Policymakers and the private sector should ensure that products, services, and emerging technologies are created using universal design principles. Inclusivity in the sharing economy Policy Policymakers and the private sector should ensure that the benefits of the sharing economy extend to older adults and traditionally underserved market populations. Access to essential products and services in emergencies Policy Policymakers and the private sector should ensure affordable access to essential products and services during declared emergencies. Fairness, transparency, and accountability Policy Leaders in the private and public sectors should ensure fairness, transparency, and accountability in algorithmic tools used for informing consequential decisions regarding health Consumer choice and control Policy Consumers should control the extent to which their personal information may be collected, analyzed, shared, and sold. Privacy by design Policy Privacy protections should be embedded into products and services. Transparency and accountability Policy Organizations (including private companies, nonprofits, and government entities) should clearly communicate: Misuse of data Policy Policymakers should protect against the misuse of data, including: Security by design Policy Policymakers and the private sector should ensure that organizations effectively protect against unauthorized access to or misuse of consumers' personally identifiable information Transparency and accountability Policy Organizations 