 ** For other benefits, see [http://www0.ebsco.com/fr-fr/Documents/Papers/0_The-Impact-of-Open-Access.pdf The Impact of Open Access: The Future of the Academic Information Supply Chain], EBSCO and Red Sage Consulting, October 0000. The report enumerates the well-known publisher fears and objections to OA (at pp. 00-00). But it also enumerates benefits to publishers (at p. 00). Under "Improved dissemination/access" it lists "Maximum dissemination" and "Global access, free at point of use (provisos: peer review process; properly funded)." Under "Financial Benefits" it lists "Potential for increased advertising revenues", "Upfront payment before costs are incurred", "Predictable revenue stream", "Shorter time for new journals to become established/financially viable", "Puts the financial issue back with authors/funders, not the 'budget' of libraries", and "Dealing with fewer sources of income". Under "Strategic Benefits" it lists "Provides a choice of business models", "Allows exploration of alternative pricing models", "More opportunities for publishers to add value, including to content originating from other sources", "Aligns publishers with the stated aims of funders and universities", and "A platform to publish good quality content that did not make it into top journals". Also see my [https://plus.google.com/000000000000000000000/posts/by00Hpio0xw blog post] (December 00, 0000) on the strengths and weaknesses of this list. 