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Webinar: Museums, Soft Power and Cultural Diplomacy in a Changing World

Museums today are transitioning from a hard power past to a soft power future. This Webinar by Gail Lord, co-author of Cities, Museums and Soft Power will define terms like hard power, cultural diplomacy and soft power in the context of museum planning and programming. Through the use of relevant examples she will demonstrate how museums around the world are utilizing their soft power to influence opinion leaders and improve communities. Learning outcomes include understanding how soft power can be a tool for making museums matter, the criteria for innovative programs and the structure for successful partnerships in cultural diplomacy and soft power.

This webinar was part of the 2018 ICOM ICEE Webinar series that showcased relevant examples of best practices and innovation in the exhibition field. 

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