"www" folder not forming in PhoneGap/Cordova?
===

I'm following the instructions to get started with PhoneGap for iOS, and I'm at the point where the project is built, and you're supposed to get an error saying "We couldn't find the www/index file!" and then you happily attach your www folder to the project, and problem solved! Code away!

Except for me there is no www folder. When I do "Show in Finder" on the project, I see a folder with the project's name and a file called "projectName.xcodeproj" but I do not see this alleged third item, the www folder with all the starter code in it.

What's going wrong? Why is the project forming incorrectly?