src/main/java/com/googlecode/objectify/impl/PropertyPopulator.java
public void setValue(final Object pojo, final Value<D> value, final LoadContext ctx, final Path containerPath) throws SkipException {
		final Path propertyPath = containerPath.extend(property.getName());
		final P loaded = translator.load(value, ctx, propertyPath);

		setOnPojo(pojo, loaded, ctx, propertyPath);
	}
public void setValue(final Object pojo, final Value<D> value, final LoadContext ctx, final Path containerPath) throws SkipException {
		final Path propertyPath = containerPath.extend(property.getName());
		final P loaded = translator.load(value, ctx, propertyPath);

		setOnPojo(pojo, loaded, ctx, propertyPath);
	}
Set this raw datastore value on the relevant property of the pojo, doing whatever translations are necessary.