Managing social media through marketing is not easy. It is a challenge and often a daunting task to accomplish. However, reaping the benefits is not completely impossible. We have some really amazing ideas and tips that can help your social media marketing soar. A step by step guideline will be provided to you so that you can effectively contribute towards your company and make a successful business out of it.

Understand your audience on social media

Almost 79% of adults use Facebook. But are the customers engaging with your brand as much as you want to? It is important to understand your audience and what kind of people will choose your products. In social media, that is difficult to do. So, what you should do in such cases is look into the demographics of your social media channels and keep a goal in mind that you need to accomplish. You have to research the channels which correlate with the goals you have. Taking a look at the demographics data online will really help you focus on channels better.

Establish the metrics

Here are some popular metrics we would suggest you to establish and pursue in the year 2018.

Reach: Post reach is the number of people who have seen the post.

Clicks: This shows the number of clicks you have received on the content. It also includes the name of the company and the logo.

Engagement: This will be the total number of interactions which is divided by the number of impressions.

Hashtag performance: Check which hashtags are associated with the brand or what hashtags have helped you get the most engagement.

Use the best platforms

The third thing you must do is use the best platforms. This will benefit you in several ways. Facebook, Instagram and Twitter generally are very useful when it comes to getting your social media game on. However, you should always know about your competitors, study their presence, see their followers and see how they are making it work for themselves. This will help get hold of a qualified manager

Employ a Qualified Manager

You should have a social media manager who understands your needs well. Here are some qualities you should expect before you hire

A strategic thinker

The person you hire should be a strategic thinker. He or she should be able to understand how posts must be laid out, how content must be chosen and how it can engage with the followers and work towards building success.

Organisational Skills

Running various social media campaigns is something they should know about. They must have a handle on the time and control over the calendars. Therefore, organisational skills matter

Branding expertise

Hire someone who understands everything about branding. It is imperative for any social media manager to understand the brand of the company and provide copy with strong grammar and no spelling errors.


So these are some of the best tips you can use to make social media marketing work for you. Whether you have doubts or questions, please feel free to drop down your questions in the comment box below.