Case Studies


How did we launch a new pet food brand in California and triple its sales through a brand ambassador campaign?

Mission: Meat Mates is a high end dog food “protein booster”, made exclusively in New Zealand. With the help of Jive’s Los Angeles-based team, Meat Mates set out to make its US debut in the city of angels with the focus on demographic outreach to millennials.

Client: Meat Mates


How did we take a 50 year old brand and make it relevant to younger demographics?

Mission: Secure social and traditional coverage by sharing MR. SUB’s key brand messages, broadening reach and awareness nationally to a younger demographic.  

Client: MR.SUB



How did we build brand awareness and community engagement around a seasonal beverage?

Mission: Secure relevant and targeted unpaid product coverage on social media channels to boost awareness of seasonal product availability and versatility of the brand's holiday beverage.  

Client: Earth's Own

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How did we drive a sell-out a cultural festival on social media?

Mission: Drive ticket sales for Indian Summer Festival, a 10-day festival that features some of the finest artists and visionaries from Canada, South Asia and beyond.

Client: Indian Summer Festival

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How did we support a film accelerator program launch and a theatrical film release?

Mission: Introduce an unknown company’s innovative accelerator program disrupting the way sub-$5M ﬁlms are packaged, marketed and ﬁnanced, all while attracting ﬁlmmakers and fans across Canada.

Client: Cinecoup & Wolfcop 


How do you become one of the Top 5 Film Festivals in North America?

Mission: Position VIFF's three different verticals including its immersive experience of Virtual Reality (VR) to both online and offline audiences.

Client: Vancouver International Film Fest



How did a new photo sharing app take over Coachella Music & Arts Festival?

Mission: Create and implement a cohesive digital marketing campaign that introduces the location based photo-sharing app BLURR to people attending Coachella 2017.

Client: Blurr

How did we create beer moments to bring a community together?

Mission: boost awareness of Granville Island Brewing's story of crafting authentic beer and seasonal product availability while also gaining an increased consideration of trial-to-buy behaviour.

Client: Granville Island Brewing

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How did we increase hyper-local awareness of an award-winning wine from a world away?

Mission: Build local awareness of Villa Maria's portfolio of select white wines, leverage a combined approach focusing on targeted social media advertising and a compelling community-based influencer campaign and activation event.

Client: Villa Maria Wines

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What makes Whistler the ‘coolest’ film festival?

With over 7 years as Whistler Film Festival (WFF)’s agency of record, Jive has helped build up WFF’s reputation as an internationally recognized event dubbed Canada’s coolest film festival. 

Client: Whistler Film Fest



How did we influence consumer habits with a #NoAddedSugar beverage line?

Mission: Drive trials with new audiences and tap into the ever expanding healthy active living demographic with their new #NoAddedSugar beverage line.

Client: Jugo Juice

UCM Influencers

How do you get social media influencers to rally behind your brand?

Mission: draw exclusive shoppers to this destination retail environment, differentiate from regional competition and boost awareness of the offerings, benefits and personality of the space.

Client: Upper Canada Mall

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How did we identify an indie film's most engaged fans and define it's release audience?

Mission: Create a two-week social media ad campaign to test targeting for three key geographic and interest-defined audiences prior to the theatrical trailer launch to help distributor narrow down potential audience for marketing purposes.

Client: Good Deed Entertainment & So B. It


What do you do to show appreciation for your donors?

Mission: As a longstanding and beloved organization, Boys and Girls Clubs of South Coast BC (BGC) wanted to pay it forward to the generous sponsors and donors who continue to help its program thrive!


Client: Boys & Girls Clubs (South Coast BC)