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Bringing you salon quality hair at home since 1948


Delivering that feeling has driven TRESemmé since Edna L. Emmé founded the brand in 1948. She embodied this confidence; the perfect role model for inspiring modern women today. Intelligent and beautiful, Edna was a rule breaker and entrepreneur, a powerful package who was admired for her beauty but remembered her for her intelligence and tenacity. 


It was at Godfroy that Edna launched TRESemmé – originally developed as a salon range for strong, smooth hair, and named after Edna, with a well deserved play on the French for ‘much-loved’. Having worked as a hairdresser in her sister’s salon, she knew how great hair boosts confidence. So at a time when professional products were just available in salons, it was Edna who had the vision to bring professional-quality hair to women at home – making hair history by introducing TRESemmé to the public.

She was a true pioneer, speaking at the White House on the role of women in business in 1938, and directly influencing the evolution of the hair and beauty industry, as president of the National Hairdressers and Cosmetologists Association. Because when Edna spoke, the beauty world listened. 

She continued to pave the way for women in her personal and professional career. She conquered and impacted an industry that she helped to make a reality. And she did it alone. In fact, “You’ve got the Emmé in you” was a family term used to symbolise courage.

Photo of Edna Emmé smiling at the camera wearing a black blouse


Edna Emmé


TRESemmé still promotes the values that defined our inspirational founder: independence, self-reliance, and most importantly, the confidence you need to step up and meet the next challenge, just like Edna. Because no one understood the power of hair to boost your confidence like she did, which is why we believe in empowering modern women everywhere to walk tall today. How very Edna L. Emmé. How TRESemmé.