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Taylor Hartman Personality Profile

Comprehensive Analysis

for marissaplatz





Your Score

red 38%
blue 27%
yellow 24%
white 11%


a leader
detail conscious


a perfectionist
overly sensitive
emotionally intense
hard to please
unrealistic expectations
always right
silently stubborn

Your Personality Style as a red

As a RED your driving core motive is POWER. Power means moving from Point A to Point B. You must see movement. Simply stated, things have to happen. You enjoy working on projects and completing productive work in school, in your career, and in your relationships, as long as it is something YOU choose to do. You are prone to being a workaholic, driving bottom line results. Your focus is on you and your success. Others should not expect you, as a RED, to attach the same importance to things that they may care about (for example, other people’s schooling, careers, and marriages). That empathy comes with your charactered development.

As a RED, you want to look good to others and need to be respected for your knowledge and intellect. You crave approval from others whom you respect and want to be respected even more than you want to be loved. You are strong with your logical, practical mind and expect others to be precise and factual when engaging you. You are typically uncomfortable with tears and other displays of emotion, because your emotional muscle development is not typically as advanced as your innate intellectual orientation.

As a RED, you often become irritated when others are overly sensitive or take what you say "too personally." You state the facts as you see them and rarely begin your assertions by saying "in my opinion". (Why would you? It’s not just your opinion--it’s the right way to see the situation and unless someone can better articulate a better suggestion, yours will carry the day.) Others may feel threatened or ignored when you are simply giving your feedback and stating your case. How you do things often trumps what you say and you can be quite intimidating in the way you present yourself and your ideas. As a RED, you enjoy a good power play. Debating is second nature to you. If others get emotionally involved in arguing over the issues, they may become disappointed to suddenly discover that you have lost interest in any given topic.

When there is a vacuum in leadership, you quickly emerge as the leader. You enjoy taking charge and like the responsibility of being in the driver’s seat. You seek leadership and willingly pay any price for an opportunity to lead if it means achieving a particular goal. You are a relentless competitor and want to control your destiny.

As a RED communicator, you are pragmatic, direct and honest with your opinions. You are efficient in how you articulate your thoughts. You tend to direct conversation in a productive, pragmatic manner, and will generally let others know where they stand in a relationship. As you develop character, you will learn the art of vulnerability which will greatly enhance your effectiveness as a communicator with those you care most about in life.

You are driven to meet your needs and can appear intense and relentless to those around you. If you are an extrovert, you will engage people directly and find tremendous satisfaction in debating issues and discussing different perspectives. If you are introverted, you are more contemplative and your intensity will flow inward and while you enjoy listening to heated debates, you will experience the greatest insights while quietly reflecting within yourself long after a debate has ended.

Whether you are extroverted or introverted, other people perceive you to be intimidating. You are the strong-willed child or "Type-A" personality. You are the child every parent wishes upon their own children—the one that is "just like you," so they can suffer as your parents did with you! You are an excellent employee when you see advancement opportunities in your career. Often times, insecurities get in your way, such as your need to be right all of the time. Sometimes you don’t say, "I’m sorry," because you become uncomfortable with your emotions or you simply don’t see how you behaved inappropriately. Because of your singular focus and intense drive, re-directing your attention can be extremely difficult, especially if you don’t value or respect the person attempting to re-direct you.

Beware of becoming myopic toward your business career to the demise of a balanced life. Check your motive behind your focus, because you are a very powerful player (either positively or negatively) and may someday regret your choices if you make poor or limited ones. You have an emotional depth that will drown you later in life if you are unwilling to assess the impact you and your decisions have on those you love.

You, and the life you lead, are incapable of not impacting others. You have been given tremendous opportunities to lead others and drive for what is good and essential to making this world a better place. You will make a difference, and the only choice you have in the matter is whether the difference you make will be to enhance or limit others’ quality of life. You innately bring strength that can stir change and create options. Others will either honor or harshly dismiss you for the path you choose, because you are never the victim unless you go there on your own accord. Your personality speaks boldly and refuses to be denied. Your driving core motive forms the essence of who you are. It is the innermost reason for your behavior and, therefore influences the way you see and interact with the world around you. Understanding your driving core motive is the key to getting yourself.

Quick Lesson on Motives:

1. Motives are the innermost reasons behind your behavior and form your innate personality. 2. Your driving core motive influences your behavior and acts as the lens through which you see the world. 3. Driving core motive is not linked to heredity or environment. 10/1/2019 TAYLOR HARTMAN ENTERPRISES taylorhartman.com/color_tests/trainer/J-3IlyDNqNmnSJ3PnJKY4g 6/21 4. You have only one core personality, driven by one singular core motive, though; you may have strengths’ and limitations from more than one color.

Remember, as a RED you are motivated by Power. Power means the ability to get things done, moving from Point A to Point B as quickly and directly as possible. In Spanish, the noun "power" comes from the Spanish verb "to be able to do." Your "being able to" translates to a relentless urgency to accomplish tasks you dream worthy of pursuing.

Every RED is different and unique. While you may not possess all the intricate nuances of the RED personality, all REDS share the same driving core motive of POWER, which determines how you see and interact with the world around you. Whether you are 51% RED or 95% RED, your driving core motivation is to make things happen in life. Only people with the same innate personality fully understand how central the driving core motive is to their very being. It is like breathing. It is innate and natural. No driving core motive is positive or negative in and of itself. Driving core motive simply reflects what is most crucial to every individual who shares the same color personality.


YOUR ROLE AS A heavy weight

As a RED, you are acknowledged to be a "heavy weight" among the personalities. Both REDS and BLUES represent the personality heavy weights, defined as such for their constant desire to control others. Simply stated, you want things your way because you think you know what is best for everyone involved. While you often are insightful, your desire to control others goes against man’s inherent desire for free choice in their lives. Ironically, your greatest nemeses for control are BLUES who not only "think" they are right---they know it! (Good luck with that one!) As a RED, you are more pragmatic than BLUES and willing to acquiesce your control more easily than BLUES. BLUES must feel your sincerity and come to believe your way is in their best interest (and morally legitimate) or they will remain firm in their position, whether stated or not.

Both heavy weights and light weights are critical to the balance of life. WHITES and YELLOWS are classified as light weights solely because they spend their lives refusing to be controlled. They don’t want to spend their energy controlling others, but they definitely don’t appreciate others spending their energy trying to control them. Remember that life is all about relationships. Your ability to understand the roles played by each color will greatly enhance or seriously sabotage your skill in building meaningful relationships with others. You will find yourself more successful by picking your battles and seeking other’s best interests instead of demanding that your way be the way for everyone concerned. That said, your natural leadership provides tremendous guidance and assurance for those in your stewardship.



As a core RED with strong secondary BLUE, you have one of the most complex personalities. You face an intense internal struggle and often give mixed messages to those with whom you interact. You can shout at someone for making a mistake one minute (RED) and invite him to join you for lunch "on you" (BLUE guilt) the next. Like a bull in a china closet, you move forcefully through life creating havoc and impacting others only to feel deep remorse once you become aware of the negative consequences (i.e. hurt feelings, damaged egos) of your actions.

There is absolutely nothing you cannot achieve once you have set your mind to it. You are immensely controlling with a rather plodding orientation. You are the ultimate paradox—logic first, with heavy emotion a close second. You push for immediate action, yet feel concern for those your action may have caused distress. You value, and privately pursue tasks first and people-concerns second. You are often conflicted in life and fight daily within yourself to find alignment between your need for creating movement (which is your dominant RED drive) and your desire for connecting with people (secondary BLUE). Sometimes your BLUE drive wins out, and sometimes your RED core overpowers the BLUE, but regardless, you will always thrive on finding the next challenge in life—the next opportunity to make a difference.

You do not sit still nor do you live for yourself alone. You need your life to matter more than simply personally excelling. Holding a child’s hand, for example, while others starve, leaves you feeling powerless and unfulfilled. Mother Theresa exuded the life of a charactered RED with secondary BLUE personality. In order for life to have ultimate meaning, she showed you, as a RED with BLUE, how you must bring your vision to bear on the human condition in such a way that your life creates meaning through service. You will never completely retire from life. You may walk away from a focused career but you will walk right into substance somewhere else. While the beaches of Hawaii may call you, you wouldn’t last there long.

You are relentless, like a defensive tackle, and compete with the best of them. You pride yourself on your follow through and you always show up. You are sentimental and, with age, you are often referred to as a "teddy bear" because of your gruff exterior but marshmallow insides. You love a challenge and never take failure sitting down. You believe you can beat life’s odds and will do whatever it takes to increase your chances of doing so in whatever activity you engage. No matter the situation, you are going to be a dominant and committed player. No fringe activity here. You are always all or nothing, from relationships to completing tasks. "Substance" is your middle name.

When you see the needs and wants of the RED and BLUE personalities you can easily see how it can be a challenge for others to always read you accurately. You may be extremely engaged in one occasion and refuse to even participate in another, based solely on principle. You are never flighty. While you may feel overwhelmed on occasion, you always come out fighting and expecting to make sense of whatever challenges life sends you. You are a very competent individual and worthy opponent in competition. Winning and being legitimate both matter to you. This may produce some rather uncomfortable moments in life, but you will ultimately define your success by how meaningfully you engage others and how proactively you approach life.

Your NEEDS as a RED Your WANTS as a RED
to be right
to be respected
to hide insecurities tightly
to look good intellectually
to receive selective approval
to please yourself
to lead others
to experience challenging adventure
Your NEEDS as a BLUE Your WANTS as a BLUE
to reveal insecurities
to enjoy security
to be autonomous
to please others
to be morally good
to be appreciated
to be understood
to receive acceptance

Application Activity


Stay Congruent



Personal Development Tasks to Consider as a Core red

The following list includes action items for you to pursue in your personal life that will help you improve who you are en route to better relationships. Identify what you should START doing, STOP doing, and CONTINUE doing as a red to reap more happiness and success in your life.


  • Being more sensitive to others you work with
  • Asking for opinions of your peers and team members
  • Being more approachable and welcoming of feedback


  • Being right at the expense of a relationship
  • Being critical of those around you
  • Intimidating others to see results


  • Delegating well to others
  • Seeing the big picture
  • Helping others focus their efforts


  • Enjoying living in the moment
  • Being more introspective about how you impact friends and family
  • Inviting people who live life differently into your life


  • Making all the decisions about how your friends should live their lives
  • Being so rigid about completing tasks on your days off
  • Getting mad at your family when they disrupt your focus


  • Juggling a variety of interests in your life, which you do so well
  • Sharing your gifts of vision with the community
  • Challenging the status quo


  • Laughing more about insignificant things (like the quality of your sex life)
  • Paying attention to the needs of your family
  • Instigating creative ways to engage significant others


  • Being so selfish with meeting your needs over those of your significant other
  • Thinking you know what is best without asking
  • Trying to fix your significant other’s life


  • Making decisions about places to go (e.g. to dinner, on dates, for vacation)
  • Sharing your vision of how your relationship will be
  • Remembering why you fell in love in the first place







The Four Basic Core Color Descriptions













Filters Impact Your Self-Expression

Despite the remarkable accuracy with which your driving core motive describes your personality, you will always remain uniquely yourself. Numerous "filters" affect self-expression within each of the four colors. For example, consider introversion versus extroversion. Some redS are introverted (their best energy comes from being alone) while other redS are more extroverted (their best energy comes during interaction with others).







Here are some important principles for you to remember:









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