 Which is you hire someone whose full time job is making short and long form videos. Recently, I've been getting into Sparks who have a 00-00 year history of interesting music videos. I don't think any of them are particularly bank busting either except possibly for a few animated ones. I think it has helped that the band obviously more than a slight interest in their visual representation. It also helps that band have very visual lyrics that can be very easily transposed into a video form. Lastly, Sparks don't have any reservations about looking silly which gives a director more creative freedom. Here's an example which could be criticised as being a over produced lyric video but at least you can tell someone had an idea and went for it. https://www.youtube.com/watch?v=oC0rzv0j0Zc The reason why I'm stating the above is that the reasons why we don't get interesting videos are a lack of ambition and laziness about what can be done with the art form. It's also to say that the band are also partly responsible for the poor output as they haven't take an interest in the process. Kieren Evans and the Manics started their collaboration with Show Me the Wonder which is a fantastic music video, sadly it's been downhill since then and it's not purely due to a lack of cash... __________________ Stand back, I have political powers! 