4 Keys to Successful Sales

June 20, 2014 by  


What does that mean?

That means that you must follow a few simple rules in order to be successful and close more deals. People really hate to be sold, but they love to buy.Â  If you can provide them with some compelling reasons why your product or service will benefit them, why would they not buy!

Here are the elements to remember:
1. Do your homework: Research your prospect to discover what their needs might be, where they could be experiencing pain, how your product or service is going to make their life easier, more productive or improve their bottom line. Also find out how to get to the decision maker to save everyone time and avoid frustration.

2. Use Active Listening: The more you listen and ask questions, the better you will be able to determine exactly what they require. One cannot learn anything when you are talking and you cannot listen and talk at the same time….so listen more & talk less…this will more likely result in a sale.



If you are going to be productive as a salesperson, you need to create a simple, direct roadmap on which you guide your prospective customer toward the desired destination (your sale). Along the way you point out the key benefits appropriate for their particular needs and answer any questions they may have to keep them engaged and satisfied.

Practice the suggested tips above and you will have more success!


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