

Customer Research Articles

You’ll find in this section various materials that approach one of the most important practices in ecommerce marketing: customer research.


The purpose of customer research is to identify your customers’ needs, challenges, behavior and motivators. Customer research helps you build the ideal customer profile, segment your customer database and identify who are your most valuable customers.


On our blog, you’ll find the information you need for quantitative and qualitative research: desk research, online data analysis, customer surveys, interviews and focus groups.

customer attrition

What is customer attrition

A company's success is determined by its customers. For your company to keep thriving, you eventually have to start reducing your customer attrition.

Did you know that there's a tool for Customer Value Optimization?


Growth Library


Real-time Customer Lifetime Value (CLV) Benchmark Report
