iOS: notification when app is installed (but not yet run)
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Is there any way to be notified, or otherwise run some code in an app, when the app is installed, but hasn't yet run?  I'd like to send a notification to our server when the app is installed.  Note that I'm not looking to do something the first time an app is run, but rather right after it's installed.

I'm guessing that this boils down to wanting to auto-launch the app in some way after install, which seems like something Apple would not allow.  Hopefully I'm wrong.

Thanks!