Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_1iD4pnpiUWXl2fA
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
4
2
4
3.5
2.5
2.5
4.5
2.36
2
3.5
4
2
2.67
2.5
1.5
3.27
2.18
0.67
1.33
3
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1JRbUtH9d9oqDWz
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
2.75
2.25
2.25
1
1.5
2.27
3.25
2.5
2
2.5
2.58
2.25
1.5
1.82
2.64
1.67
3
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '3', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7sSd4HKT8mQiuDY
20
high internal locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
2.75
2
2
1.5
1.5
2.45
2.25
1.75
3.67
3.5
2.08
1.5
2.5
2.18
3.27
1.67
3.33
1.92
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6jx3Mu7JoHcAEtH
17
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3
2.5
2
2.25
1.5
1.25
2.36
3
1.75
3.33
2.5
2.42
2.5
1.75
2.09
3
1.67
4
2.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3fHnVUbUbF6AdkC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
2
3
2
1.5
2.5
4.5
2
2.55
3
1.5
4
2
2.33
3
3.5
3.27
2.18
0.67
1.33
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5QtKKROh7Yxl73R
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
2.25
3.75
3.5
1.5
1.5
3
3.27
4.75
4.5
2.33
2.75
3.25
3.25
3.5
2.82
2.82
3
2.67
2.75
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_72yeaqeocnzyaQP
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
4.0
3
2
3
1.5
4.5
2.5
3.5
2.73
3
4.5
2.67
3
3
1.5
0.5
3.27
2.91
3.33
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '8', '8', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5Fez12ha5FrHAHv
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
2.75
2.25
1
2.5
1.25
2.36
4.25
1.5
3.33
3.25
2.5
2.25
1.5
2.36
3.09
1.67
3.67
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5qg73rARAbdE8I6
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
6.0
2
2
1.75
1.5
2.5
2.5
1
2.55
4.5
2.5
4
2.5
2.83
2.5
4
2.91
3.45
3.33
4.67
2.25
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '5', '5', '4']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2lgaiFS1LlbmIP5
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2.25
2
3
2.25
1.5
4
2.64
2.75
1.5
4
3.5
2.67
2
2.5
2.18
3.82
2
4
2.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['5', '4', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5AM8W6lHZiMoTyy
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
2
1.5
1.5
2
3.5
3.45
4
3.5
2.67
2
2.33
2.5
3.5
2.73
2.55
4.67
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '4', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_17DUzveWMbYQoyR
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3.5
3
3.5
4
2.5
2.5
2.91
2.5
2
4
5
3.33
4
1.5
2.73
3.64
3.33
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['5', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_54ICYuDVCWCi16j
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
I only see a picture that I think is a representation of the female genital and his passing the message to have hygienic sex
4.25
2.75
2.75
2
3.5
3.5
3
3.36
3
2.75
1.33
3.75
2.83
3.5
2.25
2.64
3.36
4
5
2.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '8', '8', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7qri8tNOTEODzDi
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3.5
3
3.5
2.5
3.5
1.5
2
2.5
3
5.33
2.5
2.83
3.5
3.5
3.82
3.09
1.33
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['4', '6', '4', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3nV6c9ncEc7gisU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
3.5
1.5
2.5
4
2.5
2.18
4.5
2.5
1.33
3
2.83
2.5
3.5
2.73
2.91
2.67
2.67
2.67
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['4', '3', '4', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1hxnRXbDLO3lBDW
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Hinduism
null
Moderate
null
Black/African American
French
French
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Widowed
null
Single, living with family
null
Yes
Visual impairment
['3', '4', '5', '4']
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
2.5
2.5
2.5
2.5
1.5
2.18
4.5
1
4.67
4
3.17
1.5
3.5
2.55
3.82
2.67
3.33
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5M38S9MTrShXonL
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
2.75
1
3
2.25
2
2.5
3
3.75
1.5
4
3.5
3
1
3
2.36
2.91
2
2.67
1.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '3', '2', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3IJF20yAnqGvOQ9
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.5
4.25
3.5
1.75
2
2.5
2.75
3.18
1.5
2.25
3.67
3
1.75
1
1
2.73
2.45
1.67
3
2.83
Mental Health
null
['5', '8', '7', '8']
null
null
null
null
null
null
null
null
null
R_1IorsnE0Uh5Mbus
7
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
1.5
3
2
2.5
1.5
3
1
1.5
1.33
3.5
2
3.5
1.5
1.82
3.45
3
4
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1DwfMw2H4Yr8BGc
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
4
3.5
3
2
2
4.5
3.5
3.64
4
3.5
3.33
4
2.67
3
0.5
3.82
3.27
2
4
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7r1faHDBQkUlXZ4
14
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
1
3.5
2.5
2
1.5
1.5
2.18
2
2
3.33
4
2.17
2
3
2.18
4.55
2.67
5.33
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['4', '7', '3', '2']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_12SCIppzNds1fmC
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3.5
2
2.5
1.5
2
2
3.09
2.5
3
4
2.5
2.17
3
1.5
2.91
2.91
3.33
3.33
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '7', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8fyfQbDsSOMl1DB
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2.5
3
2.5
1.5
0.5
0.5
2.18
2
2.5
2.67
2
2
0.5
1.5
1.82
2.91
2
4
2
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['3', '2', '3', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7sb83Zlu5h7O5No
19
high internal locus of control
18–24
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
1.75
3.75
2
1.75
2.5
3.27
1
2.75
2.33
2.5
2.25
1
2.75
2.27
2.64
2
3.33
1.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1PUFheNqN3Qd5sY
19
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
3
2.25
2.25
2
1.25
1.5
2.36
2.75
1.75
3
2.5
2.33
1.5
1.5
1.91
2.45
1.33
2.33
1.75
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '9', '9', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_11oOAv27tSKUHQJ
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3.25
2.75
2
1.75
2.5
1.5
2.55
3.25
1.5
3.33
2.75
2.33
3.25
2.75
2.36
2.91
1.67
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1ss5Hz4iMIP0Hhn
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Asian,White/Caucasian,Native American/Alaska Native,Native Hawaiian/Other Pacific Islander
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
3
3.5
1.5
2.5
2.5
2.73
4
2.5
4
3
3
1.5
3.5
2.91
3.64
2
5.33
2
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '6', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5tFqWnn8zJj7vyx
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Asian,Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Single
null
Single, living alone
null
No
None,Prefer not to say
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
5.0
1
4
1
2.5
3.5
1.5
2.5
2.55
5
3.5
4
2
3.67
3.5
2.5
2.91
2.18
1.33
2.67
1.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '6', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7UGm8jyS9U0Jf69
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
3
2.5
3.5
3.5
2.5
2.36
4
2.5
4
4
3.33
3.5
1.5
3.27
2.55
2
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '5', '5', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3CkqXyF9dFOfuxr
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Judaism
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Single
null
Single, living alone
null
No
null
['8', '9', '9', '9']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
1.5
2
1
2.5
2.5
2.5
2
2.91
3
2
4
2.5
2.67
2.5
3.5
2.73
2.91
3.33
3.33
1.5
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8zDbTP8RvR098Hw
16
high internal locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
HIV can be transmitted through unprotected sex
4
3.5
3
2.5
0.5
3
2.5
2.73
2
3.25
3.33
4
1.67
2.5
1.5
3.18
3.27
1.33
2.67
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '1', '9', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1nimbBZ8vb9Zcm5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment,Mental health condition
null
Type in every thought that came to mind viewing this material.
This poster is asking us to think about what we're really getting when we choose unhealthy food.
4
4
2
1.5
3
2.5
3.5
3.45
3
3
4
4
2.5
0.5
2.5
3.09
2.91
3.33
1.33
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '7', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1AfpDcySobmV7SF
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
4
2.25
3.5
1.5
1.75
3.18
3
2.25
3.67
4
2.92
1.5
2
2.36
3.18
3.33
1.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '7', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5AM8W6lHZiMoTyy
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
2
1.5
1.5
2
3.5
3.45
4
3.5
2.67
2
2.33
2.5
3.5
2.73
2.55
4.67
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '4', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3DNBdVeoUst3l05
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
3.5
2.75
3
2
1.5
3.5
2.75
3.36
1.75
2
3.67
3.75
1.75
1.5
3
3
3.91
3
4.67
2.17
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '8', '6', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6a0FBgKseyLcPkt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
3
3.5
0.5
2
3
4
2
3
2.67
1.5
2
2.5
1.5
2.55
2.73
4
4
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '6', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5hM4L7NrQA4iYLg
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
Drug abuse is an act of extreme irresponsibility towards oneself and others.
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '9', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_2QQuuAoT7lvNG8f
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3
3.75
2.25
3.25
2
1.25
2.55
2
1.75
3.33
2.25
2.5
1
2.5
2.27
2.82
1.67
3.33
2.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_62QHfRi70if9k9M
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2
2
2.5
2.5
2
3
2.36
3
1.5
4
3
2.67
1.5
1.5
2.36
2.55
1.33
1.33
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '9', '9', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7NaGYggpTZQtmqQ
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3.25
2.5
2
2
1.75
1.5
2.91
3.75
1.75
3.33
2.25
2.58
2.25
1.75
2.18
2.82
3
3.67
1.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3RbToLq4kGyCF0Z
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
2
4
4
3
3.5
1
2.5
3.09
4.5
3
3.33
3
3.67
3.5
2.5
2.36
3.64
0.67
4
2
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['2', '2', '9', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_52sbUaeFlo3zCau
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
It advisable to stay away from condomless sex
2.5
3
3
0.5
2
1.5
1.75
2.55
2.75
1.5
3.67
2.75
1.75
1.5
1.25
2.09
3.09
1.67
4
1.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8ZDltAydRGXNaFY
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
Spanish
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
Less than $25,000
Single
null
Prefer not to say
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
4
3.5
2.75
4.25
3.75
3.09
2.5
2.5
3.67
4
2.92
3
3.5
3.45
3
3
1.67
4
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7lK9yWGZHf4jkHL
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Divorced
null
Single Parent with children
null
Yes
Visual impairment,Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
3
3.5
2.5
2.5
3.5
3.27
3.5
3.5
4.67
4
3.17
3
3.25
3.45
3.82
4
3
2.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '6', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7sZwGx4jadTqu2D
17
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
2
4
2
1.5
2
1.5
2.55
2
2.5
4
3.5
1.83
2.5
2
2.73
3.27
2.67
2.67
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['2', '5', '8', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8PT7WhvyWuy5Voi
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2
4.75
4.5
2.75
3.75
2.75
3.27
4.75
3.75
3.67
3.25
4
2.25
3.75
3.73
2.82
4.33
1.67
3.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3tsxLwlzYX4J4R3
15
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2
2.5
1.5
1.75
3
2.5
2.36
3.75
2
2
4
2.33
3
3.5
2.36
3.82
2
4.67
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '1', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3aXr7ibp6kgasP0
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3.5
3.5
2.5
3
2.5
3
2.73
5
2.5
4
2.5
3.5
2.5
2.5
2.91
3.45
2
4
2.5
Mental Health
null
['7', '5', '4', '4']
null
null
null
null
null
null
null
null
null
R_7Kg7ASEOyP51GmO
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
2
3.5
1.5
2.5
2.5
4.5
3.09
3
3.5
2.67
2.5
2.33
3
2.5
2.91
3.45
3.33
4
2.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '5', '9', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_564QdDglrBg4zrh
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2.75
5
3
2.5
1.25
2.75
2.64
3
2.5
2.67
2.5
2.83
2.25
2.25
2.09
3.09
1.67
3
2.42
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1uDkUdXB4Q9N8bM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
4
3
2.5
2
1.5
3.5
3.82
4
1
1.33
4
2.83
0.5
2.5
1.27
2.91
4.67
2.67
2.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '6', '4', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5flBmlLK99TB3Va
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Divorced
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
3
3.75
2.5
2.5
1.25
2.5
2.82
3
1.5
3
2.25
2.67
1
1.5
1.82
2.64
1.67
2.67
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7qC0nWA7GxhNqiE
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
na
5
2.5
2
3.5
1.5
2
1
2.36
3.5
2.5
2
4
2.83
2
3
2.18
3.64
2
3.33
2.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['4', '6', '3', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6EuVHdehoVmccUZ
19
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4.25
3.25
3
3.5
2.25
2.5
3.18
3.75
1.75
3.33
2.25
3.42
1.25
2.75
2.36
3.27
2
4.67
2.17
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '8', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_6FEZduT4j0RSSkI
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
7.0
2
2.5
3
1.75
3
4
3
3.45
4
3.25
4
3
2.92
3.5
3.25
3.73
2.82
4.67
2.67
3
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['7', '6', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_2Y8L0soSxG12Pvv
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
Spanish
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
2.5
2
1.5
2
0.5
3.5
2.55
2
1.5
2.67
1
1.83
1.5
1.5
1.45
2.36
2
3.33
1.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '5', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5exYvB75Iotnt2e
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Waa very scared seeing this,i will never share needles
3.5
4
3.5
3.5
3.5
1
1.5
2.55
4
1.5
3.33
2
3.67
1
3.5
1.82
3.45
1.33
4.67
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6ayOsOy5OcF3MhQ
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Single Parent with children
null
Yes
null
['7', '8', '8', '8']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2
5
4
2.5
1.5
1.5
3.5
3.45
3
2.5
2.67
1
2.33
0.5
3.5
2.18
1.82
2
1.33
3
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_24132sHvGTy9uDf
16
high internal locus of control
18–24
Female
null
Female
null
Islam
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
Prefer not to say
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3.5
3
2.5
2.5
0.5
1.5
3.18
2.75
3
2
4
2.58
2.5
1.5
1.82
2.91
3
4
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5ypYnmszUA3qkL9
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
3.75
5
3.75
1.5
1.5
1.25
2.5
3
2.75
1.5
4
3.5
1.92
3.5
3
2.09
3.27
1.67
2.67
3.17
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '7', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1olbFARsj7LYUfv
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
['6', '6', '7', '6']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3
3
1
2.5
1.5
3.5
2.5
2.73
4
2.5
2.67
4
2.67
0.5
2.5
2.91
3.64
3.33
2.67
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5AM8W6lHZiMoTyy
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
6.0
2
3
2
1.5
1.5
2
3.5
3.45
4
3.5
2.67
2
2.33
2.5
3.5
2.73
2.55
4.67
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '4', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1PlcwWDbaDEJJ6N
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
3
3
3
1
1.75
3
3.5
1.5
2
3.5
3.17
3.25
3
1.45
3.27
2.67
4
2.25
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7IsgUPJTDozw2Zm
14
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Conservative
null
Hispanic/Latino
Spanish
Spanish
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
Type in every thought that came to mind viewing this material.
We need to pay attention to mental health.
3
2.5
5
0.5
2
2
3
3
3.5
3
3.33
4
2
2
3.5
2.73
3.82
3
3.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_77rSTUNeVoqYdP3
7
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Single, living with family
null
No
Prefer not to say
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3.5
4
1.5
3.5
1.5
3.5
3.27
2.5
1.5
4
2
2.5
4.5
3.5
2.18
2.91
2
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1sNIwz2BakE4XrX
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2.25
3
2.5
2
2
1.75
1.5
2.45
2.25
1.5
3
2.5
2.08
4
3
2
3.55
1.67
3.67
2.42
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6Ba2nVNTyFZHg89
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Physical disability,Visual impairment,Hearing impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2
4.5
2
2
2
3.5
2
2.73
3
1.5
3.33
5
2.33
3.5
3.5
2.73
4.18
2
4.67
2.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '7', '5', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1DDZfo3ZvPQe07L
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3
2.5
3.5
2.75
4
1.25
2.82
3.25
4
3.67
3.75
3.17
1.5
3
3.91
3.09
2.67
3
2.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '5', '8', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1EaniXyyAk8qeSa
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
2
3.5
1
1.5
1.25
2.5
3
2
1.75
4.33
4.5
1.5
1.25
3
2.27
3.55
4.33
3.67
2.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3Mxtqs7buaTQoZ2
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3.25
3.25
4
2.5
1
2.5
3.09
3.5
2
4
4
3.33
3.5
2.5
2.18
4
3
4
2.25
Substance abuse
Unknown
null
null
null
null
null
null
['6', '8', '4', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_2jHcm0tfMS4kYH6
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Good
3
2
3
2.5
3.5
1.5
2.25
1.82
2
1.25
4
2
2.67
3.5
2.5
2.09
2.55
1.67
4
2
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_2rJbknt43Tiirro
19
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
4
4.5
3.25
2.5
1.75
1.75
2.73
2.75
1.75
3.33
3.5
2.83
1.75
2.5
2.18
3
1.67
2.33
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7qri8tNOTEODzDi
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.5
3
3.5
2.5
3.5
1.5
2
2.5
3
5.33
2.5
2.83
3.5
3.5
3.82
3.09
1.33
4
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '7', '8', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '6', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['3', '5', '3', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5Fez12ha5FrHAHv
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.75
2.25
1
2.5
1.25
2.36
4.25
1.5
3.33
3.25
2.5
2.25
1.5
2.36
3.09
1.67
3.67
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6lnUp4OjGSkkhWR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
2.75
2.5
1.5
1.5
4.25
3
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
3.33
2.67
2.92
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6Ka0XkRtSe6vMrN
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
Spanish
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
4
3
1.5
2.5
1.5
2.5
2.73
5
3.5
2.67
4
3
3.5
3.5
2.55
3.09
2
2
3.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '6', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3I9MzRUwAKQ5cn1
14
moderate internal/external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
4
2.5
1
1.5
1.5
2.55
3
2
4.67
4.5
2.17
2.5
1.5
2.55
3.82
2.67
4
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['5', '3', '6', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5ypYnmszUA3qkL9
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.75
5
3.75
1.5
1.5
1.25
2.5
3
2.75
1.5
4
3.5
1.92
3.5
3
2.09
3.27
1.67
2.67
3.17
Mental Health
null
['8', '8', '9', '8']
null
null
null
null
null
null
null
null
null
R_7Ywuc0o0DlUYItr
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4
2
4
2.5
1.5
2.5
3.5
2.36
3
2.5
4
3
2.33
3
4.5
2.91
3.64
2
4
3.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['3', '4', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5WSrtZgjVy4nwkN
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
1
4.5
1.5
3.5
3.5
3.09
4
3.5
2.67
4
3.33
3.5
2.5
3.27
4.36
3.33
5.33
2.67
Substance abuse
Unknown
null
null
null
null
null
null
['6', '7', '6', '4']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6CiD6ZnMVcwqVMt
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
3.25
2
1.5
2.5
1.75
0.75
2.27
3.75
1.5
3.33
3.75
2.58
1
1
2.09
3.45
1.67
4.33
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_58TjSmI3iUgi3s0
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Hispanic/Latino,Native American/Alaska Native
Spanish
Spanish
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
5.0
3
4.5
2
2
3.5
2
2.5
3.64
4
2.5
4
3
3.17
3
2.5
2.73
3.36
2
4.33
2.17
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['5', '6', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3aVcLcdQ119CovL
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['9', '9', '9', '9']
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.75
2
2
1.25
1.5
2.45
3.25
1.5
3.33
2.5
2.42
1.25
1.5
1.91
2.91
1.67
4
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1OLR6Y9fDquTBMR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
1.5
3.25
2
2.5
3.5
2.75
3
3.45
4
0.75
2.67
3
3.33
1.5
3.5
2
2.82
3.67
2.33
1.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6Ve8ZUKyrOXVXtj
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
2.5
2
2.5
1.25
1.5
2.45
2.75
1.75
3.67
2.75
2.42
2.25
3.5
2.09
3.45
1.67
3
2.25
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3f7qAlvC5CBqmTm
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
2
2
2.5
4.5
4
2.5
2.18
2
3.5
3.33
2
3
2.5
1.5
3.64
2
2.67
3.33
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '8', '5', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7P6icYV1nE37UYw
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3
4
3.5
4.5
3.5
4
2.91
3
2.5
2
1
3.67
1.5
3.5
2.73
1.82
2
1.33
3.33
Mental Health
null
['8', '8', '8', '8']
null
null
null
null
null
null
null
null
null
R_6Vz3WrrJA4uMmiM
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4.5
3
1.5
0.5
3.5
3
4.55
2
3
4
2
1.33
2
1.5
3.45
2.91
4.67
4
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['3', '7', '7', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7jKxnhiSKkXK0X7
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
3.0
3
3.25
2.5
3.5
4.5
1.75
1
2.73
4
1.5
3.33
2.75
4
3.25
1
2.09
2.64
3.67
2.67
1.92
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '7', '7', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2polkXzpV5yLGPv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
4
3.5
2.25
3
2.5
2.25
3.18
2.5
1.5
4.67
3.5
2.58
2
1.5
2.73
3.45
2.67
4
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '5', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_32DrSkWZAaNCoRX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
4.5
3
2.5
1.5
2.5
2.5
2.55
1.5
1.5
4
4.5
1.83
3
1.5
2.55
3.45
0.67
2.67
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '4', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5mmBtu6SaNe14RS
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single Parent with children
null
No
null
['9', '9', '9', '9']
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3
2.5
2
1.75
1.5
2.45
2.75
1.5
3.67
2.5
2.42
1.25
1.5
2.18
2.91
1.67
4
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7J3BkfYWe7TYCjL
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.75
2
3
2
3.5
2.5
1.5
2.36
3
2.5
4
3
2.83
1.25
1.5
2.91
2.91
2
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8Cy84Fs13bAj8RW
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
2.5
2.5
3
2.5
1.5
3
1.5
2.18
3.5
3.5
4
2.5
2.5
2.25
2.5
3.45
2.36
2
2.67
2.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['3', '5', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2d4cNsByM6nNTPP
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
2
0.5
1.5
3.5
3.5
4.18
4
1.5
2.67
3
2
1.5
1.5
2.55
2.55
3.33
1.33
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse