


In the new whitepaper, “Catalog Marketing Best Practices”, we share the Top 10 Catalog marketing best practices, along with some examples, and additional resources.

Top 10 Catalog Marketing Best Practices

1. Brand Identity

2. Design

3. Copy

4. Photography

5. Easy Ordering

6. The Mail List

7. Promotions

8. Niche Catalogs

9. Cross-Channel Marketing

10. Measurement

No question, catalog marketing is declining with ever-rising postage and printing costs, and of recent, the pending elimination of Saturday postal delivery. Nevertheless, there are still opportunities for catalog marketing success. Especially when employing these catalog marketing best practices. Regardless of your products or category, always test different variables like design, lists, paid search campaigns, measure results, and continually improve your catalog marketing.

To download a printable PDF version of the Catalog Marketing Best Practices whitepaper, including detailed descriptions of each best practice, CLICK HERE. And please comment, bookmark, and share this post using the social tools below.