Which of the following is not a feature of Mass-Media education -
Deals with local problems of teh community
Easily understandable
Wide approach
More effective than individual or group method
Mass media alone are generally inadequate in changing human behavior.For effective health communication,they should be used in combination with other methods.The power of mass media in creating a political will in our of health,raising the health consciousness of the people,setting norms,delivering technical messages,popularising health knowledge and fostering community involvement are well recognized (refer pgno:866 park 23 rd edition)
Health education & planning