Pillar Pages Question


I run a personal training studio and my website brings in a vast majority of my new clients.

I am about to start using pillar pages but don't know whether to use a Resource Pillar Page or a 10x pillar page. Can anyone in the community offer me advice based on their own experiences?


Thank You in advance

1 Reply 1
Most Valuable Member | Elite Partner

Hi @RoySummers


The only requirement for a pillar page is that it be comprehensive. I think that's what people mean when they say 10x. I'm not sure exactly what you mean when you say 'resource page' but I've seen both un-gating a previously gated resource and linking to supporting resources used on pillar pages. 


I'd say, if you already have a resource which broadly and comprehensively explains your core topic, un-gate it and make that your pillar page. If not, write something that does. 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies