

The numbers don’t lie. 39% of users stop engaging with a website if images take too long to load. 53% of mobile sites are abandoned if it takes more than 3 seconds to load. Speed and performance of your website significantly impact revenue growth and conversions.

There are multiple factors that drive the performance of your website, ranging from webpage complexity to poor server health. Some you can control; others you cannot. This whitepaper explores the various factors that impact web performance and the steps you can take to assess and improve the performance of your web properties.

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