Virtual Critique

TXC Fest

Finally, a music festival with no music and way more ads.

As a lead for the critique team at my portfolio school, my partner Maya Shaddock and I took the step to make the first ever digital showcase for the Texas Creative portfolio sequence in response to COVID-19.

TXC Fest allows you to experience hit campaign after hit campaign in the largest and most virtual fest-themed portfolio critique and hiring extravaganza you’ll ever attend during a pandemic.

Through concepting TXC Fest, creating branding for the event, making the new website and promotional material, and collaborating with the entire program to make this happen, we were able to get over 5,500 views with 40+ hours streamed.