retail news in context, analysis with attitude

KC's View:
Blue Apron certain has been through the wars, but it seems to me that these kinds of moves should be able to provide it with a more sustainable business model. The combination of being marketed through Walmart/Jet and coming up with a kit option that a) is lower cost, and b) should last longer because it doesn’t have perishables to worry about … well, these just seems like a lot more attractive option. The focus on urban markets - starting in New York, and likely to spread to cities like Boston, Philadelphia and Washington, DC - also strikes me as smart.