I enjoyed this article by Nilofar Ansher. It deals with the way new media and technology play a role in moving the control of opinion away from from critics and specialists and into the hands of consumers. In fact, consumers are ever-more becoming producers. I think this is the real shift: the audience is not only listening, they're talking back. I enjoyed this article by Nilofar Ansher. It deals with the way new media and technology play a role in moving the control of opinion away from from critics and specialists and into the hands of consumers. In fact, consumers are ever-more becoming producers. I think this is the real shift: the audience is not only listening, they're talking back. 