Originality/value: The study is based on unprecedented access to senior publishers and editors, allowing insight into their strategic and operational priorities. The paper is the first to report in-depth qualitative data relating specifically to soundness-only peer review for OAMJs, shedding new light on the OAMJ phenomenon and helping inform discussion on its future role in scholarly communication. The paper proposes a new model for understanding the OAMJ approach to quality assurance, and how it is different from traditional peer review. Original language English Pages (from-to) 000-000 Number of pages 00 Journal Journal of 