Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_2nTvyKbjbhlcIsv
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoke
4
1
4
0.5
2.5
1.5
2.5
2.73
2
1.5
4
3
1.67
3.5
2.5
2.18
2.91
3.33
1.33
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7fplQI5HcVaolNk
12
moderate internal/external locus of control
18–24
Non-Binary/Third Gender
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$100,000–$149,999
Single
null
Single, living with family
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3
5
3
2.5
3
3.5
1.5
3.45
4
3.5
2.67
3
3.17
2.5
1.5
3.27
3.64
2
5.33
3.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['6', '7', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3ISgvT7lRAEesxP
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
3
3
2
2
1
1.5
2.36
2.75
1.75
3.67
3
2.25
1
1.5
2
3.27
1.33
4
2.08
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_67yuFleZb1fPHXz
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Unemployed/Looking for work
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
5
2
3.75
2.5
2.5
2.5
0.75
2.09
2
2.75
5.33
2.75
2.33
3.5
2.5
3.36
2.45
2.67
2.67
3.58
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7eKgkXmV0FSP6SZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
4
4
3.5
1.5
2.5
1
2.5
3.45
1
2.5
4
3
1.67
0.5
1.5
2.36
2.55
2
4
3.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '8', '8', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1uDkUdXB4Q9N8bM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
4.5
4
3
2.5
2
1.5
3.5
3.82
4
1
1.33
4
2.83
0.5
2.5
1.27
2.91
4.67
2.67
2.83
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '7', '6', '5']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1ith7JMuh04D40S
13
moderate internal/external locus of control
35–44
Female
null
Prefer not to say
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4
4
3.5
3
2.5
2
4
4.18
2.5
2.5
4
5
2.67
1.5
1.5
2.73
4.36
4
5.33
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '8', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7CfKF31fb447pXr
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
2.75
2
3.5
1.75
3.5
3.5
3
4
3.5
2.67
4
3.08
2.5
2.5
3.27
3.27
3.33
4
2.75
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '6', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3J2UFQq1kL1LMLY
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
4
3
4
1.5
2.5
1.5
2.5
2.73
2
2.5
4
2
2
2.5
2.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7MhurdbeuslHDp5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Drug, health.
2.5
3
2.5
2.5
3
3.5
3.25
3.36
4
2.5
2.67
3.5
3.17
4
4.5
2.91
3.09
4.67
1.33
2.5
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '8', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3rIV6WAwLPcxEza
10
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3
3.5
3.5
3.5
2.5
2.5
2.73
3
3.5
5.33
5
3.33
3.5
1.5
3.64
4
3.33
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['3', '7', '7', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7uBBsWkTlBv1uuc
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
3.25
2.5
2.25
1.5
2
2.27
2.5
1.25
3.33
2
2.42
2.25
1.5
1.91
2.36
1.67
4.67
2.83
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['9', '8', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6EFvY17DP7DQz3r
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.5
4.25
3
1.5
2.25
2
2.91
2.5
4
4.67
1.5
2.33
0.5
2.5
3.55
1.73
1.33
1.67
3.25
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '7', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6qEluBRMy1T2fF7
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
2
2.5
3.5
2.5
2.75
2.45
2.5
3.5
2.67
3
2.83
3.25
3.5
2.91
3.27
2
4
2.08
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7fjZwffBI7wdwtY
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.25
2.5
3.5
1.25
1
2.5
1.25
2
3
4
3.67
3.5
1.75
2.5
1.25
3.36
3
1.67
2.67
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '2', '3', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7ByXANgzuHcM07t
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
2
1
2
1.5
3
4.5
2.5
3
3
3
4
3
2.5
3
2.5
3.82
2.73
4.33
3.33
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6V3Ft7hN3exQTsj
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
1.5
2.5
2.5
2
2
2
2.5
2.91
2.5
1.5
4
4.5
2.17
4
3
2.36
4.36
2
4
2.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '3', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5Gx1SkzPVg9DnYD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
3
3.25
1.75
2.25
1.5
2
2.45
3.25
1.5
3.33
2.75
2.42
1.5
1.5
2
3
1.67
4
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1JyDJ3msTIHnqMc
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
5
4.5
1.5
1.5
2.5
3
3.27
4
2
2.67
3
2.33
1.5
1.5
2.36
2.55
2
1.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '6', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1QhHAWUdeUr8rRe
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1.5
2.5
3.75
1.5
2
3
2.25
2.45
4.5
3
2.67
1.5
2.67
2.5
1.5
2.91
2.55
0.67
3.33
2.75
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '4', '4', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_69exOO0745q1VKh
14
moderate internal/external locus of control
35–44
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Retired
null
Technology/Engineering
null
Prefer not to say
Divorced
null
Single Parent with children
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.25
2.75
2.5
2
2.25
1.5
2.64
2.25
1.5
4
1.5
2.25
4.5
0.5
2.45
2.09
2
3
1.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3d4KAQ4oKUjPUrf
12
moderate internal/external locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3.25
3.5
2
2.25
1.25
1.75
2.55
3.5
1.5
2.67
2.25
2.58
3.5
2.5
1.73
3.18
2
3.33
2.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_65R7TskFAsfU4yY
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2.25
3
2.25
0.75
0.5
2.5
2.64
2.75
1.75
4
2
1.92
3.5
1.5
1.91
2.82
2
3.67
1.67
Mental Health
null
['9', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_34G0pLzRgu4t7Xj
17
high internal locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
6.0
2.75
2.5
1.75
4
2
1.25
1.5
1.73
4
2
3
2.25
3.33
1.25
0.5
2
3
1.67
5.33
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1pKxcP6shzDsico
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
7.0
1
2
3
1.5
2.5
1.5
2.5
2
2
1.5
4
3
2
2.5
3.5
2.18
4
2
5.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7RgdRIWQywE5wu3
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
3.5
2.5
2.5
3
2.5
3.09
2
2.5
2
1.5
2.33
3.5
2
2.55
2
2
3.33
2
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['5', '5', '6', '3']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_32VsjaIdo13vDhb
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
1
3
4
2.5
1.5
3.5
4.5
3.09
3
1.5
1.33
3
2.33
2.5
1.5
2.18
2.55
2
4
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '6', '5', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_79vjE8Q6LhkHEcr
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
1
4
4
2.5
3.5
0.5
3
3.27
4
2
4.67
2
3.33
3.5
3
2.18
3.27
3.33
3.33
3
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['4', '7', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2rJbknt43Tiirro
19
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3.25
4
4.5
3.25
2.5
1.75
1.75
2.73
2.75
1.75
3.33
3.5
2.83
1.75
2.5
2.18
3
1.67
2.33
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3PqeXQs4DULEluQ
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
1
3
2
0.5
2.5
1.5
3.5
3.45
3
2.5
2
3
2
2.5
1.5
2
3.64
4.67
5.33
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '6', '6', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1qsqarWwFSh3WFn
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
4
3.25
2.25
3.25
2
1.5
2.82
2.5
1.75
2
3.5
2.67
3
1.25
1.91
3.36
1.67
4
2.25
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7NaGYggpTZQtmqQ
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.25
2.5
2
2
1.75
1.5
2.91
3.75
1.75
3.33
2.25
2.58
2.25
1.75
2.18
2.82
3
3.67
1.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1vPzSgRoel8Upzj
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
2.75
2.5
2.25
1.75
1.5
2.45
3.5
1.5
3
2.25
2.75
1.25
1.25
2
2.45
1.67
3
1.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2YSpQNsoC1kCCpK
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
Prefer not to say
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.09
2
3.33
2.17
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '4', '4', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_810PuqqQndCihhY
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
3.25
3
2
2.5
1.5
1.5
4.5
3.82
2.5
1.5
4
3
2.17
1.5
3.5
2.18
3.64
4.67
5.33
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '4', '4', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_8dH8vsPwS7eoiWv
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Black/African American
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2
3
1.5
2.5
3.5
2.5
2
4
2.5
2.67
3
2.67
3.5
2.5
2.91
2.91
2
4
3.67
Substance abuse
Unknown
null
null
null
null
null
null
['4', '5', '4', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_102FpuewYOT1Jfj
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Less than high school
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
3.25
0.75
1.75
3.5
1
2.55
2.5
1
3
3
1.67
2.75
2.5
2.45
3.64
2.67
4
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['5', '4', '3', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7JllYq8yJtcadON
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Native American/Alaska Native
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3
1.5
3
3.5
2
2
3.5
3.27
3
3
1.33
2
2.83
3.5
3
2.18
2
3.33
1.33
2
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '5', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_7sZwGx4jadTqu2D
17
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
2
4
2
1.5
2
1.5
2.55
2
2.5
4
3.5
1.83
2.5
2
2.73
3.27
2.67
2.67
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '5', '5', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1tdPsOZU2k92zmN
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
4.0
2
2.5
3
3
1.5
2.25
2.5
2.55
3.5
0.5
2.67
2
2.67
2.5
2.25
1.73
2.82
2
2.67
1.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['1', '7', '7', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5fa7GaAHV7uQK9S
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
['8', '7', '7', '7']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
2
3.5
1.5
3.5
1.5
2.18
2
3.5
4
4
2.33
2.5
3
3.64
3.64
1.33
3.33
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7hhN4u6GWeMtXfH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
3
0.5
3
3.5
3
3.27
3
2.5
2.67
3
2.17
2.5
3.5
2.91
3.27
2
4
3.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '7', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7fue6i5nAkgqUDf
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
6.0
2.5
3.5
3.5
4
1.25
2
2.75
3.36
3
1.75
3.33
4
2.75
2
3
2.27
3.36
2.67
3.67
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '6', '7', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3nV6c9ncEc7gisU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
3.5
1.5
2.5
4
2.5
2.18
4.5
2.5
1.33
3
2.83
2.5
3.5
2.73
2.91
2.67
2.67
2.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['6', '5', '5', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3RbToLq4kGyCF0Z
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
4
3
3.5
1
2.5
3.09
4.5
3
3.33
3
3.67
3.5
2.5
2.36
3.64
0.67
4
2
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['6', '8', '4', '4']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_7SDhAskihZZX1lT
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4.5
2.5
2.5
2
2.25
3.5
4.27
4
2.5
3
4.5
2.83
2.5
2.75
2.55
3.55
3
2
2.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '8', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7fUL3dyw3ICfay5
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3
3.25
2
2
1.75
1.5
2.45
2.75
1.5
3.33
2.5
2.25
1.75
1.75
2.09
2.55
1.67
3
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '6', '5', '8']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_6jx3Mu7JoHcAEtH
17
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
2.5
2
2.25
1.5
1.25
2.36
3
1.75
3.33
2.5
2.42
2.5
1.75
2.09
3
1.67
4
2.17
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_8X5M8yJSGVXdY3I
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
1
2
1.5
1
2.5
4.5
2.5
2.36
2
2
2.67
2
1.83
2.5
1.5
3.09
2.91
3.33
4
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['4', '5', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5tohzdLdbkgkEQV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
3
3.5
3.5
3
3
2.91
4
2
4.67
4
3.67
3.5
3.5
3.09
3.64
2
4
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5Ez4drt5LdLsW9Y
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2
1
0.5
1.5
1.5
3.64
4.5
0.5
4.67
3
2
2
1
2
3.09
4
4
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '6', '7', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '8', '8', '8']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_6D8MTAd7empLArk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Judaism
null
Conservative
null
White/Caucasian
English
French
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Divorced
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
4
3
3.5
2.5
2
2.36
3
0.5
4
2
3.17
2.5
2.75
2.18
2.27
0.67
2.67
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5EAFQeRdQBusVC2
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2
3
1.5
3
2.5
3
2.91
3
2.5
5.33
4
2.5
2.5
3.5
3.27
4
2
5.33
2.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '5', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_54c65CPCfm61xzv
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
5
3
3
3
1.5
1.5
2
2.91
4.5
2
3.33
4.5
3
0.75
2.5
2.18
3.27
2
3.33
2.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '3', '1', '1']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3cUJY65T5z8Qd6q
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
4
4
4
0.5
2.5
3
3.5
4.55
3
3.5
2.67
1.5
2
1
3
3.09
2.55
4.67
2.67
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '7', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1jrLgDQcA8tG8Xg
10
low internal focus of control/high external locus of control
25–34
Female
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
1
1
2.5
1.5
2.5
2
1.82
3
2.5
1.33
2.5
2.33
2.5
0.5
2.18
2.36
0.67
2.67
2.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '9', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5o0dmu8vrAfOYlu
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
1.75
2
2.5
1.25
2.75
2
2.25
2.18
4
1.25
4.33
4
2.67
3.5
4
2.36
4
1.67
4.67
2.08
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['6', '5', '4', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5zhUYWWeu6QudbA
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment,Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4
3
2.5
2.5
3.5
2.5
3.09
2.5
2.5
2
3
2.5
1.5
1.5
2.73
3.27
3.33
4
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '3', '7', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8XevSpxQGxWMqQh
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Visual impairment
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
3
3
1
1.5
2.5
0.5
2.64
4.5
3.25
4
3
2.33
3
2.5
3.18
3.82
3
4.67
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '7', '9', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3QYgQZ3QKdl1VGR
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4.25
1
1.5
3
2.5
3
3.64
4
3
1.33
4.5
2.83
3.5
3.75
2.36
4.55
3
4.33
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '9', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3NzjFetB9aind1r
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
3.5
3
3
1.5
2.5
3
3.45
1
1.5
4
4
1.83
1.5
1.5
2.55
3.64
2
4
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['5', '5', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2m4skzYMdwvuMb5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
4.75
3.25
4.5
1.5
2
2.45
4
2.5
3.33
2.25
3.92
1
1.5
2.36
2.64
1.67
4
3.08
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3meIo8BtP8AAF5q
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
2
1.5
1.5
2.5
1.5
2.73
3
1.5
4
3
2
2.5
2.5
2.55
2.55
2
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '7', '7', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1lKxBXI0pj2i3NY
12
moderate internal/external locus of control
25–34
Female
null
Prefer not to say
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4
1.5
4
2.25
3.5
3.5
3.5
2.73
3.5
1
3.33
3.5
3.08
1
2.25
2.55
3.82
4
5
3.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['3', '2', '6', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2polkXzpV5yLGPv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
4
3.5
2.25
3
2.5
2.25
3.18
2.5
1.5
4.67
3.5
2.58
2
1.5
2.73
3.45
2.67
4
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '5', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_32DrSkWZAaNCoRX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
1.5
4.5
3
2.5
1.5
2.5
2.5
2.55
1.5
1.5
4
4.5
1.83
3
1.5
2.55
3.45
0.67
2.67
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '4', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3lylKB3gbUpruM1
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1
3
4
4
2.5
1
2.5
2.55
1.5
2
4
4
2.67
2.5
2.5
2.18
3.64
2.67
2.67
2.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '7', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3QSW1xQf5aAeWJl
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retired
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
3.75
3
2
2
4.5
2.5
3
2.91
4
2.25
2.67
2
3.5
1.5
3.25
2.45
3
0.67
4.67
2.75
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '8', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3KUTKFlN0riSsMo
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2.5
5
0.5
0.5
1
2.5
2.36
3
2.5
3.33
5
1.33
1
2.5
2.18
3.82
1.33
2
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7Yh0QE0XVMxDj5O
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
8.0
2
2.25
1
2.5
1.5
1.5
4.5
3.09
2.75
2.5
1.33
3.75
2.25
3.5
2.5
1.82
3.73
3
3.33
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_806nWcpzoNWTQuG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
4
4
3
2.5
2.5
3.5
2.5
2.73
2
3.5
2.67
1
2.33
2.5
1.5
3.27
2.55
2
4
2
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '6', '7', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '2', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7nMUZMJSFyZhpWo
13
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Health Risks: Constant consumption of junk food can lead to serious health problems such as heart disease, diabetes, and stroke.
5
2.5
2
2
2
1.5
1
2.36
1
2.5
2.67
2.5
1.67
1.5
3
2.18
2.91
2
4
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '9', '3', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_4RatJiHSwnuzbQc
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
2.5
4.5
2.5
3.5
1
1.82
1
2
4
3
2.67
2.5
2
3.09
2.73
0.67
2.67
3.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '6', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1mCd7BVXBh1U24i
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American,Hispanic/Latino,Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Hearing impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2
2
2.5
3.5
2.5
2.5
2.73
3
2.5
4
2
3
2.5
3.5
2.91
3.27
2
5.33
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['4', '5', '4', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3rZ1cnlIUtilhdr
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3.5
5
1.5
2
2
2.5
3.09
3
3.5
5.33
4
2.17
1.5
1.5
3.45
3.64
4
4
3.67
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '7', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_8ilELyAufGkmSYu
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2
2.5
2.5
2
1.5
3.27
3
4
2.67
3
2.67
1.5
1
2.91
2.73
4
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '5', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_668ynWLLbvBLhAw
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
1.0
3.5
3.5
3.5
3
3.5
1.5
3.5
3.45
3.25
1
4.67
3.5
3.25
3
3.5
2.18
3.27
4
3.33
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '4', '3', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_111vzKhwKr0O7fU
11
low internal focus of control/high external locus of control
25–34
Male
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2.75
4.25
1.5
1.25
1.5
3
3.18
2.5
2
4
1.5
1.75
3.5
1.5
2.36
2.36
2
2.67
2.75
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '5', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6a0FBgKseyLcPkt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3.5
3
3.5
0.5
2
3
4
2
3
2.67
1.5
2
2.5
1.5
2.55
2.73
4
4
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '3', '7', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_3RbToLq4kGyCF0Z
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4
4
3
3.5
1
2.5
3.09
4.5
3
3.33
3
3.67
3.5
2.5
2.36
3.64
0.67
4
2
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['8', '2', '2', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6zu9uXVQKuXPbd9
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3
4
3
2
1.5
3.5
4.5
3.64
3
3.5
2
3
2.17
2
4
3.09
3.09
2.67
2.67
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '4', '6', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7NYRKG0ovhs6cdb
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3
2
3
2.5
2.5
3.5
3.5
2.73
4
1.5
4
2
3
3.5
2.5
2.91
2.55
3.33
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_73pAqDU0QjxRxPb
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
3
3.5
1.5
3
1.5
2.36
3
3.5
5.33
5
2.67
4.5
3.5
3.82
3.64
0.67
2.67
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '7', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5EAFQeRdQBusVC2
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2
2
3
1.5
3
2.5
3
2.91
3
2.5
5.33
4
2.5
2.5
3.5
3.27
4
2
5.33
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '5', '8', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2dDZp1Y2R6G2v6Y
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
2.25
2.5
2.75
2
2
4.25
2
2.55
2.75
1.5
3.67
4.5
2.25
2.25
2.5
3.09
3.36
2
3.67
2.75
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['1', '5', '5', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7gXwAvlwCXrCv6n
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Islam
null
Independent
null
Black/African American
Arabic
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
1
1.5
2
2.5
1.75
3.5
2
2.64
2.5
2
5.33
2
2.25
2.5
2
3.45
2.73
3
2.67
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['5', '7', '4', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_8hxOnvLCB4y2FS6
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
3.25
2.5
2
2
2.25
1.5
2.55
4.25
1.5
3.67
2.75
2.75
2.25
2.5
2.36
2.91
1.67
2.33
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_81mqvN2lUccHWIq
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3.25
3.5
2.75
2.75
2.5
2.5
2.73
1
2.25
4
2
2.17
1.5
4
2.82
2.73
1.67
1.33
2.75
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['8', '8', '7', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_21yE9mBky0920HD
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.75
3.25
2
1.75
3.5
2.5
3.82
2.25
2.5
2.33
2.5
2
3.25
2.25
2.82
2.91
4.33
3
3
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '8', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3MWz96gUMDOCo5i
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
2
3
2.5
2.5
2.5
2.25
1.5
2.55
3.5
2
2
4
2.83
4.5
2.5
2.09
3.45
1.33
4.67
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1OLR6Y9fDquTBMR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
A person had destroyed his teeth probably through smoking
1.5
3.25
2
2.5
3.5
2.75
3
3.45
4
0.75
2.67
3
3.33
1.5
3.5
2
2.82
3.67
2.33
1.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1PbV9RfCfUcrp6h
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
3.5
3.5
3.5
3
2.5
2.91
4
3.25
2.67
2.5
3.67
3.5
3
3
2.55
4
2.67
3.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '8', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2OE65GCAzqxQlmM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.5
4
2.5
1.5
1.25
1.5
3.27
3
2.5
2.67
3
2.33
1.5
2.5
2.09
3.27
3.33
2.67
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '7', '6', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking