#fthefunnel: How advertising forgot the role of brand in building business


Modern consumers move, are inconsistent, make their own choices and can’t be put in boxes. Current brand challenges centre around trust, engagement and resonance. That’s why businesses need to communicate their true value to new and existing customers. Adam covers how implementing a multi-channel marketing strategy, with brand at the core; can help businesses communicate their true value.

Adam Bell

Adam is the Head of Digital at Leeds-based integrated media agency We Are Boutique.

With a first-class degree in business with media, he spent time working for Microsoft and WPP before making his way into the agile world of independent marketing agencies at home and abroad.

With almost a decade’s experience in predominately ‘digital’ fields, Adam is a believer in the value of purposeful work, process (to a point) and having the right people on-board.


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