Based on the existing MINI Clubman, the automaker’s “Clubvan” concept removes the rear seats, installs a wire mesh partition behind the driver and passenger and then blacks out the rear windows to create a small-but-functional delivery van.

Designed to compete against other compact vans, such as the Ford Transit Connect and Fiat Doblo, the Clubvan offers a flat load area and has the benefit of being attention-grabbing cute, too. Why buy just a delivery vehicle when you can get a marketing and advertising campaign, too?

While the Clubvan isn’t big enough to fit the needs of every business, it’s likely perfect for couriers, food delivery or any other business that requires the ability to haul a modest amount of cargo in a fuel-efficient van. The load area features six tie-down points, and cargo can be accessed via the twin rear doors or the “club door” on the vehicle’s right side.

MINI hasn’t committed to building the Clubvan just yet, instead using the Geneva show as a barometer of public interest in the idea. While MINI hasn’t addressed which engine (or engines) will be used, the current Clubman comes in 121 horsepower (Base), 181 horsepower (Cooper S) and 208 horsepower (John Cooper Works) variants.

MINI has also unveiled its Countryman John Cooper Works model in Geneva show, so for additional details see our complete coverage of the 2012 Geneva Motor Show.