Your marketing strategy needs new content for your website. In this blog, we’ll tell you why.

It doesn’t matter what kind of company you run, whether it is an e-commerce store, a huge corporation, or a local mom-and-pop shop, you should have a marketing strategy that involves creative content. This is what's best for your Search Engine Optimization (SEO) efforts and it's what is going to delight website visitors as well. If you want to turn website visitors into customers (and you do!) then a proper content strategy is the way to do it. You simply cannot have digital marketing with content!

Your website's content is not a "set it and forget it" thing. It is absolutely essential that you regularly update your website with fresh content, often in the form of a blog but also by adding new website offers and landing pages. Here's why this is so important:

#1 It builds trust in your name brand. Trust is the cornerstone of a person having positive feelings about your company. How can you work at building up that confidence in your audience too? You must position yourself as an industry thought leader! It is possible to educate, entertain, and engage your website visitors by creating unique and high-quality content. Then, you simply repeat this over and over again as you produce new content on a regular basis.

#2 It makes Google happy too! It is important to know that search engines still drive 93% of all website traffic. You can improve your SEO efforts with optimized content. Remember, you're not just putting up any old thing - you're producing well-written optimized content. New, optimized content tells everyone across the world that your website exists, so your business is seen, heard, and recognized. When an internet user searches for a query related to your company, like "Buy a new hairbrush" or "Order a birthday cake," you want your website to show up for that specific keyword or phrase. New content that is written in a way that incorporates these search terms will do that!

#3 It turns visitors into leads and leads into customers. You’re playing the long game with your content marketing strategy, but it's an effort that is well worth it. Let's say your company posts a blog piece titled "How to Know if Your Dog is Sick." You'll slowly begin to rank for local internet users Googling this search term. Once they see your blog answers their question, they'll click the link to your website from the Search Engine Results Page (SERP.) You just got a brand new website visitor! If done properly, your blog doesn't just tell the new visitor how to interpret their dog's symptoms but also when their pet needs to be seen by a professional at your veterinary clinic. You've just turned a stranger into a website visitor into a customer!

For adding new content to your website, as well as many other online marketing services, you can trust the professional team of experts at The Old State. We'd love to go into further detail as to how we can help you. We are a branding, web design, and digital marketing company. Our team is made up of experts that strive to elevate brands like yours through strategy, creativity, and a lot of hard work. Request a proposal today!