iBeacons used to nudge people in the nosebleed seats to upgrade


I don’t see a downside to this. This is marketing, as opposed to service (as in, where is the nearest bathroom or cotton candy vendor?), but I see it as all part of the experience, and a marketing/advertising component helps pay for the iBeacon install.

Remember, if you don’t want to be bothered, spend some time in the Notification Center settings, or just turn off Bluetooth.