Inside Sales Enablement

The Chicken Hawk & the Importance of Stakeholder Management (Ep #13)

August 5, 2019

Welcome to the Inside Sales Enablement Podcast, Episode 13

Sales enablement is a cross-functional job.

You have to work positively with:  salespeople, sales managers, sales leaders, sales operations, various HR functions, IT professionals, finance professionals, product marketers, field marketers, customer success professionals, sales engineers, product leaders, and manage expectations from the c-suite. 

How do you do it?

It can be manageable when the breadth of your remit is focused solely on onboarding.  However, if you don't have a framework and toolset - you can submarine yourself quickly without a stakeholder management strategy. 

In this episode, Scott Santucci and Brian Lambert introduce the idea of a cartoon to introduce the simplicity of the core idea around stakeholder management and we connect it to a famous quote from Zig Ziglar "you can get anything you want in life if you help enough people get what they want"