Double quotes breaking jQuery (Very simple)
===

        <?

        //SQL SELECT HERE

        $result = mysql_query($sql);

        $options = '';
        while ($row = mysql_fetch_array($result)) {
            $options .= '<option>Data: ' . $row['data'] .'</option>';
        }
        ?>
        $("#multiSelect").html("<?=$options?>");

The above is a PHP query inlined in a javascript function.  It's goal is to populate a multiselect.  The issue is that when $row['data'] contains something with double quotes jQuery doesn't like it and complains.  When I remove the row containing double quotes it works fine.

How can I get around this?  Is this normal behavior of jQuery.