What is the difference between a like and a follow? 

Engagement– Social media engagement refers to the acts of talking to, messaging or otherwise interacting with other people on social networks. This broad term encompasses several different types of actions on social media, from commenting on Facebook posts to participating in Twitter chats. At its simplest, social media engagement is any interaction you have with other users. For that reason, it’s a core part of every social media strategy. Your followers expect you to interact with them. Being social is core to social media, after all. 

Facebook Fans– The people who like your Facebook Page. 

Follow–The number of accounts that are following a social profile. Either Twitter, Instagram, LinkedIn, Pinterest, Google+, and various blogs.  


Handle– Handle is another way of saying your account name. Social Navigators Twitter handle is @Socialnavig8r, for example.  


Impressions–The number of times an ad, sponsored update, or promoted post is displayed. 





Reach– Reach is a data metric that determines the potential size of the audience any given message could reach. It does not mean that that entire audience will see your social media post, but rather tells you the maximum amount of people your post could potentially reach. Reach is determined by a fairly complex calculation, that includes # of followers, shares, and impressions as well as net follower increase over time. 



Share–When content is reported on a social media site through another user’s channel. 

User-generated content(UGC)–Media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes. User-generated content is one of the defining characteristics of social media. 

Views–In reference to Snapchat, these are users who have looked at your Snap Story. To see who has viewed their story, users simply need to click the eye symbol next to their Story.