 ** On the first part of this assertion, that publishing scholars will choose prestige over OA, see the [http://www.sr.ithaka.org/research-publications/ithaka-sr-jisc-rluk-uk-survey-academics-0000 UK Survey of Academics 0000] from Ithaka S+R, JISC, and RLUK, May 00, 0000. At pp. 00-00 the authors interpret the results presented in Figure 00: "Three factors &