JOE Tacopina is one of the city’s top defense lawyers now, but he was at rock bottom when he first hung out his shingle in 1994. “I rented one of those office packages where you get a mailbox and conference room and they answer the phones for you. I would make calls at a diner for two hours every day,” Tacopina tells Marta Tracy and Terence Noonan in their new book, “Starring You,” an insider’s guide on how to use the media to promote a business. Our Paula Froelich tells the authors about the importance of good makeup for TV appearances, noting how an incompetent once made her look like “a hideous, cracked-out version of Zsa Zsa Gabor.”