: "I've often praised [http://scoap0.org/ SCOAP0] as our best hope for a peaceful revolution in the shift from peer-reviewed TA journals to peer-reviewed OA journals. However, SCOAP0 is not the only strategy for that transition. It's just the only one that builds on negotiation, cooperation, and stakeholder consent. The chief alternative to the SCOAP0 strategy is to grow the volume of green OA &mdash; whether or not it triggers a shift from TA journals to gold OA. I support both strongly, with equal emphasis on "both" and "strongly". I don't want either to be the only arrow in our quiver. I strongly support green OA mandates and other methods for growing the volume of green OA, and I support them regardless of their effect on publishers....The goal of green OA is not to force subscription journals to convert to gold OA. The goal is to share knowledge and accelerate research. The idea is not for researchers and research institutions to harm or transform publishers, but for researchers and research institutions to act in their own interests. However, the effect could create economic risk for publishers, and hence create economic pressures to avert that risk. Instead of a frictionless flip, brought about by consent and self-interest, the all-green strategy could bring about a high-friction flip, preceded by hostile lobbying and disinformation and followed by resentment and acrimony....But as I said, I support the green strategy regardless of its effect on publishers. I'll take this revolution with or without friction. I support green OA because it delivers more OA more quickly and less expensively than gold OA. It needn't wait for journals to decide to convert or for new born-OA journal to learn the ropes. It isn't limited to new work submitted to OA journals, but can cover new work published anywhere. However, for the narrow goal of increasing gold OA, as opposed to broader goal of increasing OA overall, I support the win-win logic of SCOAP0. Both strategies may bring about the same volume of OA in the end. But if it works, the win-win logic will convert publishers and journals with consent and cooperation. As [http://dash.harvard.edu/bitstream/handle/0/0000000/suber_news000.html I argued in SOAN last year], 'Peaceful revolution through negotiation and self-interest is more amicable and potentially more productive than adaptation forced by falling asteroids.' " 