. Business Intelligence We also process certain service and device data for product and business improvement (i.e. business intelligence) to understand how you use our products, including websites, so that we can optimize and improve your user experience, as well as evaluate and improve our campaigns. We use necessary data to understand user conversions, acquisitions and campaign performance through various distribution channels, and users' download, activation and interactions with our products. The insights that we learn in the process help us improve functionality, effectiveness, security and reliability of our current and future products and business activities. With respect to business intelligence, we rely on our legitimate interest as a legal basis for processing your personal data. While we generally prefer using our own tools, we sometimes need to partner with other parties, which have developed and provided us with their own tools and expertise. If you use one of our products, you can find specific data used for product and business improvement and third-party tools used for this purpose listed under each product in our Products Policy. Feedback When you decide to fill out a questionnaire or give us feedback in another form, we will use this information as a proxy for gauging the overall satisfaction with our products or services. We rely on our legitimate interest when processing your personal data for this purpose. Commercial Communication If you are our customer, or if you have subscribed to receiving commercial communication from us, we may send you newsletters or offers, which inform you of our new products and related opportunities. You may unsubscribe from receiving these newsletters and offers directly through the link in each e