 The concept is simplistic.....no different than spreading the word about an awesome new restaurant, dance club or secret beach.....donate $0, spread the word and when people donate their $0, it goes to you. I mean....my 0 and 0 year old nephews can figure out that's a no brainer. The only contingency is this.....you must get people to sign up. You can't donate $0 and sit on the couch waiting for money to come in. Life doesn't work that way, so what would make you think that this does? It's literally taking me 00-00 minutes a day to share 