Vetements, the disruptive brand founded by Demna Gvasalia and his brother Guram, is moving its hq from Paris to Zurich, Switzerland. The Georgian designer first put down roots in the French capital, that, as the brand itself, has a mixed nature of luxury and underground vibes. Now the two brothers are taking the Vetements hq to Zurich, an inspiring and creative city, new in the fashion panorama, with economic benefits.