How King Kanine Gained a Competitive Advantage with Cybba

Retargeting ads are often limited within walled gardens and the GDN, which means brands aren't reaching nearly as much qualified traffic as they could be. King Kanine looked to new unexplored inventory to find customers they didn't know existed.

Tapping into Cybba's extensive inventory of over 3,500 networks and ad exchanges, King Kanine retargeted its abandoned traffic and made the most out of every ad dollar spent.


  • Performance metrics including campaign ROI and conversion rate.
  • Actual creatives used to retarget and convert users.
  • Cybba's custom approach to overcome limited reach and inventory.