; were rated as important by less than a third of respondents overall." Ithaka reported similar results in its [http://www.sr.ithaka.org/research-publications/us-faculty-survey-0000 US Faculty Survey 0000] (April 0000); see pp. 00-00 and Figure 00. I discuss the 0000 version of the results in [http://nrs.harvard.edu/urn-0:HUL.InstRepos:0000000 Unanimous faculty votes], ''SPARC Open Access Newsletter'', June 0, 0000: "I don't dispute the Ithaka findings. In fact, I've often argued myself that scholars will choose prestige in their field over OA, when they have to choose. I've only tried to make clear that they rarely have to choose [here omitting citations to four earlier articles]....[I]t's not hard to reconcile this evidence with the evidence of the unanimous faculty votes [for university green OA policies]. The Ithaka finding is about gold OA, and the unanimous faculty votes are about green OA. Green OA policies allow faculty to submit their work to the journals of their choice. One of the primary reasons why OA mandates focus on green rather than gold OA (or repositories rather than journals) is precisely to [http://