 Well, C0 at least offers a choice between purchasing license and subscription. I rarely find any software out there improved each year to be sufficiently new or have new functionality that I can't live without. So, I don't generally buy every year. Over time with me, at least, this seems to be cost efficient. And as I've stated before on other threads, I just do NOT want to rent my software. I left all adobe products for just this reason. If Adobe would allow the option of lifetime license purchase for a version, I'd likely consider using their tools again. I replaced LR with On0 RAW and moved from there to C0 which I like now. I went to Affinity Photo to replace PS...and aside from a small learning curve I'm happy with AP and in many ways find it superior to PS. The engine underneath is MUCH faster for one. And I bought AP years ago and so far, all updates have been free for me. I"ve been so impressed with their products, support and all, I bought their suite of Affinity Photo, Affinity Designer and Affinity Publisher. Of course to each his own....if you prefer the subscription model, more power to you. But I will not support any company that forces one to RENT their software. And these days....it isn't like Adobe is the unchallenged superior product producer any more...other companies have caught up and in some case, surpassed them. C 