Published on July 8th, 2021 | by Sunit Nandi


Sports Apps Features For Better Fan Engagement

Marketers across the globe have constantly worked on reaching the primary advertisement metrics for decades. Since the advent of social media and advancements in mobile technologies, there has been a shift to leveraging engagement as a metric. The number of ‘likes’ and ‘comments’ you get translates to user engagement. To a certain extent, brands struggle to get past this as their products aren’t often too dynamic.

In the arena of sports, this isn’t the case, though. Products are dynamic and differ daily. So, you need to ensure you enable your fans and consumers to follow it constantly. So, your fans can more deeply engage with your brand. Sports marketers should attempt to deepen this connection with fans through a process called “fan engagement.”

Sports marketers should keep themselves informed on top of the potential options they should try to drive fan engagement. In the article, we discuss the various ways you can improve fan engagement using certain app features.

Sports apps enhance user engagement in various ways as they serve many users’ needs, such as game schedules, checking scores, the latest updates, and more. People spend a lot of time watching, discussing, and comparing sports options like football, basketball, cricket, tennis, etc. Sports being a religion for many people, resulting in the invention of various sports apps.

Sports apps offer all essential features and information about games, leagues, and players. Now, let us look at how you can boost user engagement.

1. Offer Relevant Push Notifications

Push notification can include some kind of media files such as Gif, picture, video, audio, or any text updates. Depending on your user demographic, you can choose the type of push notification you want. Hence, your app will deliver appropriate notifications and real-time information. Users can also get the latest stories, big moments, and scores of their favorite sports in real-time through such notifications. This will help drive more traffic and bag user attention to use your app over and again.

2. Connect Users with Real-Time Content 24×7

Sports app enable fans to share information and comment while interacting with other users. Leveraging apps, they can stay on top of the latest sports news and read blogs about their favorite players and sports. In addition, partnerships of apps with broadcasting networks help offer real-time content at every phase of the game to enhance the fan experience. Scores, expert analysis, and video highlights can also be shown to boost user engagement towards sports apps.

3. E-Sports Gaming

E-sports, aka electronic sports, is organized competitive gaming played by professional spectators. Players around the world play online games with each other, just like cricket or football. Such gaming apps are pretty popular over the past years as people are interested in watching professionals play online games.

A lot of apps exist these days to provide up-to-date information on matches and news regarding e-sports. These apps engage fans in their favorite e-sports and offer a platform for interaction.

4. Offer Mobile Ticketing to Fans

Based on users’ location and previous search history, your app should suggest related events or games happening. In addition, apps sometimes join forces with online ticketing features, allowing fans to book tickets even at the last minute. These tickets are called digital tickets, which are typically sent online to mobile devices. So, fans can stay in touch with apps to get information about events, games, and tickets.

5. Customized News

Some sports apps feature all sports news from various sites without downloading an app for all the different sites. Thus, users can figure out the news they want to follow and get all the related content in a single go. Similarly, people who would like to collect information on various sports, primarily gamblers who want to gather sports betting stats, are more likely to engage in these kinds of apps.

6. Using Virtual Reality

Virtual Reality is a three-dimensional, computer-generated environment that every app developer should interact with and explore. Even when you are watching matches at home, the overall experience feels like that of at the stadium. Fans can indulge in real action and get a better view of the game in high definition from all angles. This sort of experience encourages fans to indulge more in sports apps.

If you are a sports app owner, these ideas can help you boost the engagement rate of your app.

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