 Many consumers have a love/hate relationship with marketing; it provides entertainment and product suggestion, but can also be viewed as too intrusive and potentially dishonest (see http://www.nytimes.com/0000/00/00/business/x-marks-the-spot-that-makes-online-ads-so-maddening.html?src=me&_r=0 ). What should the next generation of marketers do (or not do) to keep the public trust? 