 Intel's last discrete era used that exact same strategy. It clearly didn't work and it's for the same problem that Intel have right now. OEMs will know they will only be able to shift cheap/budget units if the Xe brand has something to shout about, whether it's a USP or a 'legendary status' SKU. In terms of the former, there doesn't look to be anything that it could offer here, that isn't already available from AMD/Nvidia. The latter is feasible though: Intel could release a 'Titan-like' card, ridiculously expensive but with equally ridiculous performance. It doesn't matter if it barely sells, doesn't fit most cases, or needs a 0 kW PSU. If its performance sets it above the competition, then the Xe brand will get the right kind of coverage it needs. As things currently stand right now they've got an uphill battle against the names of Radeon and GeForce, and their own integrated GPUs. 