HBO Max starts streaming pilots of the entire episode in Snapchat


HBO Max has a new way for people to check out its content library. From today you can watch pilot episodes of selected series, including Game of Throness, Lovecraft Country i Gossip,, on Snapchat and do so while talking to up to 63 other people.

The ability to watch HBO Max content via Snapchat comes thanks to Minis functionality The snap was introduced last June. The tool allows independent developers to offer reduced versions of their applications in Snapchat. So far, some of the more popular developers offering Minis include Headspace, but HBO Max is the first major streamer to use this feature to allow people to see its content.

You can launch HBO Max Mini by tapping the rocket icon in the chat or using the search function to find it. Before you see a list of available episodes, the app will ask you to confirm your age. You don’t need an HBO Max subscription to watch any pilot, but the Mini will require users over the age of 18 to sign up for the service. Once the session is in progress, up to 63 people can join one, and you can chat with everyone else watching the episode and share Bitmoji reactions.

HBO Max is not the first streaming service to use a second platform to attract users. Before her overly predictable death, Quibi let people watch her pilots originals on YouTube.


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