The starting point for entrepreneurship

Spent the afternoon listening to authority figures talk about the ‘how to’s’ of innovation, and was astounded by how contrary their approach is to how entrepreneurs get it done (like Nike). It’ll be interesting to see how their approach impacts on creating an entrepreneurial spirit among their target groups.  If you are an entrepreneur to-be, start with testing your idea out against a few questions to assess whether it is workable.  I’ll be glad to help with ‘ideation’ as it’s called.