kichn is a contemporary eatery that allows customers to mix-and-match their meals and beverages. As it was impractical to present all possible permutations of the products in photos for the menu, a typographic approach was adopted, and we crafted various taglines to reinforce the unusual positioning of the brand. Printed collaterals were also designed with a low-budget approach, such as rubber-stamped store cards, and posters that were refabricated into paper bags for takeaway orders.