Estimates state that 14 trillion photos are taken annually (14,600,000,000,000) but why do some photographs really make an impression on us?

There are many distinguishing factors that make photographs stand out from those you see or take every day, but despite the marketing of phone and camera manufacture’s, a good camera does not make a good photographer, or produce a good image.

Whether you are a professional or amateur photographer, good photography equipment is costly. As a professional photographer, cameras and lenses are just the basics, there is also lighting equipment, tripods, backdrops, computer software, website costs and most importantly Public Liability Insurance and all of these costs require an income.

Professional photographers continually attend workshops and classes to master their abilities and learn new techniques and these have a cost and are often not cheap to attend and require dedicated time to attend.

Let’s return to that question “have you ever wondered why some photographs really make an impression on us”?

Personally, I think it relates to a combination these key factors




Lens choice


Image editing

When you commission a photographer, you are investing in the value of these factors which all play a part in producing images that have an impression on the viewer.

We all have different tastes, but in summary photography is like wine, some excellent, some good and some not so good. There is an abundance of cheap wine that can be purchased, but do you value it for its quality or price? By commissioning a photographer, you are more likely to receive either excellent or good photographs, you are investing in them as photographers to create images that have value.

Sadly, there are some people who will screen grab photographers work, or complain about the price of an image and overlook the time involved in the process of creating the photograph. The cost of doing business as a photographer is like any other business, they need to generate a profit to survive, so if you value the images you see, show some appreciation for their time, effort and skill and invest in their work.

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