Onboarding Videos

Delight your users with a thoughtful onboarding video to give them the warm welcome they deserve.

gram onbording video saflutan

What are

Onboarding Videos?

Onboarding videos help deliver essential and critical information to new customers or team members, helping them to navigate your platform, save time, and avoid mistakes.

Who, When and How?

Who is it for?

Companies looking to provide a stellar user experience for internal and external users can consider onboarding videos to make their starting experience more enjoyable to improve clarity, engagement, and retention.

When should you use it?

Onboarding videos are typically used to welcome new customers to join your platform and set them up with the knowledge and tools to succeed.

How should you use it?

They can be used to provide after sales support, to retain and capture your customer’s loyalty by showing that you offer to go an extra mile for them.

gram onboarding video uber

Our past Onboarding Videos:

SUSS Onboarding App Demo Video

How to use Singapore University of Social Science Online for students

UberFlash Quick Start Video

A quick walk through on how to use Uber driver app while driving.   

Saflutan Onboarding Video

Find out how to use Saflutan eye drop.

Benefits of Onboarding Videos

Improve satisfaction.

After your customer has bought your product or service, there would be a difference in thinking. Either “this is great!” or “this isn’t what i thought it would be” It all comes down to the information you provide them after they have purchased your product or service.

Increase loyalty

Research has shown that 86% of customers say they are more likely to stay with a business that has onboarding content that welcomes and educates them more about the product they have bought.

Improve insight

Onboarding videos provide a collection of insights before and after the purchase, improving customer engagement and increasing sales.

Gram Video Guidelines

Guidelines for a great Onboarding Videos

Keep it short.

The recommended duration is 1-2 minutes. That’s short enough to keep their attention, and long enough to deliver the key details.

Clear and consistent.

Avoid using difficult words that the general public don’t know. Make sure the words used are simple and clear that jumps straight to the point.

Follows your brand tone.

Having your own tone of voice helps your customers differentiate you from other brands.


Kenny Lau

Senior Creative Manager, Unilever

How do we craft effective Onboarding Videos?

Video Strategy Framework


Best of Both Worlds

A successful explainer video combines both strategy and creativity to truly win over your audience. The creativity captures their attention and makes them watch on, while the strategy means that you are delivering the right message to the right audience, at the right time and location in order to drive action and see the best results.

Crafting Videos Animation Studio

Additional Details





What's next?


Persuade Your Audience With Videos

Let’s connect and achieve your goals together.

Looking for more?


Watch our education series on creating effective video marketing campaigns.




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