lib/geckoboard_publisher/report.rb
def id
      Rails.application.class.parent_name.underscore +
        '-' +
        (ENV['ENV'] || Rails.env).downcase +
        '.' +
        self.class.name.demodulize.underscore
    end
def id
      Rails.application.class.parent_name.underscore +
        '-' +
        (ENV['ENV'] || Rails.env).downcase +
        '.' +
        self.class.name.demodulize.underscore
    end
geckoboard-ruby gem's dataset.find_or_create id attribute
 e.g. peoplefinder-staging.total_profiles_report