jQuery click issues while performing instant search
===

I have an empty div class called `result`. 

As I go along and type the search queries, the `result` div gets filled up with `item`  ( uses jQuery ajax).

When I do,

    $(".result").click(function(){
		alrert("click on whole result class captured")
	});
I get the alert message. But when I do,

    $(".item").click(function(){
		alert("click on single item captured")
	});
I don't get alert messages. 
Why does this happen? 
Is it because the item `divs` were inserted after the document was loaded?

