When Gene Muller founded his brewery in 1996, he did so as a “virtual” brewery on the world wide web, and he named it “Flying Fish” for the constellation in the Southern Hemisphere that represents “exploration and adventure.” By allowing drinkers to engage with him directly, he soon garnered attention and accolades that led to the funding that made Gene’s dream a reality, and the first production brewery was built in Cherry Hill, NJ.

By 2012, the original brewery had outstripped its capacity, and a new location was secured close by in Somerdale, NJ. The installation of 463 solar panels, solar tube lighting in the warehouse, recaptured steam in the brewing process, and rain gardens on property make it one of the most sustainable breweries in the world. A diverse and adventurous portfolio of brands remains the ongoing dream.