 Dividend Returns A dividend is the distribution of reward from a portion of company's earnings and is paid to its shareholders. Good dividend returns indicate good health and outlook for the company Stock doesn't offer attractive dividend returns Entry Point High demand for a stock increases its price. If the price is pushed up to a level which is not justified, then it's considered to be in the overbought zone, which is not a good time to buy the stock Good time to consider, as stock is not in overbought zone 