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Just when it seemed like things could not possibly get more complicated in the world of fundraising, they did. And the quick pace of change is likely to continue. So, what’s a fundraiser to do?

This helpful infographic reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. These preferences can have a big impact on your fundraising ideas and strategies.

The big takeaway? Listen to your donors.